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Journal : Performance : Jurnal Bisnis dan Akuntansi

PENGARUH TIKTOK TERHADAP CONSUMER IMPULSIF BUYING ONLINE BEHAVIOR PRODUK UMKM WANITA MADURA Solihin, Solihin; Suyono, Suyono
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3080

Abstract

TikTok is one of the most used social media platforms popular among young adults and teens and has over 1.4 billion monthly active users by 2023. Indonesia itself ranks second in the world for TikTok users, with monthly active users reaching 99.1 million people in April 2022. TikTok is enjoying significant growth in user acquisition with an increase in brands appearing on the platform. This study studies how TikTok affects the impulse buying behavior of consumers of Madura MSME products through the lens of the Stimulus-Organism-Response (SOR) model consisting of product-related visual appeal and product feasibility (Stimuli), perceived enjoyment, (Organism), and impulse purchase intention (Response) Smart PLS is used to analyze respondent response data from closed questionnaires distributed through online channels. The findings suggest that the visual appeal and feasibility of the product positively affect perceived enjoyment. The data confirms the positive effect perceived enjoyment among TikTok users has on their impulse buying behavior. In addition to theoretical implications and suggestions for expanding the research domain, the study offers practical recommendations for marketers to leverage TikTok's ability to drive impulse buying behavior
Co-Authors Aan Nasrullah, Aan Abbas, Yeni Elfiza Abdurahman, Fikri Irawan Abidin, Muhammad Salman Adhitia, Iit Adnan Adnan Agung Rachmat Raharja Aisyah, Sitti Nur Al Munawir Ali, Leniarti Alloysius Vendhi Prasmoro, Alloysius Vendhi Amalia, Layla Fickri Aminundin, Aminundin Amrizal Amrizal Andi Moch Januriana Apriliani, Adelia Siti Nur Ardiansyah, La Ode Arifin, Bambang Samsul Asmi, Nurul Asrori, Khasan Aththorick, T. Alief Avinni Achmad, Annisa Ayu Dwi Yulianthi Azlimin, Azlimin Azwar, Welhendri Baco, Juliana Bae, Kyungsuk BaiqIsti Hijriani Basyiruddin Nur Bonga, Marthen Budi Prasetyo Budi Susanto Budiono, Arifin Nur Bukhori, Bukhori Bustanul Atfal Cahaya Putra, Vito Hafizh Ciptasari, Nurhayati Indah Damayanti, Ida Ayu Kade Werdika Debi Irawan Delvian Delvian Dewi Agustina Dewi, Eryanti Nurmala Dewi, Ni Wayan Sintya Dewi, Susana Dharmayanti4, Indrani Dian Rahmawati Diana Vivanti Sigit Dodi, Dodi Dono Guntoro Durotul Yatimah Dzakiyyah, Anisa Rahma Edy Kurniawan, Edy Eko Hariyadi Eliana Sari, Eliana Elis Dihansih Emalia, Lilis Eti Rahmawati Evi Widowati Fadilah, Ulil Fadillah, Akhmad Fahroni, Aldiwa Alfa Thira Nur Febriana, Eni firdiyono, F Firmansyah Firmansyah Fransisca Retno Asih Gatra, Fandi Giawa, Emanuel Emartinus Gulo, Kardoni Gunawan, Fandhy Guterres, Juvinal Ximenes Habibie Sukarna, Royan Hadju, Laodes Haniah, Titi Hidayati Helmasari Harahap, Lia Junita Harahap, Muhammad Rifi Hariani, Yuni Sulpia Harianti, Tuti Harisal, Harisal Harmini, A.A.Ayu Ngurah Hasanuddin, Silviana Hasibuan, Yusnah Hayati, Riska Helmi Setia Ritma Pamungkas Hermawan, Ridwan Catur Hidayati, Nova Rizky Hilman, Mohamad Holilah Holilah, Holilah Hudin, Norlaile Salleh I Gusti Putu Sutarma, I Gusti Putu I Ketut Suarta I Nyoman Kanca I Nyoman Meirejeki I Putu Budiarta I Wayan Nurjaya Ibnu Fajar Ilyas Ilyas Indrawan, Muhammad Ade Indriani, Cece Irawan, Robin Ismiralda, Dinta Anindy Iwan Jazadi Jamaludin, Dindin Juliadi, Ismail Kalbuana, Nawang Kanah Kanah, Kanah Karmadi, Muhammad Agus Karsam Karsam Kasih, Ridia Utami Kawi, Ronny Octoriza Kiryanto Kiryanto Ksp, Agnes Kusumawardhani, Devi L., Titi Saparina Leoni, Yalen Lodes Hadju Lusi Marleni, Lusi M. Oktaviannur Mabruri, Efendi Mangunsong, Tri Aulianta Mappeaty Nyorong Markoni Markoni Marta, Titi Alayda Mastiani Nadra, Nyoman Mieke Miarsyah MMSI Irfan ,S. Kom Mohammad Mulyadi Mudy, Ali Ahmad Muhamad Arif Muharam, Andika Saputra Muhendra, Rifki Munir, Deni Aulia Fathul Murniati . Nabila Nur Jannah, An Naka, Ali Syahid Bayau Nasrullah, Moh. Jundi ‎ Natalia, Sang Ayu Made Krisna Dewi Ni Wayan Wahyu Astuti Ningsih, Neny Setia Ningsih, Sisca Nono Sudarsono Noor, Basyiruddin Novalita Fransisca Tungka Noviati Novita, Rusma Nur, Basyirudin Nuraini, Neng Nurdina Nurdina Nur’aini, Nur’aini Oding affandi Pambayun, Galih Pannyiwi, Rahmat Pasaribu, Ikhlasul Amal Pasca, Yelsha Dwi Perwita, Santi Indah Prasetyo, Mulyadi Puspita Maelani Putera, Yuda Purnama Putra, I Komang Mahayana Putrayasa, I Nyoman Gede Putri, Agnes Karunia Samesta Rachmat Maulana Rahmadia, Ayu Rahman, Mohammad Taufiq Rahmawati, Rahmawati Rahmawaty, Rahmawaty Rainanto, Bambang Hengky Ramadeli, Lista Ramdani, Dede Rizqi Ramlan, Isak Repa Hudan Lisalam Retnaldi, Eko Rifda Ilahy Rosihan Rifky, Guntur Muhammad Ristika Handarini Rozikin, Hari Khoirur Ruslim, Gunawan Rustiningsih, Titin Samuel Samuel Santoso, Arif Iman Sanusi Sanusi Saparina, Titi Saparina. L, Titi Saputra, Surya Tri Sartika Sartika Sasmita, Djenni Sasmita, Jenny Sholikhah, Stevany Silalahi, Kristina L Silva, Guilhermino da Simanjuntak, Sapta Lamsihar Sinaga, Zulkani Singawinata, Indra Pradana Siregar, Denny Siregar, Dian Maya Sari Siregar, Rahmatika Siti Fatimah Sri Andayani Sriwati, Ni Kadek Suhartono, Edy Sulthonie, Ahmad Agus Sumanto Sumanto Sumawidari, Ida Ayu Ketut Sundoro, Sundoro Supiana, Supiana Supri Supri Susilawati, Imas Sutisna, Tori Suyono Suyono Syafrianengsih, Syafrianengsih Sya’ban, Abdul Rahim Tajriani, Dini Tiara Tanari, Yulinda Tarihoran, Irfan Hamonangan TAUFIK ROHMAN, TAUFIK Tedja, Bambang Thoyiban, Rizwan Toheni, Ichalin Tri Arini, Tri Ubaidillah Ubaidillah Vonny Tiara Narundana Wahyu Gendam Prakoso, Wahyu Gendam Wahyu Kurniawan wahyuni wahyuni Wibowo Wibowo Widyantoro, Murwan Wijayanti, Putri Mega Yenita, Resi Yusmana, Wawan Zaenal Zaenal, Zaenal Zanah, Siti Nur Zelani, Fajar Habib Zulfiani Zulfiani Zuliani, Siti Zulyazen, Zulyazen