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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Among Makarti International conference on Information Technology and Business (ICITB) JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Ekonomi dan Bisnis Dharma Andalas EKONOMI BISNIS Jurnal Ekuivalensi Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Jurnal Manajemen Universitas Bung Hatta GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal on Social Science, Economics and Art Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Bina Bangsa Ekonomika Abimanyu: Journal of Community Engagement ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Humanities Education and Social Sciences Jurnal Manajemen Pemasaran dan Perilaku Konsumen Indonesian Sugar Research Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat JURNAL EKONOMI BISNIS DAN MANAJEMEN Celebes Journal of Community Services Journal of Islamic economics Perspectives (JIEP) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Ekonomi, Manajemen, Akuntansi Journal of Business Integration Competitive Journal of Finance Integration and Business Independence International Journal of Economics and Management Research
Ratih Amelia
Politeknik Unggul LP3M
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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PENGARUH OVERLOAD INFORMASI DAN KOMUNIKASI TERHADAP NIAT BELI ULANG PENGGUNA MEDIA SOSIAL: PERAN MEDIASI KELELAHAN MEDIA SOSIAL (SOCIAL MEDIA FATIGUE) Elsanda Salsabila Az Zahra; Ratih Amelia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7658

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak kelebihan informasi dan komunikasi yang berlebihan terhadap niat konsumen untuk membeli kembali produk Glad2glow dari pengguna TikTok, dengan kelelahan media sosial sebagai variabel perantara. Paparan informasi dan interaksi digital yang tinggi melalui media sosial dapat memicu kelelahan media sosial, yang pada gilirannya dapat memengaruhi perilaku konsumen, terutama dalam hal niat untuk membeli kembali. Penelitian ini mengadopsi pendekatan kuantitatif dan menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM), melibatkan 100 responden yang merupakan pengguna TikTok yang telah membeli produk Glad2glow. Data dikumpulkan menggunakan kuesioner online dan dianalisis menggunakan SmartPLS 4.0. Temuan penelitian ini menunjukkan bahwa komunikasi dan kelebihan informasi memiliki dampak positif dan signifikan terhadap kelelahan media sosial. Namun, kelelahan media sosial itu sendiri memiliki dampak negatif yang tidak signifikan terhadap niat untuk membeli kembali. Hasil ini menunjukkan bahwa paparan informasi dan komunikasi yang berlebihan di media sosial dapat memperburuk kelelahan pengguna, tetapi tidak memiliki dampak signifikan terhadap niat konsumen untuk mengulang pembelian produk Glad2glow di TikTok.
Pendampingan Optimalisasi Produk Halal UMKM melalui Branding, Pemasaran Digital, dan Pengelolaan Keuangan Usaha di Kabupaten Langkat Ratih Amelia; Zulia Rifda Daulay; Khairatun Nazah; Tyus Windi Ayuni; Dwi Kartika Sari
Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 1 (2026): JIPPM - Juni 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jippm.1193

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kabupaten Langkat, Sumatera Utara, dengan tujuan mengoptimalkan produk halal UMKM melalui pendampingan branding, pemasaran digital, dan pengelolaan keuangan usaha. Peserta kegiatan berjumlah 30 pelaku UMKM makanan dan minuman halal yang masih menghadapi permasalahan berupa lemahnya identitas merek, penggunaan media digital yang belum terarah, serta pencatatan keuangan usaha yang belum tertib. Metode pelaksanaan meliputi (1) observasi dan identifikasi kebutuhan mitra, (2) sosialisasi nilai strategis produk halal, (3) pelatihan branding dan perbaikan identitas produk, (4) pelatihan pemasaran digital melalui media sosial, serta (5) pendampingan pencatatan keuangan sederhana dan evaluasi kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta, dari rata-rata nilai pre-test sebesar 58,75 menjadi 84,25 pada post-test. Setelah pendampingan, peserta mulai menunjukkan perubahan perilaku usaha, seperti lebih memperhatikan nama merek, label, dan kemasan produk, menyusun konten promosi digital secara lebih terarah, serta mulai mencatat penjualan dan biaya usaha secara lebih tertib. Dampak kegiatan ini tidak hanya meningkatkan keterampilan teknis peserta, tetapi juga memperkuat kesadaran bahwa produk halal dapat menjadi nilai tambah dalam membangun kepercayaan konsumen dan daya saing usaha. Dengan demikian, program ini memberikan kontribusi pada peningkatan kapasitas UMKM halal agar lebih mandiri, profesional, dan berkelanjutan.
PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, HEDONIC MOTIVATION DAN HABIT TERHADAP BEHAVIORAL INTENTION PENGGUNAAN PLN MOBILE PADA GENERASI Z DI WILAYAH SOLO RAYA Shofi Nurbaiti; Dhiyan Septa Wihara; Ratih Amelia; Hafid Kholidi Hadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7796

Abstract

PLN terus mengembangkan layanan digital melalui aplikasi PLN Mobile untuk meningkatkan kualitas pelayanan kepada pelanggan. Keberhasilan transformasi digital tersebut dipengaruhi oleh niat pengguna untuk terus memanfaatkan aplikasi. Penelitian ini bertujuan menganalisis pengaruh Performance Expectancy, Effort Expectancy, Hedonic Motivation, dan Habit terhadap Behavioral Intention penggunaan PLN Mobile pada Generasi Z di Solo Raya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner daring dengan skala Likert 5 poin dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa Performance Expectancy, Effort Expectancy, dan Habit berpengaruh positif dan signifikan terhadap Behavioral Intention, sedangkan Hedonic Motivation tidak berpengaruh signifikan. Variabel Habit menjadi prediktor paling dominan, sementara model penelitian mampu menjelaskan 47,9% variasi Behavioral Intention. Temuan ini menunjukkan bahwa manfaat, kemudahan penggunaan, dan kebiasaan merupakan faktor utama yang mendorong keberlanjutan penggunaan PLN Mobile oleh Generasi Z, sedangkan unsur kesenangan belum menjadi pertimbangan utama pada aplikasi layanan kelistrikan.
Playing to Buy: How Gamification Marketing Sparks Impulse Purchases through Urgency and Enjoyment in Mobile Commerce Suwarno, Arrahma Carine; Amelia, Ratih; Arifah, Ika Diyah Candra; Dhenabayu, Riska
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 2 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.2.09

Abstract

Purpose – This study aims to investigate the effect of gamification marketing on online impulse buying by examining the mediating roles of perceived urgency and perceived enjoyment as parallel cognitive-affective mechanisms among Shopee Games users in Indonesia. Design/Methodology/Approach – This study employed an explanatory quantitative research design. Primary data were collected through online questionnaires from 250 active Shopee Games users in Indonesia. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the direct and mediating effects among variables. Findings – The results indicate that gamification marketing has a significant positive effect on online impulse buying, perceived urgency, and perceived enjoyment. The mediation analysis reveals that perceived enjoyment is the dominant psychological mechanism linking gamification marketing to impulse buying. Conversely, perceived urgency does not significantly influence impulse buying and does not mediate the relationship between gamification marketing and impulse buying, suggesting that consumers may have become less responsive to artificial scarcity cues in digital shopping environments. Originality/Value – This study contributes to digital consumer behavior literature by extending the Stimulus–Organism–Response (S-O-R) framework through the integration of cognitive and affective mechanisms in explaining gamification-driven impulse buying. The findings provide new insights into how emotional engagement, rather than only urgency-based persuasion, drives purchasing behavior in gamified e-commerce environments. Practically, this study suggests that online retailers should emphasize interactive and engaging shoppertainment features while adopting more ethical approaches to encourage consumer interaction.
Marketing Capabilities and Competitiveness in Private Higher Education Ratih Amelia; Sabaruddin Chaniago; Fitria Halim; Mhd Restu Razaq; Debora Tambunan
Journal of Business Integration Competitive Vol. 3 No. 1 (2026): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v3i1.115

Abstract

This study examines the influence of marketing capabilities on the competitiveness of private higher education institutions in Medan, Indonesia. The analysis focuses on market sensing capability, digital marketing capability, and brand management capability as key organizational resources in responding to increasing competition in the higher education market. A quantitative associative approach was applied using survey data from 138 respondents involved in marketing, public relations, and student admission activities at private higher education institutions. Respondents were selected through purposive sampling, while the data were analyzed using multiple linear regression with SPSS. The results show that market sensing capability, digital marketing capability, and brand management capability each have a positive and significant effect on private higher education competitiveness. The three capabilities also simultaneously contribute to strengthening institutional competitiveness. Digital marketing capability provides the strongest contribution among the examined variables. The study concludes that private higher education institutions need to strengthen their ability to understand market changes, manage digital interactions, and maintain consistent institutional positioning to remain competitive and attractive to prospective students
Implementasi Google Business Profile untuk Optimalisasi Strategi Pemasaran UMKM di Era Digital Danang Ary Dewangga; Ika Diyah Candra Arifah; Nadia Nur Thahirrah; Ratih Amelia; Fresha Kharisma
Abimanyu : Jornal of Community Engagement Vol 7 No 2 (2026): August 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing visibility remains a major challenge for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, as most business actors still rely on conventional promotion methods and have not optimized online platforms to reach potential customers. This Community Service Program was conducted for MSMEs affiliated with the Paguyuban Ngoro Apik in Mojokerto Regency, Indonesia, with the objective of strengthening digital marketing capacity through the implementation and optimization of Google Business Profile (GBP). The program employed a participatory approach consisting of needs assessment, development of a practical training module, hands-on training, implementation assistance, and monitoring and evaluation. Participants were guided through business profile registration, completion of business information, photo and product catalog management, and strategies for obtaining and responding to customer reviews. The results show that participants were able to register and optimize their business profiles, improving their understanding of the importance of online visibility and reputation management. The implementation of GBP also expanded local market reach, accelerated interaction with prospective customers, and strengthened brand reputation. These findings indicate that Google Business Profile optimization can serve as a practical and low-cost solution to support the digital transformation of MSME marketing toward a more professional, effective, and sustainable model.
SIMULASI PENGARUH INTERAKSI SOSIAL DAN KONTROL DIRI KOLEKTIF TERHADAP PERILAKU BOROS DALAM EKOSISTEM CASHLESS MENGGUNAKAN PENDEKATAN AGENT-BASED MODELLING Nabila Dwi Amalia; Dana Azizah Rahmat; Dhiyan Septa Wihara; Ratih Amelia
Bisnis-Net Jurnal Ekonomi dan Bisnis Vol 9 No 2: SEPTEMBER 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/7h63fx85

Abstract

The growth of digital payments in Indonesia has driven the emergence of a cashless ecosystem that offers convenience and transaction efficiency. However, this convenience also has the potential to increase consumerist behavior and impulsive purchases due to the reduced psychological barriers when making payments. In addition to digital promotions, consumption behavior within the cashless ecosystem is also influenced by social interaction and self-control. This study aims to analyze the influence of social interaction on the spread of wasteful behavior as well as the role of collective self-control in maintaining the stability of the cashless ecosystem. The study employs an Agent-Based Modeling (ABM) approach using NetLogo, varying the parameters of interaction radius and collective self-control. Simulation results show that increased social interaction accelerates the spread of wasteful behavior and increases the dominance of wasteful agents in the population. Conversely, higher levels of collective self-control can suppress the spread of wasteful behavior, reduce impulsive transactions, and maintain system stability. These findings indicate that consumption behavior in a cashless ecosystem is influenced not only by individual decisions but also by social interactions and collective control mechanisms within society.
PERENCANAAN STRATEGI MODEL BISNIS LAYANAN JASA LABORATORIUM MENGGUNAKAN BUSINESS MODEL CANVAS DAN ANALISIS STRATEGIS Khusnul Khotimah; Muhammad Fajar Wahyudi Rahman; Ratih Amelia; Fresha Kharisma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 3 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i3.7828

Abstract

Penelitian ini bertujuan untuk mengevaluasi model bisnis jasa laboratorium pada Pusat Penelitian Perkebunan Gula Indonesia (P3GI) yang sedang berjalan dan merancang model bisnis baru yang lebih efektif dengan menggunakan pendekatan Business Model Canvas, matriks IFE dan EFE, analisis SWOT, serta analisis TOWS. Metode penelitian yang digunakan adalah mixed methods dengan pendekatan kuantitatif melalui penyebaran kuesioner kepada 70 responden dan pendekatan kualitatif melalui wawancara mendalam dengan empat narasumber. Sampel dalam penelitian ini menggunakan purposive sampling yakni mementukan sampel berdasarkan kriteria atau persyaratan tertentu. Hasil penelitian menunjukkan bahwa jasa laboratorium perlu melakukan transformasi digital dalam aspek promosi, penggunaan peralatan, dan digital marketing. Selain itu, perusahaan harus mampu mempertahankan kekuatan internal yang dimiliki untuk membentuk keunggulan kompetitif berkelanjutan yang sulit ditiru oleh kompetitor. Temuan penelitian ini diharapkan dapat memberikan rekomendasi strategis bagi pihak laboratorium dalam melakukan perbaikan layanan dan pemasaran produk sehingga tercipta pengembangan bisnis yang berkelanjutan
Co-Authors ACHMAD KAUTSAR Ade Nurhidayah Adi Harianto Agnes Pebriani Agus Susanto Ahmad Fadli Ahmad Rivai Albert Amin Hou Anang Kistyanto Andre , Jessica Arifah Sri Wahyuni Arifah, Ika Diyah Candra Ayu Julsari Azhari, Desinta Riski Candra Arifah, Ika Diyah Charles Barkley Cici Handayani, Cici Dana Azizah Rahmat Danang Ary Dewangga Debora Tambunan Desinta Riski Azhari Deva Djohan Devi Purnama Sari Devia Febrina Dewi Safitri Dewie Tri Wijayati Dewie Trie Wijayati Dhiyan Septa Wihara Dhiyan Septa Wihara Dini M Hutagalung Dini Vientiany Dwi Kartika Sari Dwi Khairumi Eddy Harnjo Elsanda Salsabila Az Zahra Emma Novirsar Emma Novirsari Ester Ester Hervina Sihombing Ester Hervina Sihombing Fadhil Adiyatma Febri Yuliani Fiqrida Amalia Firmansyah, Praditya Fitria Halim Fresha Kharisma Fresha Kharisma Gulo, Nitema Hadi, Hafid Kholidi Hamjah Arahman Hariyati Hariyati Harnjo, Eddy Heri Hardiansyah Hervina Sihombing, Ester Hery Widijanto Hujjatullah Fazlurrahman Ika Diyah Candra Arifah IKA PUSPA SATRIANNY Indra Budiman Indra Budiman Jacobis, Riedel Paulus Jasmine, Javanie Jihan Jihan, Jihan Jimmy Kelana Juliansyah, Roni Kautsar, Achmad Khairani Nurbayan Khairatun Nazah Khairatun Nazah Khoirun Nisa', Khoirun khusnul khotimah Khusnul Khotimah Kosasih, Hengky Kurniawan, Ahmad Lathif, Elmasrini Lidia Berliana Siboro Loly Manda Dwipayani Bhastary Martin Martin Martin Maya Syahlina Mega Hernawati Harefa Mega Sanjaya Mhd Restu Razaq Razaq Mongid, Abdul Muhammad Fachmi Muhammad Fajar Wahyudi Rahman Muhammad Fathoni Muhammad Fauzan Azhmy Nabila Dwi Amalia Nadia Asandimitra Haryono Nadia Nur Thahirrah Nasib Nirmalasari Nirmalasari Nissa, Fachrun Pebri, Prianda Purnama Sari Purnama Sari Puspita Dewi Puspita Dewi Rahman, Muhammad Fajar Wahyudi Rajagukguk, Yesica Br Ratna Sari Riska Dhenabayu Rivai, Ahmad Rizakh, Faizah Siti Rizkiya, Cahaya Alya Roni Juliansyah Sabaruddin Chaniago Satria Tirtayasa Selfitrida A. Yani Septa Wihara, Dhiyan Shofi Nurbaiti Sinaga, Reflianta Br Siregar, Nur Wahyuni Soeprajitno, Edy Djoko Sri Andini Sri Setyo Iriani Surya Putra, Samuel Domatius SUSANTO Suwarno, Arrahma Carine Syarifatustsania, Nadiah Thahirrah, Nadia Nur Thamrin Tina Linda Tony Honkley Tyus Windi Ayuni Tyus Windi Ayuni Tyus Windi Ayuni Tyus Windi Ayuni vitratin, vitratin Wahyudi Rahman, Muhammad Fajar Widy Hastuty HS Wihara, Dhiyan Septa Wily Julitawaty Wily Julitawaty Wulan Sari, Wulan Yochi Elanda Yoel Rensisko Prasetya Yuniar Andi Zakia Fadila Zakia Fadila Zulia Rifda Daulay