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Determinants of Trust in Business-to-Business Relationships: ‎The Role of Relationship Quality, Service Quality, and ‎Communication Angeli Margaretha; Yudi Nur Supriadi
JPI: Jurnal Pustaka Indonesia Vol. 6 No. 2 (2026): May-August
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/jpi.v6i2.2367

Abstract

This study aims to examine the determinants of trust in business-to-business (B2B) relationships and develop an integrative conceptual framework linking relationship quality, service quality, and communication with trust. Previous studies analyzed these determinants separately, limiting understanding of their combined effect on inter-organizational collaboration. A systematic literature review following the PRISMA framework was conducted using Scopus-indexed journals (2021–2026). From 620 records, 37 articles met eligibility criteria, and 30 were synthesized through thematic analysis. Findings show that relationship quality is the strongest predictor of trust, encompassing satisfaction, commitment, continuity, and conflict reduction. Service quality enhances trust through reliability, responsiveness, efficiency, and partner competence. Communication acts as a moderator by increasing transparency, reducing information asymmetry, clarifying expectations, and facilitating knowledge sharing. The proposed conceptual model positions relationship quality and service quality as antecedents of trust, with communication strengthening and moderating trust formation. Theoretically, the study frames trust as a dynamic relational capability shaped by operational performance, relational experience, and information exchange. Practically, it suggests firms should manage trust strategically through consistent service delivery, long-term relationship investment, and structured, transparent communication. Limitations include reliance on literature-based synthesis; future research should empirically test the model across diverse B2B contexts.
Analysis Of Profitability, Capital Structure, And Investment Decisions On Firm Value In Telecommunication Sector Companies Listed On Indonesia Stock Exchange Period 2022-2024 Mufid Khairi Huwaidi; Yudi Nur Supriadi; Ranila Suciati
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.231

Abstract

This study aims to analyze the effects of profitability, capital structure, and investment decisions on firm value. Firm value is an important indicator reflecting investor perceptions of corporate performance and future prospects, particularly in technology-related telecommunication companies. The study uses a quantitative approach with secondary data obtained from the audited financial statements of telecommunication subsector companies listed on the Indonesia Stock Exchange during 2022-2024. The research variables consist of firm value measured by Price to Book Value (PBV), profitability measured by Return on Assets (ROA), capital structure measured by Debt to Equity Ratio (DER), and investment decisions measured by Price Earnings Ratio (PER). The data, comprising 69 firm-year observations, were analyzed using descriptive statistics, multicollinearity testing, simultaneous testing, coefficient of determination, and multiple regression with IBM SPSS Statistics 22. The results show that profitability has a positive and significant effect on firm value, while investment decisions also have a positive and significant effect on firm value. In contrast, capital structure has no significant effect on firm value. Profitability is the most dominant variable affecting firm value. These findings imply that companies should strengthen profitability and improve investment quality to enhance market valuation, while investors may use profitability and investment decision indicators as important considerations in investment analysis.
The Dark Side Of Artificial Intelligence-Based Personalization: Intrusiveness, Trust, And Consumer Resistance On E-Commerce Platforms Bonitian Rifiansyah; Yudi Nur Supriadi; Alfatih Sikki Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.234

Abstract

The development of Artificial Intelligence (AI) has encouraged companies to implement personalization strategies in digital marketing through e-commerce platforms and social media. Although AI-based personalization can improve consumer experience and marketing effectiveness, overly intensive personalization may also generate negative responses in the form of consumer resistance. This study aims to analyze the effect of AI personalization on consumer resistance by considering the mediating roles of perceived intrusiveness and customer trust. This study employed a quantitative approach using an explanatory research method. Data were obtained by distributing online questionnaires to 400 active users of digital platforms in Indonesia and were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that AI personalization affects perceived intrusiveness, customer trust, and consumer resistance. Perceived intrusiveness is proven to increase resistance behavior, whereas customer trust reduces resistance behavior. In addition, perceived intrusiveness and customer trust are able to mediate the relationship between AI personalization and consumer resistance, both partially and sequentially. This study shows that overly intensive AI personalization can generate intrusive perceptions, reduce consumer trust, and increase resistance to digital marketing. These findings contribute to the development of the literature on the dark side of AI-based personalization and provide input for companies in designing personalization strategies that are more balanced and oriented toward consumer comfort.
Turnover Intention Analysis of Health Human Resources at PT AEA Bobby Andreas Imanuel; Mahendro Sumardjo; Jubaedah Jubaedah; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 3 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i3.196

Abstract

The competition in the field of health service is diverse and competitive. When facing the competition with the competitor, the quality of health services must also on it's prime. One of the factor that determine the quality of service is the quality of the human resource. But to provide the most excellent service with the lowest price, competitor is offering higher salary to the human resources of PT.AEA. In this case, employment turnover is giving a negative impact to the company because of the health human resources recruited by the competitor is getting a training and debriefing. The high rate of employment turnover has resulted in the decreased of company performance and incurring cost on the recruitment of new employees. Therefore, every company must analyze and control the factor that cause the high rate of human resources turnover. Keywords : Human resource, health service, employee turnover
The Influence of Training, Motivation, and Job Satisfaction on Employee Performance at PT. Parkland World Indonesia Bella Nurhastuti; Faisal Marzuki; Mahendro Sumardjo; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 3 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i3.197

Abstract

This research aims to determine, analyze and prove the influencet of training, motivation, and employee satisfaction on employee performance at PT Parkland World Indonesia. In this research, the sample population was taken from field workers, totaling 2300 workers, all of these workers were staff of Human Resource, General Affairs, PPIC, Export, Marketing, Accounting, Purchasing, Development, Quality Control, Line, Cell Production, Technichal Bottom, Stock Fittings, Warehouse Materials, and Engineering. Based on the criteria for the SEM test requirements, the number of samples taken is 200 samples. The number of samples is close to the number of stock fitting employees, which means that what will be studied further are employees who are in stock fittings. The data analysis technique used is path analysis and hypothesis testing in this study is used Partial Test (t test) and Coefficient of Determination Test using SPSS program. The results obtained from the data analysis of this study explained that there was a positive influence on training, motivation, job satisfaction on employee performance after the research was made a mediating variable. Keywords : training, motivation, job satisfaction, employee performance
The Effect of the Implementation of Human Resource Score Card on Performance at Permata Depok Hospital Hawariyah Hawariyah; Acim Heri Iswanto; Alfatih S. Manggabarani; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 3 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i3.198

Abstract

Performance is assessed to see the extent to which the actions taken by a person in carrying out certain jobs/activities within an organization or company by carrying out the principles of the right mechanism or method in comparing what is done with the results achieved. The purpose of this study was to prove the effectiveness of the human resource score card (competence, job description and measurement) on performance at Permata Depok Hospital. The research method used is descriptive quantitative. The research sample was 100 employees of Permata Depok Hospital. The research instrument in the form of a questionnaire and data analysis using Structural Equation Modeling with Partial Least Square (PLS). The results of the study found that competence had a positive effect on employee performance at Permata Depok Hospital with tcount 3.904 > ttable 1.986. job description has a positive effect on employee performance at Permata Depok Hospital with tcount 4,620 > t table 1,986. The measurement has a positive effect on employee performance at Permata Depok Hospital with tcount 4,620 > ttable 1,986. Competence and Job description, Measurement have a positive effect on employee performance at Permata Depok Hospital with tcount 2,540 > ttable 1,986. The conclusion of the study is that there is an effect of human resource score card (competence, job description and measurement) on performance at Permata Depok Hospital. Research suggestions need to accelerate the procurement of Hospital Information Systems (SIRS). Information integration is a key element in hospital management. Integrated information allows planning, control and supervision to be carried out properly, quickly, precisely and directed. Keywords : job description, measurement, performance, HR scorecard
The Effect of Profitability, Asset Structure and Company Liquidity on Capital Structure with Investment Opportunity Set as Intervening Variable Theresia Somasiga Faulu Daeli; Srimulyantini Srimulyantini; Dianwicahsih Arieftiara; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 3 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i3.199

Abstract

The purpose of the study is to show the Effect of Profitability, Asset Structure and Company Liquidity on Capital Structure with the Investment Opportunity Set as the Intervening Variable. The population in this study were food and beverage companies listed on the Indonesia Stock Exchange from 2017 to 2019. The data for this study were taken from the company's annual report. The number of samples in this study are 22 companies which selected by purposive sampling. The results of the hypothesis in this study using panel data regression method and the EViews application. The results in this study are Profitability, Asset structure and Liquidity have a significant effect on Capital Structure and Profitability. Keywords:Profitability, Asset Structure, Liquidity, Capital Structure, Investment Opportunity Set
The Influence of Organizational Resources, Organizational Engagement Climate and Job Resources on Employee Engagement Generation Y in Tangerang Yudistiranda Satya; Yudi Nur Supriadi; Iwan Kresna Setiadi; Desmintari Desmintari
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.222

Abstract

This study aims to analyze regarding the making of employee engagement (EE) in the Tangerang area which is predicted by organizational resources (OR), organizational engagement climate (OEC), and job resources (JR). This research method uses quantitative methods with a sample of 200 respondents from Generation Y employees in Tangerang who have a range of years of birth from 1988 to 1998 and have a minimum service period of 3 months at the current company. The analytical technique used is descriptive analysis and inferential analysis using Smart PLS 3 software. The results of this study indicate that OR has a positive and significant effect on OEC in Generation Y in the Tangerang area. OR has a positive and significant effect on JR in Generation Y in the Tangerang area. OR has a positive and significant effect on EE in Generation Y in the Tangerang area. OEC has a positive and significant effect on EE in Generation Y in the Tangerang area. JR has a positive and significant effect on EE in Generation Y in the Tangerang area. OR has a positive and significant direct effect on EE without having to be mediated by OEC and JR. Keywords : Organizational Resources, Organizational Engagement Climate, Job Resources, Gen Y, Milenial, Tangerang
Analysis of the Effect of Job Motivation, Career Development on Interest in Working Transfer with Job Satisfaction Mediation (Case Study PT KAI DAOP 5) Rana Khairunnisa; Yudi Nur Supriadi; Acim Heri Iswanto
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.223

Abstract

This study aims to determine the effect of work motivation system, career development on turnover intention by mediating job satisfaction at PT KAI DAOP 5. Turnover intention is one of the inhibiting factors in achieving company goals. The type of this research is quantitative, using simple random sampling questionnaire data collection technique, the research is 105 respondents who are employees of PT KAI DAOP 5 with an age range of 40-55 years. By using data analysis techniques using SmartPLS 3.0 to get the results of the validity, reliability, and hypothesis testing. The results of this study indicate that work motivation has significant effect on job satisfaction, work motivation has no significant effect on turnover intention, career development has a significant effect on job satisfaction, career development has no significant effect on turnover intention, job satisfaction has a significant effect on turnover intention, work motivation has a significant effect on turnover intention through job satisfaction, career development has a significant effect on turnover intention through job satisfaction. Keywords : work motivation, career development, job satisfaction and turnover Intention
The Influence of Augmented Reality on Purchase Intention through Spatial Presence and Perceived Personalization Temi Hudoyo; Alfatih S. Manggabarani; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.225

Abstract

Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions. Keywords : country of origin, product quality, trust, purchasing decisions
Co-Authors A. Heri Iswanto Abd. Rasyid Syamsuri Abdul Rahim Acim Heri Iswanto Afif Alfiyanto Afif Deni Irawan Afri Dian Setiyani Agus Kusmana Aida Faradilla Kamal Aji Lukman Ibrahim Akbar, Sahda Saraswati Alfatih S. Manggabarani Ali, Syarif Aliyudin, Muhammad Amin Saleh, Amin Angeli Margaretha Angeline Junita Monica Anggi Angga Resti Anita Ardiyanti Anita Ardiyanti Anita Nopiyanti Annisa Kharenina Augustine Annisa Tri Agustina Apit Fathurohman Apit Fathurohman Aprianti, Siska Aprih Santoso Aryaputri, Aqila Shafiqa Asep Sugara Asep Sugara Astuti, Amillia Astuti, Miguna Badawi, Moch Ridho Baehaqi Bella Nurhastuti Bernadin Bernadin Bilqiis, Rifa Adila Bimo Hadisaputro Bobby Andreas Imanuel Bonitian Rifiansyah Dachlyani Yustina Dewi Daffa, Muhammad Dedari, Sintha Yulia Desmintari Diani Sadiawati Dianwicahsih Arieftiara Dianwicaksih Arieftiara Dita Megasari Djoko Nusantoro Dodi Subagia Dudi Imanuddin Dwinanti, Ella Karunia Dwiyanto, Muhaswad Eeng Ahman, Eeng Eka Fitri Setiawan Eki Juniardi Esaka Pratala Esaka Pratala Etty Nurwati Etty Nurwati Fadhil Azzihady Tafwimul Afnillah Fadhli Suko Wiryanto Fadriati Fadriati Faisal Marzuki Fanny Dwi Oktaviani Fari Aditya , Haidar Fitri Wijayanti Fitriyani, Novi Nur Ghivari Varreldiazka Gita Saraswati Guntur Syahputra Saragih Hadi, Abdul Razak Abdul Haidar Fari Aditya Hamidah . Hamidah Hamidah Hanafia, Muhammad Handriadi Handriadi Haruni Ode Hary Murcahyanto Haryo Sulistiyantoro Hawariyah Hawariyah Helmy Syamsuri, Helmy Heni Nastiti Henrikus Friandi Khristian Humam Hanif Nasution Huridi, Muhammad Hanafia Imriani Idrus Indri Arrafi Y Iqbal Satrya Irmayanti Irmayanti, Irmayanti Irpan Irpan IRPAN IRPAN, IRPAN Iswanto, Dedy Ivan Yulivan Iwan Kresna Iwan Kresna Setiadi Iwan Kresna Setiadi Iwan Kresna Setiadi Iwan Kresna Setiadi Jaka Wijaya Kusuma JUBAEDAH JUBAEDAH, JUBAEDAH Jubaedah Nawir Jubei Levianto Judijanto, Loso Jumadil Saputra Kartiwan Setiawan Karunia, Meiliza Kharenina Augustine, Annisa Khristian, Henrikus Friandi Kinasih, Rada Puspa Levianto, Jubei Loso Judijanto Lubis, Tukimin M. Tabah Azhari Riswanto Mahendra Kusuma, Ramadhani Mahendro Sumardjo Mahendro Sumardjo Manggabarani, Alfatih Maria Assumpta Wikantari Maria Bernadette Nani Ariani Matondang, Nurhafifah Miftah, Munasiron Mitha Anggisna Angreini Moch. Hafid Moeljadi Moeljadi Moeljadi Moeljadi, Moeljadi Moh. Rasyid Ridho Mohamad Katami Aji Saputra Mohamad Katami Aji Saputra Mohammad Jon Tasrif Mohzana Mufid Khairi Huwaidi Muh. Fahrurrozi Muhammad Aliyudin Muhammad Faisal Ramadanu Mulyantini, Sri Munasiron Miftah Munasiron Munasiron Nanang Supriyatna Nashrin Urbach Nicko Albart Niken Diah Fitriana Nobelson Nobelson Nobelson, Nobelson Noni Rahmadhini Noraini Nasirun Nurdiani, Elia Erna Nurhayati Nurhayati Omar Rizki Rasyabi Palevi Alren, Reza Pramudiya, Bram Prasetyo Hadi Pratala, Esaka Prima Dwi Priyatno Priyatno, Prima Dwi Puji Lestari Tarigan Purnomo Edi Sasongko Purwanto Widodo Purwanto Widodo Purwanto, Sri Puspita, Vannia Salsabila Pusporini Pusporini Putra, Andri Muharizal Putri, Fanisya Rahmadina Putriningtyas, Indira Rachmi Rachmi Rafif Zuhairrahman Ramadhan, Miftahus Surur Ramadhan, Satria Rizky RAMADHANI MAHENDRA KUSUMA Rana Khairunnisa Raulian Franciskus Pasaribu Renny Husniati Reza Palevi Alren Reza Palevi Alren Rialmi, Zackharia Rianda Dirkareshza Rifma Istifariana Riskatul Hasanah Risma Wulandari Risma Wulandari, Risma Ritman Hendra Rofiq, Akmal Rosali, Rosali Safira Rizka Lestari Sanjaya, Harry Saragih, Guntur Syahputra Sarwono, Tomy Setiawan, Dio Aris Setyo Nugroho Shabrina Khoirunnisa Siregar, Dede Iskandar Sri Purwanto Srimulyantini Srimulyantini Suciati, Ranila Sufyati HS Sugara, Asep Sugianto Sugianto Suharyati Suharyati Suhendri Sumilir Sumilir Sumilir Sumilir Sumilir, Sumilir Suryani Maryam Suwarni, Tri Syakir Abdul Wadud Syarif Ali Syarif Ali Syarif Ali Syawal Zakaria Sylvia Kartika Dhamayanti Tati Handayani Taufik M Temi Hudoyo Theresia Somasiga Faulu Daeli Tomy Sarwono Tri Siswantini Umin Kango Valerie, Chiquita Wahyudi Wahyudi Wahyudi Wahyudi Wahyudi Wahyudi Wibowo, Ikhsan Rahman Wiga Fikri Destianisma Winarto, Edy Windriyanti, Wiwin Yana Sonjaya Yeheskial Nggandung Yoko Tristiarto Yudistiranda Satya Yul Tito Permady Yuliniar Yuliniar Zackharia Rialmi Zackharia Rialmi Zackharia Rialmi Zen, Lucky Muhammad Fuad Zenal Mutaqin Zhafran, Irfan Zulkifli Musannip Efendi Siregar