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YUDI NUR SUPRIADI
Universitas Pembangunan Nasional Veteran Jakarta
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PRODUCT QUALITY AND PURCHASE INTENTION EFFECTS ON MARKETING PERFORMANCE: THE MEDIATING ROLE OF PURCHASE DECISIONS IN FOOD-PROCESSING MSMES 4.0 Djoko Nusantoro; Yudi Nur Supriadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4468

Abstract

This study aims to analyze the influence of product quality and buying interest on marketing performance mediated by purchasing decisions in MSMEs 4.0 in the food processing sector in Sidoarjo. An explanatory quantitative approach was used with a cross-sectional design, involving 296 respondents selected through proportionate stratified random sampling technique. Data were collected using a Likert scale questionnaire (1–5) adapted from standardized instruments, then analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results showed that product quality had a positive and significant effect on purchase interest and purchase decisions, while buying interest was proven to be a partial mediating variable between product quality and purchase decision. Purchasing decisions directly affect the marketing performance of MSMEs. Predictive analysis through PLSpredict confirms that the model has high predictive relevance to consumer behavior in the digital marketing era. These findings confirm that strengthening product quality, followed by a digital marketing strategy based on consumer interaction, is an important determinant in increasing the competitiveness and sustainability of MSMEs 4.0 in the processed food sector. This research contributes to the empirical literature on technology-based marketing and provides strategic recommendations for the development of MSMEs in the digital economy era.
MEDIATING ROLE OF FINANCIAL PERFORMANCE IN THE EFFECT OF MACRO- AND MICRO-FUNDAMENTAL FACTORS ON THE FIRM VALUE Muhammad Aliyudin; Yudi Nur Supriadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4469

Abstract

This study aims to analyze the influence of macro and micro fundamental factors on the financial performance and value of non-financial SOEs in Indonesia using panel data for the 2017–2022 period. The results of the estimation show that micro fundamental factors have a significant role in improving financial performance and company value, while macro fundamental factors do not have a significant influence on these two variables. These findings confirm that internal company dynamics such as operational efficiency, capital structure, and profitability capacity are more decisive than external macroeconomic conditions. This study also found that financial performance does not have a significant effect on company value and does not mediate the relationship between macro and micro fundamentals on the value of SOEs. These conditions indicate that the capital market assesses SOEs through a broader perspective, including institutional reputation, governance, long-term stability, and government support. These results make an important contribution to the public financial management literature and confirm the differences in market behavior towards SOEs compared to private companies. In addition, the findings of the study provide strategic implications for SOE management to strengthen internal capabilities and improve the quality of information disclosure to be more in line with investor expectations and market dynamics.
Profitability analysis of cigarette sub-sector companies with capital structure as an intervening variable Bilqiis, Rifa Adila; Supriadi, Yudi Nur; Purwanto, Sri; Nurwati, Etty; Moeljadi, Moeljadi
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.2 (2025): December 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i2.2134

Abstract

This study aims to examine and analyze the effects of liquidity and activity on profitability, with capital structure as an intervening variable. Liquidity and activity are proxied by the Current Ratio and Total Asset Turnover, respectively, while profitability is measured by Return on Assets, and capital structure is represented by the Debt to Equity Rasio. This study employs a quantitative research approach. The population consists of cigarette sub-sector companies that are officially registered and listed on the Indonesia Stock Exchange from 2018 to 2023. The study adopts a full sampling method, in which all members of the population serve as the research sample, comprising five cigarette sub-sector companies listed on the Indonesia Stock Exchange during the 2018–2023 period. Data analysis was conducted using the Panel Data Regression Model with the assistance of the EViews 12 software. The results of the study indicate that liquidity and capital structure have a negative effect on profitability, while activity has a positive effect on profitability. In addition, both liquidity and activity negatively affect capital structure as the intervening variable. Furthermore, capital structure is found to mediate the effects of liquidity and activity on profitability. The findings reveal that liquidity and capital structure have a significant negative effect on profitability, while activity has a significant positive effect, and capital structure effectively mediates the relationship between liquidity, activity, and profitability
Education Decentralization Policy in Improving the Quality of Education Ritman Hendra; Fadriati Fadriati; Yudi Nur Supriadi; Handriadi Handriadi; Suhendri Suhendri
Edumaspul: Jurnal Pendidikan Vol 7 No 1 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the decentralization of Education, which at first was fully controlled by the central Government. With the decentralization of Education, local governments have the authority to regulate and control Education in their regions in an effort to improve the quality of Education. It has been 23 years since this Regional Autonomy has been present in the country with various packages carried out by the Government for Education in particular. That long time will actually make Indonesian education quality, both in terms of input, process and results. However, it creates new problems in the regions, for example: the existence of regional heads numbering two / three / so on Education, so that the meaning of Autonomy in the field of Education is not evenly distributed in the regions they lead. Whereas the mandate of the 1945 Constitution is clear, that Education is a right for all Indonesian people whose aim is to educate the nation's life, another meaning is that Education will make a person qualified, both religiously, morally and socially. This study uses a qualitative approach with the type of literature study. Data collected from various journal articles and books that are in accordance with the research topic through content analysis. This type of research is a qualitative research. The results of this study show that the decentralization of Education is actually fully implemented by the local Government, so that the impact can be felt by the school community in an effort to improve the quality of Education.
Co-Authors A. Heri Iswanto Abd. Rasyid Syamsuri Abdul Rahim Afif Alfiyanto Afri Dian Setiyani Agus Kusmana Aida Faradilla Kamal Aji Lukman Ibrahim Akbar, Sahda Saraswati Alfatih S. Manggabarani Ali, Syarif Aliyudin, Muhammad Amin Saleh, Amin Angeline Junita Monica Anggi Angga Resti Anita Ardiyanti Anita Ardiyanti Anita Nopiyanti Annisa Tri Agustina Apit Fathurohman Apit Fathurohman Aprianti, Siska Aprih Santoso Aryaputri, Aqila Shafiqa Asep Sugara Astuti, Amillia Astuti, Miguna Badawi, Moch Ridho Bastian, Yanson Bella Nurhastuti Bernadin Bernadin Bilqiis, Rifa Adila Bimo Hadisaputro Bobby Andreas Imanuel Dachlyani Yustina Dewi Daffa, Muhammad Dedari, Sintha Yulia Desmintari Diani Sadiawati Dianwicahsih Arieftiara Dianwicaksih Arieftiara Dita Megasari Djoko Nusantoro Dodi Subagia Dudi Imanuddin Dwiyanto, Muhaswad Eeng Ahman, Eeng Eka Fitri Setiawan Eki Juniardi Etty Nurwati Fadhli Suko Wiryanto Fadriati Fadriati Faisal Marzuki Fanisya Rahmadina Putri Fanny Dwi Oktaviani Fari Aditya , Haidar Fitri Wijayanti Fitriyani, Novi Nur Ghivari Varreldiazka Guntur Syahputra Saragih Hadi, Abdul Razak Abdul Haidar Fari Aditya Hamidah . Hamidah Hamidah Hanafia, Muhammad Handriadi Handriadi Haruni Ode Hary Murcahyanto Haryo Sulistiyantoro Hawariyah Hawariyah Helmy Syamsuri, Helmy Heni Nastiti Humam Hanif Nasution Huridi, Muhammad Hanafia Imriani Idrus Indri Arrafi Y Iqbal Satrya Irawan, Afif Deni Irmayanti Irmayanti, Irmayanti Irpan Irpan IRPAN IRPAN, IRPAN Iswanto, Dedy Ivan Yulivan Iwan Kresna Iwan Kresna Setiadi Iwan Kresna Setiadi Iwan Kresna Setiadi Jaka Wijaya Kusuma JUBAEDAH JUBAEDAH, JUBAEDAH Jubaedah Nawir Judijanto, Loso Jumadil Saputra Kartiwan Setiawan Karunia, Meiliza Kharenina Augustine, Annisa Khristian, Henrikus Friandi Kinasih, Rada Puspa Loso Judijanto Lubis, Tukimin M, Taufik M. Tabah Azhari Riswanto Mahendra Kusuma, Ramadhani Mahendro Sumardjo Mahendro Sumardjo Manggabarani, Alfatih Maria Assumpta Wikantari Maria Bernadette Nani Ariani Marin, Nauva Matondang, Nurhafifah Miftah, Munasiron Miftah, Munasiron Mikhayanti Sihombing Mitha Anggisna Angreini Moch. Hafid Moeljadi Moeljadi, Moeljadi Moh. Rasyid Ridho Mohamad Katami Aji Saputra Mohamad Katami Aji Saputra Mohammad Jon Tasrif Mohzana Muh. Fahrurrozi Muhammad Aliyudin Muhammad Faisal Ramadanu Mulyantini, Sri Munasiron Munasiron Nanang Supriyatna Nashrin Urbach Nggandung, Yeheskial Nicko Albart Niken Diah Fitriana Nobelson Nobelson Nobelson, Nobelson Noni Rahmadhini Noraini Nasirun Nurhayati Nurhayati Pasaribu, Raulian Franciskus Prasetyo Hadi Pratala, Esaka Prima Dwi Priyatno Puji Lestari Tarigan Purnomo Edi Sasongko Purwanto Widodo Purwanto Widodo Purwanto, Sri Puspita, Vannia Salsabila Pusporini Pusporini Putra, Andri Muharizal Putriningtyas, Indira Rachmi Rachmi Rafif Zuhairrahman Ramadhan, Miftahus Surur Ramadhan, Satria Rizky Ramadhani Mahendra Kusuma Renny Husniati Rialmi, Zackharia Rianda Dirkareshza Rifma Istifariana Riskatul Hasanah Risma Wulandari, Risma Ritman Hendra Rofiq, Akmal Rosali Sembiring Safira Rizka Lestari Sanjaya, Harry Saragih, Guntur Syahputra Setiawan, Dio Aris Setyo Nugroho Shabrina Khoirunnisa Siregar, Dede Iskandar Srimulyantini Srimulyantini Sufyati HS Sugara, Asep Sugianto Sugianto Suharyati Suharyati Suhendri Sumilir Sumilir Sumilir Sumilir Sumilir, Sumilir Suryani Maryam Suwarni, Tri Syarif Ali Syarif Ali Syarif Ali Syawal Zakaria Sylvia Kartika Dhamayanti Tati Handayani Tati Handayani Taufik M Theresia Somasiga Faulu Daeli Tri Siswantini Umin Kango Valerie, Chiquita Wahyudi Wahyudi Wahyudi Wahyudi Wibowo, Ikhsan Rahman Wiga Fikri Destianisma Winarto, Edy Windriyanti, Wiwin Wiyana, Jelita Puspita Yana Sonjaya Yoko Tristiarto Yul Tito Permady Yuliniar Yuliniar Zackharia Rialmi Zackharia Rialmi Zenal Mutaqin Zhafran, Irfan Zulkifli Musannip Efendi Siregar