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All Journal Buletin Udayana Mengabdi Jurnal Mirai Management YUME : Journal of Management Jurnal Mantik Jurnal Pendidikan dan Konseling jurnal ilmiah hospitality Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kepariwisataan dan Hospitalitas Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Brilliant International Journal of Management and Tourism (BIJMT) Journal of Innovation Research and Knowledge CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara Majalah Ilmiah Widyacakra Jurnal Ilmiah Hospitality Management Dharma Jnana Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Research and Development on Public Policy Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia International Journal of Economics and Management Research Cakrawala: Jurnal Pengabdian Masyarakat Global Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business International Journal of Management Research and Economics Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Cross-Border Journal of Business Management Asian Journal of Management, Entrepreneurship and Social Science Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Jurnal Pengabdian dan Inovasi Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara
I Nyoman Tri Sutaguna
Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Influence Of Instagram Advertising On Millenial Purchase Intention PA. Andiena Nindya Putri; Mutiara Shifa; I Nyoman Tri Sutaguna; Slamet Maryoso; Arief Yanto Rukmana
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.902

Abstract

The study aims to analyze the factors that influence the effectiveness of advertising on Instagram and its impact on the buying interests of the Millennial Generation. The factors used are: Credibility, Value, Informative, Emotion, and Entertainment. The analysis was carried out using confirmatory factor analysis based on data collected through cousions adopted from previous research. Data was then analyzed using the SmartPLS statistical program. Significant influences were found on the credibility, informative, emotion, and social media advertising factors. The results of this research can be useful for entrepreneurs who will do advertising on Instagram and also be a reference for students who take digital marketing or consumer behavior courses.
ANALYSIS OF RELATIONSHIP MARKETING'S EFFECT ON CUSTOMER LOYALTY AT PT. SUCOFINDO JAMBI Henny Herawati; Dian Indah Sari; Marhumi Marhumi; I Nyoman Tri Sutaguna
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1168

Abstract

Jambi Province is one of the provinces with the largest number of Palm Oil Mills in Indonesia. The large number of PKS that exist and the number of customers that are not too many make each PKS must be able to maintain its relationship so that sales do not decrease. The existence of intense competition and the need to maintain relationships is the phenomenon behind this research so that the purpose of this research is to analyze the effect of Relationship Marketing Inputs on customer loyalty at PT. Sucofindo Jambi This research was conducted using a questionnaire method on 65 customers of PT. Sucofindo Jambi The data analysis method used is quantitative analysis, namely analyzing through statistical calculations with the help of the SPSS version 19.0 program. The results of data analysis show that understanding customer expectations, building service partnership and total quality management have a positive and significant effect on customer loyalty of PT. Sucofindo Jambi. while the empowering employees variable has no effect and is not significant on customer loyalty of PT. Sucofindo Jambi.
Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency I Nyoman Tri Sutaguna; Syamsu Rijal; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1287

Abstract

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts are required. Digital marketing is the use of social media networks to conduct promotional activities and map digital markets. Digital marketing ideas can bring geographically dispersed parties together by using computers or other electronic equipment. The goal of this research project is to identify the most effective digital marketing tactics for the growth of MSMEs in Cimekar village, Bandung regency. The descriptive qualitative research method was used in this study. The data for this study is gathered through observations, interviews, and secondary sources such as books, journals, and articles. According to the findings of this study, MSMEs' productivity growth in Cimekar Village has been negative. Even if a website for an online business has already been created, not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies.
Investigating the Factors Influencing Employee Performance Deddy Novie Citra Arta; Syamsu Rijal; Harun Samsudin; I Nyoman Tri Sutaguna
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.64

Abstract

This study aims to analyze the influence of Leadership Style, Motivation and Work Discipline on the Performance of Government Apparatuses in Cicendo District, Bandung City. This study involved 63 Cicendo District government officials, Bandung City, and all of them became respondents using a multiple linear regression analysis model. The results of this study indicate that Leadership Style, Motivation and Work Discipline simultaneously have a positive and significant influence on the performance of Cicendo District Government Apparatuses, Bandung City. While partially it was found that the leadership style factor had the most dominant significant influence on the performance of the Cicendo District Government Apparatus, Bandung City.
Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung I Nyoman Tri Sutaguna; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.67

Abstract

This study aims to analyze the effect of promotions on Instagram, prices and menu variety on purchasing decisions for Hanan Catering in Bandung City. This research approach uses the approachscientificto test the justification of the proposed hypothesis. The population in this study were all consumers of homemade birthday cakes in Bandung. The sampling technique for determining the sample to be used in this study uses the techniquenon probability sampling, that ispurposive sampling. Then the total sample in this study was 91 respondents. The results of the study found that promotions on Instagram, prices and menu variety both simultaneously and partially have a positive and significant effect on purchasing decisions.
MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS I Nyoman Tri Sutaguna; Gusti Noorlitaria Achmad; Andriya Risdwiyanto; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.73

Abstract

In every line of business, strategy is important because it is a series of decisions and actions directed at achieving company goals. More than that, entrepreneurs need a marketing strategy for their business. This is very important because it is a fundamental tool planned to achieve company goals by developing a sustainable competitive advantage through the markets entered and marketing programs used to serve target markets. This research conducted in UD. Barokah which is located in Jatinangor, Sumedang Regency. The phenomenon that occurs is that the monthly target set by the company is not achieved even though several strategies have been implemented. The purpose of this research is to find out the right marketing strategy in increasing the number of sales and being able to survive in the face of competition in basic cooking oil at UD. Barokah, Sumedang District. This research is a field research with a descriptive qualitative approach. Data is obtained from shop owners, employees, and regular customers. Methods of data collection by observation, interviews, and documentation. The approach used in this study is the SWOT analysis approach, which is the systematic identification of various factors to formulate corporate strategy. Based on the results of the analysis of the SWOT diagram and SWOT matrix, it can be seen that Barokah Trading Business is in quadrant I (Aggressive Strategy) and on the SO strategy, where the company's strengths and opportunities are greater than its weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented.
SOCIAL MEDIA ON CONSUMER PURCHASE INTENTION IN SHOPEE MARKETPLACE Akmal Abdullah; Adrian Febriana Dima; Norvadewi Norvadewi; I Nyoman Tri Sutaguna; Sumarni Sumarni
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.90

Abstract

This study aims to determine how social media affects consumers' purchase intentions. 181 respondents were given questionnaires as part of a nonprobability sampling strategy that also included a quantitative methodology in this study. The data analysis approach used in this study was multiple linear regression analysis. When using the Likert scale approach of validity, operational variables were measured using SPSS 25.0, a computer measuring tool. The results showed that brand image, social media, electronic word-of-mouth, perceived value, and brand image were all significantly positive predictors of purchase intention. The component in this study that has the most effect on consumers' motivation to purchase is perceived value.
Social Media Marketing's Effect On Customer Satisfaction Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.100

Abstract

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.
Leadership On Employee Performance Ema Yudiani; Zarkasi Zarkasi; Huzaemah Huzaemah; Rachmad Ilham; I Nyoman Tri Sutaguna
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.121

Abstract

This study aims to investigate and evaluate the influence of leadership style and work ethic on workplace interactions. The response sample consisted of around 32 students. The data was collected via sending questionnaires to respondents. Multiple regressive lining is the method of analysis used. When the results of the investigation are positive and suggestive of the patient's responsiveness. The T-Test exposes this as "probability value." The complexity of leadership style is less than 5 percent." This illustrates that the leadership styles adopted by employees are highly advantageous to their work. When the outcome of a workplace disciplinary investigation benefits a student's employment. According to the UJIT study, the degree of question discipline was less than 5 percent alpha. It is therefore evident that workplace discipline is being suppressed.
Social Media Marketing and Purchase Decisions Frans Sudirjo; I Nyoman Tri Sutaguna; Andreas Tigor Oktaga; Chevy Herli Sumerli A.; Bunga Aditi
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.124

Abstract

The purpose of this study is to examine and analyze the effect of social media marketing on the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko Coffee made up the research sample. This study used a sample size of 91 people drawn from original data collected via a questionnaire instrument. Validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing with multiple linear regression analysis, coefficient of determination testing, t-test, and f-test are all part of the data analysis method. According to the findings of our study, the factors Social Presence (X1) and Media Richness (X2) have no significant influence on the frequency of visits to Tekodeko coffee in Semarang.
Co-Authors A.M. Putra A.S. Sulistyawati Abdurohim Abdurohim Adrian Febriana Dima Adrian Febriana Dima Adrian Febriana Dima Agung Sri Sulistyawati Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Almansyah Rundu Wonua Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Arief Yanto Rukman Arief Yanto Rukmana Arief Yanto Rukmana Aris Munandar Arwin Tannuary Aslichah Aslichah Atik Sekianti Betty Rahayu bunga aditi Bunga Aditi Cakranegara, Pandu Adi Chevy Herli Sumerli Citra Arta, Deddy Novie D Yadi Heryadi Daniel L. Pakiding Desak Made Artatik Wangi Dian Ariani Dian Indah Sari Eka Hendrayani Eliyanti Agus Mokodompit Ema Yudiani Ema Yudiani Endang Fatmawati Endang Silaningsih Endrawati, Titin Erlina Pakki Fanny Maharani Suarka Farid Ardyansyah Farida Akbarina Ferdinandus Sampe Frans Sudirjo Frans Sudirjo Gede Ananda Putra Geofakta Razali Gusti Noorlitaria Achmad Hapzi Ali Hardi Fardiansyah Harfiahanj Indah Rakhma Ningtyas Harun Samsuddin Harun Samsudin Henny Herawati Heny Herawati Heny Hidayati Heriyana Heriyana Huzaemah Huzaemah Huzaemah Huzaemah I Gusti Ngurah Widyatmaja I Ketut Sirna I Ketut Suwena I Made Purba Astakoni I Made Yasa yasa I Nyoman Jamin Ariana I Wayan Purnayasa I.A.E.T. Putri I.B.K. Astina I.N.J. Ariana IB Ketut Astina Ida Ayu Eka Trisna Putri Ilham Ilham Ilham, Rachmad Irwan Moridu Ita Nurcholifah Jatmiko, Anang Rohmad Kaharuddin Lalu Juliyadi Lalu Masyhudi Latuconsina, Zainuddin Luckhy Natalia Anastasye Lotte M. Rafid Marwal Manap, Abdul Manik Pratiwi Marhumi Marhumi Maria Lusiana Yulianti Masfiatun Nikmah Mashudi Hariyanto MASHUDI HARIYANTO Mawardi Mawardi Miftahorrozi Miftahorrozi Muhammad Sulton Aminudin MUHAMMAD YUSUF Muhammad Yusuf MUHAMMAD YUSUF AR Muriawan Putra, Agus Mutiara Shifa Mutmainah Mutmainah N. Narottama N.M. Ariani N.N.S. Aryanti Nasaruddin Siregar Ni Komang Samiasti Ni Made Ariani Ni Made Satya Utami Ni Nyoman Sri Aryanti Ni Putu Ida Trisnadewi Ni Putu Ratna Sari Ni Wayan Noni Suandewi Norvadewi Nursyamsi , Sari Endah Nurul Saila P.R. Pertiwi PA. Andiena Nindya Putri PA. Andiena Nindya Putri Pawit Wartono Poppy Hidayat Puspita Puji Rahayu Putu Diah Kesumadewi Rachmad Ilham Rahmadtiyah Hasanah Miftahuljannah Ratnawati Ratnawati Resdiansyah Resdiansyah Revi Sesario Rian Ardianto Rina Sovianti Rina Sovianti Rini Hadiyati Rinovian Rais Ronald Mahendra Jati Rosdianti Rosdianti Rudianto Rudianto Rusydi Fauzan Rusydi Fauzan Samuel PD Anantadjaya Santy Nururly Saputra, Eka Kurnia SELLY SIPAKOLY Siregar, Ade Perdana Sjahruddin, Herman Slamet Maryoso Sri Gustini Sumarni Sumarni Sumarni Sumarni Suratman Syamsu Rijal Syamsu Rijal Uli Wildan Nuryanto Widjaja, Warkianto Wina Nurhayati Wiryawan, Dedik Yenny Verawati Yogi Nurfauzi Yorlanita Agustina Sojo Yulistiyono, Agus Yusnindar Yusnindar Yusrin Yusrin Zarkasi Zarkasi Zarkasi Zarkasi