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The Influence of Online Stock Trading Platforms and Social Media Influencers on Investment Decisions Through Investment Interest (Study on Generation Y and Z in Pontianak) Simangunsong, Andika Leonardo; Harmono, Harmono; Burhan, Burhan
Dinasti International Journal of Digital Business Management Vol. 7 No. 2 (2026): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i2.6341

Abstract

This study aims to analyze the influence of online stock trading platforms and social media influencers on investment decisions through investment interest among Generation Y and Z in Pontianak. The study applied a descriptive quantitative method involving 200 respondents selected using purposive sampling. Data were collected through online questionnaires and analyzed using Structural Equation Modeling (SEM). The results show that online stock trading platforms have a positive and significant influence on investment interest, with a P-value of 0.000 (<0.05). Similarly, social media influencers also positively and significantly affect investment interest with a P-value of 0.000. Investment interest is proven to have a positive and significant relationship with investment decisions, with a P-value of 0.000. Online stock trading platforms also directly influence investment decisions with a P-value of 0.027 (<0.05). However, social media influencers do not have a significant direct influence on investment decisions, as indicated by a P-value of 0.163 (>0.05). Despite this, both online stock trading platforms and social media influencers indirectly influence investment decisions through investment interest, each showing a P-value of 0.000. The Q² value of 0.847 indicates that the model explains 84.7% of the data variation, demonstrating strong predictive relevance and confirming the importance of the studied variables in shaping investment decisions
Co-Authors -, Rampeng A. Rizal A. Rizal Abda Abda Abdillah SAS Abdul Kadir Abdurrachman Rahim Adam, Adiyana Ago, Muh. Syahrul Agung Rinaldy Malik Agustian, Mario Agustin Tiwow Agustinus Jarak Patandean Ahmad Swandi Aisa, Andi Akbar Tukan, Ramdya Amdanata, Donal Devi Amiirullah, Amiirullah Amiros, Krey Andi Muhibuddin, Andi Andini, Andini Anggia Farrah Rizqiamuti, Anggia Farrah Anisa, Mawadatun Ardiansyah, Muhammad Arief Arie Yusnelly Arief Firmansyah Arruan, Edianto Arwien, Rizki Trisnawaty Asdar Asdar Ashaf, Devy Purnama Ashar, Dian Ekawati Asmiraty, Asmiraty Aulia Rani Annisava Azzahra, Alfita Putri Balqis, Naifahrani Bambang Bambang Bambang Supeno, Bambang Basri Modding Betu, Joni Busnawir Busnawir Cahyo Indarto Darmawan, Urip Dede Rosyada Dewi Aprilia Dewi Wijayanti Dian Farida Asfan Djakat, Muhrim Dudi, Nurjulisah Dwi Ratna Hidayati Efendi, Rachmat Eka Nurfitri, Eka Erfain, Erfain Erni Indrawati Evi Sumarni, Evi Fahasini, La Ode Fajrin, Mus Farikh, Muhammad Dawil Fatmah Dhafir Firman Firman Fitri Handayani Fitriani Fitriani Gerianus, Gerianus Giling, Mustamin Halmuniati Halmuniati, Halmuniati Hamid, Sundari Hamsiah, Andi Hanafi, Hajrah Harmono, Harmono Hartono Hamzah Hedi Turmudi, Asep Hutama, Hutama Ifa Safira Iffan Maflahah Ikram, Muhammad Indra Prasetya Inliati, Inliati Irpawanti, Irpawanti Irvan Afriandi Irwan Irwan Irwandi, Andi Isa, La Ismaniar Ismaniar Istiqlal, Lalu M Jainuddin, Jainuddin Kaddas, Badruddin Kevin Gunawan Kurniawan Kurniawan Kusnandi Rusmil Latif, Nur Fadhillah Lesmana, Hendy Limbong, Wanti Liku Mahrudin Mahrudin Mas'ud Muhammadiah Misriyani, Sri Mojiono, Mojiono Mokh Rum Muh Yusuf Muhammad Yunus Muhammad, Achmad Fajar Mustabil, Sulhijrah Nasimawarni, Besse Lolo Nerti, Nerti Nurfaisal, Nurfaisal Nurhayati Nurhayati Nurlela Nurlela Nurwidyayanti Nurwidyayanti Oemar, Fahmi Paridah Paridah Patendean, Agustinus Prabowo, M. Arif Prasetya, Taufan Probowati, Banun Diyah Putra, Ari Pratama Putriani, Putriani Rachmat Sahputra Raden Faridz Rahim, Abdurrahman Rahma Yulis Rahman, Sufirman Rajmawati, Andi Rakhmat, Rakhmat Ramadhani, Rezky Deswita Ratnasari Ratnasari Razak, Askari Restu Januarty Hamid Riani, Komang Ria Ririn Handayani Riski, Riski Rizal , A. Rizal, A. Rosnawintang, Rosnawintang Rustiani, Rustiani Sa'adah, Umi Sahib, Nurfaizah Sahril, Indra Said, Erna Saktiani, Saktiani Santoso, Jati Sapiudin Sapiudin Septiarini, Armenia Seswandi , Agus seswandi, agus Simangunsong, Andika Leonardo Solek, Purboyo Sri Mulyani Sribayani, Maryam Sugianto, Hendi Suhartono Sumardona, Sumardona Suryadi, Nanda Syahriah Madjid Umasugi, Nirwan Uni Gamayani, Uni Ute, Nilawati Wahyu Wahyu Wahyuningsih Wahyuningsih Wali Aya Rumbia, Wali Aya Wulandari Wulandari Yulianti, Sindi Zainuddin, Zainuddin Zakky, Ahmad Zulkarnain Zulkarnain Zusanti, Zusanti