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Eka Intan Kumala Putri
Departemen Ekonomi Sumberdaya Lingkungan, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680
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PENGARUH COUNTRY OF ORIGIN DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN (Survei Terhadap Konsumen Xiaomi di Indonesia, Malaysia, Singapura dan Filipina) Andi Satria Utama Putra; Suharyono Suharyono; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 40, No 2 (2016): NOVEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The purpose of this study is to describing the effect of country of origin and the price on purchase decisions. The type of this research is explanatory research. Country of origin and price was used as independent variabel research, while the buying decision is dependent variable. Subjects examined in this study is a smartphone that comes from China, namely Xiaomi. The population in this study is that Xiaomi consumers has ever bought or already using a Mi phone, especially from in Indonesia, Malaysia, Singapore and Philippines. Total sample used in this study were 112 people. Sampel in this research taken with quota sampling method. Data collected in this research using electronic questionnaire (google form) that spread via internet through online forum and social media. This research use multiple linear regression analysis and test of ANOVA. The research obtained in this study show that the country of origin and price variable have significant effect toward buying decision variable either simultaneously or partialy. Country of origin have a biggest effect toward buying decision, it shows that Xiaomi consumer in four country sensitive against country of origin product. Xiaomi consumer suppose that China have positive image. Based on ANOVA test from four country indicate no different perception about country of origin and price. Keywords: Country of origin, price, buying decision ABSTRAK Tujuan dari penelitian ini adalah untuk menjelaskan mengenai pengaruh country of origin dan price terhadap keputusan pembelian. Jenis penelitian ini adalah explanatory research. Variabel bebas yang digunakan dalam penelitian ini ialah country of origin dan price, sedangkan variabel terikat yang digunakan adalah keputusan pembelian. Subyek yang diteliti dalam penelitian ini adalah smartphone yang berasal dari China yaitu Xiaomi. Populasi pada penelitian ini adalah konsumen Xiaomi yang pernah membeli atau sedang menggunakan smartphone Xiaomi khususnya yang berdomisili di Indonesia, Malaysia, Singapura dan Filipina. Sampel yang digunakan dalam penelitian ini sebanyak 112 orang. Metode penarikan sampel dalam penelitian ini menggunakan quota sampling, Pengempulan data dalam penelitian ini menggunakan kuesioner elektronik (google form) yang disebarkan via internet melalui forum online dan media sosial. Metode analisis data menggunakan analisis regresi linear berganda dan uji ANOVA. Hasil yang diperoleh dala penelitian menunjukkan bahwa variabel country of origin dan price memiliki pengaruh yang signifikan baik secara simultan dan parsial terhadap variabel keputusan pembelian. Country of origin memiliki pengaruh terbesar terhadap keputusan pembelian, hal tersebut menunjukkan konsumen Xiaomi dari keempat negara sensitif terhadap negara asal suatu produk. Konsumen Xiaomi menganggap bahwa negara China memiliki citra yang positif. Berdasarkan uji ANOVA konsumen dari keempat negara tidak memiliki perbedaan persepsi mengenai country of origin dan price. Kata kunci: Country of origin, price, keputusan pembelian
PENGARUH DINING SERVICE QUALITY (DINESERV) TERHADAP CUSTOMER SATISFACTION DAN REVISIT INTENTION (Survei pada Pelanggan D’COST Seafood Restaurant Malang Town Square) Lirizki Agustimas Anwar; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 58, No 1 (2018): MEI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research was explanatory research and using quantitative approach. The variables of the research were Dining Service Quality (DINESERV), Customer Satisfaction, and Revisit Intention. The population of this research was customer of D’COST Seafood Restaurant branch of Malang Town Square with 18 years old as the minimum age. Questionnaire was used in order to gather the 112 respondents’s data. In addition, descriptive analysis and path analysis were used in order the analyzed data. The results of this research show that Dining Service Quality (DINESERV) has a positive effect on Customer Satisfaction, because it has a probability value (0,000) < 0,05 which means there is a significant influence. Dining Service Quality (DINESERV) has a positive effect on Revisit Intention, because it has a probability value (0,019) < 0,05 which means there is a significant influence. Customer Satisfaction has a positive effect on Revisit Intention, because it has a probability value (0,000) < 0,05 which means there is a significant influence. The results of direct and indirect effect indicates that Customer Satisfaction variable is the intermediate variable that works partially, meaning that the variable of Dining Service Quality (DINESERV) directly have a significant effect to Revisit Intention without going to go through Customer Satisfaction. Keywords: Dining Service Quality, DINESERV, Customer Satisfaction, Revisit Intention АBSTRАK Penelitian ini merupakan penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif. Variabel pada penelitian ini terdiri dari Dining Service Quality (DINESERV), Customer Satisfaction, dan Revisit Intention. Populasi penelitian ini adalah pelanggan D’COST Seafood Restaurant cabang Malang Town Square yang minimal berusia 18 tahun. Kuesioner digunakan sebagai instrumen pengumpulan data dari 112 sampel penelitian. Teknik analisis yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian ini menunjukkan bahwa Dining Service Quality (DINESERV) berpengaruh positif terhadap Customer Satisfaction, karena memiliki nilai probabilitas (0,000) < 0,05 yang berarti terdapat pengaruh yang signifikan. Dining Service Quality (DINESERV) berpengaruh positif terhadap Revisit Intention, karena memiliki nilai probabilitas (0,019) < 0,05 yang berarti terdapat pengaruh yang signifikan. Customer Satisfaction berpengaruh positif terhadap Revisit Intention, karena memiliki nilai probabilitas (0,000) < 0,05 yang berarti terdapat pengaruh yang signifikan. Hasil pengaruh langsung dan tidak langsung menunjukkan bahwa variabel Customer Satisfaction merupakan variabel antara yang berfungsi secara parsial, artinya variabel Dining Service Quality (DINESERV) secara langsung berpengaruh signifikan terhadap Revisit Intention tanpa harus melalui Customer Satisfaction. Kata Kunci: Dining Service Quality, DINESERV, Customer Satisfaction, Revisit Intention
ANALISIS TINGKAT LOYALITAS MEREK (Survei Pada Pengguna Sepatu Casual Merek Adidas Di Kota Malang) Fikri Kurnia Setyadi; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 55, No 2 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This study aims to explain: (1) the level of brand loyalty on the user of casual shoes of Adidas brand in Malang, (2) pyramid shape and brand loyalty power of Adidas brand casual shoes in Malang, (3) dominant buyer level from shoe brand loyalty casual brand Adidas in Malang. The type of research used in this research is descriptive research using quantitative approach. Samples taken as many as 112 respondents who are people of Malang City who had bought and used casual shoes Adidas brand. Data collection method used is questionnaire. Data analysis used in this research is descriptive statistical analysis and Analytical Hierarcy Process (AHP). The results of this study indicate that the level of brand loyalty from the level of buyer switcher has an average of 2.54, the habitual buyer level of 3.14, the satisfied buyer level of 4.54, the level of liking the brand of 3.72, and the committed buyer level of 3.95. Dominant loyalty level is the level of satisfied buyer, shape of the pyramid of brand loyalty is in reverse pyramid shape. Kеywords: Brand Loyalty Level, Switcher Buyer, Habitual Buyer, Satisfied Buyer, Liking The Brand, Committed Buyer. ABSTRAK Penelitian ini bertujuan untuk menjelaskan: (1) tingkat loyalitas merek pada pengguna sepatu casual merek Adidas di Kota Malang, (2) bentuk piramida dan kekuatan loyalitas merek sepatu casual merek Adidas di Kota Malang, (3) tingkat pembeli yang dominan dari loyalitas merek sepatu casual merek Adidas di Kota Malang. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian deskriptif dengan menggunakan pendekatan kuantitatif. Sampel yang diambil sebanyak 112 responden yang merupakan masyarakat Kota Malang yang pernah membeli dan menggunakan sepatu casual merek Adidas. Metode pengumpulan data yang digunakan adalah kuesioner. Analisis data yang digunakan pada penelitian ini adalah analisis statistik deskriptif dan Analytical Hierarcy Process (AHP). Hasil penelitian ini menunjukkan bahwa tingkat loyalitas merek dari tingkat switcher buyer mempunyai rata - rata sebesar 2,54, tingkat habitual buyer sebesar 3,14, tingkat satisfied buyer sebesar 4,54, tingkat liking the brand sebesar 3,72, dan tingkat committed buyer sebesar 3,95. Tingkat loyalitas yang dominan adalah tingkat satisfied buyer, bentuk piramida loyalitas merek berbentuk piramida terbalik. Kata Kunci: Tingkat Loyalitas Merek, Switcher Buyer, Habitual Buyer, Satisfied Buyer, Liking The Brand, Committed Buyer.
PENGARUH CITRA MEREK, IKLAN, DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN (Survei Terhadap Konsumen Mi Instan Merek Indomie di Wilayah Um Al- Hamam Riyadh) Fatih Imantoro; Suharyono Suharyono; Sunarti Sunarti
Jurnal Administrasi Bisnis Vol 57, No 1 (2018): APRIL
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to explain: Significant influence of Brand Image, Advertisement and Taste simultaneously and parcially to the Purchasing Decision. The Type of research used explanatory research. This research conducted in Um Аl-Hаmаm Riyаdh on people thаt consume Indomie. The sаmpling technique used purposive sаmpling. Technique of dаtа аnаlysis in this reseаrch use multiple lineаr аnаlysis with t аnd F test. The results on multiple lineаr regression аnаlysis of this  study indicаte thаt the independent vаriаbles which consist Brаnd Imаge, Аdvertisement, аnd Tаste  аre simultаneous аnd Pаrciаlly hаve а significаnt influence to Purchаse Decision. Simultаneosly, F test is 20,252 аnd F tаble 2,807 with sig.F 0,000. Pаrciаlly, Brаnd Imаge  hаd t test 2.116 > t table 2.013, Аdvertisement  hаd t test 2.074 > t table 2.013 аnd Tаste  hаd t test 2,642 > 2.013. Аlso known thаt the vаriаble thаt hаs the most dominаnt influence on the vаriаble Decision Purchаse  is the  Tаste vаriаble. Keywords: Brand Image, Advertisement, Taste, Purchase Decision ABSTRAK Penelitian ini bertujuan untuk menjelaskan: signifikan variabel Citra Merek, Iklan  dan Cita Rasa secara bersama-sama dan parsial terhadap Keputusan Pembelian. Jenis Penelitian yang digunakan adalah explanatory research. Penelitian ini dilakukan di Wilayah Um Al-Hamam Riyadh pada masyarakat yang mengkonsumsi Indomie. Teknik pengambilan sampel menggunakan purposive sampling. Teknik analasis data dalam penelitian ini menggunakan analisis linear berganda dengan uji t dan F. Hasil analisis regresi linear berganda dari penelitian ini menunjukkan bahwa variabel bebas yang terdiri dari Citra Merek, Iklan, dan Cita Rasa secara bersama-sama dan parsial mempunyai pengaruh yang signifikan terhadap Keputusan Pembelian. Secаrа bersаmа-sаmа F hitung yаitu 20,252 dаn F tаble 2,807 nilаi sig.F 0,000. Sedаngkаn secаrа pаrsiаl vаriаbel Citrа Merek  menunjukkаn nilаi t hitung sebesаr 2,116 > t table 2.013, Iklаn  menunjukkаn t hitung sebesаr 2,074 > t table 2.013, dаn Citа Rаsа  menunjukkаn t hitung sebesаr 2,642 > t hitung 2.013. Diketаhui jugа vаriаbel yаng mempunyаi pengаruh yаng pаling dominаn terhаdаp vаriаbel Keputusаn Pembeliаn  аdаlаh vаriаbel Citа Rаsа. Kata Kunci : Citra Merek, Iklan, Cita Rasa, Keputusan Pembelian
PENGARUH PENERAPAN GREEN MARKETING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Survei pada Pelanggan Treatment Naavagreen Natural Skin Care Cabang Malang) Deby Anggraini Irkhamni; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 50, No 3 (2017): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research conducted aims to know that influence of Green Marketing on Customer Satisfaction and Customer Loyalty treatment Naavagreen Natural Skin Care Malang Branch. This type of research is explanatory research with quantitative approach. Variables in this research are Green Marketing, Customer Satisfaction, and Customer Loyalty. Population in this research are customer of treatment Naavagreen Natural Skin Care Malang Branch who had done treatment in as many as two times or more and have grown (18 years). This research use 118 people as samples which are chosen by purposive sampling and use data questionnaire as data collection methods. This research also use descriptive analysis and path analysis methods to analyze the data. The results of path analysis shows that Green Marketing (X) has a significant influence to the Customer Satisfaction (Z) with the value of path coefficient 0.646 and probability 0.000 (p < 0.05), Green Marketing (X) has a significant influence to the Customer Loyalty (Y) with the value of path coefficient 0.211 and probability 0.000 (p < 0.05), and also Customer Satisfaction (Z) has a significant influence to the Customer Loyalty (Y) with the value of path coefficient 0.573 and probability 0.000 (p < 0.05). Kеywords: Green Marketing, Customer Satisfaction, Customer Loyalty АBSTRАK Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Green Marketing terhadap Kepuasan dan Loyalitas Pelanggan treatment Naavagreen Natural Skin Care Cabang Malang. Penelitian ini menggunakan explanatory research (penelitian penjelasan) dengan pendekatan kuantitatif. Variabel dalam penelitian ini meliputi Green Marketing, Kepuasan Pelanggan, dan Loyalitas Pelanggaan. Populasi penelitian ini adalah seluruh pelanggan treatment Naavagreen Natural Skin Care Cabang Malang yang pernah melakukan treatment di sebanyak dua kali atau lebih dan telah dewasa (18 tahun). Sampel yang digunakan dalam penelitian ini sebanyak 118 responden yang diambil dengan menggunakan purposive sampling dan metode pengumpulan data dengan menggunakan angket. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Hasil analisis jalur (path analysis) menunjukkan bahwa variabel Green Marketing (X) berpengaruh secara signifikan terhadap variabel Kepuasan Pelanggan (Z) dengan nilаi koеfisiеn jаlur sеbеsаr 0.646 dan probаbilitаs sеbеsаr 0.000 (p<0.05), variabel Green Marketing (X) berpengaruh signifikan terhadap variabel Loyalitas Pelanggan (Y) dengan nilаi koеfisiеn jаlur sеbеsаr 0.211 dan probаbilitаs sеbеsаr 0.013 (p<0.05), variabel Kepuasan Pelanggan (Z) berpengaruh signifikan terhadap Loyalitas Pelanggan (Y) dengan nilаi koеfisiеn jаlur sеbеsаr 0.573 dan probаbilitаs sеbеsаr 0.000 (p<0.05). Kаtа Kunci: Grееn Mаrkеting, Kеpuаsаn Pеlаnggаn, Loyаlitаs Pеlаnggаn
PENGARUH ATRIBUT PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Mobil Daihats Xenia di Astra Daihatsu Malang) Denny Widayanto Nugroho; Suharyono Suharyono; Sunarti Sunarti
Jurnal Administrasi Bisnis Vol 55, No 1 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The research aims to (1) describe the influence of the products and word of mouth together against the decision of the purchase, (2) The effect of the attribute product in a partial on the purchasing decision, (3) The effect of word of mouth in a partial on the purchasing decision, (4) variable that's where the powerful dominant against the decision of the purchase. The analysis of the regression that Up Attribute Product and Word of Mouth have a significant effect jointly to the purchasing decision , Up The Attribute Product have a significant effect on a partial on the purchasing decision , Word of Mouth have a significant effect on a partial on the purchasing decision, Word of Mouth a dominant against the Purchase. Based on research results expected the Astra Daihatsu be able to maintain the quality of the products and services, so that the purchasing decision can be increased. Keywords: Attribute Product, Word of Mouth, Purchase Decision АBSTRАK Pеnеlitiаn ini bеrtujuаn untuk (1) mеnjеlаskаn pеngаuh аtribut produk dаn word of mouth sеcаrа bеrsаmа-sаmа tеrhаdаp kеputusаn pеmbеliаn, (2) pеngаruh аtribut produk sеcаrа pаrsiаl tеrhаdаp kеputusаn pеmbеliаn, (3) pеngаruh word of mouth sеcаrа pаrsiаl tеrhаdаp kеputusаn pеmbеliаn, (4) vаriаbеl mаnа yаng bеrpеngаruh dominаn tеrhаdаp kеputusаn pеmbеliаn. Hаsil аnаlisis rеgrеsi mеnunjukkаn bаhwа Аtribut Produk dаn Word of Mouth bеrpеngаruh signifikаn sеcаrа bеrsаmа-sаmа tеrhаdаp kеputusаn pеmbеliаn, Аtribut Produk bеrpеngаruh signifikаn sеcаrа pаrsiаl tеrhаdаp kеputusаn pеmbеliаn, Word of Mouth bеrpеngаruh signifikаn sеcаrа pаrsiаl tеrhаdаp kеputusаn pеmbеliаn, Word of Mouth bеrpеngаruh dominаn tеrhаdаp Kеputusаn Pеmbеliаn. Bеrdаsаrkаn hаsil pеnеlitiаn dihаrаpkаn pihаk Аstrа Dаihаtsu dаpаt mеmpеrtаhаnkаn kuаlitаs produk dаn pеlаyаnаn, sеhinggа kеputusаn pеmbеliаn dаpаt mеningkаt. Kаtа Kunci: Аtribut Produk, Word of Mouth, Kеputusаn Pеmbеliаn
PENGARUH CITRA MEREK INTERNASIONAL (INTERNATIONAL BRAND IMAGE) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Pembeli Sepatu Nike Running di Mall Olympic Garden Kota Malang) Rezza Aulia Putra; Suharyono Suharyono; Edy Yulianto
Jurnal Administrasi Bisnis Vol 43, No 1 (2017): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research was to determine the effect of International Brand Image and Products Quality to Buying Decisions. There are independent variables in this research which is International Brand Image and Products. There is also a dependent variable which Buying Decisions. Research manifold quantitative explanatory research. The research location is situated on the official store Nike in Mall Olympic Garden. It takes 116 respondents who are the buyers of Nike Running shoes that research becomes feasible with a sampling technique called purposive sampling. The result of the reserch that has benn done, with multiply and partially linear rgression analysis showing the significant influences of independent variables to dependent variable. Key Word : International Brand Image, Quality of Products, Purchase Decisions. ABSTRAK Penelitian ini disusun bertujuan mengetahui pengaruh Citra Merek Internasional (International Brand Image) dan Kualitas Produk Terhadap Keputusan Pembelian. Terdapat variabel bebas pada penelitian ini yakni Citra Merek Internasional (International Brand Image) dan Kualitas Produk. Terdapat juga variabel terikat pada penelitian ini yakni Keputusan Pembelian. Penelitian berjenis penelitian eksplanatori kuantitatif. Lokasi penelitian terletak pada oficial store Nike di Mall Olympic Garden Kota Malang. Dibutuhkan 116 responden yang merupakan pembeli dari sepatu Nike Running agar penelitian menjadi layak dengan teknik pengambilan sampel yang disebut purposive sampling. Didapat hasil dari penelitian yang telah dilakukan, dengan analisis regresi linier secara berganda maupun parsial yang menunjukkan pengaruh signifikan variabel bebas terhadap variabel terikat. Kata Kunci : Citra Merek Internasional, Kualitas Produk, Keputusan Pembelian.
PENGARUH STORE ENVIRONMENT TERHADAP SHOPPING EMOTION DAN IMPULSE BUYING (Studi Pada Konsumen Vargo Kitchen Malang) Raditya Kirana Rianto; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 59, No 1 (2018): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research aims to determine: 1.) Store environment’s impact on Shopping emotion, 2.) impact of Shopping emotion on Impulse buying, and 3.) impact of Store environment on Impulse buying. This of research uses Explanatory Research which aims to test and explain the relationship of each variable through hypothesis testing with quantitative approach. The population in this study were Vargo Kitchen Malang visitors who made the purchase and were at least 18 years old. The sampling technique used in this research used purposive sampling technique using machin and campbell formula and get sample as many as 116 respondents. Data analysis method used in this research is spread the research questionnaire. Data analysis used is descriptive analysis and path analysis. The results showed that 1.) Store Environment (X) variables have a direct impact on Shopping Emotion (Y1). because it has a probability value (0,000)<0.05 which means there is a significant impact, 2.) Store Environment (X) variable has a positive effect on Buying Implication (Y2) because it has a probability value (0,000) <0.05 which means there is significant impact, 3.) Shopping Emotion (Y1) has positive effect on Buying Implution (Y2) because it has probality value (0,000) <0,05 which means there is significant impact Kеywords: Store Environmet, Shopping Emotion, Impulse Buying АBSTRАK Penelitian ini bertujuan untuk mengetahui dan menjelaskan : 1.) pengaruh Store environment terhadap Shopping emotion, 2.) pengaruh Shopping emotion terhadap Impulse buying,dan 3.) pengaruh Store environment terhadap Impulse buying. Jenis penelitian ini adalah Explanatory Research yang bertujuan untuk menguji dan menjelaskan hubungan dari masing–masing variabel melalui pengujian hipotesis dengan pendekatan kuantitatif. Populasi pada penelitian ini adalah pengunjung Vargo Kitchen Malang yang melakukan pembelian dan berusia minimal 18 tahun. Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan teknik purposive sampling dengan menggunakan rumus machin and cmapbell dan mendapatkan sampel sebanyak 116 responden. Metode analisis data yang digunakan dalam penelitian ini adalah menyebar kuisioner penelitian. Analisis data yang digunakan yaitu analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian menunjukan bahwa 1.) variabel Store Environment (X) memiliki pengaruh secara langsung terhadap Shopping Emotion (Y1). karena memiliki nilai probalitas (0,000) < 0,05 yang berarti ada pengaruh yang signifikan, 2.) variabel Store Environment (X) berpengaruh positif terhadap Impluse Buying (Y2) karena memiliki nilai probalitas (0,000) < 0,05 yang berarti ada pengaruh yang signifikan, 3.) variabel Shopping Emotion (Y1) berpengaruh positif terhadap Impluse Buying (Y2) karena memiliki nilai probalitas (0,000) < 0,05 yang berarti ada pengaruh yang signifikan. Kаtа Kunci: Store Environmet, Shopping Emotion, Impulse Buying  
PENGARUH BRAND COMMUNITY AFFECT DAN BRAND COMMUNITY TRUST TERHADAP BRAND LOYALTY MELALUI BRAND COMMUNITY COMMITMENT (Survei Online pada Pelanggan Sepatu Adidas di Komunitas 3 Foil ID) Retno Dwi Cahyani; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 60, No 2 (2018): JULI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The purpose of this study are: 1) To analyze and explain the influence of brand community affect on brand community commitment, 2) To analyze and explain the influence of brand community affect on brand loyalty, 3) To analyze and explain the influence of brand community trust to brand community commitment, 4) To analyze and explain the influence of brand community trust on brand loyalty, 5) To analyze and explain the influence of brand community commitment to brand loyalty. The type of research used is explanatory research with sampling technique using purposive sampling. Methods of data collection is done by using online surveys distributed to members of Community 3 Foil ID through social media ie social networking site Facebook as much as 100 respondents. Data analysis technique used in this research is by using path analysis (path analysis). The result of this research shows that Brand Community Affect (X1) variable has significant effect on Brand Community Commitment (Y1). Brand Community Affect (X1) variables significantly influence Brand Loyalty (Y2). Brand Community Trust (X2) variables have significant effect on Brand Community Commitment (Y1). Brand Community Trust (X2) variables significantly influence Brand Loyalty (Y2). Brand Community Commitment (Y1) variables significantly influence Brand Loyalty (Y2). Kеywords: Brand Community Affect, Brand Community Trust, Brand Community Commitment, Brand Loyalty АBSTRАK Tujuan dari penelitian ini adalah: 1) Untuk menganalisis dan menjelaskan pengaruh brand community affect terhadap brand community commitment, 2) Untuk menganalisis dan menjelaskan pengaruh brand community affect terhadap brand loyalty, 3) Untuk menganalisis dan menjelaskan pengaruh brand community trust terhadap brand community commitment, 4) Untuk menganalisis dan menjelaskan pengaruh brand community trust terhadap brand loyalty, 5) Untuk menganalisis dan menjelaskan pengaruh brand community commitment terhadap brand loyalty. Jenis penelitian yang digunakan adalah explanatory research dengan teknik pengambilan sampel menggunakan cara purposive sampling. Metode pengumpulan data dilakukan dengan menggunakan survei online yang disebarkan kepada anggota Komunitas 3 Foil ID melalui media sosial yaitu situs jejaring sosial Facebook sebanyak 100 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah dengan menggunakan analisis jalur (path analysis). Hasil dari penelitian ini menunjukkan bahwa variabel Brand Community Affect (X1) berpengaruh signifikan terhadap Brand Community Commitment (Y1). Variabel Brand Community Affect (X1) berpengaruh signifikan terhadap Brand Loyalty (Y2). Variabel Brand Community Trust (X2) berpengaruh signifikan terhadap Brand Community Commitment (Y1). Variabel Brand Community Trust (X2) berpengaruh signifikan terhadap Brand Loyalty (Y2). Variabel Brand Community Commitment (Y1)  berpengaruh signifikan terhadap Brand Loyalty (Y2). Kаtа Kunci: Brand Community Affect, Brand Community Trust, Brand Community Commitment, Brand Loyalty  
KEWENANGAN PEMERINTAH KOTA LHOKSEUMAWE DALAM PENGELOLAAN DESTINASI PARIWISATA BERDASARKAN QANUN ACEH NOMOR 8 TAHUN 2013 TENTANG KEPARIWISATAAN riana dewi; Hasan Basri; Yusrizal Y
JURNAL ILMIAH MAHASISWA FAKULTAS HUKUM UNIVERSITAS MALIKUSSALEH Vol 3, No 3 (2020): Oktober
Publisher : Fakultas Hukum Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jimfh.v3i3.4074

Abstract

This study aims to find out how the implementation of the authority of the Lhokseumawe City Government in the Management of Tourism Destinations based on Aceh Qanun Number 8 of 2013 concerning Tourism. This research method is a qualitative method in the form of normative legal research, namely research that puts the law in place to answer legal problems faced through a statutory approach contained in related articles. The nature of this research is descriptive-analytic by using library research. Based on this research, it is explained that the Lhokseumawe City Government as the person in charge and plays a very important role in the management of tourist attractions must control the tourist environment. Barriers to managing tourism destinations are due to the government's lack of firmness to impose sanctions on the community. Efforts are being made by the Government by frequently conducting raids at tourist attractions in Lhokseumawe City. The writer's suggestion in this study is that it is hoped that the Lhokseumawe City Government will further improve supervision of tourist attractions and it is advisable to immediately impose sanctions on people who do and allow Lhokseumawe City Regional tourist attractions to be polluted by acts that are not polite and violate the Shari'a. Islam. Keywords: Government Authority, Management, Tourism Destinations, Aceh Qanun Number 8 of 2013.
Co-Authors -, Shinta Nur Rahmasari . Hastuti . Novindra . Nuva A. Faroby Falatehan Aan Nurhasanah Abdullah Yaqin Aceng Hidayat Achmad Fahrudin Achyar Nawi Husain, Achyar Nawi Afni Amanatagama Nagari Afro Aransa Sahat Agus Handito, Agus Agus Lukman Hakim Agus Sariono Agus Suman Agustini, Syofia Ahmad Fauzan Satibi Ahmad Raafi’i Ahmad Syaifudin Ahmad Zulfikri Ahyar Ismail Akhmad Fauzi Alek, A Alfian Rahmat Alvian Fawaid Alwin Fauzi Hermawan Aly Dzulfikar Amanda, Dea AMELIA FEBRIANA AMELIA FEBRIANA, AMELIA Amelia Hasanah Amzul Rifin Anak Agung Istri Sri Wiadnyani Andang Subaharianto Andhika Gandha G Andi Satria Utama Putra Angela Ruban Angela Ruban Anggun Suci Kiswara Putri Ani Yuliani Aniesa Samira Bafadhal Anisa, Nur Aini Anne Yuliyanti Ari Irawan Ari Wijayanti Arief Rachman Arif Ryan Maretama Arif Wicaksono Arifin Muhtar Arya Hadi Dharmawan ASEP SAEFUDDIN Asep Sumantri Askin Askin Asnelly Ridha Daulay Asrillah Asrillah Astakoni, I Made Purba Asti Istiqomah Astriani Sudaryanti, Diyane Aswitha Budiarso Aulia Fahri Ayu Ulin Ni'mah Azizi Azizi Baba Barus Bagaskoro, Bagus Bahruni . Bahruzin Bahruzin baiq dewi Sukma Bambang Hero Saharjo Bambang Juanda Bambang P. Noorachmat Bambang Pramudya Bambang Pramudya Noorachmat, Bambang Pramudya Bambang Supeno, Bambang Baransano, Michael Albert Baswarsiati, Baswarsiati Bayu Prakoso, Bayu Bekti Rahayu Bony Yosua Setyaleksana Buitenzorgy, Meilanie Cahyaningsih, Annisa Choirunnisa, Saraskia Mei Dadan Yogaswara DADANG DADANG Dahlan Dahlan Dahlan Fanani Dahlia Hidayati, Dahlia Danang Pramudita Darim, Abu Davit Aldi Davit Aldi Deby Anggraini Irkhamni Deddy S. Bratakusumah Dedi Budiman Hakim Dedy Kurnia Setiawan Denny Widayanto Nugroho Desi Listiani Desty Ristianingsih Devanto Shasta Pratomo Devy Mestika Dewi Kumalasari Dian Eriani Dicky Aldoko Dimas Ghufron Ash-Shiddiq Dini Tri Kurnianto Dudung Darusman Dwi Sunarti D’Mugi Ramdhani E.M. Halimun Ebed Hamri Ediman Ginting Suka Edy Yulianto Edy Yuliyanto Eka Lidiasari Ekky Wahyu A, Ekky Engkos Supriatna Enny Khalisa, Enny Erfan Noor Yulian Eriyatno . Erliza Noor Ernan Rustiadi Ernita Dewi Meutia Eva lestari Faathir, Laode Abdul Muluk Fachrozy Muhamad Fakhrizal Nashr Fakriyanti, Fakriyanti Fannani, Bakhrudin Fathoni Harda Utomo Fatih Imantoro Fatmala Arifin Sri Wandini Fatmawada S Fauzi Akhmad Faza, Shafia Maulidina Fenny Salomina Jensanura Asyerem Ferdian Rizki Amanda Fibra Nurainy Fikri Kurnia Setyadi Fitrah Gunadi Gunawan Gunawan Hadi Susilo Arifin Hadi, Yuliani Hani Fajriani Happy Indah Pеrmatasari Hapzi Ali Hariyadi Hariyadi Hartoyo Hartoyo Hastuty Musa Hasty Audytra Haucsa, Ghasella Makhpirokh Heny Daryanto Heny K Daryanto Herda Ariyani Hermanto Siregar Hidayani, Sri Hidayat Pawitan Hidayat, Didin Nuruddin Hosianna Ayu Hidayati Husain Latuconsina Idris, Fahmi Iin Widya Lesatri Imam Nawawi, Imam Imas Fatimah indarto indarto Intan Syahbanu Ishak Ishak JOESOEF ROEPAJADI Juju Junengsih K Pandjaitan, Nurmala Kadar, Laila Kadarisman Hidayat Khoirul Wafa Kholid Mawardi Kholil Kholil Khursatul Munibah Kur’aini Nur Dinia Kurnia Indrawan Kurniawati, Fanny Maulida Lailan Syaufina Lala M Kolopaking Leli Ravita Manurung, Ruth Leni, Maulinda Lilis Setyowati Limantara, Sherly Lina Ardiyanti Lirizki Agustimas Anwar Luqman Dary Pratikto Luthfi Maulana, Luthfi M A Chozin M Ekayani M. Hoeru Riza M. Kholid Mawardi Maghfirah, Geubrina Mangngi Tiga, Melvi Reimon Maria Goretti Wi Endang NP. Marinus Kristiadi Harun Marpaung, Peter Baringin Marseva, Amalia Dwi Maryani, Neni Masykuri, Ahmad Amirudin Megasari, Aisyah Darti Melvi Reimon Mangngi Tiga Meriatna Meriatna Merynda Indriyani Syafutri Meti Ekayan Meti Ekayani Michael Albert Baransano Michael Albert Baransano Moch Lutfi Salis Af Hami Mohamad Iqbal Mohammad Arif Eka Prastiya Mohd Feri Andria Mubarak, Ridho Muhamad Kurniadi Muhammad Arsyad Muhammad Fardan Al Fatih Muhammad Khaerudin Muhammad Nasir Muhammad Ridho Muhammad Riduansyah Muhsin Muhsin Mukhsalmina Mukhsalmina Musa Hubeis Muthia Anggraeni, Muthia Muzayid, Ahmad Nabilla Kuswareni Nabilla Kuswareni, Nabilla Nafik Muthohirin Nasrul ZA Natita, Rendi Kusuma Nazilatul Ula, Nova Septi Nazli, Rizal Sjarief Sjaiful nika khumaidah Niko Ardyatama novindra . Novita Erlinda Novita Erlinda, Novita Nudya Wiyata Nunung Nuryartono Nur Hidayah Nur Hidayat Nuresa, Rosi Nurhayati H.S. Arifin Nurhayati Nurhayati Nurheni Wijayanto Nurmala Katrina Pandjaitan NURMAN RAMADHAN Nurul Bayti Nurul Hidayah Indah Nurwantoro . Nyoman Triaryati Nyoto Santoso Pangestuti, Edriana Paston Sidauruk Pien Budiyanto Pipin Dwi Astiti Asti Priyo Utomo Purboningtyas, Titis Pury Putri Boogi Romadoni R.P. Santun Sitorus Raditya Kirana Rianto Rahma Suci Indriani Rahmita Putri Febrina Randy Febrian Rany Utami Rany Utami Retno Dewi Utari Ningrum Retno Dwi Cahyani Reza Dimas Syahputra Rezza Aulia Putra riana dewi Ridwan, Wonny Ahmad Rina Afriani Risky Novan Ngutra Rismawati Munthe Rita Rahmawati Rizal Alfisyahr Rizal Munadi Rizka Amalia Rizky Fajar Akhadiyah Rizkynata Adam Satria Rohmatin, Yudha Khusnia Rosihan Adhani, Rosihan Royani Rudiana Rudiana, Rudiana Rumkel, Rasul Hamidi Safitra, Dhian Adhetiya Saharuddin Sahat MH Simanjuntak Salman Alfarisi Samsul Irpan Santika Devi Sasana Putra Setiadi Djohar Setyoaji, Givanola Tri Setyowati, Lis Shartyka Novitasari Sibarani, Anggiat Silaban, Maman Kurniawan Syahputra Sindy Amelia Siregar, Taufik Siswohadi, Siswohadi Sitti Halumiah Slamet Sutomo Slamet Sutomo Sodikin Sodikin Solatia Hairun Nisa Sopi Maulida Sri Hartoyo Sri Wahyuni Sry March Lely Turnip Sudarti, Nila Sudrajad, Ahmad Wahyu Sulaiman Sulaiman Sunarti Sunarti Supriono Supriono Suryati Suryati Susanti, Enni Sutanto Sutanto Suwarli . Suyud Warno Utomo Swasta Priambada Syaiful Anwar Syamsul Arifin Syofia Agustini Tadya Aulia Utami Tanti Kusrini Thobias Arnoldus Messakh Tiarani Rachma Dewanti Togik Hidayat Tohari, Ilham Tri Ruspandji Tri Wahyu Retno Ningsih Triwahju Hardianto Umbu Nay, Shinta Indriani Una Selvi Tuaputy Utami Dyah Safitri Vega Valentine Veronica, Olce W.A.F.J. Tumbelaka Widiatmaka Widyastutik Wilda Emsis Putri Wilsa Road Betterment Sitepu Wulan Metafurry Yanalia Salampessy, Yanalia Salampessy Yogi Sugito Yuni Nur Maulida Yusri Abdillah Yusrotun Nisa’ Yustisi Suci Widiaputri Yuyun Wahyuni Yuyun Wahyuni ZAINUL ARIFIN Zulfan Rhamdany Zulfan Rhamdany, Zulfan Zulfikri, Ahmad Zulmiardi, Zulmiardi Zuzy Anna