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STUDI KASUS PEMBERITAAN PEMILIHAN PRESIDEN OLEH STASIUN TV METRO TV Zaidan Farhan; Shinta Anggreiny; Muhammad Farhan Caesar; Geofakta Razali
Jurnal Intelek Insan Cendikia Vol. 1 No. 4 (2024): JUNI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Makalah ini mengkaji objektivitas Metro TV dalam meliput pemilihan presiden menggunakan pendekatan kuantitatif. Penelitian ini penting karena media televisi memegang peranan krusial dalam menyampaikan informasi politik yang objektif kepada masyarakat. Dalam konteks demokrasi, objektivitas berita esensial untuk pemahaman publik yang seimbang dan memungkinkan pemilihan yang berdasarkan informasi. Metode kuantitatif, khususnya analisis konten, dipilih untuk mengidentifikasi pola peliputan dan menilai sejauh mana Metro TV menghadirkan berita pemilihan presiden secara objektif. Data dikumpulkan dari berbagai segmen berita selama periode kampanye pemilihan presiden. Analisis fokus pada frekuensi, tone, dan konteks pemberitaan terkait kedua kandidat. Hasil awal menunjukkan Metro TV berusaha mengikuti prinsip objektivitas, namun ditemukan indikasi adanya bias ringan dalam peliputan, terlihat dari perbedaan frekuensi dan nada pemberitaan antara kedua kandidat. Penelitian ini kontributif untuk memahami dinamika media dalam demokrasi dan menawarkan wawasan bagi praktisi media untuk memperkuat standar jurnalisme objektif. Rekomendasi ditujukan kepada media dan regulator untuk meningkatkan transparansi dan keseimbangan dalam peliputan politik, guna mendukung demokrasi yang informasi. Keterbatasan penelitian ini termasuk fokus pada satu stasiun TV dan periode waktu tertentu, menunjukkan kebutuhan studi lanjutan yang lebih luas dan mendalam.
ANALISIS KORELASI PENGETAHUAN POSTMODERNISME DENGAN PENINGKATAN PROFESI DIGITAL TERHADAP MAHASISWA GENERASI Z Tria Yuniarti Kusuma Bhakti; Annastasya Putri Vanya; Khalfan Aurelio; Geofakta Razali
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Postmodernisme merupakan suatu paham yang muncul setelah terjadinya modernisasi di dalam masyarakat. Postmodernisme juga mendorong munculnya ide-ide atau kebiasaan baru, salah satunya adalah disaat perkembangan teknologi yang terjadi terus menerus setiap harinya maka masyarakat juga didorong untuk lebih memudahkan diri untuk beradaptasi dengan teknologi baru dan lebih responsif terhadap perubahan, serta memanfaatkan fungsi dari teknologi semaksimal mungkin. Karena meningkatnya kepentingan peran dari teknologi di dalam masyarakat serta semakin berkembang nya berbagai macam inovasi teknologi maka semakin banyak juga platform internet yang diciptakan. Melalui itu juga mulai bermunculan profesi baru yaitu dapat disebut sebagai profesi digital. Melalui wadah yang luas dan komunitas yang bebas untuk mengekspresikan diri, semakin banyak masyarakat yang tertarik untuk ikut serta berpartisipasi dalam menggeluti profesi digital seperti kreator konten.
Pengaruh Interaksi Sosial di Media Sosial terhadap Kejadian Cyberbullying dan Dampaknya terhadap Kesehatan Mental Remaja Razaky Azhar Rosadi; Bramantio Risky Hamzah; Ruben Rafi Delano; Geofakta Razali
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Media sosial telah menjadi bagian integral dari kehidupan sehari-hari bagi banyak individu, terutama di kalangan anak muda yang hampir di setiap detiknya berhadapan dengan media sosial. Namun, bersamaan dengan pertumbuhan ini, terdapat juga peningkatan kekhawatiran akan fenomena yang sering terjadi dalam media sosial. Cyberbullying yang melibatkan pengguna media sosial, terutama di kalangan remaja dan dewasa muda. Penelitian ini bertujuan untuk menganalisis pengaruh interaksi sosial di media sosial terhadap kejadian cyberbullying di kalangan pengguna muda. Dengan menggunakan metode analisis regresi, penelitian ini menentukan hubungan antara pola interaksi sosial di media sosial dan risiko cyberbullying yang dihadapi oleh remaja dan dewasa muda. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara tingkat paparan cyberbullying terhadap kesehatan mental remaja. Implikasi dari temuan ini dapat digunakan untuk mengembangkan strategi intervensi yang lebih efektif untuk meningkatkan kesejahteraan psikologis remaja dalam era digital ini.
Komunikasi Keluarga sebagai Prediktor Perilaku Anak di Sekolah: Studi Regresi Linear Yulia Chandra Safitri; Yogi Prassetio; Saskia Putri Isnaini; Geofakta Razali
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini memiliki tujuan untuk mengeksplorasi dampak kurangnya dukungan komunikasi keluarga terhadap pendidikan anak pada perilaku siswa di sekolah. Studi ini melibatkan analisis kasus dari beberapa siswa di tingkat sekolah menengah pertama yang mempunyai pengalaman terhadap kurangnya dukungan komunikasi keluarga dalam hal pekerjaan rumah, Pembentukan Karakter, Motivasi terhadap keseharian dan interaksi sehari-hari yang mendukung pendidikan. Data dikumpulkan melalui proses observasi langsung, penyebaran kuesioner, serta evaluasi perilaku dan kinerja akademik siswa di sekolah. Studi ini menyoroti aspek yang menjadi faktor pentingnya komunikasi keluarga yang mendukung dalam membentuk perilaku anak di lingkungan sekolah. Implikasi penelitian ini menekankan perlu adanya intervensi yang bertujuan untuk meningkatkan kesadaran orang tua tentang pentingnya peran atau kehadiran mereka dalam mendukung pendidikan anak. Program-program pelatihan orang tua dan dukungan komunikasi keluarga dapat menjadi strategi efektif untuk meningkatkan keterlibatan orang tua dalam pendidikan anak dan mengurangi dampak negatif kurangnya dukungan komunikasi keluarga terhadap perilaku siswa di sekolah. Penelitian mendatang dapat mengeksplorasi lebih mendalam mengenai faktor-faktor yang dapat menjadi jalan tengah hubungan antara komunikasi keluarga dan perilaku anak, serta mengidentifikasi strategi intervensi yang lebih spesifik dan efektif untuk meningkatkan kualitas komunikasi keluarga dalam konteks pendidikan.
The Effects of Service Quality, Experience, Consumer Satisfaction, and Brand Switching Behavior (Case Study of Karadenta Care) M. Rafid; Andriya Risdwiyanto; Kraugusteeliana Kraugusteeliana; Geofakta Razali
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.439

Abstract

Research at the Karadenta care clinicit aims to analyze the effect of service quality, consumer experience and variation-seeking behavior on brand switching. Consumer satisfaction is then used as mediation of consumer experience and service quality on brand switching. This study used a purposive sampling technique with a total of 82 respondents who were beauty clinic patients who had changed services from the previous beauty clinic and were currently using beauty treatments for 1 year at the current beauty clinic. Questionnaire data were processed using Partial Least Square (PLS) analysis with testing measurement model (outer) model and inner model with path coefficients. The results of the analysis show that service quality and customer experience have a significant effect on customer satisfaction. The variable of consumer satisfaction has a negative effect on variation seeking behavior and variation seeking behavior has a positive effect on brand switching, but consumer satisfaction has no effect on brand switching. The consumer satisfaction variable does not mediate service quality and consumer experience towards the switching of the Karadenta care brand.
The Role Of Public Relations In Building a Positive Image of an Organization Lativah, Fauziah; Razali, Geofakta
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 1 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i1.9204

Abstract

Positive images are not formed immediately or by chance, but through a process and strategy. To achieve these goals and objectives requires an art to create a better public understanding so as to deepen public trust in an individual / organization. Public relations is applied to support product promotion activities and image creation. The role of public relations is able to contribute in shaping the corporate image by giving positive projections about its products. If the company's image is positive, then public relations has succeeded in improving the image of the company it represents. Conversely, if the image obtained by a company is negative, then public relations needs to try to restore the negative image into a positive image so that the company can again get a positive image in the eyes of consumers. with public relations, efforts to develop a company's image to become more comprehensive. Consumers tend to want to consume products / services from producers who can be trusted, have a positive image and are able to communicate well with stakeholders
Strengthening Marketing Communication in Socializing to SMEs in Pekanbaru City Lani, Oktri Permata; Razali, Geofakta
MARAWA: Jurnal Masyarakat Religius dan Berwawasan Vol 2 No 1 (2023): Masyarakat Religius dan Berwawasan
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mrw.v2i1.10375

Abstract

A product will not be known to potential consumers if there is no effort to inform them about it. Through the communication process, companies have the opportunity to introduce, inform, and spread news about the products they offer to potential consumers. Marketing communication encompasses various multidisciplinary approaches that combine theories and concepts from communication and marketing sciences. The role of small and medium-sized enterprises (SMEs) is of significant importance in the effort to develop the economic well-being of society. This is particularly related to the effort to empower the community economically and the number of jobs that can be created by these enterprises. In addition to having strategic importance in the development process, SMEs also serve as a tool for achieving a more equitable distribution of the development outcomes achieved so far. The research method uses Participatory Action Research (PAR) with socialization assistance to several SMEs in the city of Pekanbaru.
Affective Communication in Hyperreality: Reconstructing Public Communicator Competence Razali, Geofakta; Wahyu Kristian Natalia
Communicator: Journal of Communication Vol. 2 No. 2 (2025): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/comm.v2i2.221

Abstract

This study aims to analyse the urgency of integrating psychological and affective dimensions into the competence of public communicators in the era of hyperreality, in which the boundaries between reality and its representations are increasingly blurred, thereby influencing how messages are produced, perceived, and interpreted. In a social context characterised by simulation and heightened emotional intensity, communicators' ability to manage affect is essential to ensure that messages are not only informative but also emotionally resonant. Employing a mixed-methods design with a sequential explanatory strategy, the quantitative phase involved 120 active public communicators—comprising influencers, journalists, public speakers, and PR/marketing practitioners—who were selected through purposive sampling. The Affective Communication Test (ACT) was used to assess affective communication capability, and the data were analysed descriptively to identify affective profiles and determine participants for the qualitative phase. The qualitative stage employed a phenomenological approach and was conducted through semi-structured interviews with 15 participants representing the highest and lowest ACT scores. These interviews explored their personal experiences interpreting, managing, and responding to affective dynamics in both digital and physical environments. The findings indicate that communicators with high ACT scores demonstrate more developed emotional awareness, more adaptive, audience-oriented strategies, and the capacity to cultivate meaningful resonance in hyperreal contexts. In contrast, communicators with lower scores tend to prioritise technical aspects of messaging while overlooking affective dynamics, thereby rendering their messages more vulnerable to loss of depth and meaning. This study recommends enhancing affective literacy and psychology-based training to develop public communication competencies. Theoretically, the findings contribute to the formulation of a grounded theory–based conceptual framework for understanding communicator competence in postmodern society.
SOCIAL MEDIA MARKETING ON CAMPUS I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.395

Abstract

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Strategy and Function of Perfect Health's Public Relations Activities in Enhancing a Positive Image through Philanthropic Corporate Social Responsibility Razali, Geofakta; Hidayat, Rizki
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.616

Abstract

Efforts to reduce poverty rate are still a highlighted issue almost in every country. Especially during the COVID-19 pandemic, there is increasing attention to corporate social responsibility (CSR) around the world, to find out the magnitude of its influence on corporate image as can be seen from its  sustainable, accountable and transparent implementation. Perfect Health carries out several strategies to realize  the function of Public Relations activities through CSR Philanthropy in the program "compensation for orphans, disaster donations, social action”, with the aim of  influencing  other people through cognitive, affective and conative aspects. The researchers use a qualitative research method approach to collect data from some relevant sources for analysis through public relations theoretical approach. Informants in this study comprise community members, philanthropic institutions, and perfect health public relations officers. Data are collected through observation, interviews, questionnaires and literature study techniques. The results show that the implementation of CSR has a positive impact on company image. Furthermore, this study proposes that CSR philanthropy helps promote positive attitudes which in turn increase people’s behavioral interests.
Co-Authors ADE RISNA SARI Adriana, Nadya Puspita Adzan Desar Deryansyah Alexander Seran Algooth Putranto Alifah, Ria Alo LILIWERI Amun Andamisari, Dessy Andriya Risdwiyanto Angelina, Donna Anita Rosana Annastasya Putri Vanya Aprilia Arief Yanto Rukmana Armawati Sufa, Siska Arsa Widitiarsa Utoyo Asep Supriatna, Asep Asih, Putri Sekar Bakti Abdillah Putra Baso Intang Sappaile Berliana, Vikky Bramantio Risky Hamzah Budiharjo, Slamet Chevy Herli Sumerli Daffa Aiman Damayanti Masduki Darmawati Manda Davina Qhina Nashifah Deria Pradana Putri, Deria Pradana Dessy Andamisari Dessy Andamisari Dessy Andamisari Dhaniswara, Erwin Dian Artanti Arubusman Dian Indah Sari Djuniawan Karna Djaja Edita Revine Siahaan Eka Kurniawan Ekasari, Retno Eko Kuswoyo Endang Fatmawati Endang Susanti Erni Jusnit, R. Ayu Evawani Elysa Lubis Farida Akbarina Feri Sanjaya Firyal Malihah Frans Sudirjo Frans Sudirjo Furrie, Wulan Girsang, Lasmery Rosentauly Meissalinya Guntur Arie Wibowo HAIRUS HAIRUS Hardi Fardiansyah Harun Wisnu P Hetty Elfina Hidayat, Rizki I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ida Ri'aeni Imam Fauzi Indahsari, Tri Iskandar Iskandar Johan Rio Pamungkas Jun Saputra Kalalo, Rieneke Ryke Kanisius Ghaluk VW Katili, Andi Yusuf Khalfan Aurelio Kraugusteeliana Kraugusteeliana Kristanti, Desi Dwi Kurniasih, Eka Risky Lativah, Fauziah Lokita Pramesti Lusia Vreyda Adveni M. Rafid Mahardhika, Bani Masfiatun Nikmah MASHUDI HARIYANTO Matanathan Asysam Mohamad Sudi Muhammad Farhan Caesar Muhammad Umer Farooq Mujahid MUHAMMAD YUSUF Muhammad Yusuf Muhammad Yusuf AR Muhammadong Muhsin Efendi Mukharomah, Nurul Munip, Al Mutma, Fasya Syifa Nadiah Abidin Najdah Najdah Nanda Dwi Riskia Nasaruddin Siregar Nasaruddin Siregar Naurissa Biasini Nining Andriani Novianti, Suci Marini Novrian Novrian Nur Ambulani Nursyamsi , Sari Endah Nurul Akbar Oktri Permata Lani PA. Andiena Nindya Putri Pangestu, Danang Aji Pitono Putranto, Algooth Putri Fitria Putri, Sofia Tri R. Ayu Erni Jusnit Rahmat Hidayat Ramonita, Latifa Ratna Novita Punggeti Ratna Puspita, Ratna Razaky Azhar Rosadi RD. D. Lokita Pramesti Dewi Refiani Puspa Dewi Reni Dyanasari Rini Hadiyati Rizki Hidayat Ronda, Mirza Rosiana Andhikasari RR. Ella Evrita Hestiandari Ruben Rafi Delano Saksono, Eko Hari Saldi, Zaki Saptari Samsudin Samsudin Saskia Putri Isnaini Setiawan, Kurnia Shenthya Winarty Shinta Anggreiny Shofura Afifah Shohib Muslim Siska Armawati Sufa Sri Fatmawati St Rahmah Sugiyem, Sugiyem Suherman Suherman Suroso suroso Suwarta, Firdaus Syahri Syahri Syamsu Rijal Syamsu Rijal Syamsuddin Syamsuddin Tekat Sukomardojo Thamrin, Andi Tria Yuniarti Kusuma Bhakti Tuty Mutiah Utoyo, Arsa Widitarsa Wahyu Kristian Natalia Wahyudi, Oki Wandi Kurniadi Wibisono, Okki Navarone Widitiarsa, Arsa Widyastuti Widyastuti Widyastuti Wirawan Wirawan Wulan FURRIE Yanti Mulia Roza Yogi Prassetio Yulia Chandra Safitri Yulianti Yulianti Yulianti Yulianti Yusuf Iskandar Zaidan Farhan Zakaria Zakaria Zuhad Ahmad