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Supply Chain 4.0 Adaptability and Lean Supply Chain Management: Connections and Impact on the Firm’s Operational Performance Huda, Miftakul; Rahayu, Agus; Furqon, Chairul; Adib Sultan, Mokh; Ahmad, Abdul Aziz
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.519

Abstract

The reason of this paper is twofold:to begin with, to supply a estimation device for supply chain adaptability 4.0 by utilizing the hypothetical point of view of ambidexterity to drive Industry 4.0; moment, to observationally analyze how supply chain ambidexterity 4.0 and incline supply chain administration offer assistance move forward firms' operational execution. Observational comes about are gotten through the investigation of study information from a test of 197 outomotif firms that are at the mid-level within the supply chain. Auxiliary condition modeling was conducted to test the three proposed theories. Based on the asset coordination hypothesis and the social resource-based see, this ponder observationally illustrates the fully mediating part of incline supply chain administration within the relationship between supply chain adaptability 4.0 and firm operational performance.
A Bibliometric Analysis of Green Marketing on Consumer Behavior Using R Studio Kurniawan, Iwan; Rahayu, Agus; Hendrayati, Heny
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 22 No. 1 (2025): June 2025
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v22i1.1213

Abstract

The analysis was comprehensively conducted on 326 research articles and reviews published in 149 journals listed in the Scopus database from 1995 to 2024, providing measurable and valuable insights into research trends in green marketing and consumer behavior. The results of this study indicate an increase in the literature on this topic, especially since 2022 to 2024. The average number of publications over the last 10 years is 10.7, and the average number of citations per document is 10.7. Researchers from 59 countries have so far conducted research on consumer behavior and green marketing. India has 124 publications, followed by the USA with 113 publications, and China with 65 publications. According to our analysis, elements such as environmentally-based tourism destinations, creative marketing strategies, sustainable consumer behavior, and the increasing importance of green labeling are highlighted. Additionally, areas requiring future research include environmental awareness, waste management, certification of eco-friendly products, and sustainable consumer behavior across all types of eco-friendly product use. Therefore, collaboration between individuals, groups, and companies, both locally and internationally, should be enhanced, with a specific focus on developing innovative green marketing methods to encourage sustainable consumer behavior with a focus on environmental care.
Collaborative Model Strategy Through Co-Innovation and Government Empowerment Programs to Enhance Regional Performance in Poverty Alleviation in West Java Yakin, Cecep Nurul; Rahayu, Agus; Disman, Disman; Wibowo, Lili Adi
Jurnal Manajemen Pelayanan Publik Vol 9, No 2 (2025): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v9i2.62789

Abstract

This study aims to provide an in-depth analysis of the influence of collaborative strategy, co-innovation, and empowering government on regional performance in poverty alleviation in West Java. Addressing empirical, theoretical, and research gaps, the study seeks to bridge existing literature by examining these relationships in a context where prior research is limited. Employing a descriptive and verification design with a quantitative approach, data is collected through questionnaires distributed to the Poverty Alleviation Coordination Teams (TKPKD) across 27 regencies and cities in West Java. The study utilizes non-random quota sampling and processes the data using Partial Least Squares Structural Equation Modeling (PLS-SEM) to ex-plore both direct and mediated effects among the variables. The anticipated results suggest that collaborative strategy positively influences re-gional poverty alleviation performance, both directly and indirectly through the me-diating roles of co-innovation and empowering government. Additionally, the study expects to reveal that geopolitical factors, government policies, and bureaucratic leadership significantly shape the implementation of collaborative strategies in the region. This research makes a novel contribution by addressing a significant empirical gap in the study of collaborative strategies in poverty alleviation within West Java.
Strategi Pengembangan Usaha Mie Ayam Cabe Hejo Menggunakan Matriks SWOT dan QSPM As-siisi, Adzkia Marwa; Rahayu, Agus; Dirgantari, Puspo Dewi
JURNAL ILMU MANAJEMEN Vol. 19 No. 2 (2022): DESEMBER 2022
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v19i2.54539

Abstract

Abstrak−Tujuan dari penelitian ini adalah untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh Mie Ayam Cabe Hejo menggunakan metode analisis SWOT (Strength, Weakness, Opportunity, Threats) dan QSPM (Quantitative Strategic Planning Matrix). Jenis penelitian ini menggunakan metode deskriptif kualitatif dengan analisis strategi menggunakan matriks IFE dan EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa Mie Ayam Cabe Hejo memiliki posisi yang kuat dalam memanfaatkan kekuatan dan peluang yang ada dan mampu mengatasi kelemahan dan ancaman dengan nilai tertimbang IFE sebesar 2,81 dan nilai tertimbang EFE sebesar 2,775. Dalam analisis menggunakan matriks IE menunjukkan bahwa Mie Ayam Cabe Hejo dapat menggunakan strategi hold and maintain dengan strategi alternative penetrasi pasar dan pengembangan produk. Kedua strategi tersebut menjadi salah satu pertimbangan dalam menetapkan strategi yang tepat. Analisis matriks SWOT menghasilkan sembilan strategi alternatif yang dapat diterapkan. Strategi yang sebaiknya diprioritaskan oleh Mie Ayam Cabe Hejo adalah dengan melakukan penetrasi pasar.Kata Kunci: Manajemen Strategi; Matriks SWOT; Matriks QSPM; Matriks IE; UMKM 
Analisis Kebijakan Flexible Working Arrangement terhadap Produktifitas Karyawan untuk Peningkatan Kinerja Perusahaan (PT. Telekomunikasi Indonesia Internasional) Egasmara, Febri; Sobandi, Ade; Rahayu, Agus; Wibowo, Lili Adi; Sofia, Alfira
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5365

Abstract

Kebijakan Flexible Working Arrangement (FWA) merupakan strategi kerja yang lebih fleksibel dimana karyawan dapat bekerja di luar kantor dan dapat  memberikan kemudahan serta fleksibilitas bagi karyawan dalam menentukan lokasi dan waktu kerja. Penelitian ini bertujuan mengevaluasi dampak penerapan FWA terhadap produktivitas karyawan dan efektivitas operasional di PT Telekomunikasi Indonesia Internasional (TELIN). Hasil penelitian menunjukkan bahwa FWA dapat mengurangi waktu perjalanan, meningkatkan fokus karyawan dalam menyelesaikan tugas, dan memberikan fleksibilitas alokasi waktu kerja. Selain itu, penghematan biaya operasional seperti transportasi dan makan siang turut mendorong efisiensi kerja. Dukungan teknologi mempermudah komunikasi dan koordinasi tim sehingga kinerja lebih optimal. Dengan demikian, kebijakan FWA memberikan dampak positif terhadap produktivitas karyawan, menciptakan lingkungan kerja yang lebih fleksibel dan berkelanjutan, serta mendorong peningkatan performansi perusahaan secara keseluruhan.
Strategi Pengembangan Usaha Mie Ayam Cabe Hejo Menggunakan Matriks SWOT dan QSPM As-siisi, Adzkia Marwa; Rahayu, Agus; Dirgantari, Puspo Dewi
JURNAL ILMU MANAJEMEN Vol. 19 No. 2 (2022): DESEMBER 2022
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v19i2.54539

Abstract

Abstrak−Tujuan dari penelitian ini adalah untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh Mie Ayam Cabe Hejo menggunakan metode analisis SWOT (Strength, Weakness, Opportunity, Threats) dan QSPM (Quantitative Strategic Planning Matrix). Jenis penelitian ini menggunakan metode deskriptif kualitatif dengan analisis strategi menggunakan matriks IFE dan EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa Mie Ayam Cabe Hejo memiliki posisi yang kuat dalam memanfaatkan kekuatan dan peluang yang ada dan mampu mengatasi kelemahan dan ancaman dengan nilai tertimbang IFE sebesar 2,81 dan nilai tertimbang EFE sebesar 2,775. Dalam analisis menggunakan matriks IE menunjukkan bahwa Mie Ayam Cabe Hejo dapat menggunakan strategi hold and maintain dengan strategi alternative penetrasi pasar dan pengembangan produk. Kedua strategi tersebut menjadi salah satu pertimbangan dalam menetapkan strategi yang tepat. Analisis matriks SWOT menghasilkan sembilan strategi alternatif yang dapat diterapkan. Strategi yang sebaiknya diprioritaskan oleh Mie Ayam Cabe Hejo adalah dengan melakukan penetrasi pasar.Kata Kunci: Manajemen Strategi; Matriks SWOT; Matriks QSPM; Matriks IE; UMKM 
ENHANCING COMMUNITY HEALTH CENTER PERFORMANCE THROUGH PUBLIC SERVICE INNOVATION AND DIGITAL TRANSFORMATION STRATEGIES Prianto, Arif; Rahayu, Agus; Gaffar, Vanessa; Adiwibowo, Lili
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1380

Abstract

The performance of the Community Health Center (Puskesmas) has been in the spotlight of all parties concerned with its ability to adopt the right innovation strategy and implement appropriate digital transformation. This research aims to uncover (1) how public service innovation strategies impact digital transformation implementation; (2) their effect on Puskesmas performance; (3) the impact of digital transformation implementation on Puskesmas performance; and (4) the mediating role of digital transformation in this relationship within West Java, viewed from a strategic management perspective. This quantitative study was conducted across 285 from 1,098 Puskesmas in West Java Province, utilizing proportional random sampling. The sample consisted of Puskesmas distributed across cities and districts in the region, ensuring representation from each area. A questionnaire with a 5-point rating scale was the primary research instrument, validated for accuracy and reliability. Data analysis included descriptive categorization and inferential analysis using Partial Least Square (PLS) via SmartPLS. The study found that public service innovation strategies positively impacted digital transformation implementation and Puskesmas performance. Additionally, digital transformation implementation positively influenced Puskesmas performance, with digital transformation partially mediating the relationship between innovation strategies and performance.
THE INFLUENCE OF MILLENNIAL EMPLOYEE COMPETENCE IMPROVEMENT STRATEGIES ON BANK PERFORMANCE THROUGH HUMANITY LEARNING PROGRAMS Permana, Irwan Triherda; Rahayu, Agus; Wibowo, Lili Adi; Setiawan, Yana; Yulianto, Erwin
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1517

Abstract

The banking industry is currently facing the demands of the digitalization era, and the Millennial generation, as the majority of employees in the company, plays a crucial role in managing and making decisions for the continuity of the bank's business. In addition to the demands of digitalization, human resource skills play a strategic role in all positions within the company. For a bank to run smoothly, these human resource skills need to be accompanied by a learning strategy to improve the competency of millennial employees through a humanistic strategy implementation strategy so that the learning implementation can run smoothly and prudently. This study analyzes the Business Performance overview, which includes Digitalization Demands, Human Resource Skills, Millennial Employee Competency Improvement Strategies, and the Humanity Learning Program that influences it using a quantitative approach with descriptive and verification research types. The study population consisted of 544 regional offices, branches, and sub-branches of Bank BJB, which served as the analysis unit. Sampling used the Slovin method with 134 respondents. The research instrument used a questionnaire, and data analysis techniques to determine the correlative relationship in this study used the Covariance-Based Structure Equation Model. The results of the study show that the Demand for Digitalization with the dominant dimension of Digitalization Trends, Human Resource Skills with the dominant dimension of Digital Skills, and Millennial Employee Competency Improvement Strategy with the dominant dimension of Millennial Competency Development mediated by the Humanity Learning Program with the dominant dimension of Talent Development Program, significantly influence the Bank's Business Performance.
The Role of Digital Transformation and Incoterm Selection in Enhancing Competitive Advantage: Evidence from Indonesian Freight Forwarders Sugiono, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Hurriyati , Ratih
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4875

Abstract

The research investigates the influence of digital transformation and the choice of Incoterms on the competitive positioning of freight forwarding firms. Although previous studies have explored digitalization and trade terms individually, limited attention has been given to their joint effects within emerging market contexts. Data were collected from 130 freight forwarding companies in Indonesia through a structured questionnaire. Three indicators measured digital transformation (e-documentation, real-time tracking, system integration), four indicators captured Incoterm selection (risk management, cost control, delivery responsibility, flexibility), and five indicators assessed competitive advantage (cost efficiency, reliability, Speed, flexibility, innovation). Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to test the hypotheses. The results reveal that both digital transformation and the selection of Incoterms significantly enhance competitive advantage. Digital tools strengthen service reliability and operational efficiency, while strategic Incoterm choices improve risk sharing, cost control, and customer responsiveness. Freight forwarders should integrate digital technologies and adopt flexible Incoterm strategies to sustain competitiveness in dynamic logistics environments. This study is among the first to integrate technological and contractual perspectives, providing novel evidence on how digital transformation and Incoterm selection jointly shape competitive advantage in the freight forwarding sector of a developing country.
Digital marketing evolution: Understanding the role of AI and Big Data in shaping marketing strategies Rahman, Shandikha Arya Yudha; Rahayu, Agus; Hendrayati, Heny
International Journal of Financial, Accounting, and Management Vol. 7 No. 2 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i2.2593

Abstract

Purpose: This study explores the evolution of digital marketing and the role of Artificial Intelligence (AI) and Big Data in enhancing marketing effectiveness. As market complexity and consumer needs continue to evolve, companies must adopt new technologies to optimize their strategies. Methodology/approach: This research employs a comprehensive literature review, analyzing journal articles, industry reports, and case studies related to AI and Big Data in digital marketing. The process involves selecting and evaluating relevant sources to gain in-depth insights into their impact on marketing strategies. Results/findings: The study finds a positive correlation between AI implementation in digital marketing and improved campaign effectiveness. Companies leveraging AI report increased consumer engagement and higher sales conversions. Moreover, integrating Big Data and AI enhances customer satisfaction and loyalty. Firms adopting these technologies demonstrate greater adaptability to market dynamics and evolving consumer preferences. Conclusion: The study concludes that AI and Big Data play a crucial role in shaping digital marketing strategies by enabling personalization, predictive analytics, and data-driven decisions. Although challenges such as privacy concerns and algorithmic bias remain, their benefits far outweigh the risks, offering firms a sustainable competitive advantage. Limitations: The study is limited to existing literature, which may introduce selection bias. Additionally, the absence of empirical analysis restricts deeper insights into AI and Big Data applications in marketing. Contribution: This research provides a deeper understanding of AI and Big Data’s impact on digital marketing strategies. The findings assist marketers in developing more effective and adaptive strategies.
Co-Authors A. Sobandi A. Sobandi Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Mokh Adiwibowo, Lili Advincula, Geraldine B Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alfira Sofia Alfira Sofia Alif, Abghia Lies Fildzah Alwinda Manao Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asep Kurniawan Asep Kurniawan Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Budhi Wahyu Fitriadi Chairul Furqon, Chairul Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Dicky Chandra Didin Saepudin Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Eka Ludiya Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Enny Noegraheni Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni ERNAWATI Erni Martini Erwin Yulianto Fahlevy, Reza Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Gatot Kunta Kumara Gita Anggarini, Gita Gunardi Gusmawati Gusmawati Gusmawati, Gusmawati Hadi Senen, Samsul Hafidudin Hafidudin Hafidudin Hafidudin, Hafidudin Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hamdani Pratama Hanifah, Silvana Hardiana, R. Dian Hari Mulyadi Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih I Dewa Gede Sayang Adi Yadnya Ihda Farhatun Nisak Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Khoirun Nisa Bahri Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Laksmi Sito Dwi Irvianti Laksmi Sito Dwi Irvianti, Laksmi Sito Dwi Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati Ludiya, Eka M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Maisa Azizah Asmara Manoarfa, Hilda Masharyono Masharyono Mauladi, Andri Maulana, Yono Maulasena, Mirza Fawwaz Maya Sari Mayasari Mayasari Misyaida Ayunda Putri Mohammad Fahreza Mokh. Adib Sultan Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nugraha Pranadita Nur Hadiyazid Rachman Nuraeni, Ita Nurjanah, Noneng Nurlia Nurlia Nurul Aziz Pratiwi Nurul Aziz Pratiwi Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Patta, Ribka Permana, Irwan Triherda Pranadita, Nugraha Prastiyo, Hery Eko Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rasto Rasto Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama Ridwan Purnama, Ridwan Riske Faldesiani Rizqi Permana Sari Rony Susalit Rosita, Ai Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Saripudin, Asep Sihaloho, Lasmita Sihaloho, Lasmita Simatupang, Frido Sarita SISWANTO, BUDI NUR Sofia , Alfira Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah Sundusiah Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Sutopoh*, Sutopoh Suwatno Suwatno Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syamsul Hadi Senen, Syamsul Hadi Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Tri Haryanto Tri Widarmanti Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Virda Dimas Ekaputra Wahyudin, Cucu Wibowo , Lili Adi Wiji Safitri Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yeni Fajrin Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa