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Eka Intan Kumala Putri
Departemen Ekonomi Sumberdaya Lingkungan, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680
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Evaluasi Keberhasilan Studi Mahasiswa Program Sinergi S1-S2 Institut Pertanian Bogor Imas Fatimah; Eka Intan Kumala Putri; Utami Dyah Safitri
Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Vol 5, No 7: JULI 2020
Publisher : Graduate School of Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/jptpp.v5i7.13710

Abstract

Abstract: This study aims to determine profile of fast track program based on the characteristics input and knowing the factors that influence academic achievement student of fast track program bachelor to master degree IPB. The method used in this study were descriptive analysis and classification and regression tree (CART). This research used primary and secondary data. Primary data were the result of interviews fast track program and secondary data were characteristic input fast track program. The results of the research study show student profile of fast track program dominated by female students, single, study program that have accreditation A, pass an English placement test and self-financing. The CART analysis finds two significant factors associated to student achievement. They were GPA score S1 and selection study program. Other factors are, based on interview result, motivation and commitment of the student in completing the study, type of research, as well as role and commitment of the supervisor in completing the study.Abstrak: Penelitian ini bertujuan menganalisis profil mahasiswa Program Sinergi S1-S2 IPB berdasarkan karakteristik input mahasiswa menggunakan analisis deskriptif. Selanjutnya, menganalisis faktor faktor yang memengaruhi keberhasilan studi mahasiswa menggunakan analisis Classification and Regression Tree (CART) Hasil penelitian menunjukkan bahwa profil mahasiswa Program Sinergi S1-S2 IPB ditinjau dari karakteristik input mahasiswa didominasi oleh mahasiswa perempuan, belum menikah, program studi S2 mempunyai akreditasi A, lulus placement test Bahasa Inggris dan sumber pembiayaan mandiri. Faktor-faktor yang berpengaruh terhadap keberhasilan studi mahasiswa Program Sinergi S1-S2 IPB menggunakan metode CART adalah IPK pendidikan S1 dan pilihan program studi S2. Motivasi dan komitmen mahasiswa dalam menyelesaikan studi, jenis penelitian mahasiswa dan peran dosen pembimbing dalam menyelesaikan studi mahasiswa merupakan faktor lain yang memengaruhi keberhasilan studi mahasiswa dan lulusan Program Sinergi S1-S2 IPB.
Legal Assurance and Legal Protection in Land Registration in Indonesia Suharyono Suharyono
Sriwijaya Law Review VOLUME 3 ISSUE 1, JANUARY 2019
Publisher : Faculty of Law, Sriwijaya University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28946/slrev.Vol3.Iss1.118.pp48-58

Abstract

Legal assurance to protect the owner of the land title has been the main objectives of the 1997 Government Regulation No. 24. However, in reality, the objectives above cannot be spelled due to the negative publication system of land title registration regulated by the regulation above. The loophole the system has, inter alia, concerns with the actual or the correctness of land site or the physical data of the land.  As a result, a conflict will not be prevented between or amongst the true land deed holder, land rights holder and the third party. If the case is brought before the court, the further consequence is that the verdict will declare the cancelation of or invalidity of the land deed. Then the legal status of the land deed will become uncertain and landowners will lose their rights without getting any protection from the State.  The problem raised in this article regarding the negative system of land registration in the 1997 government regulation no. 24 does not provide legal protection for the landowner who has already land certificate. The results of the study showed that there were two different values of legal certainty and legal protection manifested in the Government Regulation No. 24 of 1997 and those of legal certainty and legal protection as mandated by the 1945 Constitution of the Republic of Indonesia.  Therefore it is not superfluous to state that legal certainty and legal protection are intended and regulated by Government Regulation No.24 of 1997 which is in contradictory to the manifested value of legal certainty and legal protection guaranteed by the 1945 Constitution
PЕNGARUH KЕCЕRDASAN ЕMOSIONAL TЕRHADAP ADAPTIVЕ SЕLLING DAN DAMPAKNYA PADA KINЕRJA TЕNAGA PЕNJUALAN Fathoni Harda Utomo; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 49, No 2 (2017): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aims to explain: Influence of emotional intelligence on adaptive selling; the effect of adaptive selling on the salesperson's performance; the influence of emotional intelligence on salesperson performance. The type of research used is descriptive research using a quantitative approach. The variables in this study include emotional intelligence, adaptive selling, and salesperson performance. The population of this research is the sales force of  PT Tokio Marine Life Insurance Indonesia. A sample of 100 respondents working in PT Tokio Marine Life Insurance Indonesia. Data collection method used is questionnaire. Data analysis used is path analysis. Path analysis results show that: emotional intelligence variable has significant effect on adaptive selling variable, it is indicated by a probability of 0.000 (p <0,05) and a standardized coefficient beta value of 0.674; variable of adaptive selling have significant effect to salesperson pеrformаncе, it is shown with probability value of 0.000 (p <0,05) and beta standardize coefficient value 0,665; еmotionаl intеlligеncе vаriаblеs significаntly influеncе thе pеrformаncе of sаlеspеoplе, it is indicated by a probability value of 0,000 (p <0.05) and a standardized coefficient beta value of 0.720.   Kеywords: Еmotional Intеlligеncе, Adaptivе Sеlling, Salеs Forcе Pеrformancе АBSTRАK Pеnеlitiаn ini bеrtujuаn untuk mеnjеlаskаn: Pеngаruh kеcеrdаsаn еmosionаl tеrhаdаp аdаptivе sеlling; pеngаruh аdаptivе sеlling tеrhаdаp kinеrjа tеnаgа pеnjuаlаn; pеngаruh kеcеrdаsаn еmosionаl tеrhаdаp kinеrjа tеnаgа pеnjuаlаn. Jеnis pеnеlitiаn yаng digunаkаn аdаlаh pеnеlitiаn dеskripsi dеngаn mеnggunаkаn pеndеkаtаn kuаntitаtif. Vаriаbеl dаlаm pеnеlitiаn ini mеliputi kеcеrdаsаn еmosionаl, аdаptivе sеlling, dаn kinеrjа tеnаgа pеnjuаlаn. Populаsi pеnеlitiаn ini аdаlаh tеnаgа pеnjuаlаn PT Tokio Mаrinе Lifе Insurаncе Indonеsiа. Sаmpеl sеbаnyаk 100 orаng rеspondеn yаng bеkеrjа di PT Tokio Mаrinе Lifе Insurаncе Indonеsiа. Mеtodе pеngumpulаn dаtа yаng digunаkаn аdаlаh аngkеt. Аnаlisis dаtа yаng digunаkаn аdаlаh аnаlisis jаlur (Pаth Аnаlysis). Hаsil аnаlisis jаlur (Pаth Аnаlysis) mеnunjukkаn bаhwа : vаriаbеl kеcеrdаsаn еmosionаl bеrpеngаruh signifikаn tеrhаdаp vаriаbеl аdаptivе sеlling, hal tersebut ditunjukkan dengan nilаi probаbilitаs sеbеsаr 0,000 (p < 0,05) dan nilai standardize coefficient beta sebesar 0,674; vаriаbеl аdаptivе sеlling bеrpеngаruh signifikаn tеrhаdаp kinеrjа tеnаgа pеnjuаlаn, hal tersebut ditunjukkan dengan nilai probabilitas sebesar 0,000 (p < 0,05) dan nilai standardize coefficient beta sebesar 0,665 ; vаriаbеl kеcеrdаsаn еmosionаl bеrpеngаruh  signifikаn tеrhаdаp kinеrjа tеnаgа pеnjuаlаn, hal ini ditunjukkan dengan nilai probabilitas sebesar 0,000 (p < 0,05) dan nilai standardize coefficient beta sebesar 0,720. Kata Kunci: Kеcеrdasan Еmosional, Adaptivе Sеlling, Kinеrja Tеnaga Pеnjualan
PENGARUH INTERNATIONAL BRAND IMAGE DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Pengguna Iphone Di Indocell Malang) Arif Wicaksono; Suharyono Suharyono; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 57, No 2 (2018): APRIL
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research type is explanatory research with quantitative approach. Samples taken as many as 120 respondents who are use iPhone in Indocell city of Malang. The sampling technique used is purposive sampling. Method of data by using questionnaire data instrument. Descriptive analysis and multiple linear regression analysis. The result of the research shows that the variable of International Brand Image (X1) has significant influence on Purchase Decision (Y) with the beta of 0.543 or 54.3%, International Brand Image (X1) variable has significant influence on purchasing decision (Y) beta condition equal to 0,239 or 23,9% share, Lifestyle variable (X2) has significant influence to purchasing decision (Y) with beta amount of 0,507 or 50,7%. Significant to purchasing decisions. Suggestions for Apple Inc. Apple companies are expected to provide a better image to customers, and minimize product failures, such as fail in showID faceID. Apple is expected to pay attention to the trends that occur in society to maintain existence of the iPhone. Keywords: International Brand Image, Lifestyle, Purchase Decision. АBSTRАK Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Sampel yang diambil sebanyak 120 orang responden yang merupakan pengguna iPhone di Indocell  kota Malang. Teknik pengambilan sample             yang digunakan adalah purposive sampling. Metode pengumpulan data dengan menggunakan Instrumen kuesioner. Analisis yang digunakan adalah analisis deskriptif dan analisis regresi. Hasil penelitian menunjukkan bahwa variabel International Brand Image (X1) dan Lifestyle (X2) memiliki pengaruh signifikan secara berganda terhadap Keputusan Pembelian (Y) dengan koefisien beta sebesar 0,543 atau sebesar 54,3%. Variabel International Brand Image (X1) memiliki pengaruh signifikan secara parsial terhadap Keputusan Pembelian (Y) dengan koefisien beta sebesar 0,239 atau sebesar 23,9. Variabel Lifestyle (X2) memiliki pengaruh yang signifikan secara parsial terhadap keputusan Pembelian (Y) dengan koefisien beta sebesar 0,507 atau sebesar 50,7%. Kesimpulan bahwa International Brand Image dan Lifestyle berpengaruh signifikan baik secara berganda maupun secara parsial terhadap Keputusan Pembelian. Saran untuk Apple Inc diharapkan perusahaan Apple dapat memberikan citra yang lebih baik lagi kepada pelanggan, dan meminimalisir kegagalan produk, misalnya kegagalan dalam memamerkan faceID. Diharapkan pihak Apple memperhatikan tentang trend yang terjadi di mayarakat untuk mempertahankan eksistensi iPhone. Kata Kunci: International Brand Image, Lifestyle, Keputusan Pembelian.
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Followers Aktif Akun Instagram Vans Indonesia yang menggunakan sepatu merek Vans) Rizkynata Adam Satria; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 50, No 2 (2017): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Vans comes as a shoes brand that favored by the youth since 1975. Vans also has an official Instagram account that called “Vans Indonesia” that have the most followers on Instagram compared to other shoes brands. As of April 2017, they already has 393.000 followers. The purpose of this research is to find and explain the impact of Social Media Instagram Exposure (X1) and Perceived Value (X2) either simultaneously and partially on Purchase Decision Process (Y), and also to find which variable has dominant influence on Purchase Decision Process. The type of this research used explanatory research with quantitative approach. The sample used amounted to 116 respondents which is followers of Vans Indonesia by using online questionnaire as data collection method. Multiple linear regression and partial regression are used for data analysis for this research. The results of multiple linear regression analysis show that the independent variables has an influence on the dependent variable. This is indicated by the value of F count 37,498 with Sig. F 0,000 (p < 0,05). The value of contribution from both independent variables are simultaneously has 38,8% to dependent variable, while the remaining 61,2% influenced by other variables that not examined in this research. Kеywords: Social Media, Instagram, Perceived Value, Buying Decision. АBSTRАK Vаns hаdir sеbаgаi brаnd sеpаtu yаng digеmаri olеh kаlаngаn pеmudа sеjаk tаhun 1975. Vаns juga mеmiliki аkun rеsmi Instаgrаm yаng bеrnаmа “Vаns Indonеsiа” dаn mеrupаkаn sаlаh sаtu brаnd sеpаtu yаng mеmiliki followеrs tеrbаnyаk dibаndingkаn brаnd lаinnyа. Tеrhitung sаmpаi sаmpаi bulаn Аpril 2017 аkun tеrsеbut tеlаh mеmiliki 393 ribu pеngikut. Tujuаn dаri pеnеlitiаn ini yаitu untuk mеngеtаhui dаn mеnjеlаskаn pеngаruh vаriаbеl Tеrpааn Mеdiа Sosiаl Instаgrаm (X1) dаn Pеrcеivеd Vаluе (X2) bаik sеcаrа bеrsаmа-sаmа mаupun pаrsiаl tеrhаdаp Prosеs Kеputusаn Pеmbеliаn (Y) sеpаtu Vаns, sеrtа mеngеtаhui vаriаbеl mаnа yаng mеmiliki pеngаruh dominаn tеrhаdаp prosеs kеputusаn pеmbеliаn. Jеnis pеnеlitiаn yаng digunаkаn аdаlаh еxplаnаtory rеsеаrch dеngаn pеndеkаtаn kuаntitаtif. Sаmpеl yаng digunаkаn bеrjumlаh 116 rеspondеn yаng mеrupаkаn followеrs аkun Vаns Indonеsiа dеngаn mеnggunаkаn mеtodе pеngumpulаn dаtа kuеsionеr sеcаrа onlinе. Аnаlisis dаtа yаng digunаkаn аdаlаh аnаlisis rеgrеsi liniеr bеrgаndа dаn аnаlisis rеgrеsi pаrsiаl. Hasil analisis regresi linier berganda dapat diketahui bahwa variabel bebas dalam penelitian ini memiliki pengaruh terhadap variabel terikat yaitu. Hal tersebut ditunjukkan dengan nilai F hitung sebesar 37,498 dengan signifikansi F sebesar 0,000 (p < 0,05). Besarnya kontribusi dari kedua variabel bebas tersebut secara bersama-sama terhadap variabel terikat adalah 38,8%, sedangkan sisanya 61,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kаtа Kunci: Mеdiа Sosiаl, Instаgrаm, Pеrcеivеd Vаluе, Kеputusаn Pеmbеliаn.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN (Survei pada Pelanggan Service Kendaraan AUTO2000 Kediri Suharmadji) Alfian Rahmat; Suharyono Suharyono; Swasta Priambada
Jurnal Administrasi Bisnis Vol 64, No 1 (2018): NOVEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

Companies need a strategy that is able to bridge between customers and companies. One of the strategies that a company can do is to apply Customer Relationship Managemen (CRM). The main focus of CRM is to create Customer Loyalty, loyal customer tend to be more profitable for company than disloyal customer. Customer satisfaction becomes an important factor in the creation of a loyalty, by being satisfied with a product / service then they will come back again to buy and feel the product / service. This study aims to determine the effect of CRM on Customer Satisfaction, CRM influence on Customer Loyalty, and the influence of Customer Satisfaction on Customer Loyalty. The type of this research is explanatory research with quantitatif approach. The population in this research is all of AUTO2000 customer service vehicle by some of characteristics: its owner (not a driver etc.) and doing at least twice or more service his car in AUTO2000 Kediri Suharmadji with all type of car. Sample of this research is 113 people by the formula of Machin and Champbell. Sampling technique using non probability sampling with purposive sampling method. Methods of data collection by distributing questionnaires. Data analysis used is descriptive analysis and path analysis. Kеywords: Customer Relationship Management (CRM), Customer Satisfaction, Loyalty. АBSTRАK Perusahaan memerlukan strategi yang mampu menjembatani antara pelanggan dan perusahaan. Salah satu strategi yang dapat dilakukan perusahaan adalah dengan menerapkan CRM (Customer Relationship Management). Fokus utama CRM adalah menciptakan Loyalitas Pelangan, pelanggan yang loyal cenderung membuat perusahaan lebih profitable dibanding pelanggan yang tidak loyal. Kepuasan pelanggan menjadi faktor penting dalam terciptanya suatu loyalitas, dengan merasa puas terhadap suatu produk/jasa maka mereka akan kembali lagi untuk membeli dan merasakan produk/jasa tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh CRM terhadap Kepuasan Pelanggan, pemgaruh CRM terhadap Loyalitas Pelanggan, dan pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pelanggan service kendaraan AUTO2000 Kediri Suharmadji dengan karakteristik: pemilik kendaraan pribadi dan telah melakukan service sebanyak 2 kali atau lebih di AUTO2000 Kediri Suharmadji. Sampel dalam penelitian ini sebanyak 112 responden yang diperoleh berdasarkan rumus Machin dan Champbell. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Metode pengumpulan data dengan cara menyebarkan kuesioner. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Kаtа Kunci: Customer Relationship Management (CRM), Kepuasan Pelanggan, Loyalitas Pelanggan.  
ANALISIS PEMANFAATAN SEARCH ENGINE OPTIMIZATION DALAM MENINGKATKAN PENJUALAN PRODUK UKM DI PASAR INTERNASIONAL (Studi Kasus Pada CV. Ayung Sportindo) Ahmad Fauzan Satibi; Suharyono Suharyono; Yusri Abdillah
Jurnal Administrasi Bisnis Vol 50, No 6 (2017): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aims to determine the utilization of search engine optimization in increasing sales of UKM products in the International Market. This research uses descriptive qualitative method using case study approach. This study focuses on the application of marketing by utilizing search engine optimization in the development and improvement of product sales in the international market. This research is done in the office as well as the production of CV. Ayung Sportindo with its website "www.pesanjaketonline.com". Technique of collecting data in this research is by way of interview, observation and documentation. The data analysis techniques used in this study include transcripts of interviews, data reduction, analysis, data interpretation and triangulation. The result of data analysis can then be drawn conclusion. Results of search engine optimization made by the owner of CV. Ayung Sporyindo to its online store "www.pesanjaketonline.com" resulted in an increase in the number of sales and order orders jacket to the international market, it is dikarenkan website online store "www.pesanjaketonline.com" more and more visitors are indexed in the website The first Google page. Keywords: search engine optimization, increase sales, international market ABSTRAK Penelitian ini bertujuan untuk mengetahui pemanfaatan search engine optimization dalam meningkatkan penjualan produk UKM di Pasar Internasional. Penelitian ini menggunakan metode kualitatif deskriptif dengan menggunakan pendekatan studi kasus. Penelitian ini berfokus pada penerapan pemasaran dengan memanfaatkan search engine optimization dalam pengembangan dan peningkatan penjualan produk di pasar internasional. Penelitian ini dilakukan di kantor sekaligus tempat produksi CV. Ayung Sportindo dengan website nya "www.pesanjaketonline.com". Teknik pengumpulan data dalam penelitian ini adalah dengan cara wawancara, observasi dan dokumentasi. Adapun teknik analisis data yang digunakan dalam penelitian ini mencakup transkip hasil wawancara, reduksi data, analisis, interpretasi data dan triangulasi. Hasil analisis data kemudian dapat ditarik kesimpulan. Hasil dari search engine optimization yang dilakukan pemilik CV. Ayung Sporyindo terhadap toko online-nya "www.pesanjaketonline.com" membuahkan hasil berupa meningkatnya jumlah penjualan dan pesanan order jaket hingga ke pasar internasional, hal ini dikarenkan website toko online "www.pesanjaketonline.com" pengunjungnya semakin banyak dan website tersebut terindex di halaman Google pertama. Kata Kunci : search engine optimization, meningkatkan penjualan, pasar internasional
PENGARUH KUALITAS LAYANAN DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN (Survei Pada Pasien Sinar Radiasi/Radioterapi Rawat Jalan Di RSK “Dharmais” Jakarta) Wilda Emsis Putri; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 73, No 1 (2019): Agustus
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aims to: 1) know and explain the effect of Service Quality partially on Customer Satisfaction; 2) know and explain the effect of Brand Image partially on Customer Satisfaction; and 3) know and explain the effect of Service Quality and Brand Image on Consumer Satisfaction.The type of study used is explanatory with quantitative approach. The variables of the study are Service Quality, Brand Image, and Costumer Satisfaction. The population ofthe study is Outpatients of Radiation Beam/ Radiotherapy of RSK “Dharmais”. The sample used in the study is 116 respondents. Sampling technique used is purposive sampling. Data analysis used is descriptive analysis andandmultiple linear analysis.The result shows that Service Quality variable (X1) and Brand Image (X2) influence Consumer Satisfaction (Y) partially and significantly. ServiceQuality variable and Brand Image influence Consumer Satisfaction (Y) simultaneously and significantly,based on the study, RSK “Dharmais”  which has radiotherapy facility should focus on improving it’s Service Quality and optimizing Brand Image as National Cancer Centre so that patients feel satisfied. Keywords: Service Quality, Brand Image, Customer Satisfaction АBSTRАK Penelitian ini bertujuan untuk : 1) mengetahui dan menjelaskan pengaruh Kualitas Layanan secara parsial terhadap Kepuasan Konsumen; 2) mengetahui dan menjelaskan pengaruh Brand Image secara parsial terhadap Kepuasan Konsumen; dan 3) mengetahui dan menjeaskan pengaruh Kualitas Layanan dan Brand Image secara bersama-sama terhadap Kepuasan Konsumen. Jenis penelitian yang digunakan adalah explanatory dengan pendekatan kuantitatif. Variabel penelitian ini meliputi Kualitas Layanan, Brand Image, dan Kepuasan Konsumen. Populasi dalam penelitian ini adalah pasien sinar radiasi / radioterapi RSK “Dharmais”. Sampel yang digunakan dalam penelitian ini sebanyak 116 orang responden. Teknik sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis linier berganda.Hasil ini menunjukkan bahwa variabel Kualitas Layanan (X1) dan Brand Image (X2) berpengaruh secara parsial dan signifikan terhadap Kepuasan Konsumen (Y). Kemudian variabel Kualitas Layanan (X1) dan Brand Image (X2) berpengaruh secara simultan dan signifikan terhadap Kepuasan Konsumen (Y), berdasarkan hasil penelitian ini, sebaiknya RSK “Dharmais”  yang memiliki fasilitas radioterapi dapat fokus meningkatkan Kualitas Layanan-nya dan mengoptimalkan Brand Image sebagai Pusat Kanker Nasional agar pasien selalu merasa puas. Kata Kunci : Kualitas Layanan, Brand Image, Kepuasan Konsumen  
PENGARUH GREEN BRAND IMAGE TERHADAP GREEN TRUST SERTA IMPLIKASINYA TERHADAP GREEN PURCHASE INTENTION (Survei Online pada Calon Konsumen Lush Fresh Handmade Cosmetic di Indonesia) Tiarani Rachma Dewanti; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 62, No 1 (2018): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

this study aims to (1)identify and explain the influence of of Green Brand Image on Green Trust (2)to know and explain the influence of Green Brand Image on Green Purchase Intention (3)to know and explain the influence of Green Trust on Green Purchase Intention. The type of research used in this research was explanatory with quantitative approach. The research variables were E-Service Quality, Perceived Value, and ECustomer Satisfaction.  The population in this research were potential consumen who know the product of Lush Fresh Handmade Cosmetic, potential consumen with minimum age of 18 years and potential consumen who has seen ads or statment about Lush Fesh Handmade Cosmetic’s product are eco friendly. The sample used in this research was 116 respondents taken by using purposive sampling and data collection methods using a questionnaire. Data analysis used was descriptive statistical analysis and path analysis. The data in this study was processed using SPSS 24 for Windows. The result of path analysis showed that The resu;t of this research indicate that (1)Green Brand Image has a significant effect on Green Trust, (2)Green Brand Image has a significant effect on Green Purchase Intention and (3)Green Trust has a significant effect onGreen Purchase Intention. Kеywords: Green Brand Image, Green Trust, Green Purchase Intention АBЅTRАK Penelіtіan іnі bertujuan untuk (1) mengetahuі dan menjelaѕkan pengaruh Green Brand Іmage terhadap Green Truѕt (2) mengetahuі dan menjelaѕkan pengaruh Green Brand Іmage terhadap Green Purchaѕe Іntentіon (3) mengetahuі dan menjelaѕkan  pengaruh Green Truѕt terhadap Green Purchaѕe Іntentіon. Jenіѕ penelіtіan yang dіgunakan adalah explanatory dengan pendekatan kuantіtatіf. Varіabel penelіtіan іnі melіputі Green Brand Іmage, Green Truѕt dan Green Purchaѕe Іntentіon. Populaѕі dalam penelіtіan іnі adalah calon konѕumen yang mengetahui produk Luѕh Freѕh Handmade Coѕmetіc, mіnіmal 18 tahun dan pernah melіhat іklan dan pernyataan bahwa Luѕh Freѕh Handmade Coѕmetіc mengeklaіm ѕebagaі produk hіjau atau ramah lіngkungan. Ѕampel yang dіgunakan dalam penelіtіan іnі ѕebanyak 116 reѕponden yang dіambіl dengan menggunakan purpoѕіve ѕamplіng dan metode pengumpulan data menggunakan angket atau kueѕіoner onlіne. Analіѕіѕ data yang dіgunakan adalah analіѕіѕ ѕtatіѕtіk deѕkrіptіf dan analіѕіѕ jalur (path analyѕіѕ). Data pada penelіtіan іnі dіolah menggunakan ЅPЅЅ 24 for Wіndowѕ.  Haѕіl penelіtіan іnі menunjukkan bahwa (1) Green Brand Іmage memіlіkі pengaruh yang ѕіgnіfіkan terhadap Green Truѕt; (2)Green Brand Іmage memіlіkі pengaruh yang ѕіgnіfіkan terhadap Green Purchaѕe Іntentіon dan (3) Green Truѕt memіlіkі pengaruh yang ѕіgnіfіkan terhadap Green Purchaѕe Іntentіon. Kаtа Kuncі: Green Brand Іmage, Green Truѕt, Green Purchaѕe Іntentіon  
PENGARUH HEDONIC SHOPPING MOTIVES DAN PROMOSI PENJUALAN TERHADAP IMPULSE BUYING (Survei pada Konsumen Matahari Department Store Malang Town Square) Anggun Suci Kiswara Putri; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 47, No 2 (2017): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial Influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotion on Impulse Buying. Type of research is explanatory research. The sample used in this research were 113 respondents who are consumer in Matahari Department Store Malang Town Square. The sampling technique using purposive sampling and accidental sampling. Methods of data collection by questionnaire. Data Analysis using descriptive analysis and  multiple linear regression. The result showed that: (1) There is significant partial effect of Hedonic Shopping Motives on Impulse Buying with arithmetic t 5,918 and table t 1,980 (arithmetic t>table t); (2) There is significant partial effect of Sales Promotion on Impulse Buying with arithmetic t 3,336 and table t 1,980 (arithmetic t>table t); (3) There is significant of  Hedonic Shopping Motives and Sales Promotion on Impulse Buying with arithmetic F 62,053 and table F 3,08 (arithmetic F>table F), significant probability number F is 0,000 smaller than α is 0,05 (significant probability<0,05). Key Words: Hedonic Shopping Motives, Sales Promotion, Impulse Buying. ABSTRAK Penelitian ini bertujuan untuk mengetahui: Pengaruh secara parsial Hedonic Shopping Motives terhadap Impulse Buying; Pengaruh secara parsial Promosi Penjualan terhadap Impulse Buying; Pengaruh secara bersama-sama Hedonic Shopping Motives dan Promosi Penjualan terhadap Impulse Buying. Jenis penelitian yang digunakan adalah penelitian penjelasan (explanatory research). Sampel yang digunakan dalam penelitian ini sebanyak 113 orang responden yang merupakan konsumen Matahari Department Store Malang Town Square. Teknik pengambilan sampel menggunakan teknik purposive sampling dan accidental sampling. Metode pengumpulan data dengan kuesioner. Analisis data yaitu analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh signifikan secara parsial Hedonic Shopping Motives terhadap Impulse Buying dengan t hitung sebesar 5,918 dan  t tabel 1,980 (t hitung > t tabel); (2) Terdapat pengaruh signifikan secara parsial Promosi Penjualan terhadap Impulse Buying dengan 3,336 dan t tabel 1,980 (t hitung > t tabel); (3) Terdapat pengaruh signifikan Hedonic Shopping Motives dan Promosi Penjualan terhadap Impulse Buying dengan F hitung sebesar 62,053 dan F tabel 3,08 (F hitung > F tabel), angka probabilitas signifikansi F sebesar 0,000 lebih kecil dari α yaitu 0,05 (probabilitas signifikansi < 0,05). Kata Kunci: Hedonic Shopping Motives, Promosi Penjualan, Impulse Buying
Co-Authors -, Shinta Nur Rahmasari . Hastuti . Novindra . Nuva A. Faroby Falatehan Aan Nurhasanah Abdullah Yaqin Aceng Hidayat Achmad Fahrudin Achyar Nawi Husain, Achyar Nawi Afni Amanatagama Nagari Afro Aransa Sahat Agus Handito, Agus Agus Lukman Hakim Agus Sariono Agus Suman Agustini, Syofia Ahmad Fauzan Satibi Ahmad Raafi’i Ahmad Syaifudin Ahmad Zulfikri Ahyar Ismail Akhmad Fauzi Alek, A Alfian Rahmat Alvian Fawaid Alwin Fauzi Hermawan Aly Dzulfikar Amanda, Dea AMELIA FEBRIANA AMELIA FEBRIANA, AMELIA Amelia Hasanah Amzul Rifin Anak Agung Istri Sri Wiadnyani Andang Subaharianto Andhika Gandha G Andi Satria Utama Putra Angela Ruban Angela Ruban Anggun Suci Kiswara Putri Ani Yuliani Aniesa Samira Bafadhal Anisa, Nur Aini Anne Yuliyanti Ari Irawan Ari Wijayanti Arief Rachman Arif Ryan Maretama Arif Wicaksono Arifin Muhtar Arya Hadi Dharmawan ASEP SAEFUDDIN Asep Sumantri Askin Askin Asnelly Ridha Daulay Asrillah Asrillah Astakoni, I Made Purba Asti Istiqomah Astriani Sudaryanti, Diyane Aswitha Budiarso Aulia Fahri Ayu Ulin Ni'mah Azizi Azizi Baba Barus Bagaskoro, Bagus Bahruni . Bahruzin Bahruzin baiq dewi Sukma Bambang Hero Saharjo Bambang Juanda Bambang P. Noorachmat Bambang Pramudya Bambang Pramudya Noorachmat, Bambang Pramudya Bambang Supeno, Bambang Baransano, Michael Albert Baswarsiati, Baswarsiati Bayu Prakoso, Bayu Bekti Rahayu Bony Yosua Setyaleksana Buitenzorgy, Meilanie Cahyaningsih, Annisa Choirunnisa, Saraskia Mei Dadan Yogaswara DADANG DADANG Dahlan Dahlan Dahlan Fanani Dahlia Hidayati, Dahlia Danang Pramudita Darim, Abu Davit Aldi Davit Aldi Deby Anggraini Irkhamni Deddy S. Bratakusumah Dedi Budiman Hakim Dedy Kurnia Setiawan Denny Widayanto Nugroho Desi Listiani Desty Ristianingsih Devanto Shasta Pratomo Devy Mestika Dewi Kumalasari Dian Eriani Dicky Aldoko Dimas Ghufron Ash-Shiddiq Dini Tri Kurnianto Dudung Darusman Dwi Sunarti D’Mugi Ramdhani E.M. Halimun Ebed Hamri Ediman Ginting Suka Edy Yulianto Edy Yuliyanto Eka Lidiasari Ekky Wahyu A, Ekky Engkos Supriatna Enny Khalisa, Enny Erfan Noor Yulian Eriyatno . Erliza Noor Ernan Rustiadi Ernita Dewi Meutia Eva lestari Faathir, Laode Abdul Muluk Fachrozy Muhamad Fakhrizal Nashr Fakriyanti, Fakriyanti Fannani, Bakhrudin Fathoni Harda Utomo Fatih Imantoro Fatmala Arifin Sri Wandini Fatmawada S Fauzi Akhmad Faza, Shafia Maulidina Fenny Salomina Jensanura Asyerem Ferdian Rizki Amanda Fibra Nurainy Fikri Kurnia Setyadi Fitrah Gunadi Gunawan Gunawan Hadi Susilo Arifin Hadi, Yuliani Hani Fajriani Happy Indah Pеrmatasari Hapzi Ali Hariyadi Hariyadi Hartoyo Hartoyo Hastuty Musa Hasty Audytra Haucsa, Ghasella Makhpirokh Heny Daryanto Heny K Daryanto Herda Ariyani Hermanto Siregar Hidayani, Sri Hidayat Pawitan Hidayat, Didin Nuruddin Hosianna Ayu Hidayati Husain Latuconsina Idris, Fahmi Iin Widya Lesatri Imam Nawawi, Imam Imas Fatimah indarto indarto Intan Syahbanu Ishak Ishak JOESOEF ROEPAJADI Juju Junengsih K Pandjaitan, Nurmala Kadar, Laila Kadarisman Hidayat Khoirul Wafa Kholid Mawardi Kholil Kholil Khursatul Munibah Kur’aini Nur Dinia Kurnia Indrawan Kurniawati, Fanny Maulida Lailan Syaufina Lala M Kolopaking Leli Ravita Manurung, Ruth Leni, Maulinda Lilis Setyowati Limantara, Sherly Lina Ardiyanti Lirizki Agustimas Anwar Luqman Dary Pratikto Luthfi Maulana, Luthfi M A Chozin M Ekayani M. Hoeru Riza M. Kholid Mawardi Maghfirah, Geubrina Mangngi Tiga, Melvi Reimon Maria Goretti Wi Endang NP. Marinus Kristiadi Harun Marpaung, Peter Baringin Marseva, Amalia Dwi Maryani, Neni Masykuri, Ahmad Amirudin Megasari, Aisyah Darti Melvi Reimon Mangngi Tiga Meriatna Meriatna Merynda Indriyani Syafutri Meti Ekayan Meti Ekayani Michael Albert Baransano Michael Albert Baransano Moch Lutfi Salis Af Hami Mohamad Iqbal Mohammad Arif Eka Prastiya Mohd Feri Andria Mubarak, Ridho Muhamad Kurniadi Muhammad Arsyad Muhammad Fardan Al Fatih Muhammad Khaerudin Muhammad Nasir Muhammad Ridho Muhammad Riduansyah Muhsin Muhsin Mukhsalmina Mukhsalmina Musa Hubeis Muthia Anggraeni, Muthia Muzayid, Ahmad Nabilla Kuswareni Nabilla Kuswareni, Nabilla Nafik Muthohirin Nasrul ZA Natita, Rendi Kusuma Nazilatul Ula, Nova Septi Nazli, Rizal Sjarief Sjaiful nika khumaidah Niko Ardyatama novindra . Novita Erlinda Novita Erlinda, Novita Nudya Wiyata Nunung Nuryartono Nur Hidayah Nur Hidayat Nuresa, Rosi Nurhayati H.S. Arifin Nurhayati Nurhayati Nurheni Wijayanto Nurmala Katrina Pandjaitan NURMAN RAMADHAN Nurul Bayti Nurul Hidayah Indah Nurwantoro . Nyoman Triaryati Nyoto Santoso Pangestuti, Edriana Paston Sidauruk Pien Budiyanto Pipin Dwi Astiti Asti Priyo Utomo Purboningtyas, Titis Pury Putri Boogi Romadoni R.P. Santun Sitorus Raditya Kirana Rianto Rahma Suci Indriani Rahmita Putri Febrina Randy Febrian Rany Utami Rany Utami Retno Dewi Utari Ningrum Retno Dwi Cahyani Reza Dimas Syahputra Rezza Aulia Putra riana dewi Ridwan, Wonny Ahmad Rina Afriani Risky Novan Ngutra Rismawati Munthe Rita Rahmawati Rizal Alfisyahr Rizal Munadi Rizka Amalia Rizky Fajar Akhadiyah Rizkynata Adam Satria Rohmatin, Yudha Khusnia Rosihan Adhani, Rosihan Royani Rudiana Rudiana, Rudiana Rumkel, Rasul Hamidi Safitra, Dhian Adhetiya Saharuddin Sahat MH Simanjuntak Salman Alfarisi Samsul Irpan Santika Devi Sasana Putra Setiadi Djohar Setyoaji, Givanola Tri Setyowati, Lis Shartyka Novitasari Sibarani, Anggiat Silaban, Maman Kurniawan Syahputra Sindy Amelia Siregar, Taufik Siswohadi, Siswohadi Sitti Halumiah Slamet Sutomo Slamet Sutomo Sodikin Sodikin Solatia Hairun Nisa Sopi Maulida Sri Hartoyo Sri Wahyuni Sry March Lely Turnip Sudarti, Nila Sudrajad, Ahmad Wahyu Sulaiman Sulaiman Sunarti Sunarti Supriono Supriono Suryati Suryati Susanti, Enni Sutanto Sutanto Suwarli . Suyud Warno Utomo Swasta Priambada Syaiful Anwar Syamsul Arifin Syofia Agustini Tadya Aulia Utami Tanti Kusrini Thobias Arnoldus Messakh Tiarani Rachma Dewanti Togik Hidayat Tohari, Ilham Tri Ruspandji Tri Wahyu Retno Ningsih Triwahju Hardianto Umbu Nay, Shinta Indriani Una Selvi Tuaputy Utami Dyah Safitri Vega Valentine Veronica, Olce W.A.F.J. Tumbelaka Widiatmaka Widyastutik Wilda Emsis Putri Wilsa Road Betterment Sitepu Wulan Metafurry Yanalia Salampessy, Yanalia Salampessy Yogi Sugito Yuni Nur Maulida Yusri Abdillah Yusrotun Nisa’ Yustisi Suci Widiaputri Yuyun Wahyuni Yuyun Wahyuni ZAINUL ARIFIN Zulfan Rhamdany Zulfan Rhamdany, Zulfan Zulfikri, Ahmad Zulmiardi, Zulmiardi Zuzy Anna