Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Syntax Literate: Jurnal Ilmiah Indonesia

Human Resource Management Competencies in Banking Organizations in Indonesia Lira Agusinta; Peppy Fachrial
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (45.782 KB) | DOI: 10.36418/syntax-literate.v7i1.6099

Abstract

Background and purpose: In its development, fintech has entered the 4.0 era where it has developed by facilitating the financial system and it is feared that it could become a threat to the world of conventional banking. Therefore, this study aims to develop competency strategies needed by banks in facing the disruption of the fintech 4.0 era. Design/Methodology/Approach: In this study the research approach used is a quantitative approach (post positivist). Data collection is carried out using research instruments, statistical or quantitative analysis, with the aim of testing predetermined hypotheses. Results: The results show that competency-based practice contributes positively to the bottom line, and that contributions to organizations are related to the roles of individuals not to their jobs. Additionally, efforts designed for employee commitment have the potential to generate positive returns, and that training and development are seen as drivers of future success. Conclusion: Even though banking has similar products with fintech companies, it has a different character where banks have a higher prudential principle. Competency is needed for bank employees in dealing with fintech 4.0, namely E-KYC, Payment Gateway, Big Data, Cloud Infrastructure, Artificial Intelligence and digital signatures besides that it also requires the ability to innovate, a willingness to learn and change, and be able to provide creative encouragement where they work
The Influence of Cross-Functional Marketing Capabilities on Marketing Ambidexterity Peppy Fachrial; Lira Agusinta
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.65 KB) | DOI: 10.36418/syntax-literate.v7i1.6101

Abstract

Untuk menjalankan strategi marketing ambidexterity diperlukan adanya kerjasama dan koordinasi lintas fungsi pemasaran dan fungsi-fungsi lainnya di dalam perusahaan. Cross-functional marketing capabilities (C-FMCap) dapat membantu memaksimalkan marketing ambidexterity. Terdapat tiga dimensi yang memberikan kontribusi pada C-FMCap yang meliputi: brand management, new product development, dan customer relationship management. Berdasarkan hasil pengujian hipotesis didapatkan nilai koefisien jalur cross-functional marketing capabilities terhadap marketing ambidexterity sebesar 0,44 dengan T-Values sebesar 4,131 dan P Values 0,000 (< 0,05). Untuk itu dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan Cross-Functional Marketing Capabilities (C-FMCap) terhadap marketing ambidexterity
Co-Authors A.J Muljadi Aang Gunawan Aang Gunawan, Aang Abdul Ghafar Abdul Ghafar Abdullah Ade Suryobuwono Addini, Fida Fathiyah Adik Moechlis Aisyah Rahmawati Aisyah Rahmawati Aji Endra Nugroho Alfarizi Nasution, Nursery Alfi Kamil Rafi Ananda, Candra Andri Primadi, Andri Andriansyah Andriansyah Andry Nico Manik Ariohadi, Mohammad Wisanggeni Aswanti Setyawati Berliana, Dhana Budi Karyono, Aris Budiman, Cecep Cecep Pahrudin Cecep Pahrudin Cecep Pahrudin Cecep Pahrudin, Cecep Datonabolon Datonabolon Dian Artanti Arubusman Dian Artanti Arubusman, Dian Artanti Dian Octaviani, Reni Dida Nurhaida Dinar Dewi Kania Djabutafuan, Abdul Azis Gani Djamal Subastian Dwi Haryanto Dwi Yulika Edhie Budi Setiawan Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Edi Abdurachman Edi Abdurachman Edwin Lermatan, Esternilus Ellen Rumintang Endang Sugiharti Euis Saribanon, Euis Evi Satispi Fachrial, Peppy Fahrial, Peppy Fajar Ardhi Gibran Farisyi, Sofwan febriyanti febriyanti Gabriella, Joanna Ghaddafi, Muhaiminul Hadi Setyabudi Pramono Hakim, Muhammad Wildanul Hanifah Hanifah hanifah hanifah Haris Haris, Haris Hasanah, Khaimatul Heni Pujiastuti HM. Thamrin Ikhsan, Ridho Bramulya Imat Rakhmatillah Indra Gunawan Intan Pawreski Jermanto Setia Kurniawan Jermanto Setia Kurniawan, Jermanto Setia Juhri, Apsada Juliater Simamarta Khansa Khairunnisa Kholdun, Amrulloh Ibnu Koesmariadi, Fransiska Agustina Latifah, Alfi Lermatan, Esterlinus Edwin Lesse, Johan M. Yogi Riyantama Isjoni Mamun Murod Maolani, Rukaesih Achmad Marthaleina Ruminda Sitorus Masjraul Hidayat Matagiwa, Parabil Muhammad Thamrin Mulyadi Mulyadi Mustika Sari, Mustika Mustikasari Mustikasari Nofrisel Nofrisel Novel, Novel Nur, Yunitha Ardiana Nurul Hidayati Octora, Theresye Yoanyta Okin Ringan Purba Olfebri Peppy Fachrial Prasada Ricardianto Prasadja Ricardianto Prasadja Ricardianto, Prasadja Primadi Candra Susanto Purba, Okin Ringan Purwoko, Harry Putra, Derry Herlasetyadi Raden Didiet Rachmat Hidayat Raden Didiet Rachmat Hidayat Rafi, Salahudin Reza Fauzi Jaya Sakti Reza Fauzi Jayasakti Rully Indrawan Rully Setyawan Ryan Firdiansyah Suryawan Sandriana Marina Saputro, Sarwono Hadi Sarinah Sarinah SATISPI, EVI Sembiring, Honny Fiva Akira Sembiring, Rinawati Sholihah, Sita Aniisah Sita Aniisah Sholihah Sitanggang, Rohana Siti Fatimah Siti Maemunah Soekirman, Atong Sudjanadi, Sudjanadi Sugiyanto - Suharto Abdul Majid suryawan, ryan firdiansyah Suryobuwono, Abdullah Ade Taufiqurokhman TAUFIQUROKHMAN, TAUFIQUROKHMAN Theresye Yoanyta Octora Tohir, Muhammad Ulud Nopriyadi Vica N Harahap Wahyu Wibowo Wahyudi, Dardi Wildan Wildan Wildan, Wildan Wynd Rizaldy Yana Tatiana Yana Tatiana, Yana Yosi Pahala, Yosi Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini Yuwono Dwisilo Sucipto Zaenal Abidin Zaenal Abidin Zahroni, Zahroni Zulkifli Zulkifli