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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Matra Pembaruan: Jurnal Inovasi Kebijakan Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR Gorontalo Management Research Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Reswara: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Devotion: Journal of Research and Community Service International Journal of Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Transportasi, Logistik, dan Aviasi (JTLA) Prosiding Konferensi Nasional PKM-CSR Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Manajemen Bisnis Transportasi dan Logistik Media Bina Ilmiah Jurnal Sosial dan Sains JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Logistica : Journal of Logistic and Transportation
Agusinta, Lira
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Journal : Devotion: Journal of Research and Community Service

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The Effect of Service Quality and Marketing Mix on Airport Train Customer Loyalty at BNI City Station Mediated by Customer Value Putra, Derry Herlasetyadi; Abidin, Zaenal; Agusinta, Lira; Gunawan, Aang; Fachrial, Peppy
Devotion : Journal of Research and Community Service Vol. 5 No. 7 (2024): Devotion: Journal of Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i7.752

Abstract

This research aims to analyze the mediating role of customer value on the influence of service quality and marketing mix on Soekarno-Hatta International Airport train customer loyalty. This research was carried out from March to May 2021 at BNI City Station. The population in this study were passengers who had used the airport train at BNI City Station. The sample method uses random samples. The data analysis method in this research uses Structural Equation Model Partial Least Square (SEM-PLS) with the help of SmartPLS 3.2.9. The results in this study show that service quality has a positive effect on customer loyalty, service quality has a positive effect on customer value, marketing mix has a positive effect on customer loyalty, marketing mix has a positive effect on customer value, customer value has a positive effect on customer loyalty, service quality has a positive effect on customer loyalty with the mediation of customer value,  the marketing mix has a positive effect on customer loyalty with the mediation of customer value for the Soekarno-Hatta International International Airport train at BNI City Railway Station.
Co-Authors A.J Muljadi Aang Gunawan Aang Gunawan, Aang Abdul Ghafar Abdul Ghafar Abdullah Ade Suryobuwono Addini, Fida Fathiyah Adik Moechlis Aisyah Rahmawati Aisyah Rahmawati Aji Endra Nugroho Alfarizi Nasution, Nursery Alfi Kamil Rafi Ananda, Candra Andri Primadi, Andri Andriansyah Andriansyah Ariohadi, Mohammad Wisanggeni Aswanti Setyawati Budi Karyono, Aris Budiman, Cecep Cecep Pahrudin Cecep Pahrudin Cecep Pahrudin, Cecep Datonabolon Datonabolon Dian Artanti Arubusman Dian Artanti Arubusman, Dian Artanti Dian Octaviani, Reni Dida Nurhaida Dinar Dewi Kania Djabutafuan, Abdul Azis Gani Djamal Subastian Dwi Haryanto Dwi Yulika Edhie Budi Setiawan Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Edi Abdurachman Edwin Lermatan, Esternilus Endang Sugiharti Evi Satispi Fachrial, Peppy Fahrial, Peppy Fajar Ardhi Gibran febriyanti febriyanti Ghaddafi, Muhaiminul Hadi Setyabudi Pramono Hakim, Muhammad Wildanul Hanifah Hanifah hanifah hanifah Haris Haris, Haris Hasanah, Khaimatul Heni Pujiastuti HM. Thamrin Imat Rakhmatillah Intan Pawreski Jermanto Setia Kurniawan Jermanto Setia Kurniawan, Jermanto Setia Juhri, Apsada Juliater Simamarta Khansa Khairunnisa Koesmariadi, Fransiska Agustina Latifah, Alfi Lesse, Johan Mamun Murod Maolani, Rukaesih Achmad Marthaleina Ruminda Sitorus Masjraul Hidayat Matagiwa, Parabil Muhammad Thamrin Mulyadi Mulyadi Nofrisel Nofrisel Nur, Yunitha Ardiana Nurul Hidayati Octora, Theresye Yoanyta Okin Ringan Purba Olfebri Olfebri, Olfebri Peppy Fachrial Prasada Ricardianto Prasadja Ricardianto Primadi Candra Susanto Purba, Okin Ringan Purwoko, Harry Putra, Derry Herlasetyadi Raden Didiet Rachmat Hidayat Raden Didiet Rachmat Hidayat Rafi, Salahudin Reza Fauzi Jaya Sakti Reza Fauzi Jayasakti Rully Indrawan Ryan Firdiansyah Suryawan Sandriana Marina Saputro, Sarwono Hadi Sarinah Sarinah SATISPI, EVI Sembiring, Honny Fiva Akira Sembiring, Rinawati Sita Aniisah Sholihah Sitanggang, Rohana Siti Fatimah Siti Maemunah Soekirman, Atong Sudjanadi, Sudjanadi Sugiyanto - Suharto Abdul Majid suryawan, ryan firdiansyah Taufiqurokhman TAUFIQUROKHMAN, TAUFIQUROKHMAN Theresye Yoanyta Octora Tohir, Muhammad Vica N Harahap Wahyudi, Dardi Wildan Wildan Wildan, Wildan Wynd Rizaldy Yana Tatiana Yana Tatiana, Yana Yosi Pahala, Yosi Yuliantini Yuliantini Yuliantini Yuwono Dwisilo Sucipto Zaenal Abidin Zahroni, Zahroni