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The Effect Of Marketing Communication And Service Quality On Product Usage Decisions In Byond By BSI Mobile Banking Through Brand Image As A Mediation Variable: Systematic Literature Review (SLR) With Bibliometrics Esti Nurwulan; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.359

Abstract

The development of digital technology in the banking industry encourages banks to improve the quality of digital services to strengthen the decision to use products by customers. Mobile banking is one of the main innovations used to improve transaction efficiency and customer experience. This study aims to analyze the influence of marketing communication and service quality on product usage decisions in BYOND by BSI mobile banking with brand image as a mediating variable. The method used is Systematic Literature Review (SLR) combined with bibliometric analysis to identify research trends, relationships between variables, and the development of related studies in the scientific literature. The article selection process is carried out through several stages, namely identification, screening, eligibility, and inclusion based on the PRISMA protocol. The data source is obtained from a database of reputable international journals published in recent years and is relevant to the topics of digital marketing, service quality, brand image, and decisions to use digital banking services. The results of the study show that effective marketing communication and good service quality have an important role in forming a positive brand image, which can ultimately improve the decision to use mobile banking products by customers. Bibliometric analysis also shows an increase in research trends related to digital banking, customer experience, and brand perception in recent years. These findings provide strategic implications for banks in designing marketing communications and improving service quality to strengthen brand image and drive the adoption of mobile banking services.
The Effect Of Sales Promotion And Social Media Marketing On The Purchase Intention Of BSI Gold Products Through Perceived Value, Brand Awareness, Trust, And Customer Engagement As Mediation Variables: Systematic Literature Review (SLR) With Bibliometrics Nasihiyah Purwaning Wulan; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.365

Abstract

This study aims to analyze the influence of Sales Promotion and Social Media Marketing on the Purchase Intention of BSI Gold products by considering the mediating role of Perceived Value, Brand Awareness, Trust, and Customer Engagement in the Madiun Raya area. The method used is Systematic Literature Review (SLR) with a bibliometric approach to identify, categorize, and analyze the latest research trends related to factors influencing consumer purchasing decisions in the Islamic banking sector. The results of the analysis show that Sales Promotion and Social Media Marketing have a positive influence on Purchase Intention, either directly or indirectly through mediation variables. These findings underscore the importance of promotional strategies that are integrated with strengthening perceived value, building brand awareness, increasing trust, and managing customer interactions to drive consumer purchase decisions. This study provides theoretical and practical contributions to the development of marketing strategies for Islamic banking products, while offering further research directions using bibliometric methods to explore the relationship between digital marketing variables.
Analysis Of The Influence Of Product Quality And Promotion & Reward Programs On Customer Loyalty Through Customer Satisfaction In Gold Savings Customers At BSI: Systematic Literature Review (SLR) With Bibliometrics Ayu Sukma Arsy Diana; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.373

Abstract

This study aims to analyze the influence of product quality and promotion and reward programs on customer loyalty through customer satisfaction in gold savings customers at Bank Syariah Indonesia (BSI) using the Systematic Literature Review (SLR) approach combined with bibliometric analysis. This study examines scientific articles published in the 2020–2025 range from various reputable databases such as Scopus, ScienceDirect, and Google Scholar. The literature selection process is carried out using the PRISMA method to ensure the quality and relevance of articles. A total of 75 selected articles were analyzed to identify patterns of relationships between variables, research trends, and existing research gaps. The results of the study show that product quality has a significant influence on customer satisfaction, especially through the aspects of security, transparency, and ease of access to gold savings products. In addition, promotional and reward programs have been proven to increase the perception of customer value which has a positive impact on satisfaction and loyalty. Bibliometric analysis reveals an increase in research trends related to customer loyalty in the Islamic banking sector, with a primary focus on digitizing customer services and experience. These findings strengthen the role of customer satisfaction as a crucial mediating variable in building customer loyalty. This research provides theoretical implications in the development of customer loyalty models in the Islamic financial sector as well as practical implications for BSI in designing marketing strategies and improving the quality of gold savings services.
Mapping the Role of Social Media Marketing in Purchase Decisions through Brand Trust: A Systematic Review and Bibliometric Analysis Titisari Ambarwati; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.381

Abstract

The rapid development of digital technologies has significantly transformed marketing practices and consumer behavior. In recent years, digital marketing, particularly through social media platforms, has become an essential strategy for firms to enhance consumer engagement and influence purchase decisions. Despite the growing body of literature, the relationships among social media marketing, brand trust, customer preference, and purchase decision remain fragmented across previous studies. Therefore, this study aims to provide a comprehensive overview of the research landscape and identify emerging trends in this field. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine publications related to social media marketing, brand trust, customer preference, and purchase decision. Data were collected from the Scopus database covering the period from 2021 to 2026. Bibliometric mapping and keyword co-occurrence analysis were conducted using VOSviewer to identify research clusters, thematic structures, and the evolution of research topics. The findings reveal a significant increase in publications on social media marketing and consumer behavior, indicating growing academic interest in this domain. The bibliometric analysis shows that social media marketing acts as a central theme connecting key variables such as brand trust, customer preference, and purchase intention/decision. Furthermore, overlay visualization indicates that emerging research topics include consumer engagement, influencer marketing, electronic word-of-mouth (e-WOM), and perceived value, reflecting a shift toward a more integrated and experiential understanding of consumer behavior in digital environments. This study contributes to the literature by mapping the intellectual structure and research evolution in the social media marketing domain and highlighting potential directions for future research. The findings also provide insights for researchers and practitioners in developing more effective and trust-oriented digital marketing strategies to influence consumer purchase decisions
Mapping the Literature on Digital Marketing, Brand Image, Perceived Value, and Purchase Intention: A Bibliometric and Systematic Review Diana Dwi Kusumasari; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.389

Abstract

consumer behavior. In recent years, digital marketing particularly through social media platforms has become an essential strategy for firms to enhance consumer engagement and influence purchasing decisions. Despite the growing body of literature on this topic, the relationships among digital marketing, brand image, perceived value, and purchase intention remain fragmented across previous studies. Therefore, this study aims to provide a comprehensive overview of the research landscape and identify emerging trends in this field. This study employs a Systematic Literature Review (SLR) combined with bibliometric analysis to examine publications related to digital marketing, brand image, perceived value, and purchase intention. Data were collected from the Scopus database covering the period from 2021 to 2026. Bibliometric mapping and keyword co-occurrence analysis were conducted using VOSviewer to identify research clusters, thematic structures, and the evolution of research topics. The findings reveal a significant increase in publications on digital marketing and consumer behavior in recent years, indicating growing academic interest in this field. The bibliometric analysis shows that social media marketing acts as a central theme connecting several key concepts such as brand image, perceived value, and purchase intention. Furthermore, overlay visualization indicates that emerging research topics include perceived value, consumer engagement, customization, and brand awareness, reflecting a shift toward a more holistic understanding of consumer experience in digital environments. This study contributes to the literature by mapping the intellectual structure and research evolution in the digital marketing domain and highlighting potential research directions for future studies. The findings also provide insights for researchers and practitioners in developing more integrated marketing strategies that enhance brand perception and perceived value to influence consumer purchase intention.
The Research Evolution of Financial Performance, Customer Trust, and Customer Loyalty in Sharia Banking Sector: a Bibliometric Analysis Bachtiar Wijaya; Budi Eko Soetjipto; Madziatul Churiyah
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.436

Abstract

The transformation of the Islamic banking industry requires the integration of financial performance, customer trust, and customer loyalty as the foundation for institutional sustainability. This study aims to map the intellectual evolution of this field of study and identify dominant themes, development trends, and opportunities for research gaps in the international literature. The method employed is a bibliometric analysis based on a Systematic Literature Review (SLR) using the PRISMA procedure on Scopus articles from 2018 to 2025. From a selection process of 2,009 documents, the study identified 37 articles meeting the inclusion criteria, which were then analyzed using co-authorship, co-occurrence, network, overlay, and density visualizations. The results indicate that the themes of customer loyalty, service quality, customer satisfaction, and customer trust form the core of the intellectual structure with the highest connectivity, while the themes of financial performance, digital trust, banking mergers, and Sharia banking mergers remain in low-density areas, signaling opportunities for research development. The novelty map also reveals a shift in focus from traditional loyalty models toward digital banking, customer experience, and e-CRM. The novelty of this study lies in its proposal of a new research agenda model that integrates financial performance–customer trust–customer loyalty within the context of digital transformation and the consolidation of Sharia banks. Thus, it is hoped that this study can provide a conceptual foundation for future cross-national empirical research
A SYSTEMATIC REVIEW OF THE IMPACT OF FLEXIBLE POLICIES ON ORGANIZATIONAL COMMITMENT WITH EMPLOYEE WELL-BEING AS AN INTERVENING VARIABLE Victorio Chipta Gregory Manus; Budi Eko Soetjipto; Ludi Wisnu Wardhana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20034535

Abstract

The transformation of modern work systems has positioned work flexibility as a strategic element in strengthening organizational commitment (OC). This study systematically examines the impact of work-life balance (WLB), remote work policies, and flexible scheduling on OC, with employee well-being as a mediating variable. A Systematic Literature Review (SLR) approach was employed, analyzing 77 scholarly articles published between 2019 and 2024. The literature was sourced from Scopus, Web of Science, Emerald, and ScienceDirect databases. Findings indicate that all three dimensions of work flexibility significantly and positively contribute to OC, both directly and through improvements in employee well-being. WLB demonstrably enhances affective commitment; remote work policies promote engagement and technology-driven loyalty; and flexible scheduling supports greater work engagement while reducing work-family conflict. Employee well-being is proven to be a primary mediator in the relationship between work flexibility and OC. This study also identifies conceptual, methodological, and contextual gaps in previous literature and recommends the development of an integrative theoretical model utilizing a multi-path mediation approach. The resulting theoretical and practical implications provide a foundation for the formulation of HR policies focused on well-being and sustainable employment. This review makes a significant contribution to enriching the literature and guiding the theoretical development of HRM in the context of flexible work.
SYSTEMATIC REVIEW ON THE INFLUENCE OF GREEN HRM PRACTICES, SUSTAINABLE WORK CULTURE, AND CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE ENGAGEMENT THROUGH ORGANIZATIONAL COMMITMENT Achmad Nuril Huda; Budi Eko Soetjipto; Ludi Wisnu Wardhana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20033341

Abstract

In organizations that prioritize sustainability, employee engagement serves as a strategic element in generating value and fostering customer loyalty. This study systematically examines the influence of Green Human Resource Management (GHRM), sustainable work culture, and Corporate Social Responsibility (CSR) on employee engagement, with organizational commitment (OC) acting as a mediating variable. A Systematic Literature Review (SLR) was manually conducted on 76 Scopus-indexed articles published between 2019 and 2025, employing Boolean operators and keyword mapping techniques. The findings reveal that GHRM influences engagement through green empowerment and green training; work culture exerts its influence through values, ethics, and spirituality; while CSR contributes through meaningful work and trust. Organizational commitment functions as a key mediator that links these three elements to employee engagement, which in turn impacts employee involvement. The integrative conceptual model, grounded in Social Exchange Theory, the AMO Framework, and Stakeholder Theory, connects sustainability strategies with customer loyalty. This study contributes to the advancement of cross-disciplinary frameworks and offers practical recommendations for value-based human resource and marketing management.
A SYSTEMATIC REVIEW OF THE EFFECTS OF TALENT, DIGITAL TRAINING, AND CAREER DEVELOPMENT ON PERFORMANCE THROUGH JOB COMPETENCY Umar Hamdani; Budi Eko Soetjipto; Ludi Wisnu Wardhana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to systematically examine the relationship between talent development, digital skills training, and career advancement opportunities on employee performance, with job competency serving as an intervening variable. The approach employed is a Systematic Literature Review (SLR) based on the PRISMA protocol, analyzing 67 Scopus-indexed scientific articles published within the last five years. The synthesis results reveal that all three core variables consistently contribute positively to performance improvement, both directly and indirectly through job competency. The findings also highlight that most existing studies remain fragmented and have not yet fully integrated a comprehensive multi-path mediation model. Furthermore, there is a prevailing tendency toward descriptive approaches and a lack of cross-cultural and cross-sectoral empirical testing. This study proposes a new conceptual model based on the integration of strategic HRM variables and offers a theoretical contribution to the development of competency-based performance frameworks. The practical implications are directed toward organizations in designing adaptive, digital-based, and sustainability-oriented human resource development strategies.
Sport, Spirituality, and Brand Experience: Examining Marathon Participant Loyalty in the Contemporary Islamic Lifestyle Ecosystem Yudiarto Perdana Putra; Sudarmiatin; Budi Eko Soetjipto; Cipto Wardoyo; Afif Nur Rahmadi
MILRev: Metro Islamic Law Review Vol. 5 No. 1 (2026): MilRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, UIN Jurai Siwo Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v5i1.12258

Abstract

This study examines the interconnections among sport, spirituality, and brand experience in shaping marathon participants' loyalty within the contemporary Islamic lifestyle ecosystem. The increasing emergence of Islamic-themed marathons—incorporating elements of da’wah, charity, and halal-oriented community engagement—indicates that sporting events are no longer perceived solely as arenas of physical competition. Instead, they function as spaces for meaning-making, spiritual connection, and the expression of modern religious identity. Using a phenomenological qualitative approach, this study explores how participants interpret and narrate their experiences in Islamic-themed marathon events. Particular attention is given to how the event’s religious atmosphere, embedded spiritual values, and participants’ interactions with the organisers’ symbols, narratives, and identities cultivate emotional attachment. Data were collected through in-depth interviews, field observations, and analysis of digital documents related to various Islamic running events, allowing for a comprehensive understanding of lived experiences and symbolic engagement. The findings reveal that both personal and communal dimensions of spirituality play a crucial role in reinforcing emotional bonds between participants and event organisers. These bonds extend beyond satisfaction with event quality, shaping a more profound sense of belonging, shared purpose, and value alignment. As a result, participants demonstrate stronger intentions to re-participate and to recommend the events within their social networks. This study contributes to Islamic marketing and consumer culture scholarship by highlighting how contemporary sports practices can be strategically integrated with spiritual values. It shows that within the expanding Islamic lifestyle industry, brand loyalty can be cultivated not only through functional or experiential benefits but also through spiritually meaningful engagement.
Co-Authors A. Rosyid Al Atok, A. Rosyid Al Abdulloh Abdulloh Ach. Amirudin Achmad Nuril Huda Adi Hermawansyah Afif Nur Rahmadi Agria Golda Vegetari Agung Winarno Agus Hermawan Agus Hermawan Agustin, Resty Ahmad Zaki Azzuhairi Aji Fitriani, Sofa Akhmad Sanhaji Alamsyahrony, Syahidi Alberta Adinata Amirudin ANANDA SETIAWAN Andaryanto, Andaryanto Andika Wulan Febriani Anindya, Dara Anita Nurgufriani Ari Sapto Ari Sapto Sapto Arief Rahman Hakim Arumdani, Kurnia Aulia Ramadhani Ayu Sukma Arsy Diana Bachtiar Wijaya Bayu Tri Cahya Binti Nurhaniyah Budi Utami Cici Anggraini Cindy Pramita Cipto Wardoyo Cristian Polamolo Danang Prastyo Dara Anindya Putri Umagapi Dayat, M Dewi Nurjannah Diah Saputri, Dilla Ajeng Diana Dwi Kusumasari Dianti, Ine Luna Didik Hariyanto Dwi Andre Vebriansyah Dwi Hasmidyani Dyah Arini Rudiningtyas Early Harison Mahardhika EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Ely Siswanto Erfan Efendi Erita Febri Lestari Erna Retno Rahadjeng Ery Tri Djatmika RWW Esti Nurwulan Esvanti, Mirza Esy Nur Aisyah Etty Soesilowati Eva, Nur Fadali Rahman Fahma Diena Achmada Fajar Budiyanto Farij Ibadil Maula Farika Nursasi Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Fazri, Narotama Aulia Febriani, Evi Feri Andika Prasetya, Feri Andika Fika Dwi Rahmania Fulgentius Danardana Murwani Gleydis Harwida Gunawan Santoso Hadi Sumarsono Handoyo, Puji Handayati Hanif Rani Iswari Hanurawan, Fattah Hardika Hardika Hari Wahyono Haribowo, Siget Fitrianto Heri Pratikto Hetti Rahmawati Hety Mustika Ani Hikmawati, Kuncoro Aprilia I Made Suardana Ig Jarot Febri Setyo Wibowo Ika Andrini Farida Iklil Abdul Hamid Zuhri Imam Mukhlis Islami, Khansa Ismawati Ismawati Ismayantika Dyah Puspasari Ita Athia Ivan Widjaja Joko Kurniawan Joko Kurniawan Karina Kemala Sari Ketut Bayu Tresna Prasetya Kurniawan, Dediek Tri Landreas Utama Lie Laurentius Saptono Lestari, Erita Febri Ludi Wishnu Wardana Ludi Wishnu Wardana Ludi Wisnu Wardhana Ludi Wisnu Wardhana Ludi Wisnuwardhana M Dayat M Dayat M. Cholid Mawardi M. Dayat Madziatul Churiyah Mahmud Mahmud Mahmud Mahmud Martha, Jefry Aulia Martin Martin Masula, Fariham Meidiaputri, Riza Dwi Miranti, Liana Mohammad Zainuddin, Mohammad Muhammad Maulana Ibrahim Muhammad Tody Arsyianto Muhizan Tamimi Mukhamad Najib Mulyono, Lia Anggraini Nafisah, A’isy Fiklil Nasihiyah Purwaning Wulan Nilamsari, Dwi Nurdin, Prabu Nurika Restuningdiah Oktaviani Putri Dita Oktavianti, Indira Pasha, Belvania Maulidhya Petrus Logo Radja Pramita, Cindy Prastyo, Danang Prayoga, Bhima Erlangga Sukma Prita Prasetya Puji Handayati Purwanitasari, Lili Putri, Rifqa Faulia Rachman, Tutut Arif Ramadhani, Aulia Ramadhani Ramandhita Dwi Pranata Ranny Fitria Puspitasari Ratna Dwi Nastiti Rita Anggraini Rahayu Rita Anggraini Rahayu Saptaria, Lina Sapto, Ari Sapto Saputra, Muhamad Ajye Silky Roudhotus Sa’adah Siti Malikhah Towaf Siti Markhamah Siti Zullaikah Multina Putri Sopiah, Sopiah Sopiah, Sopiah Sri Umi Mintarti Subhan, Ega Saiful Sudarmiatin Suganda, Surya Sugeng Hadi Utomo Suharto Suharto Suranto Suranto Syamsul Hadi Syamsul Hadi Syihabudhin SYIHABUDIN, SYIHABUDIN Tamam, Moh. Badrut Tasnim Nikmatullah Realita Titisari Ambarwati Tutut Chusniyah Uki Yonda Asepta Umar Hamdani Utami Widiati Utami, Rizki Amalia Victorio Chipta Gregory Manus Vidya Damayanti Wahjoedi Wahjoedi Wahjoedi Wahyuningsih, Yuli Wahyuningtiyas, Nanik Wardhana, Ludi Wishnu Wardhana, Ludi Wisnu Wening Patmi Rahayu Wenny Eka Prasetiawan Wicaksono, Ahmad Tibrizi Soni Witjaksono Adi Pangestu Yenny Fardilla Yohanes Wibisono Yudiarto Perdana Putra Yuli Soesetio Zenitha Kurnia Putri