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Agus Rahayu
Universitas Pendidikan Indonesia
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The ‘how’ for sustainability: Answering market pressure through green strategy and green production Johan, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Yuliawati, Ayu Khrisna
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18575

Abstract

Research aims: This study aims to examine the influence of market pressure on green strategy and green production while also looking at its impact on MSMEs' sustainability. The authors also investigate the indirect influence of market pressure on green production through the mediating role of green strategy.Design/Methodology/Approach: This study was carried out on batik craft, fashion, and convection MSMEs oriented to the green concept in West Java Province, with a number of samples of 185 MSMEs. The data obtained were then analyzed using the structural equation modeling technique with SmartPLS software.Research findings: The results of this study demonstrated the positive influence of market pressure on green strategy and green production, and both influenced MSMEs' sustainability. Furthermore, green strategy has been proven to have a positive influence on green production and could mediate the influence of market pressure on green production.Theoretical Contribution/Originality: This study contributes to the literature by widening the antecedent of green strategy, green production, and MSMEs sustainability from the external side, namely market pressure, which is rarely elaborated.Practitioners/Policy Implications: Managers and owners of batik craft, fashion, and convection MSMEs must prepare themselves to answer the calls for sustainability that come from their stakeholders, such as the market and government. Green strategy and green production must be incorporated into their business to achieve sustainability.Research Limitations/Implications: This study has not yet considered the existence of moderating variables, such as firm size, government regulation, or organizational competitiveness. These additional variables can be a sign for firms to understand when the time is to implement their strategy to achieve sustainability according to the underlying conditions of the moderators.
Applying ERRC of Blue Ocean Strategy: A Value Innovation for Contracting Carrier Company Study Case in Indonesia Sugiono, Ahmad; Rahayu, Agus; Wibowo, Lili Adi
Journal of Governance Risk Management Compliance and Sustainability Vol. 1 No. 2 (2021): October Volume
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.045 KB) | DOI: 10.31098/jgrcs.v1i2.687

Abstract

This study aims to determine the strategy's ability to make price competition irrelevant and optimize the company's operating costs. This type of research uses descriptive qualitative research with the subject of this research is one of the Freight Forwarding companies in Jakarta, namely IGL. The results obtained in this study, among others, by creating partners abroad (Key Partnership), which focus on having freehand shipments import and nominee shipments export, can make a condition where price competition becomes irrelevant. The results also show that focusing on being a contractual carrier and procurement of warehouses is also proven to positively impact operational costs and company performance, provide added value to customers, and support the company's main business.
Organizational creativity strategy and strategic partnership in improving positional advantage of vocational high schools in west java Sundusiah, Sundusiah; Rahayu, Agus; Disman, Disman; Suryadi, Edi; Ramdhany, Muhamad Arief
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020245368

Abstract

This study aims to examine the role of organizational creativity strategies in improving positional advantage in Vocational High Schools (SMK) Centers of Excellence in West Java, by considering the influence of Organizational Creativity and Partnership Program. This study uses a quantitative approach with a data collection tool in the form of a questionnaire distributed to 165 schools from a total of 288 SMK Centers of Excellence in West Java. Sampling was carried out using a stratified random sampling technique. Data were analyzed using the Partial Least Squares (PLS) method, using a Likert measurement scale to assess the variables in the study. The results showed that Organizational Creativity and Partnership Program had a significant influence on positional advantage, with Partnership Program having a greater impact. The main finding of this study is the importance of strengthening organizational creativity in dealing with the dynamics of the external and internal environments of schools. The novelty of this study lies in the integration of two factors Organizational Creativity and Partnership Program—in developing positional advantage in SMK, which has not been widely discussed in previous literature.
Suksesi dan hubungan orang tua-anak dalam bisnis keluarga (studi kasus pada sentra batik trusmi Cirebon) Abdurokhim, Abdurokhim; Rahayu, Agus; Dirgantari, Puspo Dewi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243191

Abstract

Family business is a business that is run jointly by family members. The purpose of this study is to determine the succession process and the relationship between parents and children in the family business precisely in the Trusmi Cirebon batik center. The method used is qualitative with data collection techniques through interviews, documentation and observation of four informants or sources namely Batik Ninik Ichsan, Batik EB, Batik Katura, and Batik Trusmi. The results of the research on Batik Ninik Ichsan, Batik Trusmi, Batik Katura, and Traditional Batik EB found that the succession process carried out was unplanned, but the parents provided mentoring to make batik at school age, except for Batik Trusmi who only learned it after marriage. In the aspect of parent-child relationship, it is known that Batik Ninik Ichsan, Batik Trusmi, and Batik Katura are in a good relationship because there is no pressure on their children to participate in continuing their parents' business, but business continuity is carried out naturally and there is support from the environment. This is different from Batik EB, where there was a conflict within the family due to Hisham's parents' decision to hand over EB's batik business to Hisham. However, a solution was immediately found so that it was back in good condition.
Implementation of Digital Transformation and Government Enterprise Architecture in Improving the Performance of Integrated Social Services Ekarini, Mira Indriyulia; Rahayu, Agus; Disman, Disman; Wibowo, Lili Adi
Jurnal Manajemen Pelayanan Publik Vol 8, No 2 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i2.54095

Abstract

This study addresses the subject matter of declining public confidence in local governments in Indonesia, primarily due to issues in public service delivery, highlighting the urgent need for improved integrated social services. The objective is to analyze the mediating effect of enterprise architecture orientation on the influence of environmental turbulence, flexibility strategy, business model innovation, and digital transformation on social service performance in West Java. Methods involved a survey explanatory approach with all 27 social service providers in West Java Province, employing whole population sampling. Data were analyzed using descriptive statistical analysis and hypothesis testing using Partial Least Square Structural Equation Modeling (PLS-SEM). Results indicate that environmental turbulence, flexibility strategy, business model innovation, and digital transformation significantly impact social service performance when mediated by enterprise architecture orientation. The conclusions suggest that a robust model emphasizing strategic architectural orientation and effective implementation of flexibility, innovation, and digital transformation can enhance social service performance amidst environmental challenges. This study contributes to understanding the complex dynamics of social service provision in local governments, advocating for strategic investments in enterprise architecture and adaptive strategies to improve public service delivery and restore public trust.
Model and Strategy of Dynamic Collaborative Governance of Poverty Alleviation In West Java Triantoro, Arvian; Rahayu, Agus; Adi Wibowo, Lili; Disman, D; Arief Ramdhany, Muhamad; Hardiana, R. Dian
Jurnal ASET (Akuntansi Riset) Vol 16, No 2 (2024): JURNAL ASET (AKUNTANSI RISET) JULI-DESEMBER 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v16i2.74699

Abstract

The purpose of this study is to examine the description of the collaboration environment, collaborative dynamic-capability, and dynamic-collaborative governance, and analyze the effect of collaboration environment on collaborative dynamic-capability and dynamic-collaborative governance of poverty alleviation in West Java. The approach is quantitative, with questionnaires as the main instrument for collecting and analyzing datasets to describe each variable in the model and its interrelationships, tested with Partial Least Squares Structural Equation Modeling (PLS-SEM). The research subjects or units of analysis in this study are all 27 cities/regencies in West Java, plus one provincial government as respondents. The results revealed that collaboration environment and collaboration environment had a positive effect on collaborative dynamic capability. The collaborative dynamic capability had a positive effect on dynamic-collaborative governance. The amount of regional generated revenue for local governments was able to moderate the relationship among variables. This study offers practical implications for enhancing poverty alleviation strategies through targeted collaborative governance frameworks. It highlights the importance of fostering dynamic capabilities and effective local government. This study highlights the novelty of integrating dynamic governance with moderated revenue-based insights.
Sustainability Business Performance in Shopping-Mall in Indonesia: The Role of Ambidexterity Orientation with Mediating Effects of Strategic Flexibility and Distinctive Advantage Alamsyah, Muhammad iqbal; Rahayu, Agus; Gaffar, Vanessa; Wibowo, Lili Adi; Triyono, Sunu Puguh; Yusoff, Yusliza Mohd
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.520

Abstract

This study investigates the factors influencing the sustainability performance of shopping malls in West Java, Indonesia, emphasizing the roles of ambidexterity orientation, strategic flexibility, and distinctive advantage. Employing a quantitative research method with a survey design, data were collected from mall managers, directors, and operational decision-makers. A structured questionnaire, based on validated constructs, measured ambidexterity orientation, strategic flexibility, distinctive advantage, and sustainability performance. The analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate the relationships among these variables. The findings indicate that ambidexterity orientation significantly enhances strategic flexibility, which, in turn, positively impacts sustainability performance. While ambidexterity orientation does not directly influence sustainability performance, its effect is fully mediated by strategic flexibility and distinctive advantage. Furthermore, strategic flexibility strongly contributes to developing distinctive advantages, which significantly drive sustainability outcomes. The results emphasize the importance of managerial adaptability and the strategic alignment of resources and capabilities in achieving long-term sustainability goals. This research provides actionable insights for shopping mall management, highlighting the need for innovation-driven strategies, resource optimization, and customer-centric approaches. By advancing the understanding of sustainability performance dynamics in an emerging market context, this study offers theoretical contributions and practical recommendations for enhancing competitive and sustainable operations.
Digital Value-Based Pricing Strategy in Tourism Marketing: A Systematic Literature Review Approach Rabiul Awal, Rais Iqbal; Rahayu, Agus; Hendrayati, Heny; Heryana, Nono; Yudha Rahman, Shandika; Deny, Muhammad; Lestari, Fitri
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3728

Abstract

This research is motivated by the importance of digital value-based pricing strategies in optimizing the competitiveness of tourism destinations in the digital era. This background highlights the need for an approach that integrates technology and a deep understanding of consumer behavior to create perceived value for tourists. The study aims to identify effective, relevant, and competitive pricing strategies in digital value-based tourism marketing. The method used is the Systematic Literature Review (SLR) with the PRISMA framework, combined with bibliometric analysis to ensure the validity and relevance of the research data. The results of the study indicate that digital value-based pricing strategies, which utilize data analytics and personalization, can increase tourists' perceived value, satisfaction, and loyalty while driving the economic sustainability of tourist destinations. The conclusion of this study confirms that digital value-based strategies are not only relevant but also able to create satisfying tourism experiences, support marketing innovation, and have the potential to become a long-term trend in the tourism industry.
Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation Siswanto, Budi Nur; Adriant, Irayanti; Sari, Rizqi Permana; Rahayu, Agus
Asian Management and Business Review Volume 5 Issue 1, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss1.art5

Abstract

Green strategy practices have become a major concern for many companies seeking to achieve competitive advantage. This study aims to explore the influence of green strategy on social innovation and green innovation and its impact on competitive advantage in pharmaceutical companies. A sample of 53 respondents consisting of the private sector and state-owned enterprises were selected in this study and then analyzed using a structural equation model (SEM-PLS). The results showed that the implementation of green strategy as a whole positively affects social innovation, green innovation, and competitive advantage. In addition, the role of mediation of social innovation and green innovation can strengthen the influence of green strategy on competitive advantage by increasing the company’s ability to innovate sustainably, as well as responding to increasingly environmentally conscious needs. The findings of the present study contribute to the literature, especially in strategic management, by offering notions of how to achieve competitive advantage. It also provides practical implications for companies to enable them to implement steps in environmentally friendly business practices.
Customer-Based Brand Equity for Coffee-to-Go Industry: The Influence of Instagram Marketing Through Brand Experience Zahra Nadhira Khairunnisa; Agus Rahayu; Puspo Dewi Dirgantari; Oce Ridwanudin; Farizki Maulana Rafliansyah
Jurnal Pendidikan Ilmu Sosial Vol 33, No 2 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): December 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i2.75514

Abstract

The development of information and communication technologies has shifted marketing strategies toward digital methods, one of which is Instagram marketing. Instagram marketing is believed to foster customer-based brand equity within the current coffee-to-go industry market conditions.  This study aims to address gaps in past research, particularly the inconsistent findings and the limited investigation of brand experience as a mediator linking Instagram marketing with customer-based brand equity in the coffee-to-go sector.A quantitative research method with an explanatory survey was employed. The sample consisted of 125 respondents who were consumers of the coffee-to-go industry and had viewed content or Instagram accounts of a coffee-to-go brand. The sampling techniques used were purposive and incidental sampling. All instruments were valid and reliable, and all data met the Classical Assumption Test requirements. Hypothesis testing was conducted using Process Macro by Andrew F. Hayes in SPSS v27. The findings of this study reveal that Instagram marketing positively impacts brand experience; brand experience, in turn, positively affects customer-based brand equity. Additionally, Instagram marketing shows a significant influence on customer-based brand equity, with brand experience serving as a partial mediator in this relationship.
Co-Authors Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Adib Adib Sultan, Mokh Adiwibowo, Lili Advincula, Geraldine B Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alfira Sofia Alif, Abghia Lies Fildzah Alwinda Manao Alwindrajudi, Agus Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Anwar, Umari Abdurrahim Abi Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asep Kurniawan Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Budhi Wahyu Fitriadi Chairul Furqon, Chairul Chandra, Dicky Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia, Dede Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni ERNAWATI Erni Martini Erwin Yulianto Fahlevy, Reza Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Gita Anggarini, Gita Gunardi Hadi Senen, Samsul Hadiyazid Rachman, Nur Hafidudin Hafidudin, Hafidudin Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hanifah, Silvana Hardiana, R. Dian Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Laksmi Sito Dwi Irvianti Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati Ludiya, Eka M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Maisa Azizah Asmara Manoarfa, Hilda Masharyono Masharyono Mauladi, Andri Maulana, Yono Maulasena, Mirza Fawwaz Maya Sari Mayasari Mayasari, Mayasari Misyaida Ayunda Putri Mohammad Fahreza Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nuraeni, Ita Nurjanah, Noneng Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Permana, Irwan Triherda Pranadita, Nugraha Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rani, Asni Mustika Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama, Ridwan Riske Faldesiani Rosita, Ai Saepudin, Didin Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Sari, Rizqi Permana Saripudin, Asep Saur Costanius Simamora Scott, Stacy Leigh Senin, Syamsul Hadi Sihaloho, Lasmita Sihaloho, Lasmita Simatupang, Frido Sarita SISWANTO, BUDI NUR Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah Sundusiah Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Susalit, Rony Sutopoh*, Sutopoh Suwatno Suwatno Syamsul Hadi Senen, Syamsul Hadi Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Tri Haryanto Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Wibowo , Lili Adi Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa