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Nurbaiti Nurbaiti
Universitas Islam Negeri Sumatera Utara
Religion Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Strategies for Improving the Economy of Creative MSMEs Communities in Bamboo Crafts in Binjai City from an Islamic Economic Perspective Anggia Nurulita; Nurbaiti Nurbaiti; Muhammad Ikhsan Harahap
Al-Muamalat: Jurnal Ekonomi Syariah Vol 11, No 1 (2024): January
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v11i1.34281

Abstract

In developing countries, MSMEs represent the largest economic sector capable of absorbing a significant proportion of the labor force. Currently, MSMEs are driven by a wave of creative economy that transforms natural resources that have no economic value into high-value products. As a result, people's income increases due to this economic activity. One of the creative MSMEs, the bamboo craft industry in Binjai city, is known as the center of the bamboo craft industry. However, the overall income of MSME players in the area has not shown a significant increase. This research aims to analyze the business strategies used and view them from an Islamic economic perspective. The research method is qualitative research with a SWOT analysis. Primary data was obtained from 10 bamboo craft MSME players in Binjai, while secondary data came from scientific publications and BPS of Binjai city. The results indicated that the business strategy employed by bamboo craft MSMEs in Binjai City is consistent with Islamic economic principles. The strategy derived from the SWOT analysis is the SO strategy, which focuses on capitalizing on market opportunities and optimizing strengths for product development. This research offers insights into how the creative economy can drive MSMEs and enhance community income, as well as how business strategies can be aligned with Islamic economic values to achieve sustainable success.
Analisis Strategi Rumah Makan Padang Sinar Dalam Memenuhi Customers Expectations Sinta Sukma Ayu; Mega Hasibuan; Tiara Hasanah Putri Saragih; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 3 No 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2379

Abstract

This research aims to determine the strategies used by Padang Sinar Restaurant in meeting customer expectations in the culinary industry. This research emphasizes the importance of understanding and anticipating customer needs to maintain competitive advantage. This research also explores the concept of customer expectations and its relationship with service quality. This research discusses various aspects of service quality and consumer behavior. It was stated that service quality is very important for businesses to measure their performance and meet customer expectations. This research also introduces the concept of Servqual, a tool used to measure service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This research also briefly discusses the importance of price and value in consumer decision making. This research discusses the importance of providing value and satisfaction to customers so that companies can be successful. This research uses qualitative research methods with a descriptive approach. The data collection technique uses observation or observations, interviews with restaurant staff and several customers and Focus on Discussion. The strategy carried out by Padang Sinar Restaurant includes increasing service speed, responsiveness and transactions, as well as using a 4P marketing approach. The conclusion emphasizes the need for continuous improvement in service and product quality to meet customer expectations.
Analisis Strategi Promosi pada CV Famouz Studio di Era Penurunan Angka Pernikahan di Indonesia M Raihan; Nurbaiti Nurbaiti
Journal of Education Transportation and Business Vol 1, No 2 (2024): Desember 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v1i2.4154

Abstract

Penelitian ini menganalisis strategi promosi CV Famouz Studio dalam menghadapi tantangan penurunan angka pernikahan di Indonesia. Famouz Studio, sebagai penyedia layanan Event Organizer (EO), harus menyesuaikan strategi promosi mereka untuk tetap relevan di pasar yang semakin menantang. Penelitian ini menggunakan metode observasi langsung dan partisipasi selama magang. Hasil penelitian menunjukkan bahwa kurangnya konsistensi dalam promosi digital, terutama di media sosial dan website, menjadi kendala utama. Rekomendasi yang diberikan mencakup peningkatan konsistensi brand, optimalisasi konten, dan analisis kinerja secara berkelanjutan. Dengan demikian, Famouz Studio dapat meningkatkan visibilitas dan menarik lebih banyak pelanggan.
Pengaruh Marketing Mix (7P) Terhadap Kepuasan Konsumen Pada RD Cafe Kota Binjai Diah Adhairani; Siti Aisyah; Nurbaiti Nurbaiti
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1836

Abstract

This research aims to determine the effect of marketing mix on consumer satisfaction at RD Cafe, Binjai City. This research uses quantitative methods with an associative approach. Data collection was carried out using questionnaires, observation and interviews. The number of respondents used was 385 people who were consumers of RD Cafe Binjai City. The data analysis technique in this research uses SPSS 25 data analysis. The results of this research show that promotions, people and processes have a significant effect on consumer satisfaction. Meanwhile, product, price, location and physical evidence have no effect on consumer satisfaction. The 7P marketing mix simultaneously has a significant influence on consumer satisfaction.
Behavior analysis of MSMEs in Indonesia using fintech lending comparative study between sharia fintech lending and conventional fintech lending Nurbaiti Nurbaiti; Asmuni Asmuni; Andri Soemitra; Imsar Imsar; Siti Aisyah
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232273

Abstract

The presence of sharia financial technology (fintech) as a credible financial institution is expected to be able to help the problems that are often faced by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. This study aims to determine whether there are differences in the behavior of MSME actors in the use of sharia fintech lending and conventional fintech lending. The research method used in this research is normative legal research by analyzing the laws and regulations as well as relevant studies through the issues in the study. This study uses a statutory and conceptual approach, both of which function to analyze the applicable legal rules so that differences can be found between conventional and sharia peer to peer lending fintechs and the extent to which sharia rules are applied in these fintechs. This study concludes that Islamic fintech plays a role as a driving factor in increasing the inclusiveness of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The presence of the sharia fintech industry can overcome the problems of Micro, Small and Medium Enterprises (MSMEs) in Indonesia, especially related to financing needs, ease of transaction processing, expansion of market access, and ease of preparation of financial reports.
Analisis Peranan Action Dalam Memudahkan Nasabah Untuk Melakukan Transaksi Pada Pt Bank Aceh Syariah Cabang Kutacane Nurhapirah Tasnim; Nurbaiti Nurbaiti
Jurnal Visi Manajemen Vol. 11 No. 1 (2025): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i1.602

Abstract

This study aims to determine how satisfied people are in using the Action Link application which is a mobile banking owned by Bank Aceh Syariah. The growth of technology that continues to increase from year to year so that this can have an impact on society. Technology has developed rapidly and is increasingly modern, many companies are developing performance in the information sector so that people are adopted in using online services via smartphones such as the Action service (Aceh Online Transaction) at Bank Aceh Syariah. This study uses descriptive analysis as a research approach that uses qualitative research. The technique used in this study is to conduct interviews with customers and distribute questionnaires to users of the Action application. The results of the study show that M-Banking Action makes it very easy for customers to make transactions, but there are some shortcomings in the application because there are no complete features. The quality of service also certainly has an impact on customer perceptions in using the application so that customers are still less confident in using Action if the service provided is bad and there are still those who feel less safe in using it.
IMPLEMENTATION OF A WAREHOUSE MANAGEMENT SYSTEM (WMS) TO IMPROVE OPERATIONAL EFFICIENCY Sri Gusti Rezeki; Rahmi Syahriza; Nurbaiti Nurbaiti
JURNAL PROFIT Vol 9, No 1 (2025): Economic And Development
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i1.12668

Abstract

This study aims to analyze the implementation of Genesis, Lion Parcel's internal Warehouse Management System (WMS), in enhancing operational efficiency at the Gunung Krakatau Branch in Medan. The research method used is descriptive qualitative with a case study approach. Data was obtained through direct observation, semi-structured interviews with warehouse and operations staff, as well as internal company documentation. The research findings indicate that the implementation of Genesis has had a positive impact on several efficiency indicators, including faster sorting processes, improved stock recording accuracy, reduced human error, real-time data access, and enhanced operational reporting quality. The system has also contributed to a significant decrease in customer complaints. However, the implementation of Genesis also faces several challenges, such as human resource adaptation to new technology, reliance on internet connectivity, and the need for updated standard operating procedures (SOPs). Overall, the Genesis system holds great potential to be further developed as part of Lion Parcel's digital transformation in logistics management. Its implementation not only improves operational efficiency at the branch level but can also serve as a strategic digitalization model to be widely applied throughout the company’s distribution network.
Pengaruh Literasi Keuangan, Inklusi Keuangan, dan Financial Technology terhadap Kinerja Keuangan UMKM Annisa Rahmawita; Nurul Jannah; Nurbaiti Nurbaiti
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 11 No 4 (2025): Desember
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v11i4.33304

Abstract

This study aims to analyze the influence of financial literacy, financial inclusion, and financial technology on the financial performance of MSMEs in Patumbak District, Deli Serdang Regency. The research approach used was an associative quantitative approach, with a sample of 100 MSMEs selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that, partially, financial literacy, financial inclusion, and financial technology have a positive and significant effect on MSME financial performance. Simultaneously, these three variables also significantly influence financial performance. These findings emphasize the importance of improving financial literacy, expanding access to formal financial services, and utilizing financial technology as strategic efforts to strengthen MSME business performance and sustainability. This research is expected to serve as an evaluation tool for MSMEs in improving financial management, expanding access to financial services, and encouraging the use of financial technology. It is also expected to provide input for the government and financial institutions in formulating MSME development strategies in Patumbak District.
Peran Pemetaan Digital (Go Maps) Dalam Pengembangan Ekonomi Lokal: Studi Kasus Umkm Desa Susuk Riskha Setianingsih; Umi Nur Habibah; Siti Ardianti; Nurbaiti Nurbaiti
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6308

Abstract

This study discusses the role of digital mapping through Google Maps (Go Maps) in supporting local economic development, using a case study of MSMEs in Susuk Village, Tiganderket District, Karo Regency. The method employed is Participatory Action Research (PAR), an approach that actively involves the community and MSME actors throughout the research process—from location identification, data collection, and documentation to the digitalization of business points using the Google Maps platform. This collaborative method not only ensures accurate data representation but also strengthens the sense of ownership among participants. The findings indicate that digital mapping significantly contributes to enhancing the visibility, accessibility, and overall image of local MSME businesses. With business locations accurately listed on Google Maps, consumers can easily locate and access the products and services offered in Susuk Village. Moreover, this initiative helps improve the digital literacy of MSME actors, particularly in understanding the importance of maintaining an online presence in a technology-driven economy. The availability of more professional business profiles on digital platforms also increases consumer trust and opens broader marketing opportunities. Overall, digital mapping through Go Maps proves to be an effective strategy for strengthening MSME competitiveness and supporting sustainable local economic development.
Digitalisasi UMKM melalui Pemetaan Lokasi di Google Maps: Upaya Peningkatan Aksesibilitas Pasar dalam Program KKN di Desa Timbang Lawan, Dusun VIII Fanny Himla Rizqya Pasaribu; Siti Hansyah Dewi Zai; Putri Zahra; Alfarizki Jaelani; Ilka Zulfria; Nurbaiti Nurbaiti
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 3 (2024): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i3.6300

Abstract

The Community Service Program (KKN) in Timbang Lawan Village, Hamlet VIII, focused on the digitalization of Micro, Small, and Medium Enterprises (MSMEs) by emphasizing business location mapping through the Google Maps platform. This program was motivated by the low market visibility and accessibility experienced by village MSMEs, primarily due to limitations in utilizing digital technology as a means of promotion and marketing. Through a series of intensive mentoring, the KKN team conducted outreach, training on the use of digital devices, and technical guidance in the process of creating and managing business location points on Google Maps. The implementation of this program not only helped MSMEs obtain easily accessible digital identities but also expanded their marketing reach by increasing the ease of consumers in finding business locations. Based on monitoring results, a significant increase in the level of digital visibility of several MSMEs was seen, as well as an increase in the number of consumer visits to registered business locations. In addition, MSMEs demonstrated increased understanding and independence in utilizing digital technology for their business development. This digitalization program through location mapping is expected to be the first step in encouraging sustainable digital transformation of village MSMEs, strengthening local competitiveness, and supporting more inclusive community economic growth.
Co-Authors Adrian Niken Lubis Ahmad Rezeki Ainun Mardhiah Aisiyah Rahma Alfarizki Jaelani Alinolas Cubaim Harahap Alvia Rahma Alwi Rifa'i Alya Abdul Rahmadhani Amanda Damayanti Nasution Amelia Putri Anastasya Br Ginting Andri Soemitra Angga Dwi Prasetyo Anggia Nurulita Annisa Rahmawita Aqila Fadila Haya Malau Arbarija Hafiz Lbs Ardhia Prameswari Aris Kukuh Prasetyo Arnida Wahyuni Lubis Askur Hamid Nst Asmuni Asmuni Ayu Widyastuti Rafisa Benni Icshanda Rahman Cici Winda Atila Atila Cut Nurul A’la Deby Nofriansyah Denny Permana Siregar Desri Amanda Firdayani Nasution Diah Adhairani Dinda Namira Hsb Dinda Novika Rahmahdhani Dindy Rizka Octavia Eka Fadhila Elda Anzeli Hasibuan Elda Anzeli Hasibuan Elsa Zulfita Elya Rosa Maharani Sembiring Erlangga Hakim Manurung Fadilah Syafitri Rangkuti Fahmi Rizky Fahri Luthfi Hanafiah Fanny Himla Rizqya Pasaribu Feny Feny Fithrah Dwi Ananda Ghilman Rozy Hrp Halimah Safitry Al-Fauziah Harahap, Muhammad Ikhsan Helva Diansyah Putri Ilka Zulfria Imamsyah Imamsyah Imsar Imsar Indah Aryani Indah Wulan Sari Batubara Indriani Suci Jannah, Nurul Juli Syahputri Laila Dwi Ningrum Laylan Syafina Luthfiah Nur Bayani M Aldrian Oktofa M Ihsan Harahap M Raihan M. Ikhsan Harahap M. Risqi Ananda Marliyah Maulana Abdul Malik Tambunan Mega Hasibuan Mhd Rafli Mila Sastika Minta Ito Lubis Mirza Mahendra Siregar Mohd Haiqal Alif Ramadhani Muhammad Anshari Hutasuhut Muhammad Hasby Muhammad Iqbal Nasution Muhammad Lathief Ilhamy Nasution Muhammad Syahbudi Muhd. Aidil Fitri Muslimatul Husnah Mustapa  Khamal  Rokan Mutiara Rahmah Nabila Tasya Nurhafifah Manurung Nadhrah Al Aflah Nadya Dwinna Putri Nasution, Muhammad Irwan Padli Nia Andriani Niken Rahmadyah Niki Aulia Nikita Lailan Hasibuan Nisa Sri Rahayu Hsb Nova Andani Nur Ahmadi Bi Rahmani Nur Jihan Rokan Nuraini Nuraini Nurhapirah Tasnim Nurul Sandra Maharani Puja Kesuma Putri Andini Al-Khoiri Putri Zahra Rahmat Daim Harahap Rahmi Syahriza Razali Razali Refi Mariska Rendi Rizky Trianda Ria Septiana Riau Riski Harahap Rifki Akmal Tanjung Rika Nurmitha Rio Ariangga Riska Amelia Lubis Riska Veronika Riskha Setianingsih Selvira Wardani Tanjung Sinta Sukma Ayu Siti Aisyah Siti Ardianti Siti Fatimah Siti Hansyah Dewi Zai Siti Hazrah Siti Jubaidah Siti Nur Khalizah Siregar Siti Nurhalizah Lubis Sri Adel Febri Aldina Sri Gusti Rezeki Sri Wahyuni Suci Fitria Lb Sugeng Arifandi Banurea Supardi Supardi Surya Darma Tambunan, Khairina Tiara Hasanah Putri Saragih Tri Inda Fadhila Rahma Umi Nur Habibah Utami R.A Padang Vania Sally Nabila wahyu andriansyah Naibaho Wandi Riyaldi Ahmad Telaumbanua Widya Syaputri Yudi Bimantaka Yulia Anggraini Zerimah Afgani Hasibuan