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Eka Intan Kumala Putri
Departemen Ekonomi Sumberdaya Lingkungan, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680
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Analisis Faktor Penyebab Alih Fungsi Lahan Sawah Menjadi Sawit di Kabupaten Tanjung Jabung Timur Asnelly Ridha Daulay; Eka Intan Kumala Putri; Baba Barus; Bambang P. Noorachmat
Analisis Kebijakan Pertanian Vol 14, No 1 (2016): Analisis Kebijakan Pertanian
Publisher : Pusat Sosial Ekonomi dan Kebijakan Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21082/akp.v14n1.2016.1-15

Abstract

One-Million Hectares of Oil Palm Plantation Program in 2000 was deemed as the starting point of lowland conversion in East Tanjung Jabung Regency. This study aims to review the impact of development policy in the past on lowland conversion, to compare costs and incomes between those of paddy farming and oil palm plantation business, and to analyze constraints to implement the target of Sustainable Land for Food Agriculture Protection (PLP2B) Program. Primary data were collected from observation, focus group discussion, and in-depth interview with resource persons, survey and Landsat Imaginary data. Secondary data were gathered from the institutions at provincial and regency levels. This study explored both qualitative and quantitative methods as well as by overlay of maps in 2006, 2010 and 2014. Development policy inconsistency is influenced by change in regency government leadership with the new mission not well integrated with the previous programs. On the other hand, land rent of paddy farm was much less than that of oil palm plantation. There are some constraints to implement the PLP2B Program, namely weak Regional Regulations, lack of coordination among the Regional Government institutions, and limited development budget. It is suggested that the Regency Government to evaluate PLP2B Program target by considering some limiting factors, issuing the Regent’s Regulation dealing with incentives to farmers and program coordinators, and controlling the regional planning.AbstrakProgram Satu Juta Hektare Lahan Sawit tahun 2000 merupakan titik awal terjadinya alih fungsi lahan sawah di Kabupaten Tanjung Jabung Timur.  Tujuan penelitian ini untuk mengetahui pengaruh kebijakan pembangunan pada masa lalu terhadap kejadian alih fungsi lahan sawah, perbandingan biaya dan pendapatan usaha tani padi dengan kelapa sawit, dan tantangan yang dihadapi dalam mewujudkan target PLP2B. Data primer dikumpulkan melalui observasi, diskusi kelompok, wawancara mendalam dengan narasumber terpilih, survei, serta data Citra Landsat; sedangkan data sekunder diperoleh dari instansi pemerintah di Provinsi Jambi dan Kabupaten Tanjung Jabung Timur. Metode yang digunakan adalah kombinasi kualitatif deskriptif dan kuantitatif serta overlay peta penggunaan lahan tahun 2006, 2010, dan 2014. Inkonsistensi kebijakan pembangunan dilatari terjadinya pergantian pimpinan daerah yang misinya kurang terintegrasi dengan program pembangunan pertanian sebelumnya serta terdapat kesenjangan land rent di mana pendapatan dari lahan sawah jauh lebih rendah dibanding kelapa sawit dengan luasan yang sama. Tantangan menerapkan Perda PLP2B sangat berat: kurang memadainya regulasi, lemahnya koordinasi antarinstansi pemerintah terkait, hingga keterbatasan dana pembangunan. Pemerintah daerah disarankan mengkaji kembali target PLP2B dengan memperhatikan faktor-faktor pembatas, menerbitkan Peraturan Bupati sehingga dapat diatur jenis dan besaran nilai insentif yang diterima petani serta koordinator program serta pengetatan pengawasan implementasi RTRW.
EGRA Technique to Improve Students Ability in Using Simple Past Tense Mohammad Fatoni; Hasty Audytra; Lina Ardiyanti
EDUTEC : Journal of Education And Technology Vol 1 No 2 (2018): March 2018
Publisher : STAI Miftahul Ula Nganjuk

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Abstract

The objective of this research was find out whether or not the use of EGRA (Experience, Generalization, Reinforcement, Application) technique was able to improve students ability in using simple past tense of the third grade students of MTs Terpadu Manba’ul Ulum Sukosewu. It was experimental research. The resulf of the data indicated that, there was difference between the value of students pre-test and post-test. The finding of this research was the use of EGRA (Experience, Generalization, Reinforcement, Application) Technique were effective in teaching grammar efficient and had good improvement the students grammar ability in using simple past tense of MTs Terpadu Manba’ul Ulum Sukosewu.
PENGARUH CO-BRANDING TERHADAP CUSTOMER PURCHASE INTENTION DAN KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Wall’s Selection Oreo di Indonesia) D’Mugi Ramdhani; Suharyono Suharyono; Kadarisman Hidayat
Jurnal Administrasi Bisnis Vol 63, No 1 (2018): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research had the aim and purpose of determining the effect of Co-Branding towards Customer Purchase Intention and Buying Decision. In this research there are 3 variabels which is: Co-Branding (X) as an a exogenous variable, also Customer purchase intention (Y1) and Consumer Satisfaction (Y2) as endogenous. This researcch is an explanatory research with research sites throughout Indonesia in consuming products of Wall's ice cream, Oreo cookies and Wall's Selection Oreo ice cream. The analysis technique used is the Paths analysis. The accuracy of the model hypothesis is determined by measuring a relationship coefficient of determination (R2), in which the result of calculation was 0.7689 that explained that the Co-Branding had significants influence either through a variable Customer Purchase Intention or directly to variable Buying Decision. Keywords : Co-Branding, Customer Purchase Intention, Buying Decision.ABSTRAK Penelitian ini memiliki tujuan untuk menentukan pengaruh Co-Branding terhadap Customer Purchase Intention dan Keputusan Pembelian. Dalam penelitian ini ada 3 variabel yaitu: Co-Branding (X) sebagai variabel eksogen, juga Customer Purchase Intention (Y1) dan Kepuasan Konsumen (Y2) sebagai endogen. Penelitian ini adalah penelitian eksplanatorik dengan lokasi penelitian di Indonesia yang mengonsumsi produk es krim Wall’s, Oreo cookies, dan es krim Wall's Selection Oreo. Teknik analisis yang digunakan adalah analisis Paths. Keakuratan hipotesis model ditentukan dengan mengukur koefisien korelasi determinasi (R2), di mana hasil perhitungan adalah 0,7689 yang menjelaskan bahwa Co-Branding mempengaruhi baik melalui variabel Customer Purchase Intention atau langsung ke Keputusan Pembelian variabel. Kata Kunci : Co-Branding, Customer Purchase Intention, Keputusan Pembelian.
PENGARUH E-SERVICE QUALITY TERHADAP PERCEIVED VALUE DAN E-CUSTOMER SATISFACTION (Survei pada Pelanggan Go-Ride yang Menggunakan Mobile Application Go-Jek di Kota Malang) Yustisi Suci Widiaputri; Suharyono Suharyono; Aniesa Samira Bafadhal
Jurnal Administrasi Bisnis Vol 61, No 1 (2018): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The purpose of this study was to (1) identify and explain the influence of E-Service Quality on Perceived Value (2) to know and explain the influence of E-Service Quality on E-Customer Satisfaction (3) to know and explain the influence of Perceived Value on E-Customer Satisfaction. The type of research used in this research was explanatory with quantitative approach. The research variables were E-Service Quality, Perceived Value, and E-Customer Satisfaction. The population in this research were customers with minimum age of 17 years who resided in Malang City and had used and ordered Go-Ride service in Malang area at least once and using personal accout on mobile application. The sample used in this research was 116 respondents taken by using purposive sampling and data collection methods using a questionnaire. Data analysis used was descriptive statistical analysis and path analysis. The data in this study was processed using SPSS 24 for Windows.The result of path analysis showed that E-Service Quality (X) had a significant effect on Perceived Value (Y1),  E-Service Quality (X) had significant effect on E-Customer Satisfaction (Y2), Perceived Value (Y1) had significant effect on E-Customer Satisfaction (Y2). Kеywords: E-Service Quality, Perceived Value, E-Customer Satisfaction АBSTRАK Penelitian ini bertujuan untuk (1) mengetahui dan menjelaskan pengaruh E-Service Quality terhadap Perceived Value (2) mengetahui dan menjelaskan pengaruh E-Service Quality terhadap E-Customer Satisfaction (3) mengetahui dan menjelaskan  pengaruh Perceived Value terhadap E-Customer Satisfaction. Jenis penelitian yang digunakan adalah explanatory dengan pendekatan kuantitatif. Variabel penelitian ini meliputi E-Service Quality, Perceived Value dan E-Customer Satisfaction. Populasi dalam penelitian ini adalah  pelanggan dengan usia minimal 17 tahun yang berdomisili Kota Malang dan telah menggunakan serta memesan layanan Go-Ride di wilayah Kota Malang minimal satu kali dan menggunakan account pribadinya pada mobile application. Sampel yang digunakan dalam penelitian ini sebanyak 116 responden yang diambil dengan menggunakan purposive sampling dan metode pengumpulan data menggunakan angket atau kuesioner. Analisis data yang digunakan adalah analisis statistik deskriptif dan analisis jalur (path analysis). Data pada penelitian ini diolah menggunakan SPSS 24 for Windows. Hasil analisis jalur (path analysis) menunjukkan bahwa E-Service Quality (X) berpengaruh signifikan terhadap Perceived Value (Y1), E-Service Quality (X) berpengaruh signifikan terhadap E-Customer Satisfaction (Y2), Perceived Value (Y1) berpengaruh signifikan terhadap E-Customer Satisfaction (Y2). Kata Kunci: E-Service Quality, Perceived Value, E-Customer Satisfaction
PЕNGARUH CЕLЕBRITY WORSHIP TЕRHADAP SIKAP KONSUMЕN DAN DAMPAKNYA PADA KЕPUTUSAN PЕMBЕLIAN (Survеi pada Pеngguna Produk Chatеau Labiottе Winе Lipstick/Lip Tint yang Dipеngaruhi olеh Lirik Lagu ‘Lotto’ olеh ЕXO) Fatmala Arifin Sri Wandini; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 50, No 2 (2017): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This rеsеarch aim to idеntify and еxplain: thе influеncе of Cеlеbrity Worship on Consumеr Attitudеs; thе influеncе of Cеlеbrity Worship on Purchasing Dеcision; and thе influеncе of Consumеr Attitudеs on Purchasing Dеcision. Thе rеsеarch mеthod is еxplanatory rеsеarch with quantitivе approach. Total samplе is 116 rеspondеnts who using Chatеau Labiottе Lipstick/Lip Tint influеncеd by song lyric of ‘Lotto’ by ЕXO. Thе sampling tеchniquе usеd is purposivе sampling with quеstionnairеs as thе instrumеnt for collеcting data. Data analysis tеchniquеs usе dеscriptivе analysis and path analysis. The result of this research shows that Celebrity Worship has significant influence on Consumer Attitude with path coefficient (β) is 0,775; Celebrity Worship has significant influence on Purchasing Decision with path coefficient (β) is 0,317; and Consumer Attitude has no significant influence on Purchasing Decision with path coefficient (β) is 0,069. Basеd on thеsе rеsult, Labiottе should maintain to dеvеlop markеting stratеgiеs and promotions to consumеrs with cеlеbrity worship. Individual with cеlеbrity worship can bе potеntial customеrs bеcausе thеy will show a positivе and еnthusiastic attitudе to anything rеlatеd to thеir idol. Kеywords: Cеlеbrity Worship, Consumеr Attitudеs and Purchasing Dеcision ABSTRAK Pеnеlitian ini bеrtujuan untuk mеngеtahui dan mеnjеlaskan: pеngaruh Cеlеbrity Worship tеrhadap Sikap Konsumеn; pеngaruh Cеlеbrity Worship tеrhadap Kеputusan Pеmbеlian; danpеngaruh Sikap Konsumеn tеrhadap Kеputusan Pеmbеlian.Jеnis pеnеlitian yang digunakan dalam pеnеlitian ini adalah еxplanatory rеsеarch dеngan pеndеkatan kuantitatif. Sampеl sеbanyak 116 rеspondеn yang mеrupakan pеngguna produk Chatеau Labiottе Winе Lipstick/Lip Tint yang dipеngaruhi olеh lirik lagu ‘Lotto’ olеh ЕXO. Tеknik pеngambilan sampеl mеnggunakan tеknik purposivе sampling. Mеtodе pеngumpulan data mеnggunakan kuеsionеr. Analisis data yang digunakan yaitu analisis dеskriptif dan analisis jalur. Hasil dari analisis jalur dalam penelitian ini diketahui bahwa variabel Celebrity Worship berpengaruh signifikan terhadap variabel Sikap Konsumen dengan koefisien jalur (β) sebesar 0,775; variabel Celebrity Worship berpengaruh signifikan terhadap variable Keputusan Pembelian dengan koefisien jalur (β) sebesar 0,317; dan variabel Sikap Konsumen tidak berpengaruh signifikan terhadap variabel Keputusan Pembelian dengan koefisien jalur (β) sebesar 0,069. Bеrdasarkan hasil pеnеlitian ini, Labiottе sеbaiknya mеmpеrtahankan sеrta mеngеmbangkan stratеgi pеmasaran dan promosi tеrhadap konsumеn dеngan  cеlеbrity worship. Individu dеngan cеlеbrity worship dapat mеnjadi calon konsumеn potеnsial karеna akan mеnunjukkan sikap positif dan antusias pada apa pun yang bеrhubungan dеngan idola mеrеka. Kata Kunci: Cеlеbrity Worship, Sikap Konsumеn dan Kеputusan Pеmbеlian    
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN (Survei pada Pelanggan Burger King di Kuta Square Bali) Randy Febrian; Suharyono Suharyono; Sunarti Sunarti
Jurnal Administrasi Bisnis Vol 61, No 1 (2018): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aims to (1) identify and analyze the influence of quality product on customer satisfication, (2) identify and analyze the influence of quality services on customers satisfication, (3) identify and analyze the information influence of quality product on customer loyality, (4) ) identify and analyze the information influence of quality services on customer loyality, (5) ) identify and analyze the information influence of customer satisfication on customer loyality. This type of research is explanatory research with quantitative approach. Variables examined included product quality, services quality, sastisfication customer, and customer loyality. The sample used in this study were 112 respondents to the questionnaire research instruments. Sampling technique used is purposive sampling with sample criteria that consumers dine in at Burger King Kuta square Bali. Analysis of the data uѕed іѕ deѕcrіptіve analyѕіѕ and path analyѕіѕ. The reѕultѕ ѕhowѕ that the significant influence of quality product on customer satisfication is 0,239, significant influence of quality services on customers satisfication is 0,145, Significant influence influence of quality product on customer loyality is 0,578, Significant influence of quality services on customer loyality is 0,578, and  significant influence of customer satisfication on customer loyality is 0,165. Kеywordѕ: Qualіty Product, Ѕervіceѕ Qualіty, Cuѕtomer Ѕatіѕfactіon, Cuѕtomer Loyalіty АBЅTRАK Penelіtіan   іnі   bertujuan   untuk   mengetahuі   dan menunjukkan pengaruh kualіtaѕ produk dan kualіtaѕ pelayanan terhadap loyalіtaѕ pelanggan.  Jenіѕ penelіtіan  yang  dіgunakan  dalam  penelіtіan  іnі  adalah  penelіtіan  ekѕplanatorі dengan   pendekatan   kuantіtatіf.   Ѕampel   dalam   penelіtіan   іnі   berjumlah   112 reѕponden    yang    melakukan pembelіan dі geraі Burger Kіng Kuta Ѕquare.    Teknіk pengambіlan   ѕampel   menggunakan   kueѕіoner dan  teknіk analіѕіѕ penelitian ini menggunakan analіѕіѕ  jalur. Hasil koefіѕіen jalur pengaruh kualіtaѕ produk terhadap kepuaѕan pelanggan adalah ѕebeѕar 0.239,  pengaruh kualіtaѕ pelayanan terhadap kepuaѕan pelanggan ѕebeѕar 2.089. pengaruh kualitas produk terhadap loyalitas pelanggan sebesar 0,578 , pengaruh kualitas pelayanan terhadap loyalitas pelanggan sebesar 0,578, pengaruh kepuasan pelanggan terhadap loyalita pelanggan sebesar 0,165. Kаtа Kuncі: Produk, Kualіtaѕ, Pelayanan  dan Loyalіtaѕ Pelanggan  
PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP MINAT BERPERILAKU (Survei pada Pengguna Aplikasi Go-Jek di Perumahan Sawojajar 1 Malang) Kurnia Indrawan; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 58, No 2 (2018): MEI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The type of research conducted is explanatory research with quantitative approach and the variables used are Perception Uses, Perceptions of Convenience, and Interest Behavior. The population pf the study wee Sawoajajar 1 Malang residents who use Go-Jek application and aged over 17 years old. The sample used a total of 90 respondents obtained from using the Hair formula. Data collection techniques that is with questionnaire spread in Sawojajar 1 Malang who happened to meet and never use Go-Jek application. Analysis of data used in the study using multiple regression analysis. The result of multiple regression analysis shows that the variable of Perception Use (X1) has influence to Behavioral Interest (Y) аnd Convenience Perception (X2) hаve influence to Behаviorаl Interest (Y), Perception Usаbility (X1) аnd Convenience Perception (X2) together with the Behаviorаl Interest (Y) Bаsed on the result of the reseаrch, it is expected thаt the compаny cаn mаintаin аnd improve the usefulness of the Go-Jek аpllicаtion, since the Perception Usefulness (X1) hаs а dominаnt influence on Behаviorаl Interest (Y) vаriаble. Kеywords: Perception of Usefulness, Perception of eаse, Interest Behаve АBSTRАK Jenis penelitiаn yаng dilаkukаn аdаlаh explаnаtory reseаrch dengаn pendekаtаn kuаntitаtif sertа vаriаbel yаng digunаkаn аdаlаh Persepsi Kegunааn, Persepsi Kemudаhаn, dаn Minаt Berperilаku. Populаsi dаri penelitiаn аdаlаh wаrgа Perumаhаn Sаwojаjаr 1 Mаlаng yаng pernаh menggunаkаn аplikаsi Go-Jek dаn berusiа diаtаs 17 tаhun. Sаmpel yаng digunаkаn sejumlаh 90 responden yаng diperoleh dengаn menggunаkаn rumus Hаir. Teknik pengumpulаn dаtа yаitu dengаn kuesioner yаng disebаr di Perumаhаn Sаwojаjаr 1 Mаlаng yаng kebetulаn bertemu dаn pernаh menggunаkаn аplikаsi Go-Jek. Аnаlisis dаtа yаng digunаkаn dаlаm penelitiаn menggunаkаn аnаlisis regresi bergаndа. Hаsil dаri аnаlisis regresi bergаndа menunjukkаn bаhwа vаriаbel Persepsi Kegunааn (X1) memiliki pengаruh terhаdаp Minаt Berperilаku (Y) dаn Persepsi Kemudаhаn (X2) memiliki pengаruh terhаdаp Minаt Berperilаku (Y), sertа Persepsi Kegunааn (X1) dаn Persepsi Kemudаhаn (X2) berpengаruh secаrа bersаmа-sаmа terhаdаp Minаt Berperilаku (Y). Berdаsаrkаn hаsil penelitiаn tersebut dihаrаpkа perusаhааn dаpаt mempertаhаnkаn sertа meningkаtkаn kegunааn dаri аplikаsi Go-Jek, kаrenа vаriаbel Persepsi Kegunааn (X1) memiliki pengаruh yаng dominаn terhаdаp vаriаbel Minаt Berperilаku (Y). Kаtа Kunci: Persepsi Kegunааn, Persepsi Kemudаhаn, Minаt Berperilаku,  
PENGARUH TINGKAT INFLASI DAN NILAI TUKAR TERHADAP EKSPOR TEKSTIL DAN PRODUK TEKSTIL INDONESIA (Studi Pada Tahun 2010-2016) Afni Amanatagama Nagari; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 53, No 1 (2017): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research aims to know development of Indonesian textile and textile product industry and the factors which influence the Indonesian textile and textile product exports. Independent variables in this research is the Inflation Rate (X1), and the Exchange Rate (X2) with Textile and Textile Product Indonesia Exports (Y) as dependet variable. The type of research is explanatory research, with a quantitative approach. The research uses data of textile and product textile exports from period of 2010-2016. Data source were obtained from the official website of Badan Pusat Statistik Indonesia, Kementerian Perindustrian Indonesia, and Bank of Indonesia. Data analysis using multiple linear regression statistical. According to the result of simultaneous test (F test), indicating that Inflation Rate and exchange Rate has Insignificant effect on Value of Textile and Textile Product Indonesian Exports simultaneously. While the partial test results (t test), indicates that that Inflation Rate significantly influence on Exports Textile and Textile Product Indonesian Exports. The other result, the Exchange Rate indicates an insignificant influence on Textile and Textile Product Indonesian Exports. Keywords: Inflation Rate, Exchange Rate, Textile and Product Textile Value Export ABSTRAK Penelitian ini bertujuan untuk mengetahui perkembangan ekspor tekstil dan produk tekstil serta faktor-faktor yang mempengaruhi ekspor tekstil dan produk tekstil Indonesia. Variabel bebas dalam penelitian ini adalah Tingkat Inflasi (X1), dan Nilai Tukar Dollar terhadap Rupiah (X2), dengan variabel terikat yaitu Ekspor Tekstil dan Produk Tekstil (Y). Jenis penelitian yang digunakan yaitu penelitian penjelasan atau explanatory, dengan pendekatan kuantitatif. Data penelitian ini adalah ekspor tekstil dan produk tekstil di Indonesia periode tahun 2010-2016. Data yang digunakan diperoleh dari website resmi Badan Pusat Statistik Indonesia, Kementerian Perindustrian Indonesia, dan Bank Indonesia. Analisis data yang digunakan adalah analisis statistik regresi linear berganda. Hasil uji simultan (uji F), menunjukkan bahwa Tingkat Inflasi dan Nilai Tukar Dollar terhadap Rupiah secara simultan tidak berpengaruh signifikan terhadap Ekspor Tekstil dan Produk Tekstil Indonesia. Sedangkan hasil uji parsial (uji t), menunjukkan bahwa variabel Tingkat Inflasi berpengaruh signifikan terhadap Ekspor Tekstil dan Produk Tekstil Indonesia. Sebaliknya, variabel Nilai Tukar menunjukkan tidak berpengaruh signifikan terhadap Ekspor Tekstil dan Produk Tekstil Indonesia. Kata kunci: Tingkat Inflasi, Nilai Tukar, Nilai Ekspor Tekstil dan Produk Tekstil.
PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA PADA KEPUASAN PELANGGAN (Survei pada Pelanggan kartu prabyar Simpati, Kota Malang) Muhammad Ridho; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 53, No 1 (2017): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The research aims to (1) Empirically analyze and explain the influence of product quality toward brand image, (2) Analyze and explain the influence of quality product toward customer satisfaction, and (3) Analyze and explain the influence of brand image toward customer satisfaction. The research type is an explanatory research with quantitative approach. Population of the research is Simpati prepaid card’s customer in Malang. Determined sample is 121 respondents by using purposive sampling technique. Data collection technique of the research uses common questionnaire and online questionnaire (google form) spread in GraPari Telkomsel Office, Jl. Letjen S. Parman No.47. Descriptive analysis and path analysis are data analysis techniques of the research. The research found that: (1) Product quality significantly influences brand image with beta coefficient of 0,678. Tcalc of 10,073 and probability value of 0,000 (p<0,05) and R-squared (R2) 46%. (2) Product quality significantly influences customer satisfaction with beta coefficient of 0,558. Tcalc of 7,329 and probability value of 0,000 (p<0,05) and R-squared (R2) 31,1%. (3) Brand image significantly influences customer satisfaction with beta coefficient of 0,636. Tcalc of 8,983 and probability value of 0,000 (p<0,05) and R-squared (R2) 40,4%. Kеywords: Product Quality, Brand Image, Customer Satisfaction АBSTRАK Penelitian ini bertujuan untuk (1) menganalisis dan menjelaskan secara empiris pengaruh Kualitas Produk terhadap Brand Image, (2) menganalisis dan menjelaskan secara empiris pengaruh Kualitas Produk terhadap Kepuasan Pelanggan, dan (3) menganalisis dan menjelaskan secara empiris pengaruh Brand Image terhadap Kepuasan Pelanggan. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pelanggan kartu prabayar Simpati di kota Malang. Sampel yang ditetapkan sebanyak 121 responden menggunakan teknik Purposive Sampling. Penelitian ini menggunakan metode pengumpulan data dengan menyebarkan angket secara langsung dan melalui media online dengan menggunakan google form di kantor GraPARI Telkomsel Jl. Letjen S. Parman No. 47. Teknik analisis data menggunakan analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa : (1) Kualitas Produk berpengaruh signifikan terhadap Brand Image dengan koefisien Beta sebesar 0,678, thitung sebesar 10,073 dan nilai probabilitas sebesar 0,000 (p<0,05) serta R square (R2) 46%. (2) Kualitas Produk berpengaruh signifikan terhadap Kepuasan Pelanggan dengan koefisien Beta sebesar 0,558, thitung sebesar 7,329 dan nilai probabilitas sebesar 0,000 (p<0,05) serta R square (R2) 31,1%. (3) Brand Image berpengaruh signifikan terhadap Kepuasan Pelanggan dengan koefisien Beta sebesar 0,636, thitung sebesar 8,983 dan nilai probabilitas sebesar 0,000 (p<0,05) serta R square (R2) 40,4%. Kаtа Kunci: Kualitas Produk, Brand Image, Kepuasan Pelanggan  
PENGARUH WORD OF MOUTH TERHADAP FAKTOR PSIKOLOGIS DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Survei pada mahasiswa pengguna Layanan Instant Messenger LINE Angkatan 2012-2014 Fakultas Ilmu Administrasi Universitas Brawijaya Malang) Andhika Gandha G; Suharyono Suharyono
Jurnal Administrasi Bisnis Vol 51, No 1 (2017): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aims to (1) describe the effect of word of mouth with the psychological factors, (2) the effect of word of mouth on purchasing decisions, (3) the influence of  psychological factor on purchase decision of consumers. This type of research is explanatory research with quantitative approach. The variables in this study included word of mouth, psychological factors, and purchasing decisions. The study population is students FIA UB 2012-2014, who know and use the instant messenger service LINE. The sample used in this study were 114 respondents drawn using simple random sampling and data collection methods using questionnaires. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of path analysis (path analysis) shows that word of mouth (X) significantly affects psychological factors (Y1) and purchasing decisions (Y2), psychological factors (Y1) significantly influence purchasing decisions (Y2). Based on the results of this study should LINE as one of the largest instant messenger service provider should be able to compete with enriched features that exist in the LINE app and understand the needs and desires of consumers communicating properly. Keywords: Word of Mouth, Psychological Factors, Purchase Decision АBSTRАK Penelitian ini bertujuan untuk (1) menjelaskan pengaruh word of mouth terhadap faktor psikologi, (2) pengaruh word of mouth terhadap keputusan pembelian, (3) pengaruh faktor psikologi terhadap keputusan pembelian. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Variabel dalam penelitian ini meliputi word of mouth, faktor psikologi, dan keputusan pembelian. Populasi penelitian ini adalah mahasiswa FIA UB angkatan 2012-2014, yang mengetahui dan menggunakan layanan instant messenger LINE. Sampel yang digunakan dalam penelitian ini sebanyak 114 responden yang diambil dengan menggunakan simple random sampling dan metode pengumpulan data menggunakan angket. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analisis). Hasil analisis jalur (path analisis) menunjukkan bahwa word of mouth (X) berpengaruh signifikan terhadap faktor psikologi (Y1) dan keputusan pembelian (Y2), faktor psikologi (Y1) berpengaruh signifikan terhadap keputusan pembelian (Y2). Berdasarkan hasil penelitian ini sebaiknya LINE sebagai salah satu penyedia layanan instant messenger terbesar harus mampu bersaing dengan memperkaya fitur-fitur yang ada di aplikasi LINE dan memahami kebutuhan dan keinginan konsumen dalam berkomunikasi dengan baik. Kata Kunci: Word of Mouth, Faktor Psikologi, Keputusan Pembelian
Co-Authors -, Shinta Nur Rahmasari . Hastuti . Novindra . Nuva A. Faroby Falatehan Aan Nurhasanah Abdullah Yaqin Aceng Hidayat Achmad Fahrudin Achyar Nawi Husain, Achyar Nawi Afni Amanatagama Nagari Afro Aransa Sahat Agus Handito, Agus Agus Lukman Hakim Agus Sariono Agus Suman Agustini, Syofia Ahmad Fauzan Satibi Ahmad Raafi’i Ahmad Syaifudin Ahmad Zulfikri Ahyar Ismail Akhmad Fauzi Alek, A Alfian Rahmat Alvian Fawaid Alwin Fauzi Hermawan Aly Dzulfikar AMELIA FEBRIANA AMELIA FEBRIANA, AMELIA Amelia Hasanah Amzul Rifin Anak Agung Istri Sri Wiadnyani Andang Subaharianto Andhika Gandha G Andi Satria Utama Putra Angela Ruban Angela Ruban Anggun Suci Kiswara Putri Ani Yuliani Aniesa Samira Bafadhal Anisa, Nur Aini Anne Yuliyanti Ari Irawan Ari Wijayanti Arief Rachman Arif Ryan Maretama Arifin Muhtar Arya Hadi Dharmawan ASEP SAEFUDDIN Asep Sumantri Askin Askin Asnelly Ridha Daulay Asrillah Asrillah Astakoni, I Made Purba Asti Istiqomah Astriani Sudaryanti, Diyane Aswitha Budiarso Aulia Fahri Ayu Ulin Ni'mah Azizi Azizi Baba Barus Bagaskoro, Bagus Bahruni . Bahruzin Bahruzin baiq dewi Sukma Bambang Hero Saharjo Bambang Juanda Bambang P. Noorachmat Bambang Pramudya Bambang Pramudya Noorachmat, Bambang Pramudya Bambang Supeno, Bambang Baransano, Michael Albert Baswarsiati, Baswarsiati Bayu Prakoso, Bayu Bekti Rahayu Bony Yosua Setyaleksana Cahyaningsih, Annisa Choirunnisa, Saraskia Mei Dadan Yogaswara DADANG DADANG Dahlan Dahlan Dahlan Fanani Dahlia Hidayati, Dahlia Danang Pramudita Darim, Abu Davit Aldi Davit Aldi Deby Anggraini Irkhamni Deddy S. Bratakusumah Dedi Budiman Hakim Dedy Kurnia Setiawan Denny Widayanto Nugroho Desi Listiani Desty Ristianingsih Devanto Shasta Pratomo Devy Mestika Dewi Kumalasari Dian Eriani Dicky Aldoko Dimas Ghufron Ash-Shiddiq Dini Tri Kurnianto Dudung Darusman Dwi Sunarti D’Mugi Ramdhani E.M. Halimun Ebed Hamri Ediman Ginting Suka Edy Yulianto Edy Yuliyanto Eka Lidiasari Ekky Wahyu A, Ekky Engkos Supriatna Enny Khalisa, Enny Erfan Noor Yulian Eriyatno . Erliza Noor Ernan Rustiadi Ernita Dewi Meutia Eva lestari Fachrozy Muhamad Fakhrizal Nashr Fakriyanti, Fakriyanti Fannani, Bakhrudin Fathoni Harda Utomo Fatih Imantoro Fatmala Arifin Sri Wandini Fatmawada S Fauzi Akhmad Fenny Salomina Jensanura Asyerem Ferdian Rizki Amanda Fibra Nurainy Fikri Kurnia Setyadi Fitrah Gunadi Gunawan Gunawan Hadi Susilo Arifin Hadi, Yuliani Hani Fajriani Happy Indah Pеrmatasari Hapzi Ali Hariyadi Hariyadi Hartoyo Hartoyo Hastuty Musa Hasty Audytra Haucsa, Ghasella Makhpirokh Heny Daryanto Heny K Daryanto Herda Ariyani Hermanto Siregar Hidayani, Sri Hidayat Pawitan Hidayat, Didin Nuruddin Hosianna Ayu Hidayati Husain Latuconsina Idris, Fahmi Iin Widya Lesatri Imam Nawawi, Imam Imas Fatimah indarto indarto Intan Syahbanu Ishak Ishak JOESOEF ROEPAJADI Juju Junengsih K Pandjaitan, Nurmala Kadar, Laila Kadarisman Hidayat Khoirul Wafa Kholid Mawardi Kholil Kholil Khursatul Munibah Kur’aini Nur Dinia Kurnia Indrawan Kurniawati, Fanny Maulida Lailan Syaufina Lala M Kolopaking Laode Abdul Muluk Faathir Leli Ravita Manurung, Ruth Leni, Maulinda Lilis Setyowati Limantara, Sherly Lina Ardiyanti Lirizki Agustimas Anwar Luqman Dary Pratikto Luthfi Maulana, Luthfi M A Chozin M Ekayani M. Hoeru Riza M. Kholid Mawardi Maghfirah, Geubrina Mangngi Tiga, Melvi Reimon Maria Goretti Wi Endang NP. Marinus Kristiadi Harun Marpaung, Peter Baringin Marseva, Amalia Dwi Maryani, Neni Masykuri, Ahmad Amirudin Mega Fatimah Rosana Megasari, Aisyah Darti Melvi Reimon Mangngi Tiga Meriatna Meriatna Merynda Indriyani Syafutri Meti Ekayan Meti Ekayani Michael Albert Baransano Michael Albert Baransano Moch Lutfi Salis Af Hami Mohamad Iqbal Mohammad Arif Eka Prastiya Mohd Feri Andria Muhamad Kurniadi Muhammad Arsyad Muhammad Fardan Al Fatih Muhammad Khaerudin Muhammad Nasir Muhammad Ridho Muhammad Riduansyah Muhsin Muhsin Mukhsalmina Mukhsalmina Musa Hubeis Muthia Anggraeni, Muthia Muzayid, Ahmad Nabilla Kuswareni Nabilla Kuswareni, Nabilla Nafik Muthohirin Nasrul ZA Natita, Rendi Kusuma Nazilatul Ula, Nova Septi Nazli, Rizal Sjarief Sjaiful nika khumaidah Niko Ardyatama novindra . Novita Erlinda Novita Erlinda, Novita Nudya Wiyata Nunung Nuryartono Nur Hidayah Nur Hidayat Nuresa, Rosi Nurhayati H.S. Arifin Nurhayati Nurhayati Nurheni Wijayanto Nurmala Katrina Pandjaitan NURMAN RAMADHAN Nurul Bayti Nurul Hidayah Indah Nurwantoro . Nyoman Triaryati Nyoto Santoso Pangestuti, Edriana Paston Sidauruk Pien Budiyanto Pipin Dwi Astiti Asti Priyo Utomo Purboningtyas, Titis Pury Putri Boogi Romadoni R.P. Santun Sitorus Raditya Kirana Rianto Rahma Suci Indriani Rahmita Putri Febrina Randy Febrian Rany Utami Rany Utami Retno Dewi Utari Ningrum Retno Dwi Cahyani Reza Dimas Syahputra Rezza Aulia Putra riana dewi Ridho Mubarak Ridwan, Wonny Ahmad Rina Afriani Risky Novan Ngutra Rismawati Munthe Rita Rahmawati Rizal Alfisyahr Rizal Munadi Rizka Amalia Rizky Fajar Akhadiyah Rizkynata Adam Satria Rohmatin, Yudha Khusnia Rosihan Adhani, Rosihan Royani Rudiana Rudiana, Rudiana Rumkel, Rasul Hamidi Safitra, Dhian Adhetiya Saharuddin Sahat MH Simanjuntak Salman Alfarisi Samsul Irpan Santika Devi Sasana Putra Setiadi Djohar Setyoaji, Givanola Tri Setyowati, Lis Shartyka Novitasari Sibarani, Anggiat Silaban, Maman Kurniawan Syahputra Sindy Amelia Siswohadi, Siswohadi Sitti Halumiah Slamet Sutomo Slamet Sutomo Solatia Hairun Nisa Sopi Maulida Sri Hartoyo Sri Wahyuni Sry March Lely Turnip Sudarti, Nila Sudrajad, Ahmad Wahyu Sulaiman Sulaiman Sunarti Sunarti Supriono Supriono Suryati Suryati Susanti, Enni Sutanto Sutanto Suwarli . Suyud Warno Utomo Swasta Priambada Syaiful Anwar Syamsul Arifin Syofia Agustini Tadya Aulia Utami Tanti Kusrini Taufik Siregar Thobias Arnoldus Messakh Tiarani Rachma Dewanti Togik Hidayat Tohari, Ilham Tri Ruspandji Tri Wahyu Retno Ningsih Triwahju Hardianto Umbu Nay, Shinta Indriani Una Selvi Tuaputy Utami Dyah Safitri Vega Valentine W.A.F.J. Tumbelaka Widiatmaka Widyastutik Wilda Emsis Putri Wilsa Road Betterment Sitepu Wulan Metafurry Yanalia Salampessy, Yanalia Salampessy Yogi Sugito Yuni Nur Maulida Yusri Abdillah Yusrotun Nisa’ Yustisi Suci Widiaputri Yuyun Wahyuni Yuyun Wahyuni ZAINUL ARIFIN Zulfan Rhamdany Zulfan Rhamdany, Zulfan Zulfikri, Ahmad Zulmiardi, Zulmiardi Zuzy Anna