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Journal : Jurnal Informatika Ekonomi Bisnis

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Identifikasi Prilaku Konsumen dalam Pengambilan Keputusan Penggunaan Jasa Pengiriman Barang Afrizal; Wisanggara, Rangga; Rama, Alfi Syukri; Adif, Riandy Mardhika
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.725 KB) | DOI: 10.37034/infeb.v4i4.174

Abstract

The package delivery service business experiences intense competition between transportation companies. This form of competition is marked by the proliferation of shipping service companies in Indonesia. Many of these companies are managed by the private sector and only one is managed by the state, namely PT. Pos Indonesia (Persero). PT. Pos Indonesia (Persero) has one package delivery service company, namely PT. Indonesian Postal Delivery Services (Persero). This company is a state company that provides public services, but competes strictly with private companies. Currently, many people do not use the services provided by PT. Pos Indonesia (Persero), so that it is forgotten by the public. Factors that greatly influence are the many delivery service industries that offer added value. The most widely offered offer is speed and accuracy to the destination, wider coverage and low cost. This study aims to identify the factors that influence the satisfaction of consumers who are loyal to using the services of PT. Indonesian Postal Delivery Services (Persero). The method used is descriptive quantitative research on consumer decision factors at the Air Bangis post office in West Pasaman, West Sumatra. The results obtained are that customer trust has no positive and insignificant effect on consumer decisions with a significant level of 0.451. Brand Recall has a positive and significant effect on Consumer Decisions with a significance level of 0.001. Word of Mouth has a positive and significant effect on consumer decisions with a significance level of 0.000. So that this research can be used as a recommendation by package service providers in identifying factors in retaining customers.
Co-Authors Adang Bachtiar ADIF, RIANDY MARDHIKA Ady Muzwardi Afriani S Ahmad Solihin Akmaluddin Akmaluddin Al Faraby, Ahmad Farhan Albert Herlambang ALFI SYUKRI RAMA, ALFI SYUKRI Alfina Amiarno, Yudi Amna, Hayatul Andani Eka Putra Andriadi, Deki Anggri Yulia Fitri Annisa Dewi P Antonius Aprilla, Maya Ardansyah aris Asianna Martini Simarmata AYU LESTARI Bahruni . Bardan, Fadhilah Brilian Salsabila, Cherin Budiharjo Budiharjo Christovorus Sintong Situmorang Claudie Tiofanny Crysanda Putri, Bunga Daniya Dedi Adha Defriman Djafri Desma Erica Maryati M Dhea Oktaviani Putri Dian Furwasyih Dian Setyorini Dimas Bagaskara Dinda Dwi Putrianti Donny Setiawan Dwi Rohmawati Khasanah Efendi, Zulham Eko Martono Elsa Zahara Afrina Enggar Diah PA Ety Aprianti Eza Fitria, Nila Eza Yusnela Fadhila Annisa Afnel Fadhilah Fadil Irada Akram Fadlurrahman Fatahillah, Irfan Femi, Nur Ferdian Achsani Feriyanti Fitria Alisa FRIYANI, RITA Gegoh Ananda Gina Muthia Gowon, Muhammad Gultom, Pesta Hafifah, Nurul Halisah Suriani Hamdiah Handayani KR Hardianti, Haliza Hayati, Ainul Helmi Hery Riyanto Hilal Al Ambia Husni Mubarok Ida Farida idkham Ilham Wahyudi Ilham Wahyudi Imelia Putri Imfrianti Augtiah Indah Afrianti Indraddin Irvan Rolyesh Situmorang Irwan Syaputra Ises Reni Isratul Aini Jaka Sulistia Januarty, Widalicin Jefri Jodi Setiawan Joni Tandi, Joni Kamarullah, Nugraha Kontesa, Meria Kustiawan Lenni Sastra Lhokweng, Emier Liany Alhamda Lilik Sulistyowati Linda Wahyu Marpaung Lisye Magdalena Liur Liver Nando Sng, Evin Lola Despitasari Mahdi Maisarah Masni Hayati Masrul Mauliza, Nurul MIFTAHUL JANNAH Moriana Kurnia, Rizki Muhammad Murtado Muhammad Yassir Muhibussailin Mukti Dian S Mulyati , Sri Munawir N. Rachmadanur Nadila Aprilia Nadira Nelmiyanti, Putri Norman Ferdinal Norman Ferdinal Nur Wahyuni Nurleny, Nurleny Nursyirwan Effendi, Nursyirwan Parwati, Wiwin Dyah Ully Petrus Loo Prasetya, Arnando Pristiyono Pujakusuma, M. Anggi Putri Hadisti Khairani Putri Nelly Syofiah Rahmi Handayani Ramadani, Mery RATNA LESTARI Razali, Saidaturrahmah Reni, Ises Revan, Revan Arfian Reynol Devryonda Ria Desnita Rio Sahputra Riski Hernando Romli RR. Ella Evrita Hestiandari Rusnam Saidaturrahmah, Saidaturrahmah Sawaluddin Sawaludin Septri Larasati Setiawan, Rafika Gina Siswati, Hermaini Siti Mayang Sari Siti Rahmi, Siti Sri Mulyati Sri Rezeki Sri Setiawati Sulistyawati, Upik Sri Sunardi Surati Ningsih Syahputra Syawaluddin Symon, Denas Tarigan, Herri Novita Taufiqurahman, Ahmad Tien Wahyu Handayani Trisiswati, Maya Ula, Multazimah Valensi Kautsar, Valensi Vivi Silawati Wasiah Sufi Weny Amelia, Weny Wiljan Atfentia Kotngoran Wiralestari Wirawan W Wirmie Eka Putra WISANGGARA, RANGGA Wulan Sari, Yane Oktavia Yossarika Yuliana, Desi Yusriana Yusriana, Yusriana Zainudin Hasan