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Agus Rahayu

Universitas Pendidikan Indonesia

Author-ID : 354813

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PROSES MANAJEMEN STRATEJIK DALAM PERSPEKTIF BRAINWARE MANAGEMENT SYSTEM Pranadita, Nugraha; Rahayu, Agus; Wibowo, Lili Adi; Purnama, Ridwan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 1 (2023): Edisi Januari - April 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i1.4029

Tujuan umum penelitian ini adalah untuk dapat menganalisa, merumuskan, dan/atau merekonstruksi serta merevitalisasi strategi yang dapat digunakan oleh perusahaan distributor bahan bangunan untuk memenangkan persaingan; dapat mengimplementasikan model manajemen stratejik Hunger and Wheelen di perusahaan distributor bahan bangunan dapat meningkatkan daya saing perusahaan di dalam industri; dapat melakukan modifikasi terhadap model manajemen stratejik Hunger and Wheelen agar dapat sesuai diterapkan di perusahaan distributor bahan bangunan kaitannya dengan berbagai regulasi yang berlaku di Indonesia. Jenis penelitian ini adalah kualitatif. Adalah suatu hal yang tidak mudah bagi peneliti yang akan melakukan penelian kualitatif untuk menentukan di awal penelitiannya mengenai tipe data yang akan dipergunakan dan teknik penelitiannya.

MEMENANGKAN PERSAINGAN MELALUI RESIZE PERUSAHAAN SEBAGAI BAGIAN DARI STRATEGI FOKUS BIAYA RENDAH Pranadita, Nugraha; Rahayu, Agus; Wibowo, Lili Adi; Purnama, Ridwan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.4030

Kegunaan penelitian dari segi kebijakan adalah dapat dirumuskannya kebijakan yang relevan oleh pimpinan perusahaan yang dapat menjawab tantangan lingkungan industri, baik jangka pendek, jangka menengah, maupun jangka panjang. Kebijakan pimpinan perusahaan tersebut semata-mata ditujukan untuk mengimplementasikan visi, misi, dan tujuan perusahaan secara komprehensif dan berkesinambungan. Jenis penelitian ini adalah kualitatif. Adalah suatu hal yang tidak mudah bagi peneliti yang akan melakukan penelian kualitatif untuk menentukan di awal penelitiannya mengenai tipe data yang akan dipergunakan dan teknik penelitiannya.

Social Media User Perception on Communication Types: Comparing One-Two Way of Communicating Brand Gunawan, Arie Indra; Monoarfa, Hilda; Hendrayati, Heny; Bahri, Khoirun Nisa; Rahayu, Agus; Huda, Miftakul
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.59

Social media is a communication medium expected to create brand satisfaction and trust. If we attempt to classify communication patterns and intensity on Instagram media, there are one- and two-way communication patterns. Some posts do not require confirmation, and the goal is not to create a conversation between the messenger and the audience. This condition creates a knowledge gap in marketing communications that need to be known empirically. This research was conducted with a quantitative approach - descriptive statistics. Research data was collected by distributing questionnaires through communication and sending messages to Instagram accounts. 249 data are obtained and analyzed using Warp-PLS. The research findings show that one-way communication patterns are more effective in creating brand trust. The audience considers information conveyed in this pattern more effective and valid because they are not distracted by multi-respondent conversations, which often extend from information topics. This study has implications for theoretical contributions to creating brand satisfaction and trust and for the company's communication strategy to deliver brand communications to the audience. Also, companies can vary their communication patterns on social media, especially Instagram, from the audience that continues to respond (further conversations occur).

Hidden Cost Marketing: Descriptive Analysis of Digital Marketing Strategies and Creating Branding for MSMEs Sugiana, Neng Susi Susilawati; Rahayu, Agus; Wibowo, Lili Adi; Gafar, Vanessa; Dirgantari, Puspo Dewi
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.60

This research aims to see how MSME businesses can ultimately apply digitization in their marketing activities so that it is expected to strengthen the branding of a product. It is also intended to see the implications that occur for hidden costs or costs that often arise and are unexpected when marketing their products. This study uses a quantitative analysis methodology with a population of 520 SMEs in Bandung with various business categories and who already have business licenses. Data were collected using questionnaires and interviews with MSMEs from field analysis and it shows that MSMEs are still the driving force of the economy in the city of Bandung, despite experiencing obstacles during the 2020-2021 outbreak. Good opportunities can be captured to implement digital marketing, as evidenced by the emergence of brand-new local brands that are much sought-after or increasingly recognized products from MSMEs with a wider range. The results of the analysis state that in the last two years, MSME players have maximized the implementation of digital marketing to produce a strong brand and reduce costs that often occur when marketing is carried out directly, especially hidden costs that are not included in business accounting calculations. So, marketing carried out by implementing digital marketing is effective in building a strong brand and reducing hidden marketing costs.

Effect of Transplanting Age and Spacing System on Growth and Yield of Rice Paddy (Oryza sativa L.) Ir 42 Variety Rahayu, Agus; Amalia, Lia; Budiono, Heru
Agripreneur : Jurnal Pertanian Agribisnis Vol. 12 No. 1 (2023): June: Ilmu Pertanian
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/agripreneur.v12i1.5504

The research was conducted in the paddy fields of the Nanjung Tani farmer group, Rawameneng Village, Blanakan District, Subang Regency, at a height of 25 m above sea level, from August 2022 to November 2022. This research aimed to study the effect of the interaction between the spacing system and the age at which the garden was moved on the growth and yield of glutinous rice. latch. The environmental design used a completely randomized design (CRD) with a factorial pattern, the plant spacing treatment (j) consisted of 3 levels, namely j1 = Legowo 2 ; 1, j2 = 25 cm x 25 cm tiles, j3 = 4:1 thinning and the age of transplanting (u) consists of 4 levels, namely u1 = 10 HSS, u2 = 15 HSS, u3 = 20 HSS and u4 = 25 HSS . The results showed that the effect of transplanting age and spacing had an interaction effect on the number of tillers and the number of productive tillers, whereas on plant height, wet sample weight, dry sample weight, 1000 grain weight, empty grain weight, panicle length , number of seeds per panicle and tiles showed no interaction

Analysis of The Role of Store Atmosphere in Influencing Consumer Purchasing Decisions at XYZ Cooperative Fahreza, Mohammad; Rahayu, Agus; Hendrayati, Heny
International Journal of Business, Economics, and Social Development Vol. 5 No. 1 (2024)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v5i1.583

A cooperative is a business entity consisting of individuals and legal entities that is based on the principles of kinship and economic democracy and is a means of increasing economic progress for cooperative members and the community. This research aims to determine the influence of Store Atmosphere on consumer purchasing decisions at the XYZ Bandung Cooperative. Several members explained that the reason for reducing purchases of goods at the XYZ Cooperative was because they felt that some goods were not given enough attention, such as whether the goods on display were still suitable for consumption or not, communication of information either through social media or information boards was still not working well, the prices of goods were not high. expensive and less affordable for members and other consumers to buy. The research method used was quantitative, the sampling technique used probability sampling and a sample of 43 domestic and foreign tourist respondents was obtained. The analytical tool used was simple regression analysis and the hypothesis used a significance test using the SPSS analysis tool. The results of this research explain that the Store Atmosphere has a positive and significant influence on purchasing decisions at the XYZ cooperative and several dimensions of the Store Atmosphere such as the exterior, store layout and interior appearance have a positive and significant influence on purchasing decisions at the XYZ cooperative. There needs to be more attention from the management of the XYZ cooperative in paying attention to the shop atmosphere so that consumers, especially members, can increase their purchasing decisions at the XYZ Cooperative.

Implementation of Electronic Customer Relationship Management on the Instagram Platform: Case Study on MSMEs Perfume Products Simatupang, Frido Sarita; Rahayu, Agus; Hendrayati, Heny
International Journal of Research in Community Services Vol. 5 No. 1 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i1.560

Micro, Small and Medium Enterprise High Romantic Mens (HRM) Perfume was founded in 2019. This Micro, Small and Medium Enterprise operates in the fashion sector which operates in the online marketing sector in terms of marketing and the Micro, Small and Medium Enterprise has 30 reseller members. This research aims to determine the application of Electronic Customer Relationship Management (E-CRM) on the Instagram platform and determine the efforts made to improve good service, quality products and fast delivery in Micro, Small and Medium Enterprises using descriptive research methods. The research results show that the implementation of electronic customers relationship management on the Instagram platform is good and the service to consumers is quite good, a good image on Instagram still needs to be improved again by carrying out paid promotions and endorsements. The parties need to be aware of this condition. Micro, Small and Medium Enterprises to increase transaction potential so that the goals of Micro, Small and Medium Enterprises will be achieved.

The role of self-congruity in the relationship between destination brand personality and revisit intention Kurnia, Dede; Rahayu, Agus; Hendrayati, Heny
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 2 (2022): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v15i2.12519

The purpose of this study was to explore and analyze the direct influence of destination brand personality and the intermediary effect of self-congruity on the influence of destination brand personality on revisit intentions by including gender and emotional experience as moderator variables. This research were using a quantitative approach with an explanatory survey method. In this research, we used a questionnaire as a data collection tool while determining the sample. It also used a non-probability sampling technique to obtain 100 visitors to the Sukahaji Waterboom Tourism Destination. It used Conditional Process Analysis (CPA) with the Regression approach and used Software Macro Process by Hayes as the data analysis technique. The goals of this paperindicate that destination brand personality has no direct effect on revisit intention. It shows that the effect of destination brand personality on revisit intention is transmitted by self-congruity. The results of the subsequent analysis show that emotional experience and gender do not moderate the effect of destination brand personality and self-congruity on revisit intention.

The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups Triono, Sunu Puguh Hayu; Rahayu, Agus; Wibowo, Lili Adi; Alamsyah, Andry
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.7303

Changes in the business environment, driven by technology and globalization, increase the urgency of a strategic orientation for new ventures and, conversely, an entrepreneurial orientation for established firms. Technology startups, as "innovation machines," face unique challenges related to the environment, competition, and resource limitations. Therefore, they need to be more strategic in conducting their business. Entrepreneurial strategy is a new strategic framework specifically formulated for startups. However, the effect of this strategy on firm performance has not been confirmed. This study investigates the relationship of entrepreneurial strategy on the tech startup’s firm performance. A conceptual model was developed based on the strategic management framework, including strategy formulation, implementation, and evaluation. The data was collected via an online survey and was able to gather 39 respondents, dominated by the fields of SaaS, Edutech, and health tech. The data was then analyzed using SmartPLS software. The analysis showed that entrepreneurial strategy has a positive effect on firm performance, value offering (value-based strategy), and innovation ambidexterity. Further analysis found that there was no significant mediation effect or indirect relationship. Additionally, the predictability analysis found that the structural model in this study has moderate predictability power. The results of this study contribute to the strategic entrepreneurship field by providing evidence of how entrepreneurial strategy can improve tech-startup firm performance. Lastly, the limitations in this study can provide new opportunities for future research, especially related to objects, operationalization, and conceptual models. Keywords— Entrepreneurial Strategy; Innovation Ambidexterity; Offered Value; Startup’s Firm Performance; Strategic Entrepreneurship

The Influence Marketing Mix and Service Quality Towards Word of Mouth and Ride-Service Platform Usage Yuliana, Rena; Rahayu, Agus; Hendrayati, Heny
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.417

This study aims to analyze the effect of Marketing Mix and service quality on Word-of-Mouth (WoM) and usage behavior of online transportation service platforms. The research is descriptive with the sampling technique used is simple random sampling, through a survey conducted on 382 samples using questionnaires as research instruments. There are four latent variables in this study, namely marketing mix and service quality as independent variables, word of mouth as intervening variables and use of travel service platforms as dependent variables. The descriptive data obtained was processed using SPSS 24 and the Structural Equation Modeling (SEM) data was processed using SMART PLS. The findings from this study provide insight to online transportation service platform providers in optimizing marketing strategies and improving service quality to increase platform usage. The practical implications of these results can lead to increased user retention and long-term business growth.

Co-Authors Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Adib Adib Sultan, Mokh Adiwibowo, Lili Advincula, Geraldine B Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alfira Sofia Alif, Abghia Lies Fildzah Alwinda Manao Alwindrajudi, Agus Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Anwar, Umari Abdurrahim Abi Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asep Kurniawan Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Budhi Wahyu Fitriadi Chairul Furqon, Chairul Chandra, Dicky Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia, Dede Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni ERNAWATI Erni Martini Erwin Yulianto Fahlevy, Reza Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Gita Anggarini, Gita Gunardi Hadi Senen, Samsul Hadiyazid Rachman, Nur Hafidudin Hafidudin, Hafidudin Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hanifah, Silvana Hardiana, R. Dian Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Laksmi Sito Dwi Irvianti Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati Ludiya, Eka M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Maisa Azizah Asmara Manoarfa, Hilda Masharyono Masharyono Mauladi, Andri Maulana, Yono Maulasena, Mirza Fawwaz Maya Sari Mayasari Mayasari, Mayasari Misyaida Ayunda Putri Mohammad Fahreza Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nuraeni, Ita Nurjanah, Noneng Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Permana, Irwan Triherda Pranadita, Nugraha Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rani, Asni Mustika Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama, Ridwan Riske Faldesiani Rosita, Ai Saepudin, Didin Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Sari, Rizqi Permana Saripudin, Asep Saur Costanius Simamora Scott, Stacy Leigh Senin, Syamsul Hadi Sihaloho, Lasmita Sihaloho, Lasmita Simatupang, Frido Sarita SISWANTO, BUDI NUR Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah Sundusiah Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Susalit, Rony Sutopoh*, Sutopoh Suwatno Suwatno Syamsul Hadi Senen, Syamsul Hadi Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Tri Haryanto Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Wibowo , Lili Adi Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa

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