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Puji Handayati

Universitas Negeri Malang

Author-ID : 2413466

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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KEBERAGAMAN GENDER DALAM DEWAN DIREKSI DAN KINERJA PERUSAHAAN PERSPEKTIF CRITICAL MASS: SCOPING REVIEW Nur Diana Kholidah SM; Bambang Sugeng; Puji Handayati
Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) Vol. 3 No. 2 (2026): Januari
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jumea.v3i2.448

Research on gender diversity in boards of directors and company performance shows diverse empirical findings and has yet to reach a consensus. Some studies report a positive influence, while other studies find a negative, insignificant, or non-linear relationship. These conditions indicate that the relationship between gender diversity and company performance is complex and cannot be adequately explained through a linear approach. This study aims to map and synthesize academic literature discussing this relationship through a scoping review approach. The research method refers to the Arksey and O'Malley (2005) framework, which includes the stages of identifying research questions, literature searches, article selection, data mapping, and summarizing and reporting results. The search was conducted in reputable international journal databases covering publications from the last fifteen years. Based on the selection process, ten relevant empirical articles were obtained and analyzed systematically. The results of the scoping review show that the relationship between gender diversity on the board of directors and company performance is dominated by nonlinear patterns, particularly inverted U-shaped and U-shaped patterns. Some studies in the literature identify a threshold or critical mass of female representation, generally in the range of 30-40 percent, at which the contribution of gender diversity to company performance begins to be more substantial. This study contributes by presenting a comprehensive conceptual and empirical mapping of research developments on gender diversity and company performance, as well as identifying relevant research gaps for further research development.

Product Innovation And Digital Marketing Strategies To Improve The Competitiveness Of MSMEs: Case Study On MSME " Dhany Bakery” In Jombang Regency Afif Nur Rokhman; Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.407

The development of digital technology has a significant impact on MSME business patterns, especially in marketing and product innovation aspects. This case study aims to analyze the strategy of product innovation and the use of digital marketing at SMEs “Dhany Bakery” and its influence on improving business competitiveness. The research method uses a qualitative approach through direct observation, in-depth interviews, and documentation. The results showed that product innovation focusing on flavor and packaging variations and the implementation of digital marketing through Instagram, WhatsApp Business, and TikTok Shop were able to increase brand awareness and sales by 35% in three months. This study provides a practical contribution to other MSMEs to improve competitiveness through the use of digitization.

Developing Responsibility, Ethics, And Strategic Planning: A Case Study On MSMEs In Mojokerto Arif Isnaini; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.408

Stone sculpture SMEs in Mojokerto is one of the creative economic sectors that has great potential in improving public welfare, especially in the Trowulan District and surrounding areas. However, challenges in business management, such as low operational responsibility, weak business ethics, and unstructured strategic planning, often become obstacles to business sustainability and competitiveness. This study aims to analyze the development of responsibility, ethics, and strategic planning at MSME patung batu in Mojokerto. The research method uses a qualitative approach to case studies with observation techniques, in-depth interviews, and documentation. The results showed that (1) strengthening responsibility can be done through a clear division of tasks and more disciplined production management, (2) business ethics need to be improved in aspects of honesty, price transparency, and marketing practices with integrity, and (3) strategic planning can be developed through SWOT analysis, determination of vision and mission, and product differentiation strategies. This research contributes to providing relevant management development models for local MSMEs.

Success Predictor Factors In Entrepreneurship: Case Study Of Micro MSMEs Pinisi Miniature Ship Craftsmen In Mojokerto Regency Moh. Faizin; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.409

This study aims to identify factors that are predictors of success in entrepreneurship in micro MSMEs miniature artisans of Pinisi ships in Mojokerto Regency. The case study approach was used by collecting data through in-depth interviews, participatory observations, and documentation of 15 miniature artisans of Pinisi ships. The analysis was carried out qualitatively by focusing on internal factors such as motivation, technical skills, business management, and external factors such as family support, marketing network, and access to capital. The results of the study show that technical skills, managerial skills, and marketing networks are the main predictors of the success of MSMEs. In addition, family support and the ability to innovate also play a significant role in maintaining business continuity. These findings provide implications for the development of training programs and policy support for local creative MSMEs.

The Role Of Digitalization In Operational Efficiency Case Study On Seganex Footwear SMEs in Mojokerto City Rivaldo Kurniawan; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.410

The development of digital technology offers opportunities for MSME actors to enhance operational efficiency and business competitiveness. This case study aims to analyze the role of digitalization in improving operational efficiency at the footwear MSME “Sepatu Seganex” in Mojokerto City. The study employed a qualitative descriptive method through field observations, interviews with the owner, and documentation of the production process. The findings indicate that the implementation of digitalization—covering digital financial recording, order management systems, digital marketing, and the use of marketplaces—significantly improves time efficiency, reduces operational costs, and increases productivity. The main challenges include limited digital human resources, initial technology adoption costs, and suboptimal internet access. This study contributes to MSME literature related to digital transformation strategies in the local manufacturing sector.

Human Resource Readiness And Digital Technology Utilization In Supporting The Performance Of Rollin’ MSME Agoes Windarto; Sudarmiatin; Puji Handayati; Naswan Suharsono
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.414

The rapid development of digital technology presents both opportunities and challenges for micro, small, and medium-sized enterprises (MSMEs), particularly in aligning human resource readiness with the increasing demands of digitalization. This study examines the current condition of human capital, digital technology utilization, and work motivation in Rollin’ MSME, Malang. Data were collected through surveys, interviews, and financial records covering monthly sales performance. Findings indicate that Rollin’ MSME faces significant human resource limitations, especially in digital literacy and participation in skill development, despite strong intrinsic motivation among some employees. Technology utilization is relatively high, with MSMEs adopting online sales platforms and basic digital administration; however, outcomes remain suboptimal due to inconsistent implementation. Financial analysis shows stable but moderate performance, with product sales dominated by cheese cake slices and potato donuts. Overall, the study highlights the need for strengthening HR capabilities and optimizing digital practices to enhance business performance.

Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft Cecilia Indah Hapsari; Ery Tri Djatmika; Puji Handayati
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.8912

This study is motivated by the increasing competition in the Muslim fashion industry, which encourages SMEs to develop effective marketing strategies to build brand image. The purpose of this study is to analyze the implementation of the marketing mix (4P) strategy in strengthening the brand image of Bell.Scraft SMEs. This research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation, and then analyzed using the data analysis techniques of Miles, Huberman, and Saldana, which include data condensation, data display, and conclusion drawing. The results indicate that the product aspect is carried out through continuous trend research and market needs analysis, the pricing aspect applies a combination of cost-based and value-based approaches, the distribution aspect utilizes a multichannel strategy through resellers, social media, and marketplaces, while the promotion aspect focuses on trust-based digital strategies through authentic content and influencers. Overall, the implementation of the marketing mix (4P) supports the strengthening of Bell.Scraft’s brand image amid market competition. The implications of this study suggest that the use of integrated and digital-based marketing strategies can enhance the competitiveness of SMEs and build long-term relationships with consumers.

Accountability Practices of Village Owned Enterprises (BUM Desa) Andi Laksono; Puji Handayati; Agung Winarno
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.1522

The BUM Desa organizational apparatus is required to carry out its duties and authorities in a professional, efficient and effective manner, as well as accountable. Accountability is the obligation to provide information including financial information as a form of organizational responsibility. This study aims to analyze the financial accountability practices of BUM Desa Ageng using indicators of financial integrity, disclosure and compliance with laws and regulations. The management of BUM Desa Ageng has good integrity by upholding the values of honesty and ethics, even though the organization runs without SOPs. The financial disclosure of BUM Desa Ageng has not been able to fulfill the preparation of 5 reports according to SAK ETAP. The process of establishing BUM Desa Ageng has implemented accountability practices in the aspect of compliance with laws and regulations, although it still involves village officials as operational implementers of BUM Desa.

Analysis of the Role of Social Media Marketing in Shaping Brand Awareness and Purchase Decisions in UMKM: A Literature Review Arrosyid Chusayyin; Tri Djatmika; Puji Handayati; Diki Darmawan
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 3 (2026): Mei
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i3.7519

Perkembangan teknologi digital telah mengubah strategi pemasaran UMKM dari metode konvensional menuju pemasaran berbasis digital yang lebih efektif dan interaktif. Penelitian ini bertujuan untuk menganalisis peran social media marketing dalam meningkatkan brand awareness dan memengaruhi keputusan pembelian konsumen pada UMKM. Metode penelitian yang digunakan adalah studi pustaka (library research) dengan pendekatan deskriptif kualitatif. Data diperoleh dari berbagai sumber sekunder seperti jurnal nasional dan internasional, buku, prosiding, skripsi, tesis, serta dokumen pendukung lain yang relevan dengan topik penelitian. Teknik pengumpulan data dilakukan melalui dokumentasi dan penelusuran literatur secara sistematis, sedangkan analisis data menggunakan content analysis. Hasil penelitian menunjukkan bahwa social media marketing melalui platform seperti WhatsApp Business, Instagram, TikTok, Facebook, dan YouTube berperan penting dalam memperluas jangkauan pasar, membangun komunikasi dua arah dengan konsumen, serta meningkatkan daya saing UMKM. Brand awareness menjadi faktor penting yang menghubungkan aktivitas pemasaran digital dengan keputusan pembelian, karena konsumen cenderung memilih produk yang sudah dikenal, dipercaya, dan memiliki citra positif. Social media marketing terbukti mampu meningkatkan brand awareness melalui konten yang konsisten, interaktif, dan menarik, sehingga mendorong konsumen untuk melakukan pembelian. Dengan demikian, social media marketing, brand awareness, dan keputusan pembelian merupakan tiga aspek yang saling berkaitan dan perlu diterapkan secara terintegrasi agar UMKM mampu bertahan dan berkembang di era bisnis digital.

EXPERIENCE-BASED STRATEGIC PLANNING BY OWNERS OF SMALL AND MEDIUM ENTERPRISES PRODUCING DOLPHIN CASSAVA CHIPS Wisma Miftahur Rozi; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.13585

Strategic planning is an important element for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in facing competition and market dynamics. This study aims to analyze the strategic planning process at Lumba-Lumba Cassava Chips MSME in Malang, which operates in the highly competitive snack food industry. The approach used is descriptive qualitative through case study method, with data collection techniques in the form of in-depth interviews, observation of production and marketing processes, and documentati . Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that strategic planning in this SME is carried out informally and based on the owner's experience, but it covers the main components of strategic planning, namely situation analysis, strategy formulation, implementation, and evaluation. The strategies are aimed at improving product quality, stabilizing raw material supplies, and expanding the marketing network through souvenir shops. However, product innovation, digital marketing, and strategy documentation are still not optimal. Strategy evaluation is also carried out intuitively without measurable performance indicators. This study concludes that although strategic planning at Lumba-Lumba Cassava Chips SME is not yet structured, the strategies implemented are able to maintain business sustainability. This study provides implications for SME actors to strengthen strategy documentation, product innovation, and digital marketing, as well as for SME facilitators to improve strategic management training in line with the SME context.

Co-Authors Aang Kunaifi Aang Kunaifi Abdullah Syakur Novianto Achmad Barizi Achmad Barizi Achmad Basofitrah Adam Gumilang Rahmawan Adelia Rahma Adelia Rahma Adiwibowo Dian Afif Nur Rokhman Afifudin Afifudin Agoes Windarto Agung Purnawarman Agung Winarno Agus Hermawan Agus Hermawan Agus Salim Ahmad Wahyudin Ahmad Zaki Azzuhairi Aisyah Asri Nurrahma Akidah Fitrah Alvyola Permata Yussanto AMELIA SETYAWATI Amelia Sugangga Amin, Muh. Sirojuddin Andi Laksono Andrianto, Ahmad Andy Chandra Pramana Anisa Tus Saidah Anita Handayani Anugrahani, Inanda Shinta Aprilia Wulandari Arief Noviarakhman Zagladi Arif Isnaini Arif Wicaksono Aris, Nyuherno Ariyanto, Beny Arrosyid Chusayyin Atika Violeta Hanum Aulianda, Mega Azeeta Nur Partiwi Bagus Setiawan Bagus Setiawan Bagus Shandy Narmaditya Bahri, Mat Bahri, Matahari Adihapsari Saiful Bambang Sugeng Bambang Sugeng Bambang Sugeng Bastomi, Mohamad Bellini Munezero Beny Ariyanto Brilian Prastiti Andri Safitri Budi Eko Soetjipto Budi UTAMI Casimiro Soares Cecilia Indah Hapsari Cholifah, Emilia Nur Chozin, Chozin Cipto Wardoyo Dedi Joko Hermawan Dewi Diah F Diki Darmawan Djoewita Djoewita Djoewita Djoewita, Djoewita Dodik Juliardi Dwi Wulandari Dyah Arini Rudiningtyas Eddy Sutadji Eka Ananta Sidharta Eko Juni Wahyudi Ely Siswanto Ery Tri Djatmika Rudijanto Wahju Wardhana Ery Tri Djatmika RWW Etty Soesilowati Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Ferdiansyah, Rifaldy Adinandra Fitriyah Fitriyah Fuji Santoso Fulgentius Danardana Murwani Gita Yuniar Gunartin . Guntur Kusuma Wardana Hadi Ismanto Hanif Rani Iswari Haqi, Syafrozi Hari Wahyono Heri Pratikto Heri Purnomo Hernanik, Nova Dwi Ihsanul Windasari Ilham, Rachmad Imam Habibi Imam Mukhlis Indratirta, Nadia Prima Insani, Yogie Dana Iradah Rahman Irma Hidayati Ismanto, Hadi Ismanto Ismawati, Lilik Ita Athia Ita Prihatining Wilujeng Iva Khoiril Mala Izzalqurny, Tomy Rizky Junaidi Khalikussabir, Khalikussabir Khusnia, Rif’atul Kukuh Budianto Kukuh Budianto Kusuma, Shafarina Dewi Lailatul Rohmah Laksono, Andi Latif, Sahraman D. Hadji Ludi Wishnu Wardana Lukmanasari, Herla Luthfiya Fathi Pusposari M. Cholid Mawardi Mahmud Mahmud Makaryanawati Makayanawati Makayanawati ‏‏‎ Maretasari, Rina Masculine Muhammad Muqorobin Maslichah Maslichah Mega Aulianda Mifta Ria Oktaviana Mifta Ria Oktaviana Moch Mohtar Moch. Wahyu Widodo Moh Yasir Moh. Amin Moh. Faizin Mohammad Rofiudin Mohammad Rofiudin MOHD RIZAL PALIL Muchamad Rizky Fauzi Mufid A Muh. Sirojuddin Amin Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Irsan Y Hi Wahid Muhammad Sulhan Muttaqien, Zaenul Nabila Aura Dewanti Nabila Aura Dewanti Nadliroh, Indah Datin Naswan Harsono Naswan Suharsono Nikko Zein Jaya Pradana Novi Trisnawati Novi Trisnawati Novita Rifaul Kirom, Novita Rifaul Nur Diana Nur Diana Kholidah SM Nur Diana Kholidah SM Nurika Restuningdiah Nuriyatul Mustofiyah Nurul Farida Nurus Shobah Nurus Shobah Pahrizal Pahrizal Prastiono, Suryo Purwadi, Muhammad Guntur Purwianti, Ari Putra Hilmi Prayitno Rachmawati, Dita Rahajeng Cahyaning Putri Cipto Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahman, Fadali Rahman, Iradah Rahmi, Vembri Aulia Rania Putri Distiawati Ratna Dwi Nastiti Ratna Tri Hardaningtyas Ravinesh Rohit Prasad, Ravinesh Rohit Rayyan Sugangga Renny Dwijayanti Restu Millaningtyas Reyhan Mahardika Rieska Maharani, Rieska Rikardus Kurnia Lango Rini Astuti Rini Astuti Rita Anggraini Rahayu Rivaldo Kurniawan Rizkita, Marsya Aulia Rizky Arief Shobirin Rizky Firmansyah RIZKY NURYANTI Rosmala Dewi Rosmiza Bidin RR. Ella Evrita Hestiandari Saiful Arif Saptaria, Lina Saraswati, Thusy Tiara Satia Nur Maharani Septiawan, Bambang Shadi Emad Areef Alhaleh Shafarina Dewi Kusuma Sheila Febriani Putri Shooma Fikri Albaasith Siti Salina Mustakim Slamet Fauzan Sonhaji Sri Umi Mintarti Subhan, Ega Saiful Sudarmiatin Sudarmiatin Sudarmiatin Sugangga, Rayyan Sukarsih Sukarsih, Sukarsih Sulis Rochayatun Sulton Sholehuddin Sumiati Sumiati Sunandes, Aris Sunariyadi, Sunariyadi Suparti Suparti Sutomo Sutomo Syafrozi Haqi Talitha Rahmi Ardiyanti Tasnim Nikmatullah Realita Tatas Ridho Nugroho Tatas Ridho Nugroho Tjatur, Christian Tri Djatmika Ulfi Andrian Sari Umi Nandiroh Umu Rosyidah Vega Wafaretta Vembri Aulia Rahmi Wahju Wardhana Wahyu Dede Gustiawan Wahyu Mustika Rani Wakik Wardhana, Ery Tri Wibowo, Nyuherno Aris Widyaningrum, Santi Winda Ayu Anggraini Windasari, Ihsanul Wisma Miftahur Rozi Yulani, Farah Siska Yuli Soesetio Yusuf Yusuf

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