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All Journal Buletin Udayana Mengabdi Jurnal Mirai Management YUME : Journal of Management Jurnal Mantik Jurnal Pendidikan dan Konseling jurnal ilmiah hospitality Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kepariwisataan dan Hospitalitas Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Innovation Research and Knowledge CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Majalah Ilmiah Widyacakra Jurnal Ilmiah Hospitality Management Dharma Jnana Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Research and Development on Public Policy Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia International Journal of Economics and Management Research Cakrawala: Jurnal Pengabdian Masyarakat Global Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business International Journal of Management Research and Economics Southeast Asian Journal of Management and Research Cross-Border Journal of Business Management Asian Journal of Management, Entrepreneurship and Social Science Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Jurnal Pengabdian dan Inovasi Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Economics and Business Management Journal ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
I Nyoman Tri Sutaguna
Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Making Scientific Papers Training for Lecturers Aslichah Aslichah; Betty Rahayu; Wina Nurhayati; I Nyoman Tri Sutaguna; Anang Rohmad Jatmiko
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2023): Oktober: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i4.892

Abstract

Lecturers have a big influence on the standard of education in the country. A lecturer should enhance their skills outside of the classroom with the intention of improving themselves. The writing of scientific papers is a talent that educators can develop by taking part in writing workshops. This article's goal is to look into the beliefs and actions of the professors at Darul Ulum University. The lecturers are more receptive and excited about leading this scientific writing workshop as a result of this training. In addition, 25 of the 46 academics were able to proceed with further in-depth research since they had developed a good writing structure.
The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions Geofakta Razali; Masfiatun Nikmah; I Nyoman Tri Sutaguna; PA. Andiena Nindya Putri; Muhammad Yusuf
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1096

Abstract

The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.
Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction Ilham Ilham; Warkianto Widjaja; I Nyoman Tri Sutaguna; Arief Yanto Rukmana; Muhammad Yusuf
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1154

Abstract

In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality have a positive impact on consumer satisfaction and purchasing decisions.
Pelatihan Manajerial Kewirausahaan dan Digital Marketing bagi Pelaku UMKM di Desa Cemagi, Kecamatan Mengwi, Kabupaten Badung Manik Pratiwi; Putu Diah Kesumadewi; I Nyoman Tri Sutaguna; Ni Putu Ratna Sari
Jurnal Dharma Jnana Vol. 4 No. 1 (2024): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian ini ditujukan untuk pelaku UMKM di Desa Cemagi. Pengabdian masyarakat ini dalam bentuk Pelatihan Manajerial Kewirausahaan dan Digital Marketing bagi Pelaku UMKM di Desa Cemagi, Kecamatan Mengwi, Kabupaten Badung. Melalui pengabdian ini diharapkan dapat meningkatkan keterampilan manajerial pelaku UMKM dan menerapkan digital marketing sehingga dapat mengembangkan usahanya. Dengan berkembangnya UMKM di Desa Cemagi diharapkan mampu memberi dampak yang positif bagi perekonomian masyarakat di Desa Cemagi. Materi pelatihan diberikan oleh Narasumber yang kompeten dan terdapat diskusi antara peserta pelatihan sehingga pada pengabdian ini peserta yang merupakan pelaku UMKM dapat membagikan pengalaman yang dimiliki.
LEADERSHIP CREATIVE VILLAGE Manap, Abdul; I Nyoman Tri Sutaguna; Mutmainah Mutmainah; Atik Sekianti; Yusnindar Yusnindar
Journal of Research and Development on Public Policy Vol. 2 No. 3 (2023): September : Journal of Research and Development on Public Policy
Publisher : Lembaga Pengkajian Dan Pengembangan Sumberdaya Pembangunan (lppsp)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58684/jarvic.v2i3.85

Abstract

The innovative leadership of the Chief District Officer of Cianjur District in the implementation of the Village Innovation was seen and measured to the extent to which the commitment and political will of the Head of the District in providing public services and providing public goods to its citizens. In addition, the Innovative Leadership Capacity of the Head of the District will be reviewed from the perspective of the innovative development visions built, the strategic steps taken to drive innovation, and the stability of his leadership. The research focuses on the leadership of regional heads in the implementation of smart innovation camp with a theoretical approach to leadership and innovation. This research uses a qualitative approach (qualitative approach). Data sources include people, events, places and documents. Data collection techniques include in-depth interviews, documentation and observations. Data analysis techniques are interactive models. (interactive model analysis). The results of the research show that Creative Village Innovation is a technology-based program that focuses on the village community as well as the implementation center in the village office. The program designs the village to have an integrated programme framework that blends the use of fiber-optic information and communication technology (ICT), productive economic activities, creative economic activity, improved education, health, and poverty alleviation efforts.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON CAFE YUMA BANDUNG PURCHASE DECISIONS Frans Sudirjo; I Nyoman Tri Sutaguna; Endang Silaningsih; Farida Akbarina; Muhammad Yusuf
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i3.989

Abstract

This study employs quantitative and descriptive methods." Customers of Cafe Yuma Bandung make up the majority of the research sample. This survey comprises a sample of Cafe Yuma Bandung customers who are at least 18 years old, have social media profiles, and are familiar with the cafe. Yuma Bandung on social media Purposive sampling was utilised to acquire data, and 89 participants took the survey. This number exceeds the required value of 0.70, indicating that the research findings are trustworthy. The overall reliability test resulted in a score of 0.902 for each of the social media marketing variables (X1), 0.874 for brand awareness (X2), and 0.902 for purchasing decisions (X3). This study included a quantitative descriptive research design, descriptive statistics, and PLS analysis. According to the findings of the study, social media marketing has a favourable and significant impact on purchasing decisions. Keyword: Social Media Marketing, Brand Awareness, Keputusan Pembelian This study employs quantitative and descriptive methods." Customers of Cafe Yuma Bandung make up the majority of the research sample. This survey comprises a sample of Cafe Yuma Bandung customers who are at least 18 years old, have social media profiles, and are familiar with the cafe. Yuma Bandung on social media Purposive sampling was utilised to acquire data, and 89 participants took the survey. This number exceeds the required value of 0.70, indicating that the research findings are trustworthy. The overall reliability test resulted in a score of 0.902 for each of the social media marketing variables (X1), 0.874 for brand awareness (X2), and 0.902 for purchasing decisions (X3). This study included a quantitative descriptive research design, descriptive statistics, and PLS analysis. According to the findings of the study, social media marketing has a favourable and significant impact on purchasing decisions.
Antam Marketing Mix Strategy Group Frans Sudirjo; I Nyoman Tri Sutaguna; Kaharuddin Kaharuddin; Arief Yanto Rukmana; Betty Rahayu
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 4 (2023): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i4.1259

Abstract

As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through interviews, observations, and recording using a qualitative descriptive methodology. The Antam Pajajaran Group Branch Managers, the Antam Pajajaran Branch Group Marketing Department, and the Gold Savings Products Pajajaran Bandung Branch's clients served as the study's informants. This study used the marketing mix theory as a guide. The study's conclusions include the marketing tactics used by Antam Group's Pajajaran Branch, which apply segmentation, targeting, and positioning principles, as well as the marketing mix, which includes product, price, place, promotion, people, processes, and facilities.
Training on Business Planning Using Business Canvas Models I Nyoman Tri Sutaguna; Akhmad Nur Zaroni; Erlina Pakki; Arief Yanto Rukmana; Puspita Puji Rahayu
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1389

Abstract

The business world is expanding in Indonesia right now, especially among millennials and start-ups in this case. They must, however, have a mature and well-defined corporate plan because of the intense rivalry and challenging obstacles they encounter. Because the Business Model Canvas can summarize a business strategy on a dialog box page with 9 items, it is believed to be simple, comprehensive, and effective for business planning. The purpose of this service project is to offer BMC model-based business advice and training to Taruna Bakti Bandung Senior High School students. Counseling methods included the lecture style and focus group discussions (FGD). As a result of their community service projects, students are able to develop company ideas using the BMC model.
Adaptive Marketing Strategies in The Digital Era Selly Sipakoly; Dian Ariani; Heny Herawati; I Nyoman Tri Sutaguna; Arwin Tannuary
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.637

Abstract

In general, there are still several obstacles standing in the way of MSMEs' growth in Indonesia. The main challenge MSMEs in Majalaya District, Bandung Regency, encounter when running their enterprises is marketing. Due to the significant influence that marketing effectiveness has on corporate growth, stakeholders need to take this seriously. Additionally, MSMEs' ability to thrive is largely dependent on their brand's power to raise its market share due to the increasingly fierce competition that exists among business actors nowadays. The main objective of the program is to help MSMEs understand the principles of marketing strategy and the marketing mix. The implementation method for the counseling is using Zoom Meeting as the medium. The activity was preceded with a presentation of the questions, answers, and material. Following that, a participant's business case study was conducted, and the participants had a discussion.
ANALYSIS OF BRAND IMAGE AND PRICE IMPACT ON BUYING BEHAVIOR AT BU IMAS BANDUNG RESTAURANT Frans Sudirjo; Geofakta Razali; Dian Indah Sari; I Nyoman Tri Sutaguna; Muhammad Yusuf
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 2 (2023): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i2.1025

Abstract

This study aims to examine how brand perception and price influence patrons' decisions at the Bu Imas Bandung restaurant. For three (three) months, from December 2022 to December 2022, this study was conducted. In this investigation, non-probability sampling was used. This survey has 95 respondents who had bought Mrs. Imas Bandung's items. The method used to collect data on brand image, pricing, and purchase decision variables was a questionnaire. The data analysis techniques used include partial hypothesis testing, or t tests, descriptive analyses, normality tests, validity tests, and reliability tests. The descriptive analysis's findings for elements influencing brand image, pricing, and purchasing behavior are in the "very good" range. Brand image and pricing considerably and favorably influence consumer choice at the Bu Imas Bandung restaurant, according to partial correlation research. It has a positive and significant influence on purchasing decisions made at the Bu Imas Bandung restaurant based on the concurrent study of brand image and price.
Co-Authors A.M. Putra A.S. Sulistyawati Abdul Haris Abdurohim Abdurohim Adi Artino Adrian Febriana Dima Adrian Febriana Dima Adrian Febriana Dima Agung Sri Sulistyawati Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Almansyah Rundu Wonua Andreas Tigor Oktaga, Andreas Andriya Risdwiyanto Angga Kurniawan Arief Yanto Rukman Arief Yanto Rukmana Aris Munandar Arwin Tannuary Aslichah Aslichah Atik Sekianti Betty Rahayu Betty Rahayu Bunga Aditi bunga aditi Cakranegara, Pandu Adi Chevy Herli Sumerli Citra Arta, Deddy Novie D Yadi Heryadi Daniel L. Pakiding Desak Made Artatik Wangi Dian Ariani Dian Indah Sari Eka Hendrayani Eliyanti Agus Mokodompit Ema Yudiani Ema Yudiani Endang Fatmawati Endang Silaningsih Endrawati, Titin Erlina Pakki Fanny Maharani Suarka Farid Ardyansyah Farida Akbarina Ferdinandus Sampe Frans Sudirjo Frans Sudirjo Gede Ananda Putra Geofakta Razali Gusti Noorlitaria Achmad Hapzi Ali Hardi Fardiansyah Harfiahanj Indah Rakhma Ningtyas Harun Samsuddin Harun Samsudin Henny Herawati Heny Herawati Heny Hidayati Heriyana Heriyana Hustianto Sudarwadi Huzaemah Huzaemah Huzaemah Huzaemah I Gusti Ngurah Widyatmaja I Ketut Sirna I Ketut Suwena I Made Purba Astakoni I Made Yasa yasa I Nyoman Jamin Ariana I Wayan Purnayasa I.A.E.T. Putri I.B.K. Astina I.N.J. Ariana IB Ketut Astina Ida Ayu Eka Trisna Putri Ilham Ilham Ilham, Rachmad Irwan Moridu Ita Nurcholifah Jatmiko, Anang Rohmad Jayanti, Ansri Kaharuddin Lalu Juliyadi Lalu Masyhudi Latuconsina, Zainuddin Luckhy Natalia Anastasye Lotte M. Rafid Marwal Manap, Abdul Manik Pratiwi Marhaendro Purno Marhumi Marhumi Maria Lusiana Yulianti Masfiatun Nikmah MASHUDI HARIYANTO Mawardi Mawardi Melkior Lukas Miftahorrozi Miftahorrozi Muhammad Sulton Aminudin MUHAMMAD YUSUF Muhammad Yusuf Muhammad Yusuf AR Muriawan Putra, Agus Mutiara Shifa Mutmainah Mutmainah N. Narottama N.M. Ariani N.N.S. Aryanti Nasaruddin Siregar Ni Komang Samiasti Ni Made Ariani Ni Made Satya Utami Ni Nyoman Sri Aryanti Ni Putu Ida Trisnadewi Ni Putu Ratna Sari Ni Wayan Noni Suandewi Norvadewi Nursyamsi , Sari Endah Nurul Saila P.R. Pertiwi PA. Andiena Nindya Putri PA. Andiena Nindya Putri Pawit Wartono Poppy Hidayat Puspita Puji Rahayu Putu Diah Kesumadewi Rachmad Ilham Rahmadtiyah Hasanah Miftahuljannah Ratnawati Ratnawati Resdiansyah Resdiansyah Revi Sesario Rian Ardianto Riesna Apramilda Rina Sovianti Rini Hadiyati Rinovian Rais Ronald Mahendra Jati Rosdianti Rosdianti Rudianto Rudianto Rusydi Fauzan Rusydi Fauzan Samuel PD Anantadjaya Santy Nururly Saputra, Eka Kurnia Sipakoly, Selly Siregar, Ade Perdana Sjahruddin, Herman Slamet Maryoso Sri Gustini Sumarni Sumarni Sumarni Sumarni Suratman Syamsu Rijal Syamsu Rijal Uli Wildan Nuryanto Widjaja, Warkianto Wina Nurhayati Wiryawan, Dedik Yenny Verawati Yogi Nurfauzi Yorlanita Agustina Sojo Yulistiyono, Agus Yusnindar Yusnindar Yusrin Yusrin Zarkasi Zarkasi Zarkasi Zarkasi