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NILAI POSTMODERNISME DALAM KOMUNIKASI DAN VISUAL KAMPANYE DIGITAL KONTEN KESADARAN PUBLIK BCA 'DON’T KNOW? KASIH NO!' Razali, Geofakta; Novianti, Suci Marini; Kristanti, Desi Dwi; Budiharjo, Slamet
Jurnal Komunikasi & Media Digital Vol. 2 No. 1 (2024): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v2i1.23

Abstract

This study evaluates the representation of postmodernist values in Bank Central Asia's (BCA) "Don’t Know? Kasih No!" campaign, which aims to strengthen public awareness regarding online fraud. Employing a quantitative content analysis method based on Holsti's formula, the research quantifies and analyzes the frequency of audio-visual elements within YouTube videos, encompassing dialogue, music, and transitions. In parallel, the campaign's posters are deconstructed using Roland Barthes's semiotic. Findings indicate a consistent and recurrent audio-visual narrative strategy that directs towards preventive actions against online fraud, while the semiotic analysis of posters reveals how design elements strategically create myths that endorse a critical and prudent stance within an urban environment. Overall, the campaign reflects BCA’s success in implementing postmodernist principles and highlighting the significant role of dynamic and contemporary visual communication in the digital era.
Creative Communication as a Catalyst for Change: Shaping Urban Development Through Psychology and Art Razali, Geofakta; Mutma, Fasya Syifa; Adriana, Nadya Puspita; Angelina, Donna; Saldi, Zaki Saptari
Communica : Journal of Communication Vol. 1 No. 1 (2023): October 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v1i1.174

Abstract

This research discusses the role of creative communication in Indonesia as a catalyst in the formation and development of urban areas. Adopting an interdisciplinary approach that integrates psychology, art, and communication, this study reveals the dynamics between creativity and urban development. Firstly, the research explores the influence of creative design in urban spaces on community psychology and behavior, including the effects of color, shape, and other visual elements. Secondly, a case analysis of art installations and interactive media in public spaces highlights their role as communication tools that enrich urban experiences. Thirdly, the research emphasizes innovation in urban planning that combines creative design and advanced technology. Fourthly, this analysis includes the impact of digital media and social platforms on urban perception, covering the use of social media in urban campaigns. Lastly, the study underscores the importance of community engagement through art and creativity in city development. This research provides evidence that well-designed urban environments can enhance mental health and social well-being.
Postmodernism and Climate Issues: Deconstruction of Media Narratives and Environmental Communication Actions in Contemporary Urban Society Razali, Geofakta; Winarty, Shenthya; Bakti Abdillah Putra
Communica : Journal of Communication Vol. 1 No. 1 (2023): October 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v1i1.188

Abstract

This study explores the impact of postmodernism on media narratives in climate issues, especially within the scope of communication in today's urban environments. Through a qualitative approach, this study deconstructs various media narratives on climate issues to understand their influence on the views and communicative actions of urban society. The analysis samples from various media platforms, including online news, social media, and digital publications, focusing on the years 2022-2023 to ensure data currency. The theoretical framework in this study integrates postmodernism concepts with communication theories, providing insights into the formation and reception of climate narratives by the audience. The findings indicate a shift in the way media narrates climate issues, moving from traditional narratives towards more fragmented and diverse ones, in line with postmodernism characteristics. This understanding is crucial for developing effective climate communication strategies that encourage active participation and concrete actions from city dwellers. Thereby, this study significantly contributes to climate communication research, highlighting the influence of media narratives on society's views and actions in facing climate issues within a complex and heterogeneous socio-cultural context.
Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency I Nyoman Tri Sutaguna; Syamsu Rijal; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1287

Abstract

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts are required. Digital marketing is the use of social media networks to conduct promotional activities and map digital markets. Digital marketing ideas can bring geographically dispersed parties together by using computers or other electronic equipment. The goal of this research project is to identify the most effective digital marketing tactics for the growth of MSMEs in Cimekar village, Bandung regency. The descriptive qualitative research method was used in this study. The data for this study is gathered through observations, interviews, and secondary sources such as books, journals, and articles. According to the findings of this study, MSMEs' productivity growth in Cimekar Village has been negative. Even if a website for an online business has already been created, not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies.
Tingkat Keterbacaan Ketentuan dan Kebijakan Privasi pada Aplikasi WhatsApp oleh Remaja Firyal Malihah; Davina Qhina Nashifah; Matanathan Asysam; Geofakta Razali; Johan Rio Pamungkas
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 3 No 1 (2024): Februari 2024: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v3i1.377

Abstract

This research aims to analyze the readability level of the provisions and privacy policies on the WhatsApp application aimed at teenagers. Teenagers are active users of technology, including instant messaging applications such as WhatsApp, but their understanding of privacy policies is often limited. This research uses a quantitative method using the Flesch-Kincaid readability analysis tool to evaluate the level of difficulty in understanding the WhatsApp privacy policy document. The sample for this study consisted of teenagers in the age range 18 - 22 years. It is hoped that the research results will provide a better understanding of how easy or difficult it is for teenagers to understand WhatsApp's privacy terms and policies, as well as the implications for their privacy and data security. It is hoped that these results can contribute to efforts to increase teenagers' awareness and understanding of the importance of data privacy in using instant messaging applications.
Emotional Demands and Organizational Strategies in Managing Inclusive Educational Workplaces for Adolescents with asd Razali, Geofakta; Putri, Sofia Tri
World Psychology Vol. 4 No. 2 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/wp.v4i2.887

Abstract

This study aims to examine the level of emotional demands experienced by employees working in an inclusive educational setting for adolescents with Autism Spectrum Disorder (ASD), as well as to explore the organizational strategies implemented to support their emotional well-being. The research was conducted at London School Beyond Academy (LSBA), a vocational institution in Indonesia that focuses on the development of neurodivergent adolescents. Employing an explanatory sequential mixed method design, the study began with a quantitative survey using the Emotional Demands subscale from the Copenhagen Psychosocial Questionnaire (COPSOQ II), followed by semi-structured interviews with key personnel to explore their lived experiences and perceptions of institutional support. The quantitative results (N=40) revealed a moderate level of emotional demands (M = 14.42/20), indicating that emotional challenges were perceived as meaningful rather than overwhelming. Qualitative findings from thematic analysis further underscored this by revealing that emotional demands were often framed as professional calling and relational depth, although formal support systems remained underdeveloped. This study contributes to the literature on emotional labor in inclusive education by focusing specifically on neurodiverse vocational contexts, an area that remains underexplored in Indonesian educational research. The findings suggest that institutional strategies for psychological sustainability are essential not only for employee well-being but also for ensuring the long-term effectiveness of inclusive education models.
Public Relations Vindes Media Corp di Era Post-Truth: Evolusi Psikologis Persepsi Masyarakat Urban Razali, Geofakta; Dyanasari, Reni
Jurnal Public Relations (J-PR) Vol. 5 No. 1 (2024): April 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i1.3311

Abstract

Aktivitas Public Relations (PR) yang diterapkan oleh Vindes Media Corp, sebuah platform media digital yang ditujukan untuk generasi muda, dalam era post-truth. Di tengah maraknya disinformasi dan skeptisisme terhadap kebenaran, penting bagi perusahaan media digital seperti Vindes untuk membangun komunikasi yang efektif dan kredibel dengan audiensnya, terutama masyarakat urban yang merupakan target utama mereka. Melalui analisis kualitatif berdasarkan teori psikologi komunikasi dan studi kasus terhadap kampanye PR Vindes, penelitian ini mengungkap bagaimana strategi PR Vindes beradaptasi dengan tantangan era post-truth untuk mempertahankan kepercayaan dan meningkatkan engagement dengan generasi muda urban. Temuan utama menunjukkan bahwa transparansi, autentisitas, dan penggunaan narasi yang resonansi secara emosional menjadi kunci dalam membangun persepsi positif. Lebih lanjut, penelitian ini mengidentifikasi bahwa pemanfaatan influencer dan kampanye sosial yang berorientasi pada nilai-nilai komunitas efektif dalam mengatasi skeptisisme dan memperkuat posisi Vindes sebagai media yang empower dan relevan bagi audiensnya.
MANAJEMEN PENYIARAN RADIO DALAM MENGHADAPI PERSAINGAN MEDIA DI ERA DIGITAL PADA INDUSTRI PENYIARAN (Studi Kasus pada Radio Smartfm 101.8 Pekanbaru) Razali, Geofakta; Putri, Deria Pradana
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 2 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana manajemen penyiaran Smartfm Pekanbaru dalam menghadapi persaingan dan era digital di Industri Penyiaran. Penelitian ini menggunakan paradigma kontruktivis dan menggunakan metode penelitian studi kasus dengan pendekatan kualitatif dan menggunakan teori Manajemen Penyiaran Peter Pringle. Informan dalam penelitian ini adalah Station Manager, Program Coordinator, Penyiar, Staff Pemasaran dan Staff Produksi Smartfm Pekanbaru yang dipilih secara purposive. Teknik pengumpulan data yang dilakukan adalah melalui observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukan bahwa Radio SmartFm Pekanbaru memiliki segementasi usia 17-45 tahun dengan presentasi 60% wanita dan 40% pria. Pengorganisasian SmartFm Pekanbaru menempatkan masing-masing Sumber Daya Manusia (SDM) atau tenaga kerja sesuai keahlian mereka pada bidangnya masing-masing, sehingga hasil kerja yang didapatkan bisa memuaskan. Proses pengarahan Smartfm Pekanbaru meliputi motivasi, komunikasi dan pelatihan, sedangkan dalam proses pengawasan, Smartfm Pekanbaru melakukan evaluasi secara harian, minggun, bulanan dan tahunan. Selain itu, SmartFm juga melakukan penilaian karir bagi semua karyawan. Dalam proses evaluasi, Smartfm Pekanbaru juga mengalami beberapa kendala diantaranya adalah kendala teknis dan SDM.
Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung I Nyoman Tri Sutaguna; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.67

Abstract

This study aims to analyze the effect of promotions on Instagram, prices and menu variety on purchasing decisions for Hanan Catering in Bandung City. This research approach uses the approachscientificto test the justification of the proposed hypothesis. The population in this study were all consumers of homemade birthday cakes in Bandung. The sampling technique for determining the sample to be used in this study uses the techniquenon probability sampling, that ispurposive sampling. Then the total sample in this study was 91 respondents. The results of the study found that promotions on Instagram, prices and menu variety both simultaneously and partially have a positive and significant effect on purchasing decisions.
PERCEPTIONS OF AMBITIOUS BEHAVIOR PATTERNS IN STUDENT ACADEMIC COMPETITION Geofakta Razali; Naurissa Biasini
Global Synthesis in Education Journal Vol. 1 No. 2 (2023): Volume 1 Number 2, November 2023, Pages 01-63
Publisher : Mutiara Intelektual Indonesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61667/bqsaxm31

Abstract

Perception is the process through which we assess others, focusing on the aspects of human behavior we choose to observe. This study delves into the perception of students' ambitious attitudes, an area still shrouded in debate over whether such ambition is beneficial or detrimental within student circles. We conduct a comprehensive analysis of this topic through literature reviews and support it with social judgment theory, which explores the "ego involvement" in an individual's interactions with others. This overarching view guides our examination of a common yet potentially significant psychological phenomenon among students. Sociopsychology, a branch of communication theory grounded in psychological (behavioral) evaluation, provides insight into the psychological orientation of information assessment. This approach in sociopsychological communication studies helps us understand why individuals act as they do, not just through their words but also through non-verbal actions such as tone of voice, body movement, and facial expressions.
Co-Authors ADE RISNA SARI Adriana, Nadya Puspita Adzan Desar Deryansyah Alexander Seran Algooth Putranto Alifah, Ria Alo LILIWERI Amun Andamisari, Dessy Andriya Risdwiyanto Angelina, Donna Anita Rosana Annastasya Putri Vanya Aprilia Arief Yanto Rukmana Armawati Sufa, Siska Arsa Widitiarsa Utoyo Asep Supriatna, Asep Asih, Putri Sekar Bakti Abdillah Putra Baso Intang Sappaile Berliana, Vikky Bramantio Risky Hamzah Budiharjo, Slamet Chevy Herli Sumerli Daffa Aiman Damayanti Masduki Darmawati Manda Davina Qhina Nashifah Deria Pradana Putri, Deria Pradana Dessy Andamisari Dessy Andamisari Dessy Andamisari Dhaniswara, Erwin Dian Artanti Arubusman Dian Indah Sari Djuniawan Karna Djaja Edita Revine Siahaan Eka Kurniawan Ekasari, Retno Eko Kuswoyo Endang Fatmawati Endang Susanti Erni Jusnit, R. Ayu Evawani Elysa Lubis Farida Akbarina Feri Sanjaya Firyal Malihah Frans Sudirjo Frans Sudirjo Furrie, Wulan Girsang, Lasmery Rosentauly Meissalinya Guntur Arie Wibowo HAIRUS HAIRUS Hardi Fardiansyah Harun Wisnu P Hetty Elfina Hidayat, Rizki I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ida Ri'aeni Imam Fauzi Indahsari, Tri Iskandar Iskandar Johan Rio Pamungkas Jun Saputra Kalalo, Rieneke Ryke Kanisius Ghaluk VW Katili, Andi Yusuf Khalfan Aurelio Kraugusteeliana Kraugusteeliana Kristanti, Desi Dwi Kurniasih, Eka Risky Lativah, Fauziah Lokita Pramesti Lusia Vreyda Adveni M. Rafid Mahardhika, Bani Masfiatun Nikmah MASHUDI HARIYANTO Matanathan Asysam Mohamad Sudi Muhammad Farhan Caesar Muhammad Umer Farooq Mujahid MUHAMMAD YUSUF Muhammad Yusuf Muhammad Yusuf AR Muhammadong Muhsin Efendi Mukharomah, Nurul Munip, Al Mutma, Fasya Syifa Nadiah Abidin Najdah Najdah Nanda Dwi Riskia Nasaruddin Siregar Nasaruddin Siregar Naurissa Biasini Nining Andriani Novianti, Suci Marini Novrian Novrian Nur Ambulani Nursyamsi , Sari Endah Nurul Akbar Oktri Permata Lani PA. Andiena Nindya Putri Pangestu, Danang Aji Pitono Putranto, Algooth Putri Fitria Putri, Sofia Tri R. Ayu Erni Jusnit Rahmat Hidayat Ramonita, Latifa Ratna Novita Punggeti Ratna Puspita, Ratna Razaky Azhar Rosadi RD. D. Lokita Pramesti Dewi Refiani Puspa Dewi Reni Dyanasari Rini Hadiyati Rizki Hidayat Ronda, Mirza Rosiana Andhikasari RR. Ella Evrita Hestiandari Ruben Rafi Delano Saksono, Eko Hari Saldi, Zaki Saptari Samsudin Samsudin Saskia Putri Isnaini Setiawan, Kurnia Shenthya Winarty Shinta Anggreiny Shofura Afifah Shohib Muslim Siska Armawati Sufa Sri Fatmawati St Rahmah Sugiyem, Sugiyem Suherman Suherman Suroso suroso Suwarta, Firdaus Syahri Syahri Syamsu Rijal Syamsu Rijal Syamsuddin Syamsuddin Tekat Sukomardojo Thamrin, Andi Tria Yuniarti Kusuma Bhakti Tuty Mutiah Utoyo, Arsa Widitarsa Wahyu Kristian Natalia Wahyudi, Oki Wandi Kurniadi Wibisono, Okki Navarone Widitiarsa, Arsa Widyastuti Widyastuti Widyastuti Wirawan Wirawan Wulan FURRIE Yanti Mulia Roza Yogi Prassetio Yulia Chandra Safitri Yulianti Yulianti Yulianti Yulianti Yusuf Iskandar Zaidan Farhan Zakaria Zakaria Zuhad Ahmad