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All Journal International Journal of Evaluation and Research in Education (IJERE) Ekonomi Bisnis IQTISHODUNA Ekuitas: Jurnal Pendidikan Ekonomi JAM : Jurnal Aplikasi Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Pendidikan Ekonomi & Bisnis Jurnal Akuntansi Aktual Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JMM (Jurnal Masyarakat Mandiri) International Journal of Social Science and Business Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis dan Akuntansi Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Janaka : Jurnal Pengabdian Masyarakat JBMR: Journal of Business and Management Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Studies in Learning and Teaching Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science International Journal of Business, Law, and Education International Journal of Social Learning (IJSL) Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Jurnal ABM Mengabdi International Journal of Economy, Education and Entrepreneurship (IJE3) Shafin: Sharia Finance and Accounting Journal Idea Pengabdian Masyarakat Journal Koperasi Dan Manajemen Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis Mahasiswa International Journal of Applied Finance and Business Studies Riset Akuntansi (RISTANSI) Akuntansi'45 International Journal of Multidisciplinary Research and Literature (IJOMRAL) ADPEBI International Journal of Business and Social Science East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Manajemen, Bisnis dan Kewirausahaan Formosa Journal of Science and Technology (FJST) Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Educational Analytics PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Asian Journal of Management Analytics Governors Journal of Scientific Research, Education, and Technology International Journal of Economics and Management Research Journal of Public and Business Accounting International Journal of Integrative Sciences Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Business and Investment Review International Journal of Management Research and Economics Journal of Business Management and Economic Development Jurnal Manajemen dan Pemasaran Digital MILRev: Metro Islamic Law Review IIJSE RISK : Jurnal Riset Bisnis dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Investasi Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Bisnis Era Digital Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen, Ekonomi dan Akuntansi International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Green Inflation: International Journal of Management And Strategic Business Leadership Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science IJHABS Greenation International Journal of Economics and Accounting Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship META - JOURNAL eJEBA Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Jurnal Manajemen, Bisnis dan Kewirausahaan
Puji Handayati
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Community based marketing strategies: A case study of a home-based microenterprise in expanding market Istiqomah, Nur Hidayatul; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Jurnal Bisnis Mahasiswa Vol 5 No 6 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.968

Abstract

This study aims to explain how community participation contributes to the transformation of marketing strategies in Dana Berkah, a home-based batik microenterprise in Tuban. Employing a qualitative single-case study design, the research traces the how and why processes through in-depth interviews, direct observations, and analytical techniques including pattern matching, explanation building, time series analysis, and the logic model. The findings reveal that prior to joining the community, the enterprise experienced marketing isolation, limited visual documentation, restricted market reach, and passive promotional behavior. Participation in the MSME community generated substantial changes through the expansion of promotional channels, intensification of offline marketing activities, wider access to information, and the development of a stronger business identity. The community acted as a change mechanism by providing informal learning, information exchange, and emotional support that enhanced the owner’s confidence to adopt proactive marketing practices. These results highlight the role of community-based social capital in strengthening marketing capabilities among resource-constrained microenterprises. The study is limited by its single-case design, reliance on self-reported narratives, and the limited observation timeframe. Practically, the study offers a collaborative learning model applicable to batik microenterprises and other creative-sector MSMEs, and provides valuable insights for policymakers designing network-based empowerment strategies.
Strategi Inovatif untuk UMKM di Jawa Timur: Meningkatkan Daya Saing melalui Inovasi Produk, Proses, dan Model Bisnis Salim, Agus; Sudarmiatin; Suharsono, Naswan; Handayati, Puji
Jurnal Manajemen dan Pemasaran Digital Vol. 3 No. 4 (2025): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v3i4.475

Abstract

Artikel ini membahas strategi inovatif yang dapat diterapkan oleh UMKM di Jawa Timur dalam meningkatkan daya saing melalui inovasi produk, proses, pemasaran, dan model bisnis. Melalui pendekatan konseptual dan studi literatur terkini, artikel ini mengusulkan kerangka strategi berbasis kebutuhan lokal serta integrasi digitalisasi untuk memperkuat keberlanjutan usaha. Temuan menunjukkan bahwa inovasi praktis dan terjangkau (frugal innovation) menjadi kunci adaptasi UMKM terhadap perubahan pasar dan teknologi. Artikel ini juga menyertakan implikasi kebijakan bagi pemerintah daerah serta rekomendasi implementasi bagi pelaku UMKM.
KEBERAGAMAN GENDER DALAM DEWAN DIREKSI DAN KINERJA PERUSAHAAN PERSPEKTIF CRITICAL MASS: SCOPING REVIEW Nur Diana Kholidah SM; Bambang Sugeng; Puji Handayati
Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) Vol. 3 No. 2 (2026): Januari INPROGRESS
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jumea.v3i2.448

Abstract

Research on gender diversity in boards of directors and company performance shows diverse empirical findings and has yet to reach a consensus. Some studies report a positive influence, while other studies find a negative, insignificant, or non-linear relationship. These conditions indicate that the relationship between gender diversity and company performance is complex and cannot be adequately explained through a linear approach. This study aims to map and synthesize academic literature discussing this relationship through a scoping review approach. The research method refers to the Arksey and O'Malley (2005) framework, which includes the stages of identifying research questions, literature searches, article selection, data mapping, and summarizing and reporting results. The search was conducted in reputable international journal databases covering publications from the last fifteen years. Based on the selection process, ten relevant empirical articles were obtained and analyzed systematically. The results of the scoping review show that the relationship between gender diversity on the board of directors and company performance is dominated by nonlinear patterns, particularly inverted U-shaped and U-shaped patterns. Some studies in the literature identify a threshold or critical mass of female representation, generally in the range of 30-40 percent, at which the contribution of gender diversity to company performance begins to be more substantial. This study contributes by presenting a comprehensive conceptual and empirical mapping of research developments on gender diversity and company performance, as well as identifying relevant research gaps for further research development.
Human Resource Competency Development as an Environmentally Friendly Entrepreneurship Strategy in MSME Cafés in Ermera, Timor-Leste (A Conceptual Study) Soares, Casimiro; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.682

Abstract

This article aims to analyze human resource (HR) competency development as a strategy for realizing environmentally friendly entrepreneurship in MSME cafés in Ermera Regency, Timor-Leste. This study is conceptual in nature, examining various theories and current empirical findings related to HR competency, sustainable entrepreneurship, and environmentally friendly business practices in the MSME sector. HR competency development is seen as an important foundation for MSMEs in adopting green entrepreneurial behavior, including innovation capabilities, environmental knowledge, sustainable attitudes, and managerial skills that support resource efficiency. This study found that structured HR competency can encourage the emergence of environmentally friendly entrepreneurial strategies, such as waste reduction, efficient energy use, environmentally friendly product innovation, and strengthening the image of green businesses. Through conceptual analysis and theoretical integration, this article offers a conceptual model that explains the relationship between HR competency development and environmentally friendly entrepreneurial strategies in the context of MSME cafés. Theoretically, this study enriches the literature related to green entrepreneurship, while practically, it provides an overview for MSMEs, local governments, and supporting institutions to design HR development programs that are more oriented towards sustainability.
SOSIALISASI PENGUATAN KELEMBAGAAN BUM DESA DI KABUPATEN JEMBER Handayati, Puji; Izzalqurny, Tomy Rizky; Shobah, Nurus
Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Vol 4, No 2 (2021): Jurnal Pengabdian Masyarakat (JPM-IKP)
Publisher : FKIP Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jmp-ikp.v4i2.1035

Abstract

Tujuan kegiatan ini, yaitu untuk membentuk kelembagaan BUM Desa di Kabupaten Jember agar lebih kuat agar bisa memberikan kontribusi yang besar dalam meningkatkan taraf hidup masyarakat yang lebih baik. Kegiatan ini dilaksanakan dengan metode sosialisasi terkait penguatan kelembagaan BUM Desa yang diselenggarakan oleh tim pengabdian Fakultas Ekonomi Universitas Negeri Malang. Kegiatan ini dilakukan pada Bulan hari Minggu 6 Juni 2021 dengan melakukan sosialisasi kepada pengurus BUM Desa di Lokasi BUM Desa Semboro dan hari Rabu 9 Juni 2021 pada Pendamping Desa di Daerah Tempurejo. Hasil kegiatan ini dihadiri oleh 58 orang peserta dari puluhan BUM Desa di Kabupaten Jember. Berkas yang perlu untuk dilengkapi antaralain berita acara dari bumdes, peraturan desa tentang pendirian bumdes, peraturan bersama tentang BUM Desa bersama apabila memang BUM Desa yang ada adalah BUM Desa bersama, AD ART dan rencana program. Pada kegiatan ini ditutup dengan tanggapan dari peserta yang menantikan adanya sosialialisasi lanjutan dalam prakteknya membua rencana kerja. Kegiatan lanjutan sosialisasi dengan Pendamping Desa Pemberdayaan (PDP) di Kabupaten Jember. Pihak PDP sangat mendukung dan menginginkan ada agenda lanjutan dengan melakukan pilot project kepada beberapa BUM Desa untuk membuat berkas berkas yang dibutuhkan dalam persyaratan sesuai dengan Permendesa No.3 tahun 2021.
Human Resource Readiness And Digital Technology Utilization In Supporting The Performance Of Rollin’ MSME Windarto, Agoes; Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.414

Abstract

The rapid development of digital technology presents both opportunities and challenges for micro, small, and medium-sized enterprises (MSMEs), particularly in aligning human resource readiness with the increasing demands of digitalization. This study examines the current condition of human capital, digital technology utilization, and work motivation in Rollin’ MSME, Malang. Data were collected through surveys, interviews, and financial records covering monthly sales performance. Findings indicate that Rollin’ MSME faces significant human resource limitations, especially in digital literacy and participation in skill development, despite strong intrinsic motivation among some employees. Technology utilization is relatively high, with MSMEs adopting online sales platforms and basic digital administration; however, outcomes remain suboptimal due to inconsistent implementation. Financial analysis shows stable but moderate performance, with product sales dominated by cheese cake slices and potato donuts. Overall, the study highlights the need for strengthening HR capabilities and optimizing digital practices to enhance business performance.
PENERAPAN BALANCED SCORECARD DALAM MENINGKATKAN KINERJA LAZISMU KOTA MALANG Dian, Adiwibowo; Pradana, Nikko Zein Jaya; Albaasith, Shooma Fikri; Handayati, Puji; Makaryanawati, Makaryanawati
RISTANSI: Riset Akuntansi Vol. 6 No. 2 (2025): RISTANSI: Riset Akuntansi, Volume 6, Nomor 2, Desember 2025
Publisher : Program Studi Akuntansi Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/ristansi.v6i2.2560

Abstract

This study examines the implementation of the Balanced Scorecard (BSC) in improving the performance of LAZISMU Malang City as a zakat management institution. Using a descriptive qualitative approach, the research analyzes data through four BSC perspectives: financial, customer, internal process, and learning and growth. Results show a decrease in funds in 2023 due to construction allocation, but there was a significant increase in the number of muzakki from 615 (2021) to 793 (2023). Programs were effectively implemented through three main pillars and supported by consistent human resource development. The study concludes that BSC implementation has helped LAZISMU Malang City manage the organization in a more structured and measurable way, reflected in the increasing number of muzakki and program effectiveness.
KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI ANTARA PEMBELAJARAN ORGANISASI DAN KINERJA ORGANISASI Muh. Sirojuddin Amin; Ita Athia; Agus Hermawan; Puji Handayati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i3.3052

Abstract

The snack food industry, which is included in the SMEs category, is currently a commodity that is in great demand by the market. UD Sumber Dwi Jaya is one of the SMEs operating in the snack food industry. With various efforts, we are starting to show good organizational performance after being impacted by Covid-19. This research aims to analyze the influence of organizational learning towards organizational performance which is mediated by job satisfaction. The number of respondents used was 38, which is a census method. The method used is SEM-PLS analysis. The role of job satisfaction is able to encourage the relationship between organizational learning and organizational performance. Although partial organizational learning is not able to improve organizational performance directly. The organization does not facilitate employees in learning, this is natural because UD Sumber Dwi Jaya is included in the MSME category. The results show that high job satisfaction can increase organizational performance.
Co-Authors Aang Kunaifi Aang Kunaifi Abdullah Syakur Novianto Achmad Barizi Achmad Barizi Achmad Basofitrah Adam Gumilang Rahmawan Adelia Rahma Adelia Rahma Afifudin Afifudin Agung Purnawarman Agung Winarno Agus Hermawan Agus Hermawan Agus Salim Ahmad Wahyudin Ahmad Zaki Azzuhairi Aisyah Asri Nurrahma Akidah Fitrah Albaasith, Shooma Fikri Alvyola Permata Yussanto AMELIA SETYAWATI Amelia Sugangga Amin, Muh. Sirojuddin Andrianto, Ahmad Andy Chandra Pramana Anisa Tus Saidah Anita Handayani Anugrahani, Inanda Shinta Arief Noviarakhman Zagladi Arif Wicaksono Aris, Nyuherno Ariyanto, Beny Aulianda, Mega Azeeta Nur Partiwi Bagus Setiawan Bagus Setiawan Bagus Shandy Narmaditya Bahri, Mat Bahri, Matahari Adihapsari Saiful Bambang Sugeng Bambang Sugeng Bastomi, Mohamad Bellini Munezero Beny Ariyanto Brilian Prastiti Andri Safitri Budi Eko Soetjipto Budi UTAMI Cholifah, Emilia Nur Chozin, Chozin Cipto Wardoyo Dedi Joko Hermawan Dewi Diah F Dian, Adiwibowo Distiawati, Rania Putri Djoewita Djoewita Djoewita Djoewita, Djoewita Dodik Juliardi Dwi Wulandari Dyah Arini Rudiningtyas Dyah Setyawati Eddy Sutadji Eka Ananta Sidharta Eko Juni Wahyudi Ely Siswanto Ery Tri Djatmika Rudijanto Wahju Wardhana Ery Tri Djatmika RWW Etty Soesilowati Faizin, Moh. Fauji, Diah Ayu Septi Fazlur Rahman Rahawarin Ferdiansyah, Rifaldy Adinandra Fitriyah Fitriyah Fulgentius Danardana Murwani Gita Yuniar Gunartin . Guntur Kusuma Wardana Hadi Ismanto Hanif Rani Iswari Haqi, Syafrozi Hari Wahyono Heri Pratikto Heri Purnomo Hernanik, Nova Dwi Ihsanul Windasari Ilham, Rachmad Imam Habibi Imam Mukhlis Indratirta, Nadia Prima Insani, Yogie Dana Iradah Rahman Irma Hidayati Ismanto, Hadi Ismanto Ismawati, Lilik Isnaini, Arif Ita Athia Ita Prihatining Wilujeng Iva Khoiril Mala Izzalqurny, Tomy Rizky Junaidi Khalikussabir, Khalikussabir Khusnia, Rif’atul Kukuh Budianto Kukuh Budianto KURNIAWAN, RIVALDO Kusuma, Shafarina Dewi Lailatul Rohmah Laksono, Andi Latif, Sahraman D. Hadji Ludi Wishnu Wardana Lukmanasari, Herla Luthfiya Fathi Pusposari M. Cholid Mawardi Mahmud Mahmud Makaryanawati Makayanawati Makayanawati ‏‏‎ Maretasari, Rina Masculine Muhammad Muqorobin Maslichah Maslichah Mega Aulianda Mifta Ria Oktaviana Mifta Ria Oktaviana Moch Mohtar Moch. Wahyu Widodo Moh Yasir Moh. Amin Mohammad Rofiudin Mohammad Rofiudin Muchamad Rizky Fauzi Mufid A Muh. Sirojuddin Amin Muhammad Bukhori Dalimunthe Muhammad Irfanul Hakim Zain Muhammad Irsan Y Hi Wahid Muhammad Sulhan Mustofiyah, Nuriyatul Muttaqien, Zaenul Nabila Aura Dewanti Nabila Aura Dewanti Nadliroh, Indah Datin Naswan Harsono Naswan Suharsono Novi Trisnawati Novi Trisnawati Novita Rifaul Kirom, Novita Rifaul Nur Diana Nur Diana Kholidah SM Nur Hidayatul Istiqomah Nurika Restuningdiah Nurul Farida Nurus Shobah Pahrizal Pahrizal Pradana, Nikko Zein Jaya Prastiono, Suryo Purnawarman, Agung Purwadi, Muhammad Guntur Purwianti, Ari Putra Hilmi Prayitno Rachmawati, Dita Rahajeng Cahyaning Putri Cipto Raharimalala Narindraniaina Elisoa Rahayu RAHAYU Rahman, Fadali Rahman, Iradah Rahmi, Vembri Aulia Rania Putri Distiawati Ratna Dwi Nastiti Ratna Tri Hardaningtyas Ravinesh Rohit Prasad, Ravinesh Rohit Renny Dwijayanti Restu Millaningtyas Reyhan Mahardika Rieska Maharani Rini Astuti Rini Astuti Rita Anggraini Rahayu Rizkita, Marsya Aulia Rizky Arief Shobirin Rizky Firmansyah RIZKY NURYANTI Rokhman, Afif Nur Rosmala Dewi Rosmiza Bidin RR. Ella Evrita Hestiandari Saiful Arif santoso, fuji Saptaria, Lina Saraswati, Thusy Tiara Satia Nur Maharani Septiawan, Bambang Shadi Emad Areef Alhaleh Shafarina Dewi Kusuma Sheila Febriani Putri Shobah, Nurus Siti Salina Mustakim Slamet Fauzan Soares, Casimiro Sonhaji Sri Umi Mintarti Subhan, Ega Saiful Sudarmiatin Sugangga, Rayyan Sukarsih Sukarsih, Sukarsih Sulis Rochayatun Sulton Sholehuddin Sumiati Sumiati Sunandes, Aris Sunariyadi, Sunariyadi Suparti Suparti Sutomo Sutomo Syafrozi Haqi Tasnim Nikmatullah Realita Tatas Ridho Nugroho Tatas Ridho Nugroho Tjatur, Christian Ulfi Andrian Sari Umi Nandiroh Umu Rosyidah Vega Wafaretta Vembri Aulia Rahmi Wahid, Muhammad Irsan Y Hi Wahju Wardhana Wahyu Dede Gustiawan Wahyu Mustika Rani Wakik Wardhana, Ery Tri Wibowo, Nyuherno Aris Widyaningrum, Santi Winda Ayu Anggraini Windarto, Agoes Windasari, Ihsanul Wisma Miftahur Rozi Yulani, Farah Siska Yuli Soesetio Yuniar, Gita Yusuf Yusuf