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Pengembangan Bisnis Kuliner dalam Kreativitas Kewirausahaan bagi Siswa SMK di Yayasan Al Kahfi Bekasi Enny Diah Astuti; Retno Setya Budiasningrum; Rahmi Rosita; Dyan Yuliana; Ali Satri Efendi; Jajang Setiawan
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 5 (2025): Oktober : ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i5.1490

Abstract

This community service program aims to enhance entrepreneurial competence and creativity among vocational high school (SMK) students at Yayasan Al Kahfi through a culinary business development and mentoring program. The activities focus on two key components: (1) operational business mentoring emphasizing basic food safety and production efficiency, and (2) a digital marketing workshop that trains students to create short promotional content for social media platforms. The study employs a qualitative descriptive approach through participatory observation, in-depth interviews, and documentation. The results indicate a significant improvement in students’ understanding of food safety principles, culinary product innovation, and creative digital marketing skills. Furthermore, the program encourages students to develop an adaptive entrepreneurial mindset aligned with technological and market changes in the digital era. Collaboration between lecturers, vocational teachers, and students plays a crucial role in ensuring program sustainability and integrating the outcomes into the entrepreneurship curriculum. Overall, this program contributes to nurturing a generation of vocational youth who are independent, innovative, and ready to become entrepreneurs in the digital economy.
Peran Kepemimpinan Yang Efektif Dalam Meningkatkan Kinerja Institusi Pendidikan Suryana, Alean Kistiani Hegy; Purwati, Sri; Kushariyadi; Astuti, Enny Diah; Gusliana, Evi; Alamsyah, Putri Rahmah; Aswadi, Dana
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1741

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Kualitas sumber daya manusia sangat dipengaruhi oleh kualitas dan sistem pendidikan. Tidak hanya pengelola sekolah dan tim pendidik, namun pemerintah sebagai regulator juga memainkan peran penting dalam menciptakan dan membentuk sistem dan aturan yang pro terhadap pembangunan dan menjaga keberlanjutan kualitas setiap anak didik, sehingga kelak mereka dapat lulus dengan kualitas mumpuni dan siap berkompetisi baik secara nasional atau global. Sesi FGD ini bertujuan untuk menggali dan mengidentifikasi berbagai topik atau fenomena yang hangat untuk dibahas dan memiliki nilai urgensi bagi pendidik dan pengelola institusi pendidikan, karena dosen pengabdi menilai institusi pendidikan dewasa ini dihadapkan pada berbagai tantangan untuk berubah dan berbenah menuju kearah yang lebih baik. Hasil dari tahapan FGD kemudian disimpulkan bahwa dosen pengabdi bersepakat untuk membahas tentang bagaimana kepemimpinan pada suatu institusi pendidikan mampu meningkatkan kinerja segenap sumber daya manusianya dan juga kinerja institusi. Simpulan dari sesi sharing dengan topik peran kepemimpinan yang efektif dalam meningkatkan kinerja institusi pendidikan menyimpulkan bahwa institusi pendidikan memegang peran yang penting dan krusial bagi peningkatan daya saing dan kompetensi sumber daya manusia di Indonesia. Kualitas pendidikan dipengaruhi oleh kinerja dan kualitas dari sumber daya manusia yang jadi pendidik di institusi pendidikan.
The Role of Entrepreneurship Education, Attitude Toward Risk and Digital Literacy on Entrepreneurial Intention Among Gen Z Utami, Budi; Ibrahim, Mozart Malik; Violin, Vivid; Subroto, Desty Endrawati; Destari, Dina; Astuti, Enny Diah
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.136

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This study aims to test and analyze the influence of entrepreneurship education, attitude toward risk and digital literacy on entrepreneurial intention, especially for generation Z. The researcher conducted a structured study of the results of studies that have been conducted by previous researchers, the results of the study discuss the determinant factors of entrepreneurial intention. The results of the studies analyzed were in the form of articles published in scientific journals over the past five years. The independent variables in this study are entrepreneurship education, attitude toward risk and digital literacy. The vocal or dependent variable in the study is entrepreneurial intention. The results of the analysis show that entrepreneurship education, attitude toward risk and digital literacy have a positive effect on entrepreneurial intention. The suggestion given is that the government should make policies related to education that support the development of the entrepreneurial ecosystem in Indonesia. The suggestion for managers of educational institutions is to introduce positive things about entrepreneurship to generation Z students as early and as often as possible.
Analisis Peran Implementasi Manajemen Mutu dan Kepemimpinan Transformasional terhadap Performa Pendidik: Analysis of the Role of Implementation of Quality Management and Transformational Leadership on Educator Performance Evi Gusliana; Akhmad Ramli; Enny Diah Astuti; Faisal Abubakar; Bayu Purbha Sakti; Lazuardy Alief
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5183

Abstract

Human resources' capacity and competence greatly determine a nation's competitiveness and ability to compete. The performance of its human resources greatly influences organizational performance. The competitiveness of a country is greatly influenced by the quality and performance of its population. Realizing the importance of the quality of human resources, educational institutions, especially schools and teachers, have a crucial role in preparing students as assets and future successors of the nation. This study uses a qualitative methodology, including interviews, observations, literature analysis, and previous research. The main focus of this study is to investigate educators or teachers in Indonesian schools with similar variables and objects. The unit of analysis in this study involved teachers working in five major cities in Indonesia, while the observation unit included principals, students, and parents of students. A correlation exists between implementing quality management, transformational leadership style and educator performance. Based on the results of interviews, observations, studies of literature and previous studies, implementing quality management that runs well and a transformational leadership style positively affects teacher performance. Suppose schools can design a quality management system and implement a good quality assurance process, where the quality assurance process focuses on administrative and quality processes in academic activities such as learning and teaching. In that case, it will certainly have an impact on teacher performance.
PELATIHAN PEMASARAN ONLINE UNTUK PRODUK PRODUK UNGGULAN BAGI PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, GARUT, JAWA BARAT Ramadhani Hamzah; Rina Nurhayati; Jalaludin, Jalaludin; Astuti, Enny Diah; Maulida, Sofia
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1900

Abstract

Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business account optimization, engaging content creation, and the use of applications such as e-commerce and marketplaces. Furthermore, this activity also improves digital literacy and empowers families and communities economically. This community service program aims to provide online marketing training for PKK women as a continuation of the creative economy program in Karyamekar Village, Garut, West Java. The community service event was held on November 14-15, 2025, in the Karyamekar Village Hall. The method used was presentations, discussions, and a question-and-answer session. During the presentation, the speaker discussed the importance of digital marketing in marketing products. With the advancement of technology, digital marketing is essential for product marketing. Online marketing can transcend the boundaries of time, space, and location, meaning sales can be made anytime and anywhere. A strategy is needed to leverage digital marketing to increase sales.
The Influence of Perceived Usefulness, Social Influence, and User Experience on Technology Acceptance Intention in Startup Companies Tawil, Muhamad Risal; Darwis, Darwis; Pahlawansah, Haniwijaya; Violin, Vivid; Astuti, Enny Diah; Lubis, Fatimah Malini
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.206

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This​‍​‌‍​‍‌ study is centered around the idea of how the factors like perceived usefulness, social influence, and user experience impact the employee's intention to technology acceptance in the startups of Indonesia. The study was performed by us through a quantitative approach and a questionnaire of 150 employees from different digital startups in Indonesia. I ensured that the participants met the criteria of being technology users in their daily work. The data analysis was done through multiple linear regression. The results of the research show that the three factors, i.e. perceived usefulness, social influence, and user experience, have positive and significant impacts on the technology acceptance ​‍​‌‍​‍‌intention. Perceived usefulness focuses on the benefits of technology and increases confidence, social influence enhances positive social norms, and user experience offers a more comfortable and intuitive digital encounter. Theoretically, this study adds to the knowledge of Technology Acceptance Model (TAM) in the context of startups, and practically, I aim to provide management with the recommended approach to bolster digitalization efforts using perceived usefulness, social support, and user experience in the strategy.
Effects of Technology Adoption, E-Commerce, and Process Efficiency on Agribusiness Supply Chain Performance Aulia, Muhammad Reza; Sihombing, Dina Agnesia; Jakiyah, Ulpah; Astuti, Enny Diah; Sulaminingsih, Sulaminingsih
Jambura Agribusiness Journal VOLUME 5, ISSUE 2, 2024: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v5i2.34033

Abstract

Digital transformation in the agricultural sector has become an essential driver of agribusiness supply chain improvement, particularly in regions facing structural productivity challenges such as West Java. This study specifically aims to examine how agricultural technology adoption, e-commerce utilization, and process efficiency influence agribusiness supply chain performance, while explicitly identifying the extent to which digital-based practices strengthen operational integration among agribusiness actors. Unlike previous studies that focus only on one or two aspects of digitalization, this research offers novelty by simultaneously analyzing three key digital transformation dimensions and empirically testing their combined contribution to agribusiness supply chain performance in a developing-country context. Using a quantitative survey approach involving 120 agribusiness respondents selected through purposive sampling, the study employs multiple linear regression to validate the proposed model. The findings show that technology adoption significantly enhances productivity and accuracy in land and resource management; e-commerce utilization expands market reach and improves transaction efficiency; and process efficiency accelerates product flow within the supply chain. All classical assumption tests confirm the model’s validity and reliability. This research contributes new empirical evidence on how integrated digital transformation initiatives strengthen agribusiness supply chain performance, offering practical insights for policymakers, agro-entrepreneurs, and digital agriculture developers.
PERAN WORD OF MOUTH (WOM) DAN PERSONAL BRANDING DALAM BUYING DECISION PADA KONSUMEN E-COMMERCE Nika Sintesa; Enny Diah Astuti
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i1.104

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Di era digitalisasi untuk menghadapi era tersebut semua SDM diwajibkan untuk selalu melakukan perubahan perubahan guna bisa mengikuti perkembangan yang ada, yaitu dengan cara melakukan pengembangan SDM. Saat ini pengembangan SDM merupkan salah satu yang wajib dibenahi yaitu salah satunya tentang kemampuan komunikasi baik secara verbal maupun non verbal serta pengembangan diri secara konseptual yang dapat mengubah menjadi sebuah kompetetif di fase industri revolusi 5.0 sehingga dapat menjadi pribadi yang sukses di masa yang akan datang dan bisa bersaing dengan perubahan zaman yang terjadi. Setiap individu atau setiap orang mempunyai keunikan atau unik selling ataupun mempunyai keunikan terhadap dirinya sendiri.Personal branding merupakan citra yang dimiliki seseorang kepada masyarakat, dimana zaman sekarang dengan semakin banyak dan maraknya media online , media sosial yang bisa diakses siapapun, kapanpun dan dimanapun,sehingga banyak orang yang melakukan atau melakukan cyber public relations sekaligus sebagai personal branding termasuk praktisi komunikasi demi menunjang perkembangan bisnis. Penelitian ini bertujuan untuk menganalisis komponen serta kompetensi yang menjadi kekuatan dari setiap bisnis, kendala yang dihadapi, peran penting personal branding dalam perkembangan bisnis. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus melalui teknik wawancara dan observasi, studi pustaka, dan dokumen yang relevan dengan penelitian. Berdasarkan hasil penelitian ditemukan strategi personal branding diantaranya komponen pendorong dengan memaksimalkan fitur, kompetensi yang dijadikan kekuatan dalam menghadapi kompetitor dengan personal branding dominan, personal branding berperan untuk promosi diri, mencari pekerjaan, networking profesional, referensi penilaian profesional, serta perkembangan karir di masa datang ataupun dalam berbisnis. Dalam melakukan usaha pemasaran yang baik untuk menarik buying decision konsumen adalah dengan cara memperhatikan personal branding, social media marketing dan word of mouth atau mulut ke mulut. Dengan semakin meningkatnya buying decision terutama yang ditujukan pada konsumen E-Commerce.
The Influence of Organizational Support, Remote Work Policy and Perceived Ease of Use on Employee Digital Engagement of Remote Workers Mury Andayani; Riesna Apramilda; Enny Diah Astuti; Muhammad Hery Santosa; Tyahya Whisnu Hendratni; Muhammad Abi Berkah Nadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4636

Abstract

This study analyzes the interactions of organizational support, remote working conditions, and perceived usability from the viewpoints of the employees working offsite regarding their engagement with digital tools. The methodology employed in the research was quantitative, and data was gathered by means of a survey with 200 participants. The participants were selected intentionally according to the requirements of having been working remotely for not less than six months and having employed digital technologies in their daily work. The results showed that all three independent variables have a positive and significant effect on employee digital engagement. Organizational support has been shown to increase employee loyalty and emotional attachment, remote work policy strengthens work-life balance and motivation, while perceived ease of use increases digital comfort and participation. Theoretically, this study enriches the literature on digital human resource management, while practically provides guidance for organizations in designing effective, adaptive remote employee management strategies oriented towards sustainable digital engagement.
The Influence of Internal Control Systems, Organizational Justice and Ethical Climate on Human Resource Integrity in the Public Sector Enny Diah Astuti; Dominica Dini Afiat; Rhina Pongtuluran; Abdul Haris M. Zen; Apriani Riyanti; Fatimah Malini Lubis
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6627

Abstract

The internal control systems, organizational justice and ethical climate are being investigated as influences on the integrity of human resources in public administration by this study as it were. The study regards that the integrity of public servants is the most important factor in the development of a governance system that is both transparent and accountable. The researchers applied a quantitative explanatory method and surveyed 180 public sector civil servants selected by purposive sampling. For data collection a five-point Likert scale questionnaire was used, and data analysis was by means of multiple linear regression. All three factors: internal control systems, organizational justice and ethical climate were positively and significantly associated with the integrity of human resources. Theoretical aspect of this research will support the public management and organizational behavior literature on civil servant integrity. However, the implications of the research results point to the public agencies' leaders to create the control systems, organizational justice policies and ethical climate that should be strengthened to promote civil servants' integrity and improve public services quality.
Co-Authors Abdul Haris M. Zen Ade Titin Sumarni Adinda Azzahra Agus Setiono Ahmad Nur Budi Utama Akhmad Ramli Alamsyah, Putri Rahmah Alfa Santoso Budiwidjojo Putra Ali Satri Efendi Andi Saadillah Arkam Lahiya Ayu Ratna Wulandari Bayu Purbha Sakti Bayu Purbha Sakti Bekti Setiadi Budi Utami Bunga Aditi cahyono, didik Citra Arta, Deddy Novie Dana Aswadi darwis darwis, darwis Dasep Supriatna Dendy K. Pramudito desi kristanti, desi Dessy Hariyanti, NK Devin Mahendika Dina Destari Dina Fahma Sari Dodik Widarbowo Dominica Dini Afiat Dyan Yuliana Dyan Yuliana Eka Selvi Handayani ERNAWATI Evi Gusliana Faisal Abubakar Faisal Abubakar Fatimah Malini Lubis Fitria Hayu Palupi Frans Sudirjo Haniwijaya Pahlawansah Hardian, Verus Haris Karyadi Hendy Tannady Herry Syafrial Ibrahim, Mozart Malik Ida Ayu Putu Sri Widnyani Ifadhila Ikko Rosalia Ilham Arief Indah Asmarany Irdiana, Sukma Iwan Henri Kusnadi Iwan Henri Kusnadi Jajang Setiawan Jajang Setiawan Jasiah Jefriyanto Jefriyanto Karnawi Kamar, Karnawi Kiki Setyawati Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Lazuardy Alief Lina Parlina Magdalena Maulida, Sofia Mega Fatimah Rosana Miftahus Surur Mohzana Muhamad Risal Tawil Muhammad Hery Santosa Muhammad Reza Aulia Muhammad Syafri Mury Andayani Mustafa, Fahrina Mutmainnah, Muthia Nadi, Muhammad Abi Berkah Niantoro Sutrisno Nika Sintesa Nika Sintesa Nofirman, Nofirman Noor Rochmah Ida Ayu T.P Nusyirwan Nusyirwan Parida, Parida Putra, Irsan Herlandi Rachmat Susanto Rahmat Taufik R.L Bau Rahmi Rosita Rahmi Rosita Ramadhani Hamzah Ramli, Akhmad RETNO SETYA BUDIASNINGRUM Retno Setya Budiasningrum Rezky Nurbakti Rhina Pongtuluran Ria Estiana Riesna Apramilda Rina Nurhayati Riyanti, Apriani Rosye Rosaria Zaena Saryanto Saryanto Sembiring, Rinawati Setiadi, Bekti Sigit Somadiyono Sihombing, Dina Agnesia Sintesa, Nika sintesa, nika Sri Purwati Sri Purwati, Sri Subroto, Desty Endrawati Sulaminingsih, Sulaminingsih Sulistyo Budi Utomo Suryana, Alean Kistiani Hegy Sutrisno, Niantoro Syeh Assery Tanti Widia Nurdiani Tarto Tarto Tarto Tofhan Mamonto Tri Astuti , Missi Tyahya Whisnu Hendratni Ulpah Jakiyah Umi Hanik Makmuroh Utami, Rahayu Tri Venny Oktaviany Violin, Vivid Wahyuningratna, Ratu Nadya Widiarti Lestariningsih Yuliani Istiqomah Yulius Luturmas Yunita Indriany