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Agus Rahayu
Universitas Pendidikan Indonesia
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Green strategy for gaining competitive advantage in pharmacy: Exploring the role of green and social innovation Siswanto, Budi Nur; Adriant, Irayanti; Sari, Rizqi Permana; Rahayu, Agus
Asian Management and Business Review Volume 5 Issue 1, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss1.art5

Abstract

Green strategy practices have become a major concern for many companies seeking to achieve competitive advantage. This study aims to explore the influence of green strategy on social innovation and green innovation and its impact on competitive advantage in pharmaceutical companies. A sample of 53 respondents consisting of the private sector and state-owned enterprises were selected in this study and then analyzed using a structural equation model (SEM-PLS). The results showed that the implementation of green strategy as a whole positively affects social innovation, green innovation, and competitive advantage. In addition, the role of mediation of social innovation and green innovation can strengthen the influence of green strategy on competitive advantage by increasing the company’s ability to innovate sustainably, as well as responding to increasingly environmentally conscious needs. The findings of the present study contribute to the literature, especially in strategic management, by offering notions of how to achieve competitive advantage. It also provides practical implications for companies to enable them to implement steps in environmentally friendly business practices.
Customer-Based Brand Equity for Coffee-to-Go Industry: The Influence of Instagram Marketing Through Brand Experience Zahra Nadhira Khairunnisa; Agus Rahayu; Puspo Dewi Dirgantari; Oce Ridwanudin; Farizki Maulana Rafliansyah
Jurnal Pendidikan Ilmu Sosial Vol 33, No 2 (2024): JPIS (Jurnal Pendidikan Ilmu Sosial): December 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v33i2.75514

Abstract

The development of information and communication technologies has shifted marketing strategies toward digital methods, one of which is Instagram marketing. Instagram marketing is believed to foster customer-based brand equity within the current coffee-to-go industry market conditions.  This study aims to address gaps in past research, particularly the inconsistent findings and the limited investigation of brand experience as a mediator linking Instagram marketing with customer-based brand equity in the coffee-to-go sector.A quantitative research method with an explanatory survey was employed. The sample consisted of 125 respondents who were consumers of the coffee-to-go industry and had viewed content or Instagram accounts of a coffee-to-go brand. The sampling techniques used were purposive and incidental sampling. All instruments were valid and reliable, and all data met the Classical Assumption Test requirements. Hypothesis testing was conducted using Process Macro by Andrew F. Hayes in SPSS v27. The findings of this study reveal that Instagram marketing positively impacts brand experience; brand experience, in turn, positively affects customer-based brand equity. Additionally, Instagram marketing shows a significant influence on customer-based brand equity, with brand experience serving as a partial mediator in this relationship.
Social Media Marketing Activities and Brand Trust: Driving Loyalty in Indonesian’s MSMEs Fashion Brand Maulasena, Mirza Fawwaz; Rahayu, Agus; Dirgantari, Puspo Dewi; Azatovich, Ablatdinov Sultanbek; Muradovna, Khudayarova Mekhrangiz
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.024

Abstract

This paper examines the impact of social media marketing activities (SMMa) on brand loyalty (BL) among followers of Indonesian micro, small, and medium enterprises (MSMEs) in the fashion sector. The increasing reliance on social media for brand engagement makes this topic particularly relevant, as businesses seek effective strategies to foster customer loyalty in a competitive landscape. The study investigates the relationship between SMMa, brand trust (BT), and BL, posing the research question: How do SMMa influence brand loyalty through brand trust in Indonesian MSME fashion brands? Utilizing a quantitative approach, data were collected through surveys distributed to followers of selected Indonesian MSME fashion brands, and structural equation modeling was employed for analysis. The findings reveal that SMMa significantly enhance brand trust, which in turn positively influences brand loyalty, highlighting the critical role of trust in the customer-brand relationship. The study concludes that Indonesian MSME fashion brands should prioritize trust-building strategies in their social media marketing efforts to cultivate customer loyalty, offering practical implications for marketers in the sector.
A Bibliometric Analysis of Green Marketing on Consumer Behavior Using R Studio Kurniawan, Iwan; Rahayu, Agus; Hendrayati, Heny
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 22 No. 1 (2025): June 2025
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v22i1.1213

Abstract

The analysis was comprehensively conducted on 326 research articles and reviews published in 149 journals listed in the Scopus database from 1995 to 2024, providing measurable and valuable insights into research trends in green marketing and consumer behavior. The results of this study indicate an increase in the literature on this topic, especially since 2022 to 2024. The average number of publications over the last 10 years is 10.7, and the average number of citations per document is 10.7. Researchers from 59 countries have so far conducted research on consumer behavior and green marketing. India has 124 publications, followed by the USA with 113 publications, and China with 65 publications. According to our analysis, elements such as environmentally-based tourism destinations, creative marketing strategies, sustainable consumer behavior, and the increasing importance of green labeling are highlighted. Additionally, areas requiring future research include environmental awareness, waste management, certification of eco-friendly products, and sustainable consumer behavior across all types of eco-friendly product use. Therefore, collaboration between individuals, groups, and companies, both locally and internationally, should be enhanced, with a specific focus on developing innovative green marketing methods to encourage sustainable consumer behavior with a focus on environmental care.
Supply Chain 4.0 Adaptability and Lean Supply Chain Management: Connections and Impact on the Firm’s Operational Performance Huda, Miftakul; Rahayu, Agus; Furqon, Chairul; Adib Sultan, Mokh; Ahmad, Abdul Aziz
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.519

Abstract

The reason of this paper is twofold:to begin with, to supply a estimation device for supply chain adaptability 4.0 by utilizing the hypothetical point of view of ambidexterity to drive Industry 4.0; moment, to observationally analyze how supply chain ambidexterity 4.0 and incline supply chain administration offer assistance move forward firms' operational execution. Observational comes about are gotten through the investigation of study information from a test of 197 outomotif firms that are at the mid-level within the supply chain. Auxiliary condition modeling was conducted to test the three proposed theories. Based on the asset coordination hypothesis and the social resource-based see, this ponder observationally illustrates the fully mediating part of incline supply chain administration within the relationship between supply chain adaptability 4.0 and firm operational performance.
A Bibliometric Analysis of Green Marketing on Consumer Behavior Using R Studio Kurniawan, Iwan; Rahayu, Agus; Hendrayati, Heny
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 22 No. 1 (2025): June 2025
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v22i1.1213

Abstract

The analysis was comprehensively conducted on 326 research articles and reviews published in 149 journals listed in the Scopus database from 1995 to 2024, providing measurable and valuable insights into research trends in green marketing and consumer behavior. The results of this study indicate an increase in the literature on this topic, especially since 2022 to 2024. The average number of publications over the last 10 years is 10.7, and the average number of citations per document is 10.7. Researchers from 59 countries have so far conducted research on consumer behavior and green marketing. India has 124 publications, followed by the USA with 113 publications, and China with 65 publications. According to our analysis, elements such as environmentally-based tourism destinations, creative marketing strategies, sustainable consumer behavior, and the increasing importance of green labeling are highlighted. Additionally, areas requiring future research include environmental awareness, waste management, certification of eco-friendly products, and sustainable consumer behavior across all types of eco-friendly product use. Therefore, collaboration between individuals, groups, and companies, both locally and internationally, should be enhanced, with a specific focus on developing innovative green marketing methods to encourage sustainable consumer behavior with a focus on environmental care.
Collaborative Model Strategy Through Co-Innovation and Government Empowerment Programs to Enhance Regional Performance in Poverty Alleviation in West Java Yakin, Cecep Nurul; Rahayu, Agus; Disman, Disman; Wibowo, Lili Adi
Jurnal Manajemen Pelayanan Publik Vol 9, No 2 (2025): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v9i2.62789

Abstract

This study aims to provide an in-depth analysis of the influence of collaborative strategy, co-innovation, and empowering government on regional performance in poverty alleviation in West Java. Addressing empirical, theoretical, and research gaps, the study seeks to bridge existing literature by examining these relationships in a context where prior research is limited. Employing a descriptive and verification design with a quantitative approach, data is collected through questionnaires distributed to the Poverty Alleviation Coordination Teams (TKPKD) across 27 regencies and cities in West Java. The study utilizes non-random quota sampling and processes the data using Partial Least Squares Structural Equation Modeling (PLS-SEM) to ex-plore both direct and mediated effects among the variables. The anticipated results suggest that collaborative strategy positively influences re-gional poverty alleviation performance, both directly and indirectly through the me-diating roles of co-innovation and empowering government. Additionally, the study expects to reveal that geopolitical factors, government policies, and bureaucratic leadership significantly shape the implementation of collaborative strategies in the region. This research makes a novel contribution by addressing a significant empirical gap in the study of collaborative strategies in poverty alleviation within West Java.
Strategi Pengembangan Usaha Mie Ayam Cabe Hejo Menggunakan Matriks SWOT dan QSPM As-siisi, Adzkia Marwa; Rahayu, Agus; Dirgantari, Puspo Dewi
JURNAL ILMU MANAJEMEN Vol. 19 No. 2 (2022): DESEMBER 2022
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v19i2.54539

Abstract

Abstrak−Tujuan dari penelitian ini adalah untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh Mie Ayam Cabe Hejo menggunakan metode analisis SWOT (Strength, Weakness, Opportunity, Threats) dan QSPM (Quantitative Strategic Planning Matrix). Jenis penelitian ini menggunakan metode deskriptif kualitatif dengan analisis strategi menggunakan matriks IFE dan EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa Mie Ayam Cabe Hejo memiliki posisi yang kuat dalam memanfaatkan kekuatan dan peluang yang ada dan mampu mengatasi kelemahan dan ancaman dengan nilai tertimbang IFE sebesar 2,81 dan nilai tertimbang EFE sebesar 2,775. Dalam analisis menggunakan matriks IE menunjukkan bahwa Mie Ayam Cabe Hejo dapat menggunakan strategi hold and maintain dengan strategi alternative penetrasi pasar dan pengembangan produk. Kedua strategi tersebut menjadi salah satu pertimbangan dalam menetapkan strategi yang tepat. Analisis matriks SWOT menghasilkan sembilan strategi alternatif yang dapat diterapkan. Strategi yang sebaiknya diprioritaskan oleh Mie Ayam Cabe Hejo adalah dengan melakukan penetrasi pasar.Kata Kunci: Manajemen Strategi; Matriks SWOT; Matriks QSPM; Matriks IE; UMKM 
Strategic Development of Campus-Based Social Entrepreneurship and Islamic Philanthropy: A Business Model Canvas (BMC) Perspective Chandra, Dicky; Nuryadi Wijiharjono; Puspo Dewi Dirgantari; Rahayu, Agus; Adi Wibowo, Lili; Hadiyazid Rachman, Nur
Journal of Islamic Economics and Business Vol. 5 No. 1 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i1.45276

Abstract

Universities remain underutilized in addressing pressing issues of poverty, unemployment, and inequality. This study aims to develop a structured framework that integrates social entrepreneurship and Islamic philanthropy into academic moral responsibility. Using a qualitative method, the research combines Critical Literature Review (CLR) and Soft Systems Methodology (SSM) through a case study of the Islamic Philanthropreneurship Lab (LKSFI). Findings reveal two key outcomes: (1) a theoretical-philosophical foundation for embedding social entrepreneurship and philanthropy in higher education, and (2) a redesigned Business Model Canvas adapted for university-based philanthropic ventures. This framework offers a strategic tool to enhance universities' social missions and institutional alignment.
Analisis Kebijakan Flexible Working Arrangement terhadap Produktifitas Karyawan untuk Peningkatan Kinerja Perusahaan (PT. Telekomunikasi Indonesia Internasional) Egasmara, Febri; Sobandi, Ade; Rahayu, Agus; Wibowo, Lili Adi; Sofia, Alfira
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5365

Abstract

Kebijakan Flexible Working Arrangement (FWA) merupakan strategi kerja yang lebih fleksibel dimana karyawan dapat bekerja di luar kantor dan dapat  memberikan kemudahan serta fleksibilitas bagi karyawan dalam menentukan lokasi dan waktu kerja. Penelitian ini bertujuan mengevaluasi dampak penerapan FWA terhadap produktivitas karyawan dan efektivitas operasional di PT Telekomunikasi Indonesia Internasional (TELIN). Hasil penelitian menunjukkan bahwa FWA dapat mengurangi waktu perjalanan, meningkatkan fokus karyawan dalam menyelesaikan tugas, dan memberikan fleksibilitas alokasi waktu kerja. Selain itu, penghematan biaya operasional seperti transportasi dan makan siang turut mendorong efisiensi kerja. Dukungan teknologi mempermudah komunikasi dan koordinasi tim sehingga kinerja lebih optimal. Dengan demikian, kebijakan FWA memberikan dampak positif terhadap produktivitas karyawan, menciptakan lingkungan kerja yang lebih fleksibel dan berkelanjutan, serta mendorong peningkatan performansi perusahaan secara keseluruhan.
Co-Authors Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Adib Adib Sultan, Mokh Adiwibowo, Lili Advincula, Geraldine B Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alif, Abghia Lies Fildzah Alwinda Manao Alwindrajudi, Agus Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Anwar, Umari Abdurrahim Abi Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Chairul Furqon, Chairul Chandra, Dicky Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia, Dede Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni ERNAWATI Erni Martini Erwin Yulianto Fahlevy, Reza Fahreza, Mohammad Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Gita Anggarini, Gita Gunardi Hadi Senen, Samsul Hadiyazid Rachman, Nur Hafidudin Hafidudin, Hafidudin Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hanifah, Silvana Hardiana, R. Dian harisandi, Prasetyo HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Maisa Azizah Asmara Mauladi, Andri Maulana, Yono Maulasena, Mirza Fawwaz Maya Sari Mayasari Mayasari, Mayasari Misyaida Ayunda Putri Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nuraeni, Ita Nurjanah, Noneng Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Pardede, Mahadi Permana, Irwan Triherda Pranadita, Nugraha Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama, Ridwan Riske Faldesiani Rosita, Ai Saepudin, Didin Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Sari, Rizqi Permana Saripudin, Asep Scott, Stacy Leigh Senin, Syamsul Hadi Sihaloho, Lasmita Sihaloho, Lasmita Simamora, Saur Simatupang, Frido Sarita SISWANTO, BUDI NUR Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah Sundusiah Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Susalit, Rony Sutopoh*, Sutopoh Suwatno Suwatno Syamsul Hadi Senen, Syamsul Hadi Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Tri Haryanto Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa