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All Journal Jurnal Ekonomi JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi INFOKAM Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jurnal Komunikasi Profesional Jurnal STIE Semarang (Edisi Elektronik) Procuratio : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) International Journal of Business, Law, and Education Jurnal Sosial dan Teknologi Bahtera Inovasi Devotion: Journal of Research and Community Service Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi KIAT Golden Ratio of Marketing and Applied Psychology of Business Indonesian Community Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Multidisiplin Madani (MUDIMA) Journal Of Human And Education (JAHE) Jurnal Ilmu Administrasi Negara Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal of Accounting Management Business and International Research Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies Eduvest - Journal of Universal Studies The Eastasouth Management and Business Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services Jurnal Pengabdian West Science SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAWI : Journal of Ahkam Wa Iqtishad JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Journal of Management Accounting, Tax and Production West Science Social and Humanities Studies InJEBA : International Journal of Economics, Business and Accounting Commercium: Journal of Business and Management Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization Epsilon : Journal of Management (EJoM) Journal of Management
Gatot Wijayanto
Universitas Riau
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The Influence of Viral Marketing and Endorsers on Brand Awareness and Purchasing Decisions for Street Boba Pekanbaru Products Rahmadani, Novi; Wijayanto, Gatot; Wasnury, Rendra
Journal Of Accounting Management Business And International Research Vol 3, No 1 (2024): April 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i1.1585

Abstract

This study aims to determine and analyze the influence of Viral Marketing and endorsements on purchasing decisions with Brand Awareness as an moderatingvariable on Street Boba Pekanbaru. The approach used in this research is quantitative using the SEM-PLS model and SmartPls 4.0 software as tools for this research. Data ware obtained through distributing questionnaires to 385 respondents. The results of this research reveal that: (1) there is a positive and significant influence of Viral Marketing on purchasing decisions at Street Boba Pekanbaru, (2) there is a positive and significant influence of Endorser s on purchasing decisions at Street Boba Pekanbaru, (3) there is a positive and significant influence of Viral Marketing on Brand Awareness on Street Boba Pekanbaru, (4) there is a positive and significant influence of Endorser s on Brand Awareness on Street Boba Pekanbaru, (5) there is a positive and significant influence of Brand Awareness on purchasing decisions on Street Boba Pekanbaru. (6) there is a positive and significant influence of Viral Marketing on purchasing decisions with Brand Awareness as an moderatingvariable on Street Boba Pekanbaru, (7) there is a positive and significant influence of Endorser s on purchasing decisions with Brand Awareness as an moderatingvariable on Street Boba Pekanbaru.
The Influence of Health Awareness and Product Knowledge on Intention to Purchase Lemonilo Instant Noodle Products Mediated by Attitude in Pekanbaru City Deni, Normala; Wijayanto, Gatot; Nursanti, Aida
Journal Of Accounting Management Business And International Research Vol 3, No 1 (2024): April 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i1.1323

Abstract

This research aims to determine the influence of health awareness and product knowledge on intention to buy Lemonilo Instant Noodle products, which is mediated by attitudes in Pekanbaru City. The research was conducted on the people of Pekanbaru City who know and understand the Lemonilo Instant Noodle product by distributing questionnaires to 140 respondents as a sample. The sampling technique used in this research is non-probability sampling with Purposive Sampling technique. The data analysis technique uses the Structural Equation Modeling (SEM) method with Partial Least Squares (PLS) using Smart-PLS Software version 3.2.9. The research results show that health awareness and product knowledge have a significant effect on attitudes towards Lemonilo Instant Noodle products in Pekanbaru City. Health awareness, product knowledge and attitudes have a significant influence on interest in purchasing Lemonilo Instant Noodle products in Pekanbaru City. Health awareness and product knowledge have a significant effect on intention to buy Lemonilo Instant Noodle products, which is mediated by attitude in Pekanbaru City.
The Influence Of Customer Trust And Corporate Reputation On Customer Loyality With Customer Satisfaction As a Moderating Variable at Bank Syariah Indonesia BSI KCP Rumbai Pekanbaru Handayani, Widya; Wijayanto, Gatot; Restuti, Sri
JAWI : Journal of Ahkam Wa Iqtishad Vol. 2 No. 2 (2024): JAWI - JUNI
Publisher : MUI Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11527222

Abstract

The presence of PT Bank Syariah Indonesia Tbk (BSI) in the Rumbai area with the aim of optimizing services and synergy with the community in financial transactions according to sharia principles for the local community. In May 2023, BSI customer data was leaked after previously experiencing a ransomware attack. This raises concerns for BSI customers. Customer data leaks are a serious problem that can damage a company's reputation. These concerns can lead to decreased trust and reduced consumer loyalty to the company. This research aims to see the influence of customer trust and company reputation on customer loyalty with customer satisfaction as a moderating variable at BSI Pekanbaru Rumbai branch office. The population in the study were all customers of BSI Rumbai Pekanbaru branch office, totaling 15,858 customers. Meanwhile, the sampling technique uses the Isaac and Michael formula with an alpha of 5%. And a sample of 376 customers was obtained. The data analysis method used is Structural Equation Model (SEM) using SmartPLS software. The test results show that customer trust and company reputation have a significant effect on customer loyalty. Then also customer satisfaction significantly moderates the influence of customer trust and company reputation on customer loyalty. The magnitude of the influence of customer trust and company reputation on customer loyalty is moderated by customer satisfaction at 71.8%.
The Influence of Theory of Planned Behavior and Technology Acceptance Models on Behavioral Intentions in Online Grocery Shopping in Pekanbaru City Primaroni, Oky; Wijayanto, Gatot; Samsir, Samsir
JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Vol. 2 No. 1 (2024): JAAMTER - MARET
Publisher : MUI Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10722797

Abstract

This study was carried out to investigate the impact of integrating two theories on consumer behavior, namely the Theory of Planned Behavior (TPB) and Technology Acceptance Models (TAM), on the consumer behavior intention in online food shopping in the city of Pekanbaru. A descriptive quantitative method was employed in this research, utilizing purposive sampling techniques. The study involved 174 female respondents aged 18 and above, residing in the city of Pekanbaru, who had previously engaged in online food shopping. The analysis of data was performed utilizing the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results indicated that both the perceived usefulness (PU) and perceived ease of use have a notable impact on attitude (ATT). Furthermore, behavioral intention was significantly influenced by attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC). The originality of this study resides in combining the Theory of Planned Behavior (TPB) and Technology Acceptance Models (TAM) within the specific context of online food shopping in the city of Pekanbaru. This study is expected to contribute to the field of consumer behavior, especially the behavior of consumers in Pekanbaru regarding online food shopping.
PENGARUH ISLAMIC MARKETING MIX DAN KEPERCAYAAN TERHADAP KEPUTUSAN MENGINAP WISATAWAN MUSLIM DI HOTEL SYARIAH KOTA PEKANBARU Riko, Setiawan Pandu; Gatot, Wijayanto; Agnes, Alvionita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 11, No 1 (2024): (Januari - Juni )
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to test the influence of the Islamic Marketing Mix and Trust variables on Muslim Tourists' Staying Decisions at Sharia Hotels in Pekanbaru City. The population in this study were visitors who were and had previously stayed at the Syariah Hotel in Pekanbaru City. This research consists of three variables, including Islamic Marketing Mix (X1), Trust (X2) and Decision to Stay (Y). The sample in this study was visitors to Pekanbaru City sharia hotels, totaling 100 respondents. In terms of data analysis, this research uses multiple linear regression analysis using the SPPS (Statistical Package for Social Science) application. Based on the hypothesis test carried out, the research results show that the Islamic Marketing Mix has a positive and significant effect on the decision to stay, Trust has a positive and significant effect on the decision to stay. Keywords: Islamic Marketing Mix, Trust, Decision to Stay
PENGARUH KUALITAS PELAYANAN, CITRA DESTINASI DAN ISLAMIC BRANDING TERHADAP KEPUTUSAN MENGINAP DI HOTEL SYARIAH KOTA PEKANBARU M. Addinul, Yuska Amri; Gatot, Wijayanto; Agnes, Alvionita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 11, No 1 (2024): (Januari - Juni )
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine the effect of Staying Decisions, Destination Image, and Islamic Branding on Staying Decisions. The population in this study were visitors who were or had stayed at sharia hotels in Pekanbaru City and this research was conducted on sharia horel visitors in Pekanbaru City with 100 respondents. In this study there are four variables, namely three independent variables and one dependent variable. These variables are Service Quality (X1), Destination Image (X2), Islamic Branding (X3), Staying Decisions (Y). In terms of data analysis, this study uses multiple linear regression analysis with the SPSS (Statistical Package for Social Science) application. Based on the hypothesis testing conducted, the study shows that: 1) Service Quality has a positive and significant effect on Staying Decisions; 2) Destination Image has a positive and significant effect on Staying Decisions; 3) Islamic Branding has a positive and significant effect on Staying Decisions;  Keywords: Service quality, Destination Image, Islamic Branding, Staying Decision.
PENGARUH HARGA, FASILITAS, DAN PROMOSI TERHADAP KEPUTUSAN MENGINAP PADA HOTEL SYARIAH RAUDA KOTA PEKANBARU Fahriza, Fahriza; Gatot, Wijayanto; Agnes, Alvionita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 11, No 2 (2024): : (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research aims to determine the influence of price, facilities and promotions on the decision to stay at the Rauda sharia hotel, Pekanbaru city. A business operating in the accommodation sector in the city of Pekanbaru. The population in this study is unknown while the sample is 100 people using a purposive sampling method using the Lames How formula. By using Validity and Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Descriptive Analysis, Multiple Linear Regression Analysis, Partial Hypothesis Test (t Test), Simultaneous Hypothesis Test (f Test) and Coefficient of Determination Test (R²). The type of data used is quantitative data. Meanwhile, the data used is primary and secondary data. Data collection techniques use questionnaires, interviews, documentation and literature study. Based on the reliability test, it shows that all variables have a Cronbach's Alpha value > 0.6. The normality test results show that all data is normally distributed. Based on the multicollinearity test, the tolerance value is > (0.10) and the vif value is < (10). Based on the Heteroscedasticity Test, it shows that heteroscedasticity does not occur. The results of partial hypothesis testing (t test) show that: price has a significant positive effect on the decision to stay, facilities have a significant positive effect on the decision to stay, promotion has a significant positive effect on the decision to stay. Based on simultaneous hypothesis testing (f test), it shows that price, facilities and promotions have a significant effect on the decision to stay at Rauda sharia hotel consumers in the city of Pekanbaru. Keywords: Price, Facilities, Promotion, Decision to Stay, Sharia Hotel
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP DAYA SAING DAN KINERJA PEMASARAN Maylista, Sylvia; Wijayanto, Gatot; Henni Noviasari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.04

Abstract

This study aims to determine the effect of Market Orientation and Product Innovation on Competitiveness and Marketing Performance of Culinary MSMEs in Pekanbaru City. The population in this study is MSMEs that have Micro Small Business Permits (IUMK), which are 331 MSMEs, and the sample used in this study is 181 MSMEs using the slovin formula. Data collection was carried out through distributing questionnaires to Culinary MSME owners in Pekanbaru City. The analytical technique used in this study is path analysis with the help of SPSS to see the effect of the dependent variable on the independent variable. The results showed that market orientation and product innovation had a positive and significant effect on competitiveness. Market Orientation, Product Innovation and Competitiveness have a positive and significant impact on Marketing Performance. And Competitiveness positively and significantly mediates the effect of Market Orientation and Product Innovation on Marketing Performance on Culinary MSMEs in Pekanbaru City.
PENGARUH SOCIAL MEDIA MARKETING DAN e-WOM TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP MINAT BELI Yani, Sulisti; Wijayanto, Gatot; Musfar, Tengku Firli
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.01

Abstract

This study aims to determine the effect of social media marketing, electronic word of mouth and brand image as a mediation on interest in buying. The population in this study includes generation Z or teenagers at the age of 11-26 years in Pekanbaru City. The sampling technique used was Non-Probability Sampling, which does not provide the same requirements for each person. The number of samples used in this study using the Hair formula with a total of 145 respondents. To test the hypothesis in this study, path analysis was used with the help of SPSS version 26 software. Based on the results of the testing, it can be concluded that social media marketing, electronic word of mouth and brand image have a significant positive effect on buying interest. Social media marketing and electronic word of mouth have a significant positive effect on buying interest through brand image as a mediating variable. Suggestions for further writers, recommendations for further research are that this research can be further developed by adding other variables such as celebrity endorsers, influencer marketing, social media advertising, online advertising, online promotions or other variables that are in accordance with this research.
Co-Authors ', Taufiqurrahman A Halim Achmad Suhendra Hadiwijaya Ade Onny Siagian Adriansyah Adriansyah Adriansyah Afriani Fike Agnes Alvionita Agnes Dini Mardani Agnes, Alvionita Ahmad Rifqi Aida Nursanti Aida Nursanti Aida Nursanti Aksa, Rojja Tri Alvionita, Agnes Aminudin, Rosihan Ana Bilgies Ana Fitriyatul Bilgies Ana Fitriyatul Bilgies, Ana Fitriyatul Andes Rahmat Fajrin Andiyana Randi Ando Fahda Aulia Andreas Siregar, Prima Andri Ardhiyansyah Andriya Risdwiyanto Annas, Annisa Nuraisyah Any Widyatsari Archristhea Amahoru, Archristhea arinduri Aini Arini Novalinda Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arjang, Arjang Armelia Rahmasari Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Aulya Anindita Pratiwi Bambang Purwoko Betty Betty cahyono, didik Cakranegara, Pandu Adi Deni, Normala Deny Setiawan Dian Pratiwi Dila Padila Nurhasanah Edyanus Herman Halim Eva Desembrianita Fadli, Mashur Fahriza, Fahriza Ferry WF Waangsir Fitri Fitri Nurul Maghfira Fitrien Ayuda Frans Sudirjo Furwanti Alvi Furwanti Alwie , Alvi Gema Asti Melinda Halek Mu'min Hamid Miftahurrahmi Harlen, Harlen Hendratri, Bhaswarendra Guntur Henni Noviasari Henni Noviasari Herdiyanti, Herdiyanti Hidayat Nurul I Putu Agus Dharma Hita Ida Bagus Made Wisnu Parta Ilham Ilham Indra Prasetya Nasution, Indra Prasetya IRFANDI, NAZMUL Iswanto, Juni Isyandi, B. Johari Johari Joni, M. Jusatria, Jusatria Jushermi Jushermi Jushermi Jushermi - Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Jushermi, Jushemi Juwita Azizah Kennedy, Nurul Fadilla Khoiriyah - Laksniyunita, Wanda Leila Mona Ganiem Lesmana, Tera Lestari, Milla M. Addinul, Yuska Amri Mamusung, Robby Tanod Marhadi &#039; Marhadi Marhadi, Marhadi Marnis Marnis Marwan Effendi Marzolina Marzolina Marzolina Marzolina Marzolina Marzolina, Marzolina Mayang Sari Maylista, Sylvia Merakati, Indah Mokhammad A'lan Tabaika Mu'min, Halek Muchlis Muh. Abduh Anwar Muh. Safar, Muh. Muhajirin, Muhajirin Muhammad Asir Muhammad Harahap Muhammad Syafi’i Mutiara, Sri Yati Ni Komang Mela Tri Utari Ningsih, Rika Widia Nisyah, Habibah Tun Noviasari Henni Novrianti, Dian Puspita Nur Alamsyah, Nur Nurhasanah, Dila Padila Oppy Riani Pahrijal, Rival Pertiwi, Triani Patra Pratama Anugrah Aditiya Pratama Eko Prima Andreas Siregar Primaroni, Oky Promalessy, Rika Putri, Aprila Rabbani, M Rizki Rahayu Danar Deny Rahmadani, Novi Rahmat Junaidi Rahmi Yanti Ramadhan Derizal Ramdhan Kurniawan Rendra Wasnury Restu Restu Restuti Sri Riko, Setiawan Pandu Rina Yuniarti, Rina Rini Suryani, Rini Robbi Rahim Rochimah Imawati Roni Afrian Pane Rosnelly Roesdi Rosyettii Rosyetti Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama S, Deswita Samsir Samsir Samsir Samsir Samsir Samsir, Samsir Samsir, S. Sehani Sehani Sehani Sehani Setiawan, Faldino Sharnuke Asrilsyak Siburian, Agus Santoso Sisti Nurjanah Siti Kariyah Sitorus, Kristina Permata Sari Solly Aryza Sri Endang Komita Sri Endang Kornita Sri Restuti Sri Wahyuni Sri Wahyuni Sri Wahyuni Wildah Subroto, Desty Endrawati Sudarmanto, Eko Suri Amilia Suroso Suroso Susanti Maya Suwandana, I Made Adi Syamsuri Syamsuri Syarif, Salsabila Al Qarirah Ibnu Tarigan, Antonia Elsa Febrina Taufiqurrahman Taufiqurrahman Tengku Firli Musfar Tera Lesmana Tri Widayati Triaji, Yudha Utami, Eva Yuniarti Victor Ringhard Pattipeilohy Wahyu Busro Wahyudin Rahman Widya Handayani Widyatsari, Any Wiwik Dwi Sukpa, Wiwik Dwi Yani, Sulisti Yoggy Wahyudi Yoggy Wahyudi Yutiandry Rivai Zainal Abidin Zulkarnain Zulkarnain