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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Humano: Research Journal Sawwa: Jurnal Studi Gender Jurnal Office CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Pinisi Business Administration Review Society: Jurnal Pengabdian Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Administrasi Bisnis Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Pallangga Praja Joong-Ki Pinisi Journal of Community Service Jurnal Lamellong: Pengabdian Kepada Masyarakat J-CEKI Joong-Ki Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME) Science Get Journal Journal of Health Service Administration and Hospital Management Jurnal Sipakatau
Maya Kasmita
Universitas Negeri Makassar
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Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis Seppa , Yusi Irensi; Wardah, Siti Syarifah Wafiqah; Kasmita, Maya; Rivai, Andi Muhammad; Darmayanti, Dyan Paramitha
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i3.2410

Abstract

The success of a business really depends on how it is managed, the innovations and modifications made so that the products or services offered can continue to compete and become the choice of customers and one of these can be realized by using Content Marketing. This Community Service aims to provide knowledge and understanding to Business Administration Study Program students regarding Content Marketing for Beginners in developing businesses. This service activity focuses on Content Marketing Socialization material for Beginners in Developing Businesses for Business Administration Students, especially Class of 2023 students, Faculty of Social Sciences and Law, Makassar State University. From the results of this evaluation, it can be seen that the majority of socialization participants strongly agree with the evaluation results of socialization activities and can feel the benefits very well. Understanding the optimal use of Content Marketing for Beginners in Developing a Business will provide benefits for students.
Marketing Strategy for Cricket Livestock Business in Maccini Baji Village, Bajeng District, Gowa Regency Haq, Iskharul; Akib, Haedar; Kasmita, Maya; Syarifuddin, Syarifuddin
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.70845

Abstract

This research examines the Marketing Strategy for Cricket Livestock Business in Maccini Baji Village, Bajeng District, Gowa Regency. This type of qualitative research with descriptive research type. The data sources used in this research are primary data and secondary data. Data collection procedures used in this study are observation techniques, interview techniques, documentation techniques. Data validity tests in qualitative research include tests of credibility (internal validity), transferability (external validity), dependability (reliability) and confirmability (objectivity). The results of the study show that the availability of large tracts of land provides great potential for developing cricket farming businesses as pet feed . The support of high market demand for crickets is an important factor in adding new, wider cages. In addition, the local government's desire to develop cricket farms is realized through the provision of counseling and micro credit loan capital assistance to MSMEs. Good road access in cricket farming areas also facilitates distribution to markets and reduces operational costs. Capital assistance to small-scale farmers, increasing human resources through counseling, maintaining egg quality, and increasing business management capabilities are important factors in the development of cricket farms. Collaboration with government programs that focus on biosecurity is also needed to increase the success of the cricket farming business as pet feed.
Co-Authors A, M Awaluddin Abdul Rahman Aditya Wardhana Afriyanti, Riska Afwa Magfhirah Saleh Ahmad Syarief Iskandar Aina, Asri Nur Aliah, Nurul Amalia Putri Amelia, Putri Andi Aslinda Andi Caesar To Taddampali Andi Cudai Nur Andi Dewa Mauraga Andi Dewi Riang Tati Andi Fachruddin Andi Muhammad Rivai Arief Ramadhan Aris Baharuddin Aris Baharuddin Aris Baharuddin Armansyah, Budi Ashari Ismail Aslinda Aslinda Aslinda Aslinda, Andi Aslinda, Aslinda Asmar Asmar, Asmar Asmaul Husnah Nasrullah Asmunandar Asmunandar Aulia, Aulia Bahar, Sarah Bahri bahri Bakhtiar, Bakhtiar. Bustomi, Thomas dahyar daraba, dahyar Darman Manda Manda Dodi Ilham Dyan Darmayanti Darmayanti Elwardah, Khairiah Faizah Khaeruddin Farida Akbarina Fatimah Akbal Firman Umar FIRMAN UMAR Firman, M. Jihad Fitriandini Fitriandini Fitriani Dzulfadhilah Haedar Akib Hanisa, Nur Haq, Iskharul Henni Zainal Henri Henri, Henri HERI TAHIR HERI, RIRIN NURFAATHIRANY Imran, Siti Nurfadila Insani, Al Fajrin Irensi Seppa, Yusi Izzati Qur'aini, Dzul Jamaluddin Jamaluddin Jihad Firman, Muhammad Jumadi Jumadi Junaeda, St Junaeda, St. Khaeruddin, Faizah Mendrofa, Syah Abadi Misna Muh Luthfi Siraj Muh. Darwis Muh. Rizal Muh. Rizal Muhammad Aswan Muhammad Guntur Muhammad Jihad Firman Muhammad Jihad Firman Muhammad Jihad Firman Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Luthfi Siraj Muhammad Rizal Namira Ummi Khalsum Nasrullah, Asmaul Husnah Nengsi Agustianti Nur Yamin, Muh Nurfaathirany, Ririn Nurhasni Muis Nurhasnni Muis Nurhidayah Nurhidayah Nurul Aliah Nurul Aswar Paramitha, Dyan R, Nurazizah Rahmi Rachmatan, Rachmatan Rahmawati, Nosita Ridhawati, Ridhawati Rifdan . Rina Pati RIRIN NURFAATHIRANY HERI Ririn Nurfaathirany Hery Ririn Nurfaatirany Heri Risma Niswaty Rivai, Andi Muhammad Rizal S, Muh. Rohmah Rifani RR. Ella Evrita Hestiandari Rudi Salam Ruslaily Ramadhana S, Muh. Rizal Sadewi, Juwita Putri Sakawati, Herlina Saputra, Fery Ikhsan Savira, Reza Seppa , Yusi Irensi Seppa, Yusi Irensi Sirajuddin Saleh Siti Helmyati Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sopia Rukmana, Novayanti St Junaeda St. Junaeda St. Junaeda St. Junaeda Sulaiman Putra Nagaring Sulmiah Sulmiah, Sulmiah Sultan, Sulhani Purwanti Suparman Mekka Suradi Tahmir, Suradi Surianti Surianti Susandi, Deny Gunawan Suyuti, Muh. Rizal Suyuti, Rizal Syarifuddin Syarifuddin Tadampali, Andi Caesar to Tadampali, Andi Caezar To Tahir, Hery Tenriulan, Andi Torro, Supriadi Ulfa Dwi Batari Wafiqah, Sitti Syarifah Wahyudi Gani, Andika Wardah, Siti Syarifah Wafiqah Wiwi Indah Sari Wiwik Handayani Yuni, Neneng Patri Yusi Irensi Seppa Yusi Irensi Seppa