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Agus Rahayu
Universitas Pendidikan Indonesia
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THE INFLUENCE OF MILLENNIAL EMPLOYEE COMPETENCE IMPROVEMENT STRATEGIES ON BANK PERFORMANCE THROUGH HUMANITY LEARNING PROGRAMS Permana, Irwan Triherda; Rahayu, Agus; Wibowo, Lili Adi; Setiawan, Yana; Yulianto, Erwin
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1517

Abstract

The banking industry is currently facing the demands of the digitalization era, and the Millennial generation, as the majority of employees in the company, plays a crucial role in managing and making decisions for the continuity of the bank's business. In addition to the demands of digitalization, human resource skills play a strategic role in all positions within the company. For a bank to run smoothly, these human resource skills need to be accompanied by a learning strategy to improve the competency of millennial employees through a humanistic strategy implementation strategy so that the learning implementation can run smoothly and prudently. This study analyzes the Business Performance overview, which includes Digitalization Demands, Human Resource Skills, Millennial Employee Competency Improvement Strategies, and the Humanity Learning Program that influences it using a quantitative approach with descriptive and verification research types. The study population consisted of 544 regional offices, branches, and sub-branches of Bank BJB, which served as the analysis unit. Sampling used the Slovin method with 134 respondents. The research instrument used a questionnaire, and data analysis techniques to determine the correlative relationship in this study used the Covariance-Based Structure Equation Model. The results of the study show that the Demand for Digitalization with the dominant dimension of Digitalization Trends, Human Resource Skills with the dominant dimension of Digital Skills, and Millennial Employee Competency Improvement Strategy with the dominant dimension of Millennial Competency Development mediated by the Humanity Learning Program with the dominant dimension of Talent Development Program, significantly influence the Bank's Business Performance.
The Role of Digital Transformation and Incoterm Selection in Enhancing Competitive Advantage: Evidence from Indonesian Freight Forwarders Sugiono, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Hurriyati , Ratih
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4875

Abstract

The research investigates the influence of digital transformation and the choice of Incoterms on the competitive positioning of freight forwarding firms. Although previous studies have explored digitalization and trade terms individually, limited attention has been given to their joint effects within emerging market contexts. Data were collected from 130 freight forwarding companies in Indonesia through a structured questionnaire. Three indicators measured digital transformation (e-documentation, real-time tracking, system integration), four indicators captured Incoterm selection (risk management, cost control, delivery responsibility, flexibility), and five indicators assessed competitive advantage (cost efficiency, reliability, Speed, flexibility, innovation). Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to test the hypotheses. The results reveal that both digital transformation and the selection of Incoterms significantly enhance competitive advantage. Digital tools strengthen service reliability and operational efficiency, while strategic Incoterm choices improve risk sharing, cost control, and customer responsiveness. Freight forwarders should integrate digital technologies and adopt flexible Incoterm strategies to sustain competitiveness in dynamic logistics environments. This study is among the first to integrate technological and contractual perspectives, providing novel evidence on how digital transformation and Incoterm selection jointly shape competitive advantage in the freight forwarding sector of a developing country.
Digital marketing evolution: Understanding the role of AI and Big Data in shaping marketing strategies Rahman, Shandikha Arya Yudha; Rahayu, Agus; Hendrayati, Heny
International Journal of Financial, Accounting, and Management Vol. 7 No. 2 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i2.2593

Abstract

Purpose: This study explores the evolution of digital marketing and the role of Artificial Intelligence (AI) and Big Data in enhancing marketing effectiveness. As market complexity and consumer needs continue to evolve, companies must adopt new technologies to optimize their strategies. Methodology/approach: This research employs a comprehensive literature review, analyzing journal articles, industry reports, and case studies related to AI and Big Data in digital marketing. The process involves selecting and evaluating relevant sources to gain in-depth insights into their impact on marketing strategies. Results/findings: The study finds a positive correlation between AI implementation in digital marketing and improved campaign effectiveness. Companies leveraging AI report increased consumer engagement and higher sales conversions. Moreover, integrating Big Data and AI enhances customer satisfaction and loyalty. Firms adopting these technologies demonstrate greater adaptability to market dynamics and evolving consumer preferences. Conclusion: The study concludes that AI and Big Data play a crucial role in shaping digital marketing strategies by enabling personalization, predictive analytics, and data-driven decisions. Although challenges such as privacy concerns and algorithmic bias remain, their benefits far outweigh the risks, offering firms a sustainable competitive advantage. Limitations: The study is limited to existing literature, which may introduce selection bias. Additionally, the absence of empirical analysis restricts deeper insights into AI and Big Data applications in marketing. Contribution: This research provides a deeper understanding of AI and Big Data’s impact on digital marketing strategies. The findings assist marketers in developing more effective and adaptive strategies.
Optimizing Online Advertising to Improve J&T Cargo's Business Performance and Profitability Aryani, Kiki; Rahayu, Agus; Hendrayati, Heny
International Journal of Science and Society Vol 6 No 4 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i4.1333

Abstract

The optimization of online advertising has become a key strategy for improving business performance and profitability in the digital era. This study aims to analyze the role of online advertising in supporting the growth of J&T Cargo's business using a qualitative approach with a literature review method. Through a review of relevant literature, the research explores the effectiveness of various digital advertising platforms, such as social media, search engines, and e-commerce websites, in reaching wider audiences and increasing customer conversion rates. The findings reveal that implementing the right online advertising strategies can enhance brand awareness, expand market share, and boost profitability. This study offers recommendations for J&T Cargo to optimize data-driven advertising strategies to achieve better business outcomes.
Corporate restructuring for firm performance improvement: The strategic role of digital transformation and digital human capital Widiyastuti, Inasari; Rahayu, Agus; Wibowo, Lili Adi; Dirgantari, Puspo Dewi
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.63-75

Abstract

Corporate restructuring strategies are critical for improving firm performance, yet the effectiveness of such efforts can vary. In today’s dynamic business environment, integrating digital transformation and digital human capital into these strategies has become increasingly important. This study aims to examine the moderating effect of digital transformation and digital human capital on the relationship between restructuring strategies and firm performance. Using cross-sectional data from 78 publicly listed companies that implemented restructuring strategies in 2023, including IPOs, warrants, and delisting actions, this study assesses their impact on firm’s performance. Results show both organizational and portfolio restructuring positively influence firm’s performance, with digital transformation serving as a critical moderator that enhance portfolio restructuring effectiveness. Financial restructuring, however, demonstrate a negative effect on firm’s performance, moderated only slightly by digital human capital, which does not independently improve performance. The findings highlight the need for alignment between digital initiatives and restructuring strategies to optimize firm outcomes.
An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product Sari, Intan Tenisia Prawita; Rahayu, Agus; Hendrayati, Henny; Rauf, Mohamad Iqbal Abdul
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2728

Abstract

Companies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies. Therefore, this research aims to examine the influence of brand image on customer based brand equity. This research uses a quantitative approach. The respondents' responses indicated that all variable in brand image and CBBE of Samsung Brands in Garut Regency were very good. Furthermore, Brand association is proven to be the strongest indicator in building CBBE and brand loyalty is the least. there is a positive correlation between brand image and customer-based brand equity (CBBE).
Influence Of Innovation Strategy Model To Improving Organizational Performance Regional Government In Indonesia Mauladi, Andri; Rahayu, Agus; Wibowo, Lili Adi; Sofia, Alfira
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1354

Abstract

This research is aimed at testing the innovation strategy model to improving organizational performance regional government in Indonesia The performance of the Regional Government organization is the overall achievement of the results that have been achieved and achieved in handling all activities carried out by the Regional Government in a certain period (Muhamad F., 2009) as well as a description of the achievement of the government's goals and objectives as an elaboration of the vision, mission and strategy The following agencies indicate the level of success or failure in implementing activities determined by the Regional Government in accordance with established programs and policies. And this research uses the Partial Least Squares Structural Equation Modeling analysis technique (PLS-SEM), to model many variables in research.
AI-Powered Decision Support Systems for MSMEs Growth Strategies in Emerging Markets Sakova, Megha; Rahayu, Agus; Wibowo, Lili Adi; Dirgantari, Puspo Dewi
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1366

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in emerging markets face significant challenges in strategic decision-making due to limited resources and dynamic environments. This study aims to explore the role of AI-Powered Decision Support Systems (AI-DSS) in supporting growth strategies using the dynamic capabilities theory. The study involved 250 food processing business actors who have adopted or considered implementing AI-DSS, with data analysis conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that dynamic capabilities and dynamic environments significantly influence the adoption of AI-DSS, ultimately enhancing business performance. Furthermore, dynamic environments were found to moderate the relationship between dynamic capabilities and AI-DSS adoption, indicating that adaptability to external changes is crucial in maximizing the benefits of AI technology. This research contributes theoretically to the literature on dynamic capabilities and technology while offering practical implications for food processing entrepreneurs and policymakers in emerging markets. The study highlights the importance of developing adaptive capabilities and leveraging AI technology to improve competitiveness amidst ever-changing business dynamics.
Loan Origination System Implementation Model and Credit Business Process Value Creation in Improving Business Performance Nasution, Harmansyah; Rahayu, Agus; Gaffar, Vanessa; Sofia, Alfira; Yulianto, Erwin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1349

Abstract

The banking industry as a credit provider has changed substantially over the last century, namely that when a bank will lend money with collateral as collateral, the process is carried out in stages involving many bank officers. Currently, almost all operating financial institutions have been digitized, especially the credit application process. More and more customers are choosing digital loans over traditional loans because of the benefits they provide. The aim of this research was to analyze the picture of Business Performance which includes Customer Requirements, Digital Leadership, Loan Origination System Implementation and Credit Business Process Value Creation which influence it. The research method uses quantitative research with descriptive and verification research types. The research population was 64 branch offices which were the analysis units using a saturated sampling technique. The research instrument uses a questionnaire and data analysis techniques to determine the correlative relationship in this research using Partial Least Square. The research results show that Business Performance with the dominant dimension, namely Financial Performance, is influenced by Loan Origination System Implementation with the dominant dimension, namely Document Management and Credit Business Process Value Creation with the dominant dimension, namely Responsiveness. Loan Origination System Implementation and Credit Business Process Value Creation are influenced by Customer Requirements with the dominant dimension, namely Customer Expectation and Digital Leadership with the dominant dimension, namely Customer Focused.
Innovative Marketing Strategies in the Digital Era: Systematic Literature Review Analysis Nadeak, Thomas; Rahayu, Agus; Hendrayati, Heny
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.549

Abstract

Running a business in the modern era is different from business in the past. Business today is greatly influenced by technological advances, for those who master the touch of technology in marketing, they are the ones who can market products, especially in the current digital era. This research aims to gain an understanding of marketing strategies in the digital era. For this reason, we reviewed several studies that we obtained with evidence that we examined from various sources, including scientific papers, especially marketing strategies. Based on the analyzed data and discussion, it can be concluded that online marketing is successful by following the right steps for digital media, mapping marketing, choosing appropriate digital media, and implementing all internet-based marketing activities. Consumers are adopting an increasingly active role in co-creating marketing with their respective companies and brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they 'live' online. However, the challenge many companies face is that although they recognize the need to be active on social media, they do not really understand how to do it effectively, what performance indicators they should measure, and how they should measure it. Furthermore, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than as part of an integrated system. This article offers a systematic way to understand and conceptualize online social media, as an ecosystem of related elements involving digital and traditional media. We highlight best practice case studies from organizations' successful efforts to leverage social media to reach important young consumer audiences. Then, we conclude with some insights and lessons related to the strategic integration of social media into a company's marketing communications strategy. The internet has brought disruptive changes to the business landscape through the creation of a number of digital marketing tactics. However, with these new tactical options, marketing managers need to (1) prioritize what they want to achieve and (2) determine which digital marketing tactics to invest in. In this article, we consider these issues from the perspective of four business strategies: explorer, analyzer, low-cost defender, and differentiated defender. In this article, we provide marketing managers with insight into how businesses pursuing various strategies approach these digital marketing issues, with the ultimate goal of assisting managers in the efficient and effective implementation of their corporate strategies.
Co-Authors Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Adib Adib Sultan, Mokh Adiwibowo, Lili Advincula, Geraldine B Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alfira Sofia Alif, Abghia Lies Fildzah Alwinda Manao Alwindrajudi, Agus Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Anwar, Umari Abdurrahim Abi Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asep Kurniawan Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Budhi Wahyu Fitriadi Chairul Furqon, Chairul Chandra, Dicky Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia, Dede Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni ERNAWATI Erni Martini Erwin Yulianto Fahlevy, Reza Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Gita Anggarini, Gita Gunardi Hadi Senen, Samsul Hadiyazid Rachman, Nur Hafidudin Hafidudin, Hafidudin Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hanifah, Silvana Hardiana, R. Dian Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Laksmi Sito Dwi Irvianti Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati Ludiya, Eka M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Maisa Azizah Asmara Manoarfa, Hilda Masharyono Masharyono Mauladi, Andri Maulana, Yono Maulasena, Mirza Fawwaz Maya Sari Mayasari Mayasari, Mayasari Misyaida Ayunda Putri Mohammad Fahreza Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nuraeni, Ita Nurjanah, Noneng Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Permana, Irwan Triherda Pranadita, Nugraha Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rani, Asni Mustika Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama, Ridwan Riske Faldesiani Rosita, Ai Saepudin, Didin Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Sari, Rizqi Permana Saripudin, Asep Saur Costanius Simamora Scott, Stacy Leigh Senin, Syamsul Hadi Sihaloho, Lasmita Sihaloho, Lasmita Simatupang, Frido Sarita SISWANTO, BUDI NUR Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah Sundusiah Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Susalit, Rony Sutopoh*, Sutopoh Suwatno Suwatno Syamsul Hadi Senen, Syamsul Hadi Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Tri Haryanto Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Wibowo , Lili Adi Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa