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All Journal Ekonomi Bisnis JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Habitat Indonesian Journal of Pharmaceutical Science and Technology Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Sains Teh dan Kina GIZI INDONESIA JURNAL MANAJEMEN MOTIVASI JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Prosiding Seminar Nasional Pakar Journal of Secretary and Business Administration Journals of Ners Community Journal of Health Sciences Jurnal Kesehatan Jurnal Ekonomi Manajemen Sistem Informasi Journal of Law and Policy Transformation Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Megasains JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Economicus: Jurnal Ekonomi dan Manajemen MATHunesa: Jurnal Ilmiah Matematika JIPMukjt:Jurnal Ilmu Pendidikan Muhammadiyah Kramat Djati Formosa Journal of Social Sciences (FJSS) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora International Journal of Travel, Hospitality and Events Journal of Innovation Research and Knowledge Nawasena: Jurnal Ilmiah Pariwisata INGGARA : Jurnal Pendidikan Bahasa Inggris dan Bahasa Arab Jurnal Manajemen Riset Inovasi Jurnal Riset Manajemen dan Ekonomi Journal of Mandalika Literature Jurnal Sains Terapan Pariwisata Central Publisher Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Setia Mengabdi: Jurnal Pengabdian Kepada Masyarakat Pusat Publikasi Ilmu Manajemen JPS (Jurnal Pharma Saintika) Jurnal Pariwisata dan Perhotelan Cendikia Pendidikan Liberosis: Jurnal Psikologi dan Bimbingan Konseling Master Manajemen Jurnal Polimesin Media Journal of General Computer Science (MJGCS) Tadulako Science and Technology Journal Journal of Clean Technology Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan IPSSJ Jurnal Cendekia Ilmiah Penelitian Gizi dan Makanan (The Journal of Nutrition and Food Research) Jurnal Penelitian Hasil Hutan Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Tamasya Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Maranatha Sadar Wisata: Jurnal Pariwisata International Journal of Economics and Management Research Catha : Jurnal Penelitian Kreatif dan Inovatif Jurnal Sekretaris & Administrasi Bisnis Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Manajemen Pariwisata dan Perhotelan Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan Sekolah Dasar: Kajian Teori dan Praktik Pendidikan
Budi Setiawan
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KEBO LEAF ETHANOL EXTRACT (Euphorbia hirta L.) ANTI-INFLAMMATORY EFFECTS IN FEMALE WHITE RATS DETERMINED USING ARTIFICIAL UDEMA METHOD Mevy Trisna; Renatalia Fika; Budi Setiawan; Rini Wulandari
Jurnal Ilmiah Kedokteran dan Kesehatan Vol. 1 No. 2 (2022): Mei: Jurnal Ilmiah Kedokteran dan Kesehatan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/klinik.v1i2.683

Abstract

An ordinary protective reaction to tissue damage brought on by physical trauma, chemical agents, or harmful microbiological agents is inflammation. The kebo excerpt plant has significant amounts of flavonoids, which have anti-inflammatory and antioxidant properties. This study used the artificial udema method to determine the anti-inflammatory effects of Kebo Petikan leaves (Euphorbia hirta L.) ethanol extract in female white rats. This study applied a subcutaneous 1% carrageenine inducer as an anti-inflammatory drug on the soles of rats' feet. Following the injection of the test material at doses of 26 mg, 52 mg, and 104 mg, a decrease in volume was the metric that was observed. The results of the study showed the anti-inflammatory effect of ethanol extract of kebo petikan leaves at a dose of 26 mg/5ml had a strength of 32.3%, a dose of 52 mg/5ml had a strength of 78.48 %, and a dose of 104 mg/5ml had a strength of 91.46% compared to drugs.
Analisis Dinamika Market Saturation dan Turnover pada Bisnis Coffeeshop di Kawasan Aniva Grande Gading Serpong Jasson Lorencius; Budi Setiawan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 3 (2026): Juli: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i3.4710

Abstract

The rapid growth of the coffee shop industry in the Aniva Grande area, Gading Serpong, has led to intense market saturation and a high rate of business turnover. This condition challenges the sustainability of businesses and requires a deep understanding of its root causes. Therefore, this study aims to analyze the systemic dynamics behind market saturation and turnover, and to identify the driving factors through the Structure-Conduct-Performance (SCP) theoretical framework.This research employs a systematic literature review of 50 relevant sources, including scientific journals, books, and industry reports. The data were analyzed qualitatively to map the cause-and-effect relationships between market structure, the collective conduct of business actors, and the resulting market performance.The analysis reveals that the primary issue is not merely competition, but a crisis of differentiation that triggers mimetic isomorphism. A market structure with low barriers to entry (Structure) encourages business actors to imitate one another (Conduct), which in turn creates a homogeneous market. The Performance resulting from these dynamics includes consumer perception of saturation and choice fatigue, as well as suppressed profitability and a high turnover rate that functions as a natural selection mechanism for businesses. This process is accelerated by external pressures such as price competition and rental costs, as well as internal weaknesses like limited managerial capabilities.
Strategi Pengembangan Atraksi Seni Calung Berbasis Kearifan Lokal di Ranca Indah Desmonda Aresta; Rachel Natasya; Violen Helianolita; Derick Tayindra; Budi Setiawan
Sadar Wisata: Jurnal Pariwisata Vol. 9 No. 1 (2026): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v9i1.5458

Abstract

This research is motivated by the importance of developing cultural attractions as part of a strategy to strengthen the appeal of community-based tourism destinations while also preserving local wisdom in the midst of modern tourism development. One cultural potential that can be developed is calung music, a traditional Sundanese bamboo musical instrument that contains aesthetic, educational, and cultural identity values of the local community. This study aims to analyze the development strategy of calung musical art attractions as a local wisdom–based tourism attraction in the Thematic Tourism Village of Ranca Indah, Serpong, South Tangerang. The research method used is a qualitative approach with data collection techniques including in-depth interviews with the head of the tourism awareness group (Pokdarwis), field observations, and literature studies related to culture-based tourism development. Data analysis was conducted using triangulation techniques to improve the validity and accuracy of the research findings. The results show that the development of calung musical attractions is carried out through several strategies, including preparation and observation of performance locations, organizing calung training workshops for the community as an effort to preserve cultural heritage, developing calung games as educational tourism activities for visitors, and organizing cultural performances that combine calung music and jaipong dance as the main attraction. These activities not only strengthen local cultural identity but also increase community participation in managing the tourism village. The impact of this development includes the creation of authentic tourism experiences, increased potential of local cultural attractions, and opportunities for developing culture-based tourism packages in the Ranca Indah Thematic Tourism Village.
Peran Digitalisasi dalam Meningkatkan Kunjungan Wisatawan ke Kampung Wisata Tematik Ranca Indah, Serpong, Tangerang Selatan Elyshia; Aditya Riski Putra Septyadi; Stantio Rekino Yuki; Rainer Collin Liu Muliawan; Budi Setiawan
Sadar Wisata: Jurnal Pariwisata Vol. 9 No. 1 (2026): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v9i1.5463

Abstract

Perkembangan teknologi digital telah membawa perubahan dalam pengelolaan dan promosi destinasi wisata berbasis masyarakat. Penelitian ini bertujuan untuk menganalisis implementasi digitalisasi dalam mendukung pengembangan Kampung Tematik Ranca Indah di Serpong, Tangerang Selatan yang masih berada pada tahap pengembangan menuju kampung wisata. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam dengan satu orang pengelola kampung, serta dokumentasi berupa foto, video, dan arsip digital. Hasil penelitian menunjukkan bahwa digitalisasi diterapkan melalui berbagai platform seperti Google Business Profile, Google Maps, media sosial Instagram dan TikTok, website, paket wisata, serta konten video promosi. Pemanfaatan platform digital membantu meningkatkan visibilitas kampung, mempermudah akses informasi, membangun branding destinasi, serta memperluas jangkauan promosi kepada masyarakat. Media sosial dan konten digital juga berperan dalam membangun interaksi dan electronic word of mouth (e-WOM) melalui penyebaran informasi secara digital. Meskipun Kampung Tematik Ranca Indah masih berada pada tahap pengembangan menuju kampung wisata, implementasi digitalisasi menunjukkan potensi positif dalam mendukung promosi, penguatan identitas destinasi, serta pengembangan pariwisata berbasis masyarakat secara berkelanjutan.
Strategi Pengembangan Homestay Berbasis Pemberdayaan Masyarakat dalam Mendukung Keberlanjutan Kampung Wisata Tematik Ranca Indah Serpong Tangerang Selatan. Alvey Davelino; Chiquitta Thomas Regina; Mutiara Novitasari; Felix Effny; Budi Setiawan
Sadar Wisata: Jurnal Pariwisata Vol. 9 No. 1 (2026): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v9i1.5474

Abstract

Penelitian ini bertujuan untuk mengkaji strategi pengembangan homestay yang melibatkan partisipasi masyarakat sebagai upaya mendukung keberlanjutan Kampung Wisata Tematik Ranca Indah di Serpong, Tangerang Selatan. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus untuk memperoleh gambaran yang mendalam mengenai kondisi pengelolaan homestay di kawasan tersebut. Pengumpulan data dilakukan melalui observasi lapangan, wawancara mendalam dengan para pemangku kepentingan, serta telaah dokumentasi yang relevan. Hasil penelitian menunjukkan bahwa homestay memiliki peran yang tidak terbatas pada penyediaan akomodasi bagi wisatawan, tetapi juga menjadi bagian penting dalam sistem layanan destinasi wisata. Efektivitas pengelolaan homestay dipengaruhi oleh beberapa faktor utama, antara lain kemudahan akses menuju lokasi, ketersediaan informasi wisata yang memadai, serta dukungan sistem orientasi bagi pengunjung. Selain itu, peningkatan kapasitas masyarakat melalui pelatihan, pendampingan, dan penyusunan prosedur operasional turut berkontribusi terhadap kualitas pelayanan yang diberikan. Meskipun masih berada pada tahap pengembangan, berbagai upaya perbaikan fasilitas, pelayanan, dan partisipasi masyarakat telah menunjukkan arah yang positif. Oleh karena itu, pengembangan homestay yang terintegrasi dengan pemberdayaan masyarakat berpotensi memperkuat keberlanjutan kampung wisata dari aspek ekonomi, sosial, maupun budaya.
The Effect Of Green Advertising And Green Product On Pucrhase Intention In Tumblr Bottle Products With Green Trust As An Intervening (Case Study On Sarjanawiyata University Students Tamansiswa ) Devi Andriana; Ambar Lukitaningsih; Budi Setiawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9125

Abstract

This study analyzes the effects of green advertising and green products on purchasing intention toward tumbler products, with green trust as an intervening variable. Using a quantitative approach, data were collected from 131 respondents consisting of Sarjanawiyata Tamansiswa University students and the Yogyakarta community. The results show that green advertising has a negative and significant effect on purchase intention, while green products have no significant direct effect. However, green products significantly increase green trust, and green trust positively affects purchase intention. Green trust mediates the effect of green products, but not green advertising, on purchase intention. Keywords: Green Advertising; Green Product; Green Trust; Purchase Intention
ANALISIS PENGARUH CELEBRITY ENDORSEMENT TERHADAP CUSTOMER LOYALTY MELALUI IMPULSIVE BUYING DAN BRAND ATTACHMENT PADA KONSUMEN SCARLETT WHITENING Azwar; Widiastuti; Budi Setiawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9244

Abstract

This study analyzes the effect of celebrity endorsement on customer loyalty among Scarlett Whitening users, with impulsive buying and brand attachment as mediating variables. A quantitative approach was applied, with data collected through questionnaires distributed to 200 respondents selected by purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The mediation test showed that impulsive buying was unable to mediate the effect of celebrity endorsement on customer loyalty, whereas brand attachment significantly mediated the effect of celebrity endorsement on customer loyalty. Keywords: Celebrity Endorsement; Impulsive Buying; Brand Attachment; Customer Loyalty
Co-Authors Abdul Wahib Muhaimin Abdul Wahid Adi Kuswanto Aditya Riski Putra Septyadi Aditya Willy Ramadhan Afifah Dwi Asti Afridah, Wiwik Afrissa Viola Motti Agi Santri Ahmad Purnomo Ahmad Yusuf Aja Avriana Said Alby Khairudin Alvey Davelino Alvin Alexis Ambar Lukitaningsih Amelia Rahmadhani Fitri ANDI PRASETYO Andi Sahri Alam Anggun Trisnani Anina Ramadani Annabel Carlene Claresta Annisa Bhikuning Aprita Destiani Aries Dirgayunita Arif Imam Suroso Art Dito Pangestu Asri Aulia Al Hamdi Aswar, Ravita Nila Audrey, Kent Aulia Febriani Aulia Mukadis Avira Agamila Azwar Bagyo Yanuwiyadi Bambang Jatmiko Bambang Sukoco Baskoro Harwindito BAYU SETIAWAN Benaya Dustin Benjiro Lepar Benny Osta Nababan Brandon Fandra Caroline Winona Chelsie Asuta Cherly Jesslyn Waisa Cheryl Jesslyn Waisa Chiquitta Thomas Regina Cindy Deviasari Dadan Rohdiana Dahlan, Zulkarnaini Daniel Axel Gerrits Daniel Jehovah Darni Subari Darren Owen Davelino, Alvey Davin Fernando Derick Tayindra Desmonda Aresta Devi Andriana Dewi Lestari Djoko Koestiono Dodik Briawan Dwi Oktavia Dwi Retno Andriani Dwimaulani, Astrid Edi Dwi Cahyono Elsa Tri Mukti Elva Herlim Elvina Dewi Nur Muslimah Elyshia Eri Hidayat Erwina kartika Dewi Eva Handayani Fahma Putri Mahanani FANDI AHMAD Farah Hersa Novani Putri Fardiemansyah Fath, Sabil Fajar Fatimah Felix Effny Filia Permata Sari Fitra Adi Kusuma Fitria Dina Riana Fitrisia Gita Gabriela Hendratno Hana Bella Sartika Handoyono Adianto Hanny Putri Fathiya Hardinsyah Harni Sepriyani Hendra Pribadi Hendro Soejadi Heri Azwansyah Heryudarini Harahap Imam Effendi Jamal F. Jati Jasson Lorencius Jefa D. I. Wijaya Jessica Natania Vinata Johann W.H. Prawiro Junifer Dame Panjaitan Kadek Wiweka Kevin Laksmi Fitria Lalu Solihat Mubarrokah Legia Prananto Lia Fitriani Lina Lustina Manahan F.H Purba Manjou Odira Marchellino Fergie Sanjaya Maria Dwi Santosa Mega Elfia Melia Puspitasari Meriam Esterina Mevy Trisna Mia Arifka Mochamad Thariq Yafi Soejadi Mohamad Subchan Muchammad Zaky Arrafi Muhajri Agusfina Muhammad Ainun Naim Muhammad Arvin Aldrich Romero Muhammad Hafnan Muhammad Saringin Muhammad Thio Faza Saidina Muhilal . Munip, Al Murhadi Murhadi Mutiara Novitasari Nadia Anastasya Nathania Nofita, Dewi Nurhayati NURSAMA HERU APRIANTORO Nurul Hanifa Nuryadinata, Sukma Olga Amanda Pratama, Raka Jumersyah Pratiwi S., Aprilia Desi Puteri, Alya Salsabila Putra, Hengkky Restu Putri Dia Permata Sari Putri Mulyanti Rachel Natasya Rafika Hana Wiratri Rainer Collin Liu Muliawan Raisa Rafifiti Choerunnisa Ratna Putra, Demmy Filsafa Rayesa, STP. MSi., Neza Redha Hikmasari Renatalia Fika Ricky Deo Volento Gultom Rimbawan Rimbawan Rina Dwi Kristiani Rini Wulandari Ristanti, Lilis Ari Risviana Riyanti Isaskar Riza Nadia Rizali Noor Maulana Rosidatul Aini Rosyanne Kushargina Ryan Dharmawan Samsul Lutfi Selvia Susanti Shakila Nizaliana Silvana Maulidah Siprianus Dalu Lewar Siti Komariah Hildayanti Siti Mas'ula Siti Nur Qomariah Siti Nurhayati Situmeang, Ampuan Sri Anna Marliyati Sri Astuti Stanley Gracius Christoper Stantio Rekino Yuki Steve Elia Amadeus Steven Ryan Tedja Subrata Tri Widada Suratni Ginting Susandi, Ari Susi Handayani Suyandar Marthen Giri Teddy Oswari Tessa Levia Kasya Theo Andrianto Titi Laras Tri Yunis Miko Wahyono Udiansyah Umi Nurhidayah Velicya Tarisha Cheung Vincent Alfredo Nathaniel Violen Helianolita Wahyu Aji Saputra Widia Citra Anggundari Widiastuti Willie Natanael Wuisan, Fritz Fredrik Yohanes Agung Puji Triraharjo Yohanna Angelina Samar Yonrizon Yonrizon Yulia Ningsih Yulia Yesti Yulianti Yulianti Yulina Fadilah Yunistri Pratiwi Yusmita, Anggi Rozma