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Supeno

Universitas Jember

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INTEGRATION OF QUR'AN VALUES IN DAWAH MANAGEMENT: A SYSTEMATIC REVIEW OF THE LETTER AN-NAḤ VERSE 125 Nuruzzaman, Moh. Agil; Roa'zah, Nandipah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Sukirno, Sukirno; Supeno, Supeno; Munahar, Munahar; Lestari, Puji
West Science Islamic Studies Vol. 1 No. 01 (2023): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v1i01.2484

This study is a systematic review of the literature related to the integration of da'wah values in Surah An-Naḥl verse 125 with a modern management framework. Using the PRISMA method, 50 selected studies from 2014–2024 were analyzed thematically to identify patterns of interpretation, application, challenges, and directions for scientific development. The results indicate that the three principles of the Qur'an al-ḥknowledge, knowledgeẓAh Al-ḥasanah, and al-mujādalah bi-allatī hiya aḥThe principles of Islamic da'wah have been recontextualized and integrated with the POAC (Planning, Organizing, Actuating, Controlling) management function, thus giving rise to the Value-Based Islamic Management approach. These studies demonstrate the application of Qur'anic principles in various contemporary da'wah contexts, particularly digital da'wah, Islamic education, community empowerment, and organizational management. However, existing research is still dominated by conceptual studies with limited empirical evidence, evaluation instruments, and minimal focus on marginalized groups such as people with disabilities. This study offers an integrative conceptual framework to strengthen the formulation of values-based da'wah management theory and encourage more rigorous empirical research. These findings are expected to enrich da'wah management theory, strengthen institutional practices, and be considered in the development of inclusive and adaptive da'wah policies.

Cyber Preaching Management and Public Opinion Formation Strategies on the Twitter Platform Sukirno, Sukirno; Roa'zah, Nandipah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Nuruzzaman, Moh. Agil; Supeno, Supeno; Munahar, Munahar; Fitria, Yuni Rohma
West Science Islamic Studies Vol. 2 No. 04 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i04.2486

The development of social media has significantly changed the landscape of da'wah, particularly through the presence of the Twitter platform, which has become a fast, interactive, and algorithmic public discourse space. This study aims to analyze how cyber da'wah management is implemented by da'wah accounts on the Twitter platform and how their communication strategies contribute to the formation of public opinion. Using a qualitative approach with a multiple case study design, this study examined three da'wah accounts selected purposively based on their level of activity, influence, and audience engagement. Data were collected through passive netnography over three months, analysis of digital documents, visual artifacts, and supporting literature studies. Analysis was conducted using Miles and Huberman's interactive model through data reduction, data presentation, and cross-case verification. The results show that effective cyber da'wah combines moment-based content planning, digital identity organization, utilization of platform features such as hashtags, threads, and trending topics, and evaluation based on interaction metrics. The communication strategies used include framing messages according to the social context, building credibility as micro-influencers, and strengthening communality through two-way interactions. Public opinion formation occurs through a combination of persuasive framing, the presence of credible influencers, and audience participation in digital dialogue. The study also identified supporting factors such as an intuitive understanding of platform algorithms and audience spiritual needs, as well as a number of challenges such as discourse polarization, competition for attention (attention economy), and the risk of misinformation. This study offers an integrative model of cyber da'wah management that combines classical management principles, digital communication strategies, and platform logic. These findings provide theoretical contributions to the study of digital da'wah and practical recommendations for da'wah managers to design effective, data-driven, and adaptive content strategies to the dynamics of the digital space.

Dakwah Management for Generation Z: Digital Media Integration, Institutional Branding, and Non-Formal Approaches in the Digital Revolution Era Roa'zah, Nandipah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Sukirno, Sukirno; Nuruzzaman, Moh. Agil; Supeno, Supeno; Munahar, Munahar; Hidayat, Muhammad Arif
West Science Islamic Studies Vol. 2 No. 02 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i02.2487

This study aims to analyze the components of da'wah management relevant to Generation Z (Gen Z) through a literature review of various recent studies on digital da'wah, communication strategies, and media behavior of the younger generation. Gen Z is a group that is very familiar with technology, has a preference for visual, interactive content, and informal communication, thus requiring an updated da'wah strategy that differs from conventional approaches. The results of the study indicate that the effectiveness of da'wah for Gen Z is largely determined by the integration of digital media such as TikTok, Instagram, YouTube, and podcasts, which serve as their primary information consumption spaces. In addition, branding of da'wah institutions plays a significant role in building the image, credibility, and emotional engagement of young audiences. Informal da'wah approaches through community spaces, cafes, and creative events have also proven more resonant for Gen Z because they support participation and psychological closeness. However, digital da'wah faces challenges such as competition with entertainment content, the risk of message simplification, and low digital literacy in some da'wah institutions. This study concludes that preaching to Gen Z requires an innovative, participatory, and branding-based multi-channel approach, accompanied by strengthening digital capacity to ensure the sustainability of preaching in the modern era.

MEDIA MANAGEMENT FOR DAKHAH IN THE DIGITAL ERA: A SYSTEMATIC REVIEW OF STRATEGY, INNOVATION, AND SUSTAINABILITY ROADMAP Roa'zah, Nandipah; Sukirno, Sukirno; Nuruzzaman, Moh. Agil; Supeno, Supeno; Munahar, Munahar; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Ghozali, Moh Imam
West Science Islamic Studies Vol. 3 No. 04 (2025): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v3i04.2488

Digital transformation has shifted the paradigm of da'wah from a traditional, linear approach to a participatory, network-based, and experience-oriented model. This article presents a narrative systematic review of the current literature (2020–2025) to analyze da'wah media management in the context of digital dynamics. The research findings reveal that the effectiveness of digital da'wah depends not only on technology adoption, but on the synergistic integration of three main pillars: (1) systematic management principles that combine data-driven planning with authentic Islamic values; (2) innovative content and platform strategies that are creative, interactive, and in line with the preferences of the younger generation (millennials and Gen Z); and (3) strengthening two-way interactions and digital branding to build sustainable online communities. This study also identifies the potential of immersive technologies (AR/VR) and the importance of media production competencies. As a synthesis, a three-layer integrative model (value-strategy foundation, content-technology execution, and relationship-branding) is proposed that can serve as a guide for academics and practitioners. Practical implications emphasize investing in team capacity, audience-centric content strategies, judicious exploration of technology, and a focus on relationship building. Thus, this article offers a conceptual and operational framework for optimizing digital da'wah media to remain relevant, effective, and transformative in the 21st century.

INTEGRATION OF ARTIFICIAL INTELLIGENCE (AI) IN THE STRATEGY, ETHICS, AND EFFECTIVENESS OF CONTEMPORARY DAWAH Munahar, Munahar; Nuruzzaman, Moh. Agil; Roa'zah, Nandipah Roa'zah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Sukirno, Sukirno; Supeno, Supeno; Laila, Najim Hamidatun Nuril
West Science Islamic Studies Vol. 3 No. 02 (2025): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v3i02.2489

The development of artificial intelligence (AI) technology has driven significant transformations in da'wah management. This study aims to comprehensively analyze the innovations, opportunities, ethical challenges, and regulatory implications of AI integration in modern da'wah strategies. Using a systematic literature review method on 28 articles selected from a total of 1,022 publications, this study identified four main focuses: (1) AI innovations in da'wah such as congregational behavior analysis, message personalization, and service automation; (2) strategic opportunities in the form of expanding the reach of da'wah, strengthening moderate Islamic narratives, and increasing two-way interactions through digital technology; (3) ethical challenges and risks including the erosion of religious authority, algorithmic bias, misinformation, data privacy, and the potential for extremist manipulation; and (4) the urgency of regulation and collaboration between ulama, technologists, academics, and the government to ensure AI implementation is in accordance with Islamic values. The results of the study confirm that AI has great potential to revolutionize da'wah, but its implementation must be carried out ethically, directed, and inclusively to avoid digital inequality and the distortion of religious meaning. This research provides a theoretical framework and practical recommendations for the development of AI-based da'wah in the future.

Co-Authors Abdul Bari Azed Abubakar, Yusuf Sani Adellia Sartika Putri Afifah, Diana Elfiyatul Afrisya Zahira Niswandia Afrisya Zahira Niswandia Agung T. Nugroho Ainun Ilmi Wahidah Al Nemeri, Muhammad Halik Albert Lumbu Albertus Djoko Lesmono Albertus Djoko Lesmono, Albertus Djoko Alfarisi, Muhammad Fahmi Alfia Ulfa Ali Sodikin Alifiah Putri Amalia, Rachma Fadhillah Amaliyah, Tsabitah Amrina Rosyada Amrulloh, Achmad Fachri Ananda Kaliana Tantri Ananda Kaliana Tantri Andayani Andayani Angelia, Yuni Aninnas, Afina Anjar Putro Utomo Anna Ika Putri Kurniawan Annisa Maya Kurnianingrum Ansarulla, Erni Aris Singgih Budiarso Ary Purwantiningsih Astutik, Windy Amelia Azmi, Zul B Supriadi Bambang Supriadi Bea Hana Siswati Bevo Wahono Billa, Attika Salsa Binar Kurnia Prahani Budiani, Lilik D. Wahyuni Dalilah Adyanti Putri Dalilah Adyanti Putri Delfi Vidia Almira Devi Nur Indah Sari Devi Nur Indah Sari Dewannia Fariska Herman Dewanta Eka Putra Bagus Diah Wahyuni Ditria, Lailatul Dwipoyanti, Nur Atmi Dyah Nugraheny Priastuti Ekawati, Selviana Elan Fadilah, Rizka Endang Sulastri Erica Meilia Safitri Erlia Narulita Estian Ega Avianti Evi Durotun Nasihah Fachruddin Razi, Fachruddin Faiqotul Himmah Farhan Faillasuf Abdillah Faridatul Isti’anah Fatma, Elisa Fatmawati, Rani Fauriza, Siti Febriani, Eke Windiar Fenti Defita Sari Ferdricka Nggeboe Ferry Budi Prasetya Fershanda Vivi Hartono Firdha Yusmar Fitri Kartika Sari Fitria, Yuni Rohma Fitriana, Lailatul Fortuna, Teeusa Febby Fuadina, Zakiya Nur Ghozali, Moh Imam Gloria Sagita Harimisa Hanik Qurratul Ainy Hanna Sundari Harifinal, Harifinal Harmaini Harmaini Harwandini, Ita Heni Ruspitasari Herma Yanti Hidayah, Yulianti hidayatullah, Hidayatullah hidayatullah I Ketut Mahardika Ifa Hafidotur Rohmatu Zahiro Ifa Hafidotur Rohmatu Zahiro Iis Nur Asyiah Imaniar, Berliana Oni Indah Ayu Antika Indah Indriya Fathni Iqbal, Syed Mohd Uzair Ismail, Muhammad Nur Khatir Isna Rahmi Firdiana Izza Fauziah Maulidina Izza, Nuril Ayyamil Izzah, Nuril Ayyamil Jayati, Rina Jayati, Rina Tut Jensi Arista Jukwati, Jukwati Kenzi, Cindy Laura Khasfiyatin, Siti KHOIRUN NISAK Kusaimah, Kusaimah Kusumo, Wartono Triyan Laila, Najim Hamidatun Nuril Lailatul Mardhiyyah Lilik Sulistyowati Lu'luul Maknuniyah Luedo, Matofee Lusy Tunik Muharlisiani Lutfiyatul Wafiyah Luthfiatul Maghfirah M Muslih Mag’izah Werty Rochita Muliardi Maharani, Indah Mandik, Yohanis Irenius Mardhiyyah, Lailatul Mardius, Mardius Marlina Puji Rahayu Martasari, Nurita Maryani Maryani Maryani Maryani Maulidah Hasanah Maulidina, Izza Fauziah Meldi Putri Utami Mieke Faurisiawati Ming, Wihandoyo Mochammad Iqbal Moh Sutomo, Moh Mohammad Imam Farisi Mohammad Nu'man Ash Shiddieqiey Mokhamad Nurjam'i Muazaroh, Muslimatun Diana Muhammad Arif Hidayat Muhammad Muslih Muhammad Rojikin Muhasabah, Brilian Aura Munahar, Munahar Nia fariska Nia Savira Febrianti Ningrum, Dina Dwi Septya Ni’matun Nailil Izza Nur Ahmad Nur Ahmad Nur Ahmad, Nur Nur Aura Ladistya Novanda Nur Aura Ladistya Novanda Nurhalimah Nurhalimah Nurmawarni, Sukma Nurul Iqdami Zuniari Nuruzzaman, Moh. Agil Oviane Brian Pramesti Pamungkhas, Haqqy Sriealam Prasasti Nur Indahsari Prasetiyaningsih, Anis Prastowo, Sri Handono Budi PUJI LESTARI Putra, Wiwin Putri Okta Wardani Rahayu Budi Astuti Rahmawati Rahmawati Rahmawati, Rahmawati Rayendra Wahyu Bachtiar Ridlo, Zainur Rasyid Rif’ati Dina Handayani Rikiy Hudamaulana Rini Indayani Risma Valentina Fitriyani Rista Dewi Monica Saptaningtyas Pribadi Rizal, M Ukbah Rizka Elan Fadilah, Rizka Elan Roa'zah, Nandipah Roa'zah, Nandipah Roa'zah Robi Hendrawan Joko Wahono Rohma, Laili Widya Rohma, Laili Widya Rohmah, Indi Ghozirur Romiyanto, Romiyanto Rosmidah Rosmidah Ruben Achmad Rusdianto Rusdianto Rusdianto Rusdianto Rusdianto, Rusdianto Rusdianto, Rusdianto Sa'adah, Fina Ni'matus Safirah Salsabillah Safitri, Erica Meilia Said Wildan Sajidin, Firda Fauziah Nur Salim, Ilham Sari, Devi Nur Indah Sari, Dwi Resta Maulita Satriyo, Wiwid Sekar Arum Mawarni Setiyawati, Zeni Setyono, Tuhu Shufi Khulda Filjinan Silvia Qaulina Damayanti, Silvia Qaulina Singgih Bektiarso Siti Azizah Siti Muliana Siti Muliana Soendarti, Mamiek Sofiah, Vivi Songgo, Berthin Soraya Firdausi Sri Astutik Sri Wahyuni Subiki Subiki Sudarti Sudarti Sudaryono Sudaryono Sugihartoko, Sugihartoko Sukirno Sukirno Sulifah Aprilya Hariani Sumarni Sumarni Suparti Suparti Suparti Supriadi, B Sururi, Muhamad Lukman Sutarto Sutarto Suwaibatulilla, Anggun Suzanalisa Suzanalisa, Suzanalisa Syahfitri Purnama Tami Beniarti Teti Zubaidah Tia Wulandari Trapsilo Prihandono Tsabitah Amaliyah Ulfaika, Romlah Ulin Nuha Ulin Nuha, Ulin Umbari, Tiara Utami, Meldi Putri Virani, Widya Septyaning Vivi Wahyuni, Vivi Wachju Subchan Wachju Subchan Wahidah, Ainun Ilmi Wahono, Robi Hendrawan Joko Wahyudi, Isma Wardah Nabilah Hanum Wardani, Dewi Novi Wardani, Nyimas Enny Fitriya Wibowo, Amiruddin Hadi Wicaksono, Iwan Widya Septyaning Virani Widya Utama Wildan, Said Winda Raina Sari Wulan Nurjihan Wulan Nurjihan Wulandari, Ana Yuniasti Retno Yahya, Aliya Izet Begovic Yanuarizal, Alfain Wahid Yollanda Selviana Yudhanto, Febri Yulia Chusnayani Yuliani, Erma Yulianti, Defitri Yuni Angelia Yuni Nurrahmawati Yushardi Yushardi Zainur Rasyid Ridho Zainur Rasyid Ridlo Zuniari, Nurul Iqdami

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