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Pengakuan Sosial dan Nilai Pluralitas dalam Komunikasi Seni Lintas Busana Kontemporer Razali, Geofakta
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1732

Abstract

This research is a conceptual study that produces an understanding of pluralism that can be obtained through the communication actors of cross-dressing artists. This representation has an effect on the acceptance and acknowledgment of the plurality point of view in creating an attitude of respect for differences. Using the concept of recognition from Axel Honneth which provides an overview of social relations built on intersubjective grammar that influences human insight about differences. The researcher uses a qualitative method with a critical methodology to the form of practical dialectics and the theory of cross-dressing art performers, starting from their appreciation of themselves, and their communication behavior and social actions for a moral acceptance that is not in the realm of relativism or absolutism, but on recognition. So that intolerance can be reduced through an attitude of respect for the existence of others.
Gaya Hidup Urban dalam Perspektif Postmodern: Studi Etnografi Komunitas Gym terhadap Komunikasi dan Identitas Razali, Geofakta; Puspita, Ratna
Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i1.2003

Abstract

This research aims to analyze urban lifestyles in a postmodern context, with a focus on the Fitness First gym community in Senayan City, Jakarta. Through an ethnographic approach, this research explores how members of the gym community communicate and form their identities in urban spaces. Using ethnographic methods participant observation and in-depth interviews, this research identifies various aspects of communication that occur in interactions between community members, including symbols, body language, and the use of social media. The research results show that the gym community is not only a place to exercise but also a social space that influences the way individuals present themselves and interact in the broader context of urban society. These findings provide new insights into the relationship between urban lifestyle, communication, and identity formation in the postmodern era, especially in the context of urban gym communities in Jakarta.
Konformitas Standar Indeks Siaran Televisi: Tantangan Komisi Penyiaran Indonesia (KPI) dalam Psikologi Komunikasi Audiens di Era Postmodernisme Razali, Geofakta
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.2606

Abstract

This study aims to evaluate the relevance and effectiveness of the Indonesian Broadcasting Commission (KPI) in regulating television broadcasts in the postmodern era. By analyzing the 2024 Period 2 Television Broadcast Quality Index (IKPSTV) results, the study explores four key aspects: broadcast quality standards, media literacy among audiences, the use of digital technologies, and the integration of postmodernist values into new media regulation. The findings reveal gaps between KPI standards and the increasingly diverse needs of audiences. Low media literacy and traditional regulatory approaches are identified as major challenges. To enhance KPI's relevance, the study recommends employing digital technologies such as big data and artificial intelligence (AI), promoting media literacy campaigns, and adopting a hybrid regulatory approach inclusive of postmodernist values. These findings provide strategic insights to improve KPI's effectiveness in overseeing both traditional and digital media.Keywords: KPI, postmodernism, media literacy, digital technology, media regulation, audience communication.
PERAN PUBLIC RELATIONS DALAM MENINGKATKAN BRAND IMAGE PADA BENING’S CLINIC CABANG KEMANG JAKARTA SELATAN Putri Fitria; Geofakta Razali
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 3 (2023): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i3.2138

Abstract

Improving brand image is an important aspect of business in the field of beauty clinics. Likewise for Bening's Clinic Kemang South Jakarta Branch, improving a good brand image by public relations to customers so as to increase satisfaction and have a good effect on service. This is the background so that the role of public relations can improve brand image. The purpose of this study was to analyze the role of Public Relations in enhancing the brand image of Bening Clinic, Kemang Branch, South Jakarta through Instagram as a service company providing facial skin health services in Indonesia. In addition, this study aims to analyze the obstacles and solutions implemented to overcome obstacles to the role of Public Relations in increasing the brand image of the Bening Clinic, Kemang Branch, South Jakarta. This research method uses a qualitative descriptive method. This study uses Dozier and Broom's concept regarding the role of Public Relations and Atmoko's concept regarding Instagram features and Biel's concept regarding brand image dimensions. Data collection techniques using in-depth interviews, observation, and documentation. The results of this study indicate that the role of Public Relations at Bening's Clinic, Kemang Branch, South Jakarta, uses Instagram to find out the experiences felt by customers, both positive and negative experiences. Instagram content from Bening's Clinic Public Relations, Kemang South Jakarta Branch is very interesting, informative, and has a huge impact on customers because the information conveyed is quite routine through the Brand Ambassador by utilizing the features available on Instagram as an intermediary medium in enhancing brand image.
GAMBARAN BAURAN STRATEGI PUBLIC RELATIONS DALAM MENINGKATKAN CITRA POSITIF PADA PT KONE INDO ELEVATOR Refiani Puspa Dewi; Geofakta Razali
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 3 (2023): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i3.2149

Abstract

The purpose of this study is to find out the description on the strategy mixture of public relations in increasing positive image and to find out what obstacles facing of PT. KONE Indo Elevator. This study used qualitative research method along with interview, observation, and documentation technic. This study used the theory of the seven strategy mixtures of public relations which are publication, event, news, relation to public, negotiation and lobbying technic, Corporate Social Responsibility (CSR), and company identity. The result of the conducted study shows that strategy mixture of public relations implemented by PT. KONE Indo Elevator works quite well. The effort is proven to be succeeded that there are still many people who put in their trust to choose and recommend KONE.
KEKUASAAN DALAM HAGEMONI MEDIA : KOMUNIKASI POLITIK DAN EKSISTENSI MERAIH MASSA Razali, Geofakta
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 3 (2021)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kehidupan media yang semula menyejukkan masyarakat dengan berbagai informasi, pendidikan, dan hiburan tiba-tiba harus menghadapi tekanan (hegemoni) terutama dari pihak penguasa. Tulisan ini akan memahami satu pokok bahasan yaitu antara media dan kekuasaan. Pemahaman ini menyangkut bentuk afiliasi antara isi media dengan penguasa (state). Rezim Orde Baru dipandang sebagai negara kuat yang selalu dapat menentukan arah pertunjukan media, dan sebagai keikutsertaannya untuk mencampuri berbagai aktivitas ekonomi bahkan politik negara. Jika tulisan ini dapat dikembangkan lebih jauh, akan diketahui bagaimana negara (rezim Orde Baru) menanamkan politik kekuasaannya (hegemoni). Kekuassan ini menajdi sebuah pijakan bagi pemimpin media dalam meraih kekuatan masa
Organizational Communication Analysis on Work Performance and Organizational Commitment to Student and Lecturer Satisfaction at the STIAMI Institute Pangestu, Danang Aji; Indahsari, Tri; Alifah, Ria; Berliana, Vikky; Suwarta, Firdaus; Razali, Geofakta
Indonesian Journal of Entrepreneurship and Startups Vol. 1 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v1i2.5145

Abstract

This study aims to analyze the effect of organizational communication on work performance, organizational commitment, and student and lecturer satisfaction at the STIAMI Institute. A qualitative approach with case studies is used, and the variables tested include internal communication, openness, participation, recognition, and interpersonal communication. Survey methods and academic consultants are applied to strengthen communication and improve the teaching quality of lecturers. The results of the research show the importance of organizational communication in building a harmonious relationship between lecturers and students. This study recommends increasing the acceptance of input from students by lecturers, strengthening communication programs, maintaining the quality of interaction between lecturers and students, and improving services to students. The implication is increasing the effectiveness of organizational communication which has an impact on work performance, organizational commitment, and satisfaction of lecturers and students within the STIAMI Institute
Analysis of Communication Effectiveness in Motivating Employees (Case Study at PT AMG Plastik Industri) Supriatna, Asep; Mahardhika, Bani; Akbar, Nurul; Wahyudi, Oki; Asih, Putri Sekar; Razali, Geofakta
Indonesian Journal of Entrepreneurship and Startups Vol. 1 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v1i2.5182

Abstract

PT Industri Plastik AMG (AMG Plastic) has departments of the company whose job is to carry out its workflow. In the task of preparing HR needs so that they have the qualifications in accordance with what the company is looking for, it cannot be separated from the role of employees in the Human Relations Division (HRD). The employees in this division are an important part, in which to increase the motivation of these employees must be fully supported by the role of the division head at PT Industri Plastik AMG (AMG Plastic) in creating a good internal company relationship and the relationship between superiors and subordinates. The research method approach used in this study is a qualitative research method by adapting theories related to organizational communication and employee motivation theories through observation, question and answer and retrieval of documentation related to how communication activities are carried out by superiors towards employees to provide constructive motivation to improve performance and work commitment at PT Industri Plastik AMG (AMG Plastic)
Dynamics of Communication from Perspective of Creativity in Group Theory Girsang, Lasmery; Razali, Geofakta
COMMENTATE: Journal of Communication Management Vol. 4 No. 1 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004120231

Abstract

This research is a theory review of communications namely Creativity in Group Theory. This theory examines how the processes that appear in ideas, responses, processes or products, are new and relevant. To conduct this research, the authors apply a qualitative-descriptive method to dig detailed information from three informants as participants in Nata Academy’s training program. As the leader/owner of Micro, Small and Medium Enterprises (MSMEs), the informants run their business based on digital marketing. By running the observation and depth interview, authors analyze assumptions/concepts relating to creativity in groups done by the informants while joining a five months course. As the results, the authors find that all informants succeed in implementing creativity in forming, shaping, communicating and promoting the products through digital platforms. The creativity process emerges from brainstorming among the groups. Nevertheless, there are also constraints such as rigor and time pressure that can obstruct emerging creativity. Therefore, in conclusion, good group dynamics through digital marketing can support innovation and creativity. Besides that, through digital marketing, MSME as an aspect of growth in the economy must also be able to increase competitiveness by innovating and being creative.
Visual Communication Psychology in the Age of AI: An Audience Perception Analysis of Face Filters on TikTok Media Razali, Geofakta; Ramonita, Latifa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.465

Abstract

This study aims to analyze audience perceptions of artificial intelligence (AI)-based facial filters in TikTok content, with a specific focus on the account Arbie Seo. Employing a quantitative survey approach with 20 respondents, the research explores the impact of AI filters on authenticity, credibility, visual appeal, as well as psychological effects and digital identity representation. Findings reveal that 75% of respondents believe AI filters contribute to the construction of new postmodern beauty standards, while 90% consider the use of filters as a form of self-presentation aligned with social media trends. Additionally, 50% of participants perceive AI filters as promoting unrealistic beauty ideals, and 100% agree that such filters affect the perceived authenticity and credibility of content. These results support the assumption that AI technologies shape visual perception not only aesthetically but also psychologically. Drawing on media determinism and postmodernism theories, the study explains how facial filters create simulations that blur the boundaries between reality and representation. The implications of this research highlight the importance of ethical AI implementation in digital communication strategies to preserve content authenticity and credibility within an evolving visual culture.
Co-Authors ADE RISNA SARI Adriana, Nadya Puspita Adzan Desar Deryansyah Alexander Seran Algooth Putranto Alifah, Ria Alo LILIWERI Amun Andamisari, Dessy Andriya Risdwiyanto Angelina, Donna Anita Rosana Annastasya Putri Vanya Aprilia Arief Yanto Rukmana Armawati Sufa, Siska Arsa Widitiarsa Utoyo Asep Supriatna, Asep Asih, Putri Sekar Bakti Abdillah Putra Baso Intang Sappaile Berliana, Vikky Bramantio Risky Hamzah Budiharjo, Slamet Chevy Herli Sumerli Daffa Aiman Damayanti Masduki Darmawati Manda Davina Qhina Nashifah Deria Pradana Putri, Deria Pradana Dessy Andamisari Dessy Andamisari Dessy Andamisari Dhaniswara, Erwin Dian Artanti Arubusman Dian Indah Sari Djuniawan Karna Djaja Edita Revine Siahaan Eka Kurniawan Ekasari, Retno Eko Kuswoyo Endang Fatmawati Endang Susanti Erni Jusnit, R. Ayu Evawani Elysa Lubis Farida Akbarina Feri Sanjaya Firyal Malihah Frans Sudirjo Frans Sudirjo Furrie, Wulan Girsang, Lasmery Rosentauly Meissalinya Guntur Arie Wibowo HAIRUS HAIRUS Hardi Fardiansyah Harun Wisnu P Hetty Elfina Hidayat, Rizki I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ida Ri'aeni Imam Fauzi Indahsari, Tri Iskandar Iskandar Johan Rio Pamungkas Jun Saputra Kalalo, Rieneke Ryke Kanisius Ghaluk VW Katili, Andi Yusuf Khalfan Aurelio Kraugusteeliana Kraugusteeliana Kristanti, Desi Dwi Kurniasih, Eka Risky Lativah, Fauziah Lokita Pramesti Lusia Vreyda Adveni M. Rafid Mahardhika, Bani Masfiatun Nikmah MASHUDI HARIYANTO Matanathan Asysam Mohamad Sudi Muhammad Farhan Caesar Muhammad Umer Farooq Mujahid Muhammad Yusuf MUHAMMAD YUSUF Muhammad Yusuf AR Muhammadong Muhsin Efendi Mukharomah, Nurul Munip, Al Mutma, Fasya Syifa Nadiah Abidin Najdah Najdah Nanda Dwi Riskia Nasaruddin Siregar Nasaruddin Siregar Naurissa Biasini Nining Andriani Novianti, Suci Marini Novrian Novrian Nur Ambulani Nursyamsi , Sari Endah Nurul Akbar Oktri Permata Lani PA. Andiena Nindya Putri Pangestu, Danang Aji Pitono Putranto, Algooth Putri Fitria Putri, Sofia Tri R. Ayu Erni Jusnit Rahmat Hidayat Ramonita, Latifa Ratna Novita Punggeti Ratna Puspita, Ratna Razaky Azhar Rosadi RD. D. Lokita Pramesti Dewi Refiani Puspa Dewi Reni Dyanasari Rini Hadiyati Rizki Hidayat Ronda, Mirza Rosiana Andhikasari RR. Ella Evrita Hestiandari Ruben Rafi Delano Saksono, Eko Hari Saldi, Zaki Saptari Samsudin Samsudin Saskia Putri Isnaini Setiawan, Kurnia Shenthya Winarty Shinta Anggreiny Shofura Afifah Shohib Muslim Siska Armawati Sufa Sri Fatmawati St Rahmah Sugiyem, Sugiyem Suherman Suherman Suroso suroso Suwarta, Firdaus Syahri Syahri Syamsu Rijal Syamsu Rijal Syamsuddin Syamsuddin Tekat Sukomardojo Thamrin, Andi Tria Yuniarti Kusuma Bhakti Tuty Mutiah Utoyo, Arsa Widitarsa Wahyu Kristian Natalia Wahyudi, Oki Wandi Kurniadi Wibisono, Okki Navarone Widitiarsa, Arsa Widyastuti Widyastuti Widyastuti Wirawan Wirawan Wulan FURRIE Yanti Mulia Roza Yogi Prassetio Yulia Chandra Safitri Yulianti Yulianti Yulianti Yulianti Yusuf Iskandar Zaidan Farhan Zakaria Zakaria Zuhad Ahmad