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Hypercapitalism and Product Commodification through Digital-based Marketing Communications in Komodo National Park Lusia Vreyda Adveni; Geofakta Razali
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.773 KB) | DOI: 10.56743/ijothe.v1i2.14

Abstract

ABSTRACT Purpose: This research aims to analyze the value of hypercapitalism and product commodification through marketing communication strategies in one of Indonesia's flagship eco-tourism named Komodo National Park. Research methods: The approach used in this study is to review the literature review and conduct in-depth interviews with tourism players in Komodo National Park (KNP). Results and discussion: The results showed that KNP eco-tourism is still ongoing as the renewal and development of information technology affect digital marketing in the tourism sector. Implication: It is hoped that all parties and stakeholders involved in KNP eco-tourism can assume that the main motivation for development is not only profit by sacrificing marine ecosystems and destroying existing habitats. Keywords: hypercapitalism, commodification, digital marketing, eco-tourism, Komodo National Park.
The Influence of Digital Communication on TikTok Addictive Behavior on Elementary School Geofakta Razali; Yulianti Yulianti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.760

Abstract

The rapidly advancing technology and the emergence of new media give a new color to communication especially internet-based digital communication. To interact without any limitations of space or time, the main characteristics of new media are their interconnectedness, their access to individual audiences as recipients and senders of messages, their interactivity, their diverse uses as an open character, and their ubiquitous nature.  The daily life of human beings, ranging from children to the elderly, cannot be separated from the role of digital communication that shapes the character of addictive behavior which will be difficult to control. This study aims to examine the effect of digital communication on  TikTok play  addiction behaviour  among the students of the Putra Kita Private Elementary School (SDS) in Menteng, Central Jakarta. This study uses a quantitative approach. This study is conducted by testing two variables between the independent variable Digital Communication X and the dependent variable Addictive Behavior Y. The population of  this study were SDS Putra Kita students. The sample size of this study includes 80 respondents, who were taken using a random sampling technique. The entire population had the same opportunity to become a sample. The sample was randomly selected to be a respondent. Based on the  analysis of the coefficient of determination (adjusted R2) the adjusted R2 = 0.638. This means that  there is a contribution to Digital Communication in influencing addiction behavior by 63%.
Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung I Nyoman Tri Sutaguna; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.67

Abstract

This study aims to analyze the effect of promotions on Instagram, prices and menu variety on purchasing decisions for Hanan Catering in Bandung City. This research approach uses the approachscientificto test the justification of the proposed hypothesis. The population in this study were all consumers of homemade birthday cakes in Bandung. The sampling technique for determining the sample to be used in this study uses the techniquenon probability sampling, that ispurposive sampling. Then the total sample in this study was 91 respondents. The results of the study found that promotions on Instagram, prices and menu variety both simultaneously and partially have a positive and significant effect on purchasing decisions.
ANALYSIS OF ONLINE MEDIA LIVE STREAMING TRENDS ON WEBSITES AND YOUTUBE NEWS TELEVISION IN WEST JAVA Mirza Ronda; Geofakta Razali
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 1 No. 3 (2022): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v1i3.416

Abstract

The increasing adoption of online live streaming by most news television in West Java is utilized as one of the online broadcasting media. This research was conducted using a qualitative approach and meta-analytic method from data from one of the private news television stations in West Java. The results of the analysis show that the trend of using online live streaming on websites and Youtube to get news information continues to increase and allows users to adopt online broadcasts more than conventional ones which will also trigger business shifts and media convergence in West Java.
Menyiapkan Siswa untuk Karir Masa Depan Melalui Pendidikan Berbasis Teknologi : Meninjau Peran Penting Kecerdasan Buatan Zakaria Zakaria; Tekat Sukomardojo; Sugiyem Sugiyem; Geofakta Razali; Iskandar Iskandar
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The future often contains a lot of uncertainty because of the times that change quite rapidly. Current needs may change in a few years. Through the use of technology, students can be better prepared to face future careers. This study aims to look at how the implementation of technology-based education can help students prepare themselves for future careers. This research will be carried out using a descriptive qualitative approach. The data used in this study come from various research results and previous studies that are still relevant to the research discussion. The results of this study then found adequate technological skills to help students in facing highly competitive competition in the world of work later. Then through technology-based education, students can be prepared to face various challenges that are always developing in the future. Therefore, there is a need for various supports to be able to provide students with technology-based education.
IDENTITAS BUDAYA DAN SOSIAL PADA MAKANAN KHAS DAERAH: TINJAUAN TERHADAP PERILAKU KONSUMSI MASYARAKAT MUSLIM PADA BULAN RAMADAN DI INDONESIA Yanti Mulia Roza; Geofakta Razali; Endang Fatmawati; Syamsuddin Syamsuddin; Guntur Arie Wibowo
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i1.25031

Abstract

This study aims to examine cultural and social identities associated with regional specialties and the consumption behavior of Muslim communities in Indonesia during the month of Ramadan. This research uses a qualitative approach with descriptive methods. The results of the study show that regional specialties play an important role in the cultural and social identity of the Indonesian people, especially during the month of Ramadan. This can be seen from the consumption patterns of the people who prioritize regional specialties as the main menu when breaking the fast. In addition, regional specialties are also a medium for maintaining and developing cultural and social values that exist in society. This research also shows that cultural and social identities associated with regional specialties have influence on the consumption behavior of Muslim communities in Indonesia during the month of Ramadan. This can be seen from the tendency of people to prefer regional specialties that are in accordance with their cultural and religious values, as well as the desire to strengthen identity as part of a particular social group.
Loyalty and the Effects of Trust and Switching Barriers Geofakta Razali; Farida Akbarina; Dian Artanti Arubusman; Arief Yanto Rukmana; Muhammad Yusuf
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4541

Abstract

In an increasingly cutthroat business environment, companies must be able to choose the right strategy for the company's survival, particularly by marketing their products in accordance with consumers' and customers' wants and expectations. Trust and resistance to change are two factors that consumers/customers take into account when deciding whether or not to remain loyal to a product. This study set out to evaluate the partial impact of trust and mobility limitations on loyalty. The research methods used in this study include descriptive and verification. The population of this study consists of users of Karadenta Skincare products in the city of Sumedang, which also includes the villages of South Sumedang and North Sumedang. For this study, 97 participants were chosen using a purposive sample technique. The distribution of questionnaires served as a method for gathering data. A data instrument's validity and reliability are tested. While the standard assumption test, multiple regression analysis, coefficient of determination analysis, and hypothesis testing are among the data analysis techniques used. Keywords: Trust, Barriers to Movement, and Loyalty.
Parent Coach: The Utilization Of The Score Model For Children’s Cognitive, Affective, And Conative Development Geofakta RAZALI; Wulan FURRIE; Alo LILIWERI; Alexander SERAN
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 3 (2023): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i3.434

Abstract

Communication that does not run smoothly will cause miscommunication. In family communication that is carried out between parents and children, if miscommunication is not immediately resolved, there will be communication congestion. One way to solve this problem is through coaching. In this case, parents become a coach for their children, which is called a "parent coach," by using the SCORE model. This study aims to improve communication skills for parents and strengthen children's cognitive, affective, and communicative abilities. This study uses a qualitative research method with a case study approach. The results show that through communication based on family coaching and utilizing the score model, parents have good questioning skills so as to produce optimal performance as parents and provide opportunities for children to provide feedback to parents. and parents are trained to be good listeners. With a series of actions taken by parents through coaching sessions, parents can find out the values of life that are considered "valuable" for children.
Social Media and Social Networking's Impact on Consumers Frans Sudirjo; I Nyoman Tri Sutaguna; Rini Hadiyati; Syamsu Rijal; Geofakta Razali
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4731

Abstract

The pandemic has had a big effect on the world, not just negatively but also in a lot of different industries. One of these sectors is the sports industry, where one of the results has been the increase in basketball tournaments, which inexorably has an effect on basketball-related products such specialized clothing. This product fills a niche in the market that the general public barely knows about because of its function, variety, and high level of product quality. During pandemics when social activities are restricted, this information search activity transfers to the network and involves visiting social media and social networking sites to learn more about products. Data for this qualitative study came from 141 respondents in Garut who play basketball regularly. The data was analyzed using SPSS, and it was found that social networks and social media have a big impact on people's decisions to buy basketball-related clothes. Kata Kunci: Media Social , Networking Social , Decision Purchase
PELATIHAN PUBLIC SPEAKING DALAM MENINGKATKAN KOMUNIKASI SOSIAL Geofakta Razali; Dessy Andamisari; Algooth Putranto; Nur Ambulani; Feri Sanjaya; Adzan Desar Deryansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.16094

Abstract

Kegiatan pengabdian kepada masyarakat ini berfokus pada pelatihan public speaking untuk meningkatkan komunikasi sosial. Kegiatan ini bertujuan untuk meningkatkan komunikasi sosial serta keterampilan berbicara didepan umum yang efektif Aparatur Sipil Negara (ASN) Pengkot Kota Bekasi. Metode yang digunakan dalam kegiatan ini adalah pelatihan offline/luring di Institut STIAMI yang berlokasi di Jalan Kartini, Bekasi. Pelatihan ini menghadirkan narasumber yaitu Bapak Dr. Geofakta Razali, seorang dosen Ilmu Komunikasi Institut STIAMI yang berpengalaman. Hasil dari kegiatan ini menunjukkan bahwa peserta mengalami peningkatan keterampilan berbicara di depan umum, pengelolaan kegugupan, kemampuan komunikasi sosial, dan kepercayaan diri. Peserta mampu mengorganisir pikiran mereka dengan lebih baik, menggunakan teknik komunikasi yang efektif, dan membangun hubungan yang baik dengan audiens. Kesimpulan dari kegiatan ini yaitu pelatihan public speaking ini berhasil meningkatkan kemampuan komunikasi sosial peserta, dengan memberikan peningkatan dalam keterampilan berbicara di depan umum, pengelolaan kegugupan, dan kepercayaan diri. Hasil ini mendukung pentingnya kemampuan public speaking dalam meningkatkan komunikasi sosial individu. Kegiatan pengabdian ini memberikan manfaat yang signifikan bagi peserta dalam kehidupan pribadi dan profesional mereka.
Co-Authors ADE RISNA SARI Adriana, Nadya Puspita Adzan Desar Deryansyah Alexander Seran Algooth Putranto Alifah, Ria Alo LILIWERI Amun Andamisari, Dessy Andriya Risdwiyanto Angelina, Donna Anita Rosana Annastasya Putri Vanya Aprilia Arief Yanto Rukmana Arief Yanto Rukmana Armawati Sufa, Siska Arsa Widitiarsa Utoyo Asep Supriatna, Asep Asih, Putri Sekar Bakti Abdillah Putra Baso Intang Sappaile Berliana, Vikky Bramantio Risky Hamzah Budiharjo, Slamet Chevy Herli Sumerli Daffa Aiman Damayanti Masduki Darmawati Manda Davina Qhina Nashifah Deria Pradana Putri, Deria Pradana Dessy Andamisari Dessy Andamisari Dessy Andamisari Dhaniswara, Erwin Dian Artanti Arubusman Dian Indah Sari Djuniawan Karna Djaja Edita Revine Siahaan Eka Kurniawan Ekasari, Retno Eko Kuswoyo Endang Fatmawati Endang Susanti Erni Jusnit, R. Ayu Evawani Elysa Lubis Farida Akbarina Feri Sanjaya Firyal Malihah Frans Sudirjo Frans Sudirjo Furrie, Wulan Girsang, Lasmery Rosentauly Meissalinya Guntur Arie Wibowo HAIRUS HAIRUS Hardi Fardiansyah Harun Wisnu P Hetty Elfina I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ida Ri'aeni Imam Fauzi Indahsari, Tri Iskandar Iskandar Johan Rio Pamungkas Jun Saputra Kalalo, Rieneke Ryke Kanisius Ghaluk VW Katili, Andi Yusuf Khalfan Aurelio Kraugusteeliana Kraugusteeliana Kristanti, Desi Dwi Kurniasih, Eka Risky Lativah, Fauziah Lokita Pramesti Lusia Vreyda Adveni M. Rafid Mahardhika, Bani Masfiatun Nikmah Mashudi Hariyanto Matanathan Asysam Mohamad Sudi Muhammad Farhan Caesar Muhammad Umer Farooq Mujahid MUHAMMAD YUSUF Muhammad Yusuf MUHAMMAD YUSUF AR Muhammadong Muhsin Efendi Mukharomah, Nurul Munip, Al Mutma, Fasya Syifa Nadiah Abidin Najdah Najdah Nanda Dwi Riskia Nasaruddin Siregar Naurissa Biasini Nining Andriani Novianti, Suci Marini Novrian Novrian Nur Ambulani Nursyamsi , Sari Endah Nurul Akbar Oktri Permata Lani PA. Andiena Nindya Putri Pangestu, Danang Aji Pitono Putranto, Algooth Putri Fitria Putri, Sofia Tri Rahmat Hidayat Ramonita, Latifa Ratna Novita Punggeti Ratna Puspita, Ratna Razaky Azhar Rosadi RD. D. Lokita Pramesti Dewi Refiani Puspa Dewi Reni Dyanasari Rini Hadiyati Rizki Hidayat Ronda, Mirza Rosiana Andhikasari RR. Ella Evrita Hestiandari Ruben Rafi Delano Saksono, Eko Hari Saldi, Zaki Saptari Samsudin Samsudin Saskia Putri Isnaini Setiawan, Kurnia Shenthya Winarty Shinta Anggreiny Shofura Afifah Shohib Muslim Sri Fatmawati St Rahmah Sugiyem, Sugiyem Suherman Suherman Suroso suroso Suwarta, Firdaus Syahri Syahri Syamsu Rijal Syamsu Rijal Syamsuddin Syamsuddin Tekat Sukomardojo Thamrin, Andi Tria Yuniarti Kusuma Bhakti Tuty Mutiah Utoyo, Arsa Widitarsa Wahyudi, Oki Wandi Kurniadi Wibisono, Okki Navarone Widitiarsa, Arsa Widyastuti Widyastuti Wirawan Wirawan Wulan FURRIE Yanti Mulia Roza Yogi Prassetio Yulia Chandra Safitri Yulianti Yulianti Yusuf Iskandar Zaidan Farhan Zakaria Zakaria Zuhad Ahmad