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All Journal Jurnal Mirai Management J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi LUGAS Jurnal Komunikasi Journal on Education Jurnal Riset Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) INTERACTION: Jurnal Pendidikan Bahasa Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE International Journal of Environmental, Sustainability, and Social Science COMMENTATE: Journal of Communication Management Ilomata International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Jurnal Public Relations (J-PR) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Visi Komunikasi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Brilliant International Journal of Management and Tourism (BIJMT) Formosa Journal of Sustainable Research (FJSR) International Journal of Travel, Hospitality and Events World Psychology CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi Literacy : International Scientific Journals of Social, Education, Humanities Journal of Research and Development on Public Policy Journal of Management and Social Sciences International Journal of Economics and Management Research Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Journal of Management and Creative Business West Science Interdisciplinary Studies Indonesian Journal of Entrepreneurship & Startups West Science Interdisciplinary Studies Jurnal Masyarakat Religius dan Berwawasan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) GSE-journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Communicator : Journal of Communication Mahardika Adiwidia Communica : Journal of Communication Jurnal Komunikasi & Media Digital Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Semantik: Journal of Social, Media, Communication, and Journalism
Geofakta Razali
Universitas Pembangunan Jaya, Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Affective Communication in Hyperreality: Reconstructing Public Communicator Competence Razali, Geofakta; Wahyu Kristian Natalia
Communicator: Journal of Communication Vol. 2 No. 2 (2025): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/comm.v2i2.221

Abstract

This study aims to analyse the urgency of integrating psychological and affective dimensions into the competence of public communicators in the era of hyperreality, in which the boundaries between reality and its representations are increasingly blurred, thereby influencing how messages are produced, perceived, and interpreted. In a social context characterised by simulation and heightened emotional intensity, communicators' ability to manage affect is essential to ensure that messages are not only informative but also emotionally resonant. Employing a mixed-methods design with a sequential explanatory strategy, the quantitative phase involved 120 active public communicators—comprising influencers, journalists, public speakers, and PR/marketing practitioners—who were selected through purposive sampling. The Affective Communication Test (ACT) was used to assess affective communication capability, and the data were analysed descriptively to identify affective profiles and determine participants for the qualitative phase. The qualitative stage employed a phenomenological approach and was conducted through semi-structured interviews with 15 participants representing the highest and lowest ACT scores. These interviews explored their personal experiences interpreting, managing, and responding to affective dynamics in both digital and physical environments. The findings indicate that communicators with high ACT scores demonstrate more developed emotional awareness, more adaptive, audience-oriented strategies, and the capacity to cultivate meaningful resonance in hyperreal contexts. In contrast, communicators with lower scores tend to prioritise technical aspects of messaging while overlooking affective dynamics, thereby rendering their messages more vulnerable to loss of depth and meaning. This study recommends enhancing affective literacy and psychology-based training to develop public communication competencies. Theoretically, the findings contribute to the formulation of a grounded theory–based conceptual framework for understanding communicator competence in postmodern society.
SOCIAL MEDIA MARKETING ON CAMPUS I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.395

Abstract

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Strategy and Function of Perfect Health's Public Relations Activities in Enhancing a Positive Image through Philanthropic Corporate Social Responsibility Razali, Geofakta; Hidayat, Rizki
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.616

Abstract

Efforts to reduce poverty rate are still a highlighted issue almost in every country. Especially during the COVID-19 pandemic, there is increasing attention to corporate social responsibility (CSR) around the world, to find out the magnitude of its influence on corporate image as can be seen from its  sustainable, accountable and transparent implementation. Perfect Health carries out several strategies to realize  the function of Public Relations activities through CSR Philanthropy in the program "compensation for orphans, disaster donations, social action”, with the aim of  influencing  other people through cognitive, affective and conative aspects. The researchers use a qualitative research method approach to collect data from some relevant sources for analysis through public relations theoretical approach. Informants in this study comprise community members, philanthropic institutions, and perfect health public relations officers. Data are collected through observation, interviews, questionnaires and literature study techniques. The results show that the implementation of CSR has a positive impact on company image. Furthermore, this study proposes that CSR philanthropy helps promote positive attitudes which in turn increase people’s behavioral interests.
The Influence of Digital Communication on TikTok Addictive Behavior on Elementary School Razali, Geofakta; Yulianti, Yulianti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.760

Abstract

The rapidly advancing technology and the emergence of new media give a new color to communication especially internet-based digital communication. To interact without any limitations of space or time, the main characteristics of new media are their interconnectedness, their access to individual audiences as recipients and senders of messages, their interactivity, their diverse uses as an open character, and their ubiquitous nature.  The daily life of human beings, ranging from children to the elderly, cannot be separated from the role of digital communication that shapes the character of addictive behavior which will be difficult to control. This study aims to examine the effect of digital communication on  TikTok play  addiction behaviour  among the students of the Putra Kita Private Elementary School (SDS) in Menteng, Central Jakarta. This study uses a quantitative approach. This study is conducted by testing two variables between the independent variable Digital Communication X and the dependent variable Addictive Behavior Y. The population of  this study were SDS Putra Kita students. The sample size of this study includes 80 respondents, who were taken using a random sampling technique. The entire population had the same opportunity to become a sample. The sample was randomly selected to be a respondent. Based on the  analysis of the coefficient of determination (adjusted R2) the adjusted R2 = 0.638. This means that  there is a contribution to Digital Communication in influencing addiction behavior by 63%.
Co-Authors ADE RISNA SARI Adriana, Nadya Puspita Adzan Desar Deryansyah Alexander Seran Algooth Putranto Alifah, Ria Alo LILIWERI Amun Andamisari, Dessy Andriya Risdwiyanto Angelina, Donna Anita Rosana Annastasya Putri Vanya Aprilia Arief Yanto Rukmana Armawati Sufa, Siska Arsa Widitiarsa Utoyo Asep Supriatna, Asep Asih, Putri Sekar Bakti Abdillah Putra Baso Intang Sappaile Berliana, Vikky Bramantio Risky Hamzah Budiharjo, Slamet Chevy Herli Sumerli Daffa Aiman Damayanti Masduki Darmawati Manda Davina Qhina Nashifah Deria Pradana Putri, Deria Pradana Dessy Andamisari Dessy Andamisari Dessy Andamisari Dhaniswara, Erwin Dian Artanti Arubusman Dian Indah Sari Djuniawan Karna Djaja Edita Revine Siahaan Eka Kurniawan Ekasari, Retno Eko Kuswoyo Endang Fatmawati Endang Susanti Erni Jusnit, R. Ayu Evawani Elysa Lubis Farida Akbarina Feri Sanjaya Firyal Malihah Frans Sudirjo Frans Sudirjo Furrie, Wulan Girsang, Lasmery Rosentauly Meissalinya Guntur Arie Wibowo HAIRUS HAIRUS Hardi Fardiansyah Harun Wisnu P Hetty Elfina Hidayat, Rizki I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ida Ri'aeni Imam Fauzi Indahsari, Tri Iskandar Iskandar Johan Rio Pamungkas Jun Saputra Kalalo, Rieneke Ryke Kanisius Ghaluk VW Katili, Andi Yusuf Khalfan Aurelio Kraugusteeliana Kraugusteeliana Kristanti, Desi Dwi Kurniasih, Eka Risky Lativah, Fauziah Lokita Pramesti Lusia Vreyda Adveni M. Rafid Mahardhika, Bani Masfiatun Nikmah MASHUDI HARIYANTO Matanathan Asysam Mohamad Sudi Muhammad Farhan Caesar Muhammad Umer Farooq Mujahid Muhammad Yusuf MUHAMMAD YUSUF Muhammad Yusuf AR Muhammadong Muhsin Efendi Mukharomah, Nurul Munip, Al Mutma, Fasya Syifa Nadiah Abidin Najdah Najdah Nanda Dwi Riskia Nasaruddin Siregar Naurissa Biasini Nining Andriani Novianti, Suci Marini Novrian Novrian Nur Ambulani Nursyamsi , Sari Endah Nurul Akbar Oktri Permata Lani PA. Andiena Nindya Putri Pangestu, Danang Aji Pitono Putranto, Algooth Putri Fitria Putri, Sofia Tri Rahmat Hidayat Ramonita, Latifa Ratna Novita Punggeti Ratna Puspita, Ratna Razaky Azhar Rosadi RD. D. Lokita Pramesti Dewi Refiani Puspa Dewi Reni Dyanasari Rini Hadiyati Rizki Hidayat Ronda, Mirza Rosiana Andhikasari RR. Ella Evrita Hestiandari Ruben Rafi Delano Saksono, Eko Hari Saldi, Zaki Saptari Samsudin Samsudin Saskia Putri Isnaini Setiawan, Kurnia Shenthya Winarty Shinta Anggreiny Shofura Afifah Shohib Muslim Sri Fatmawati St Rahmah Sugiyem, Sugiyem Suherman Suherman Suroso suroso Suwarta, Firdaus Syahri Syahri Syamsu Rijal Syamsu Rijal Syamsuddin Syamsuddin Tekat Sukomardojo Thamrin, Andi Tria Yuniarti Kusuma Bhakti Tuty Mutiah Utoyo, Arsa Widitarsa Wahyu Kristian Natalia Wahyudi, Oki Wandi Kurniadi Wibisono, Okki Navarone Widitiarsa, Arsa Widyastuti Widyastuti Wirawan Wirawan Wulan FURRIE Yanti Mulia Roza Yogi Prassetio Yulia Chandra Safitri Yulianti Yulianti Yulianti Yulianti Yusuf Iskandar Zaidan Farhan Zakaria Zakaria Zuhad Ahmad