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All Journal Jurnal Ekonomi JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi INFOKAM Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jurnal Komunikasi Profesional Jurnal STIE Semarang (Edisi Elektronik) Procuratio : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) International Journal of Business, Law, and Education Jurnal Sosial dan Teknologi Bahtera Inovasi Devotion: Journal of Research and Community Service Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi KIAT Golden Ratio of Marketing and Applied Psychology of Business Indonesian Community Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Multidisiplin Madani (MUDIMA) Journal Of Human And Education (JAHE) Jurnal Ilmu Administrasi Negara Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal of Accounting Management Business and International Research Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies Eduvest - Journal of Universal Studies The Eastasouth Management and Business Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services Jurnal Pengabdian West Science SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAWI : Journal of Ahkam Wa Iqtishad JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Journal of Management Accounting, Tax and Production West Science Social and Humanities Studies InJEBA : International Journal of Economics, Business and Accounting Commercium: Journal of Business and Management Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Epsilon : Journal of Management (EJoM) Journal of Management
Gatot Wijayanto
Universitas Riau
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Transportation Other

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A Bibliometric Review of Contributions from Various Countries and Their Impact on Marketing Strategies and Sales Practices Worldwide Frans Sudirjo; Ni Komang Mela Tri Utari; Zainal Abidin; Gatot Wijayanto; Arini Novandalina
The Eastasouth Management and Business Vol. 2 No. 01 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i01.139

Abstract

This bibliometric study provides a comprehensive analysis of global contributions to marketing strategies and sales practices. It maps the geographical distribution of research output, highlighting influential countries like the United States, the United Kingdom, China, India, and Australia. Emerging contributors from Asia and Latin America are fostering international collaborations. Citation networks demonstrate global research impact, while keyword analysis reveals enduring themes and emerging trends. Practical recommendations include emphasizing international collaboration, digital transformation, quality management, SME support, strategic planning, customer satisfaction, and attention to physical evidence in services marketing. This review advances understanding and guides stakeholders in navigating the evolving global landscape of marketing.
Knowledge Wirausaha dalam menciptakan ekosistem: Kebijakan Pemerintah, Pelatihan dan Pendampingan Gatot Wijayanto; Aida Nursanti; Arwinence Pramadewi; Fitri; Ahmad Rifqi; Rosnelly Roesdi; Dian Pratiwi
Jurnal Pengabdian West Science Vol 2 No 07 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v2i07.544

Abstract

Kewirausahaan telah menjadi kekuatan pendorong pertumbuhan ekonomi dan inovasi di banyak negara, sehingga mendorong minat yang semakin besar untuk mengembangkan ekosistem kewirausahaan yang berkembang. Inti dari ekosistem ini adalah pengetahuan kewirausahaan, perpaduan keterampilan, wawasan, dan keahlian yang memberdayakan individu untuk mengidentifikasi peluang, mengambil risiko yang diperhitungkan, dan mengubah ide-ide inovatif menjadi usaha yang sukses. Untuk mengeksplorasi peran pengetahuan kewirausahaan dalam membentuk ekosistem yang sukses, penelitian ini menyelidiki dampak dari kebijakan pemerintah, program pelatihan, dan inisiatif pendampingan. Dengan menggunakan pendekatan metode campuran, penelitian ini melakukan tinjauan literatur sistematis untuk membangun landasan teori dan menganalisis studi kasus ekosistem kewirausahaan yang sukses untuk mengidentifikasi praktik terbaik. Selain itu, wawancara dengan para pemangku kepentingan utama, termasuk pembuat kebijakan, pendidik, mentor, dan wirausahawan, memberikan wawasan yang lebih dalam tentang dinamika pengetahuan kewirausahaan dalam ekosistem. Hasilnya menyoroti pengaruh signifikan dari kebijakan pemerintah terhadap pengembangan dan penyebaran pengetahuan kewirausahaan. Kerangka kerja peraturan yang mendukung, opsi pembiayaan yang dapat diakses, dan perlindungan kekayaan intelektual ditemukan secara positif terkait dengan peningkatan aktivitas kewirausahaan. Program pelatihan muncul sebagai kontributor penting, membekali calon wirausahawan dengan keterampilan penting, peluang berjejaring, dan paparan terhadap praktik-praktik terbaik. Inisiatif pendampingan terbukti berperan penting dalam memberikan bimbingan yang dipersonalisasi, memfasilitasi transfer pengetahuan, dan menumbuhkan ketangguhan pada wirausahawan.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani Sehani; Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Henni Noviasari
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
The Impact Of Digital Service Quality And Consumer Trust On Customer Loyalty With Customer Satisfaction As A Mediator Marwan Effendi; Agnes Dini Mardani; Gatot Wijayanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3913

Abstract

This research investigates the intricate relationships among digital service quality, consumer trust, customer satisfaction, and customer loyalty within the context of PDAM Trenggalek, a municipal water utility service. Utilizing a sample of 65 individuals through a Random Sampling technique, the study employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis using Smart PLS software. The results reveal a significant direct impact of digital service quality on consumer trust and customer loyalty, emphasizing the crucial role of seamless digital services in cultivating customer satisfaction and loyalty. Furthermore, a significant relationship is identified between consumer trust and customer loyalty, highlighting the importance of consumer trust in fostering customer loyalty. However, the indirect relationship between consumer trust and customer loyalty, mediated by customer satisfaction, is found to be not statistically significant in the examined sample. The findings underscore the strategic importance of prioritizing digital service quality and building consumer trust to enhance customer satisfaction and foster lasting loyalty in the competitive landscape of municipal water utility services. This research contributes valuable insights that can inform strategic initiatives for PDAM Trenggalek to optimize customer experiences and strengthen customer relationships.
KEPUTUSAN PENGGUNAAN APLIKASI OVO YANG DI PENGARUHI OLEH E-WOM DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS RIAU Rahmi Yanti; Gatot Wijayanto; Deny Setiawan
Journal of Management Small and Medium Enterprises (SMEs) Vol 16 No 1 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v16i1.9662

Abstract

This study is to investigate the direct and indirect effects regarding the Decision to Use the OVO application which is influenced by e-WOM with Trust as a mediating variable. This study is applied to the user of OVO application at the University of Riau, especially undergraduate students in the Faculty of Economics and Business. Determination of the sample in this study using Isaac and Michael's table from a certain population with a level of 5% as many as 251 respondents. The results of this study indicate that e-WOM can increase the level of Trust in the use of OVO applications. e-WOM strengthened the Decision to Use, Trust can mediate the effect of e-WOM in improving the Decision to Use. Keywords: e-WOM; Trust; Decision to use
Pengembangan Branding Lokal Berkelanjutan: Mempromosikan Produk Unggulan dan Pariwisata Daerah melalui Pemasaran Berbasis Komunitas Muhammad Harahap; Ana Bilgies; Sisti Nurjanah; Syamsuri; Gatot Wijayanto
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4208

Abstract

Artikel ini menjelaskan strategi pengembangan branding lokal melalui pemasaran berbasis komunitas untuk memajukan sektor pariwisata dan mempromosikan produk unggulan di tingkat daerah. Dengan studi literatur dan analisis data, artikel ini menyoroti kompleksitas dan relevansi branding lokal dalam meningkatkan citra produk dan destinasi pariwisata daerah. Hasilnya menunjukkan bahwa strategi pemasaran yang melibatkan komunitas efektif dalam mendorong partisipasi aktif masyarakat dalam promosi produk lokal dan daya tarik wisata setempat. Melalui keterlibatan langsung dengan komunitas, brand lokal dapat meningkatkan kesadaran, penghargaan, dan dukungan dari berbagai pihak, termasuk penduduk lokal dan wisatawan. Kolaborasi antara industri, pemerintah daerah, dan masyarakat kunci dalam menerapkan strategi branding yang berkelanjutan, yang pada akhirnya berdampak positif pada pertumbuhan ekonomi lokal dan pembangunan komunitas.
Pemulihan Ekonomi Pada Masa Pandemi Covid-19 Melalui Digitalisasi Markeing Pada Sektor UMKM Gatot Wijayanto; Jushermi Jushermi; Restu Restu; Arwinence Pramadewi; Rovanita Rama
Jurnal Sosial Teknologi Vol. 2 No. 7 (2022): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v2i7.378

Abstract

Kajian ini merupakan studi literatur tentang pemulihan ekonomi negara di masa pandemi COVID-19. Penelitian ini bertujuan untuk menganalisis digitalisasi pemasaran UMKM untuk menghidupkan kembali perekonomian Indonesia. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif, yang terbagi menjadi data primer dan data sekunder. Sumber data yang diperoleh melalui studi pustaka adalah sumber yang tersedia secara online dan offline, seperti jurnal ilmiah, buku, dan berita dari sumber terpercaya. Temuan penelitian menyimpulkan bahwa pemasaran digital, sarana promosi UMKM secara digital melalui platform online seperti Instagram dan Google Maps, diharapkan dapat menarik perhatian masyarakat yang belum mengetahui keberadaan UMKM. Digital marketing yang diterapkan pada UMKM merupakan salah satu strategi untuk meningkatkan omzet penjualan. Menjaga kualitas dan meningkatkan teknik pemasaran digital dengan menggunakan media sosial selain Instagram untuk mengembangkan postingan yang menarik pembeli dan memperluas penargetan. Alhasil, perekonomian Indonesia pulih kembali berkat sektor UMKM yang selamat dari pandemi Covid-19.
The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia Gatot Wijayanto; Halek Mu'min; Ferry WF Waangsir; Andri Ardhiyansyah
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.708

Abstract

Plastic waste pollution poses a significant environmental challenge in urban areas, including Indonesia. This study investigates the impact of environmental education, consumer awareness, and environmentally friendly practices on plastic waste reduction in Indonesia using a quantitative approach. A structured survey questionnaire was administered to a sample of Indonesia, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) regression. The results indicate that environmental education, consumer awareness, and environmentally friendly practices have a significant positive effect on plastic waste reduction. Specifically, higher levels of environmental education, increased consumer awareness of plastic pollution, and the adoption of environmentally friendly practices are associated with greater reductions in plastic waste. These findings underscore the importance of targeted interventions and collaborative efforts to promote sustainability and environmental stewardship in urban environments facing plastic waste challenges.
The Effect of Tourism Restriction Policies and Ecology-Oriented Marketing Strategies on Reducing Over-Tourism and Tourist Experience in Indonesia Gatot Wijayanto; Tera Lesmana; Dila Padila Nurhasanah
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.978

Abstract

This research investigates the effectiveness of tourism restriction policies and ecologically oriented marketing strategies in addressing over-tourism and enhancing tourist experiences in Indonesia. A quantitative analysis was conducted using data collected from tourists visiting selected destinations in Indonesia. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model analysis revealed significant positive relationships between ecology-oriented marketing strategies and both reducing over-tourism and tourist experience, as well as between tourism restriction policies and these outcome variables. The findings highlight the importance of integrating marketing and policy interventions into destination management practices to achieve sustainable tourism development goals. By adopting a holistic approach, destinations can enhance visitor satisfaction, protect natural and cultural resources, and foster long-term sustainability.
DIGITAL MARKETING STRATEGY: CASE STUDY AND BEST PRACTICE FOR MSMEs IN RIAU PROVINCE IN THE DIGITAL ERA Agnes Alvionita; Rovanita Rama; Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11642

Abstract

This research is motivated by the importance of digital marketing strategies in the digital era in increasing product sales to MSMEs in Riau Province. This research aims to explain digital marketing strategies for MSMEs in Riau Province in the digital era. This research uses qualitative methods using Miles and Huberman analysis. This research was conducted on MSMEs in Riau Province where the informants were owners, employees and customers who were determined using purposive sampling. Data collection techniques were carried out using observation, in-depth interviews and documentation. The research was carried out for one month, where the research will be analyzed using the Miles and Huberman method, namely: collecting data, data reduction, data display, and verification. The results of this research explain 1) A case study of digital marketing strategies for MSMEs in Riau Province in the digital era explains that the strategies implemented are marketing via social media, quality content, special promotions on social media, collaboration with local influencers and active customer service, and 2 ) Best practice digital marketing strategies for MSMEs in Riau Province in the digital era include understanding target markets, building online marketing, social media marketing, content marketing, collaboration with local influencers and email marketing.
Co-Authors ', Taufiqurrahman A Halim Achmad Suhendra Hadiwijaya Adriansyah Adriansyah Adriansyah Afriani Fike Agnes Alvionita Agnes Dini Mardani Agnes, Alvionita Ahmad Rifqi Aida Nursanti Aida Nursanti Aksa, Rojja Tri Alvionita, Agnes Ana Bilgies Ana Fitriyatul Bilgies, Ana Fitriyatul Andes Rahmat Fajrin Andiyana Randi Ando Fahda Aulia Andreas Siregar, Prima Andri Ardhiyansyah Annas, Annisa Nuraisyah Anwar, Muh. Abduh Any Widyatsari Archristhea Amahoru, Archristhea arinduri Aini Arini Novalinda Arini Novandalina Arini Novandalina Arini Novandalina Arjang, Arjang Armelia Rahmasari Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Aulya Anindita Pratiwi Bambang Purwoko Betty Betty cahyono, didik Cakranegara, Pandu Adi Deni, Normala Deny Setiawan Dian Pratiwi Dila Padila Nurhasanah Edyanus Herman Halim Eva Desembrianita Fadli, Mashur Fahriza, Fahriza Ferry WF Waangsir Fitri Fitri Nurul Maghfira Fitrien Ayuda Frans Sudirjo Furwanti Alvi Furwanti Alwie , Alvi Gema Asti Melinda Halek Mu'min Hamid Miftahurrahmi Harlen, Harlen Hendratri, Bhaswarendra Guntur Henni Noviasari Henni Noviasari Herdiyanti, Herdiyanti Hidayat Nurul I Putu Agus Dharma Hita Ida Bagus Made Wisnu Parta Ilham Ilham Indra Prasetya Nasution, Indra Prasetya IRFANDI, NAZMUL Iswanto, Juni Isyandi, B. Johari Johari Joni, M. Jusatria, Jusatria Jushermi Jushermi Jushermi Jushermi - Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Jushermi, Jushemi Juwita Azizah Kennedy, Nurul Fadilla Khoiriyah - Laksniyunita, Wanda Leila Mona Ganiem Lesmana, Tera Lestari, Milla M. Addinul, Yuska Amri Mamusung, Robby Tanod Marhadi ' Marhadi Marhadi, Marhadi Marnis Marnis Marwan Effendi Marzolina Marzolina Marzolina Marzolina Marzolina Marzolina, Marzolina Mayang Sari Maylista, Sylvia Merakati, Indah Mokhammad A'lan Tabaika Mu'min, Halek Muchlis Muh. Safar, Muh. Muhajirin, Muhajirin Muhammad Asir Muhammad Harahap Muhammad Syafi’i Mutiara, Sri Yati Ni Komang Mela Tri Utari Ningsih, Rika Widia Nisyah, Habibah Tun Noviasari Henni Novrianti, Dian Puspita Nurhasanah, Dila Padila Oppy Riani Pahrijal, Rival Pertiwi, Triani Patra Pratama Anugrah Aditiya Pratama Eko Prima Andreas Siregar Primaroni, Oky Promalessy, Rika Putri, Aprila Rabbani, M Rizki Rahayu Danar Deny Rahmadani, Novi Rahmat Junaidi Rahmi Yanti Ramadhan Derizal Ramdhan Kurniawan Rendra Wasnury Restu Restu Restuti Sri Riko, Setiawan Pandu Rina Yuniarti, Rina Rini Suryani, Rini Robbi Rahim Roni Afrian Pane Rosnelly Roesdi Rosyettii Rosyetti Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama S, Deswita Samsir Samsir Samsir Samsir Samsir Samsir, Samsir Samsir, S. Sehani Sehani Sehani Sehani Setiawan, Faldino Sharnuke Asrilsyak Siburian, Agus Santoso Sisti Nurjanah Siti Kariyah Sitorus, Kristina Permata Sari Solly Aryza Sri Endang Komita Sri Endang Kornita Sri Restuti Sri Wahyuni Sri Wahyuni Sri Wahyuni Wildah Subroto, Desty Endrawati Sudarmanto, Eko Suri Amilia Suroso Suroso Susanti Maya Suwandana, I Made Adi Syamsuri Syamsuri Syarif, Salsabila Al Qarirah Ibnu Tarigan, Antonia Elsa Febrina Taufiqurrahman Taufiqurrahman Tengku Firli Musfar Tera Lesmana Triaji, Yudha Utami, Eva Yuniarti Victor Ringhard Pattipeilohy Wahyu Busro Wahyudin Rahman Widya Handayani Widyatsari, Any Wiwik Dwi Sukpa, Wiwik Dwi Yani, Sulisti Yoggy Wahyudi Yoggy Wahyudi Yutiandry Rivai Zainal Abidin Zulkarnain Zulkarnain