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All Journal Jurnal Siasat Bisnis Kinerja Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management International Journal of Artificial Intelligence Research Primanomics : Jurnal Ekonomi & Bisnis International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mandiri JURNAL MANAJEMEN BISNIS Jurnal Madani Jurnal Doktor Manajemen (JDM) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan BASKARA: Journal of Business and Entrepreneurship Jurnal Manajemen Bisnis Eka Prasetya Jurnal Pengabdian Masyarakat Asia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review JUDICIOUS: Journal of Management Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Ekonomi Syariah Pelita Bangsa Dynamic Management Journal Jurnal Ekonomi Journal of Research in Social Science and Humanities SIGMA: Information Technology Journal Jurnal Manajemen Perbankan Keuangan Nitro JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Abdimas Perbanas Journal Transformation of Mandalika Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Pelitabangsa Management Research Studies Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Universal Raharja Community (URNITY Journal) Innovative: Journal Of Social Science Research Jurnal Lentera Pengabdian Revenue: Lentera Bisnis Manajemen Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Bharasumba Jurnal Multidispliner Southeast Asia Journal of Graduate of Islamic Business and Economics Score: Jurnal Lentera Manajemen Pemasaran GLOBAL: Jurnal Lentera BITEP Jurnal Global Ilmiah Majapahit Journal of Islamic Finance and Management JPMAS : Jurnal Pengabdian Masyarakat Majapahit Journal of Islamic Finance dan Management Jurnal Penelitian Pendidikan Indonesia Glow: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Pengabdian Masyarakat Dedikasi : Jurnal Pengabdian Lentera Review: Journal of Multidisciplinary in Social Sciences Assets Journal: Management, Administration, Economics, and Accounting Informasi interaktif : jurnal informatika dan teknologi informasi Growth: Journal Management and Business Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Jurnal Ekonomi, Manajemen, Akuntansi PESHUM JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Retno Purwani Setyaningrum
Universitas Pelita Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Majapahit Journal of Islamic Finance and Management

 1 
The Effect of Electronic Word of Mouth and Celebrity Endorsement on Customer Loyalty Through TikTok Application on Sasha Vitamin Products with Brand Image as a Mediation Variable in Mega Regency, Bekasi Hartono, Melissa Eka Murti; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.394

Abstract

Along with the rapid development of digital technology, social media such as TikTok has become an important platform in modern marketing strategies, including in the beauty and hair care industry. Despite having advantages in halal content and certification, Sasha brand hair vitamins still lag behind its competitors in terms of customer loyalty. The purpose of this study was to analyze the effect of Electronic Word of Mouth (E-WOM) and Celebrity Endorsement on Customer Loyalty, with Brand Image as a mediating variable, through the use of the TikTok application on Sasha hair vitamin products in the Mega Regency area of ​​Bekasi Regency. This study uses a quantitative method, sampling using the lemeshow formula and a sample of 100 respondents was obtained. Data collected through questionnaires distributed using Google Form. Data management is carried out using Partial Least Square (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS version 4.1.1 program. The results of the analysis obtained are that electronic word of mouth has a significant effect on customer loyalty, celebrity endorsement does not have a significant effect on customer loyalty, brand image has a significant effect on customer loyalty, electronic word of mouth has a significant effect on brand image, celebrity endorsement has a significant effect on brand image. In addition, electronic word of mouth has a significant effect on mediating brand image on customer loyalty, and celebrity endorsement has a significant effect on mediating brand image on customer loyalty through the TikTok application on Sasha hair vitamin products in Mega Regency, Bekasi Regency.
The Effect of Patriarchical Culture and Glass Ceiling on Teacher Career Development Mediated by Career Opportunities in Kindergarten Teachers in South Cikarang District, Bekasi Regency Jubaedah, Jubaedah; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.396

Abstract

Career development is a hope for workers everywhere, any position, including as a teacher. The purpose of this study was to analyze the influence of Patriarchal Culture and Glass Ceiling on Teacher Career Development mediated by Career Opportunities in Kindergarten Teachers in South Cikarang District, Bekasi Regency. This study uses a quantitative method, the respondents with a population of 134 and a sample using the slovin formula obtained a sample of 100 respondents. Data collected through questionnaires distributed using Google Form. Data management is carried out using Partial Least Square (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS version 4.1.1 program. The results of the analysis obtained are that Patriarchal Culture has a significant effect on Teacher Career Development, Glass Ceiling has a significant effect on Teacher Career Development, Career Opportunities do not have a significant effect on Teacher Career Development, Patriarchal Culture has a significant effect on Career Opportunities, Glass Ceiling does not have a significant effect on Career Opportunities. In addition, career opportunities are not able to mediate the influence of Patriarchal Culture on teacher career development, and career opportunities are not able to mediate the influence of Glass Celling on teacher career development.
The Effect of Transformational Leadership, Physical Work Environment Internal, on Employee Job Satisfaction Mediated by Work Life Balance at PT. XYZ Silaban, Herlina Yolanda; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.406

Abstract

Employee job satisfaction is one of the important things for a company; therefore, the company will always try to increase employee satisfaction. This study was conducted to determine the level of satisfaction at PT. XYZ by looking at the relationship between transformational leadership, internal physical work environment, and work-life balance on employee job satisfaction at PT. XYZ. The purpose of this study was to analyze the effect of Transformational Leadership, Internal Physical Work Environment, on Employee Job Satisfaction with Work Life Balance as a mediating variable at PT. XYZ. This study uses a quantitative method. There are 135 employees at XYZ company; however, 60 respondents have correctly filled out the questionnaire distributed, so these 60 respondents are the sample. The data was collected using Google Forms. Data management is carried out using Partial Least Square (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS version 4.1.1 program. The results of the analysis obtained are that transformational leadership has been proven to affect employee job satisfaction, internal physical work environment has been proven to affect employee job satisfaction, transformational leadership has not been proven to affect work life balance, internal physical work environment has been proven to affect work life balance, work life balance has not been proven to affect employee job satisfaction, transformational leadership has not been proven to affect employee job satisfaction mediated by work life balance, internal physical work environment has not been proven to affect employee job satisfaction mediated by work life balance at PT. XYZ.
The Effect of Store Atmosphere and Electronic Word of Mouth (E-WOM) On Customer Satisfaction at Sate Apaleh Geurugok Bireuen with Excellent Service as a Mediation Variable Rahmah, Zulia; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.447

Abstract

Customer satisfaction is one of the keys to business success, including in the rapidly growing culinary sector. Sate Apaleh Geurugok Bireuen is a popular local culinary business, but it still faces challenges in maintaining customer satisfaction. The purpose of this study is to analyze The Influence of Store Atmosphere and Electronic Word of Mouth (eWOM) on Customer Satisfaction at Sate Apaleh Geurugok Bireuen with Excellent Service as a variable mediation. This study uses a quantitative method, sampling using the lemeshow formula, because the population size is unknown and a sample of 100 respondents was obtained. Data were collected through a questionnaire distributed using Google Forms. Data processing was carried out using Partial Least Squares (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS program version 4.1.1. The results of the analysis obtained are: Store atmosphere has a significant effect on customer satisfaction at Sate Apaleh Geurugok Bireuen. Electronic word of mouth does not have a significant effect on customer satisfaction on sate apaleh geurugok bireuen. Excellent service has a significant influence on customer satisfaction on sate apaleh geurugok bireuen. Store atmosphere has a significant influence on Excellent service on satay or Geurugok Bireuen. Electronic of mouth has a significant influence on Excellent service on satay or Geurugok Bireuen.Store atmosphere has a significant influence on customer satisfaction on sate apaleh geurugok bireuen with excellent service as a mediating variable. Electronic Word of Mouth has a significant influence on customer satisfaction on sate apaleh geurugok bireuen with excellent service as a mediating variable.
The Influence of Customer Purchase Behavior and Trust on Corporate Sustainability Dimension of Tokopedia Brand Reputation in South Cikarang Anis, Anis; Setyaningrum, Retno Purwani
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.451

Abstract

The rapid development of e-commerce in Indonesia has changed people's shopping behavior from conventional to digital, which has an impact on aspects of corporate sustainability, including brand reputation. Tokopedia as one of the leading e-commerce platforms, needs to understand the factors that influence the sustainability of its company, especially in terms of consumer purchasing behavior (Customer Purchase Behavior) and customer trust (Trust). The purpose of this study is to analyze the Influence of Customer Purchase Behavior and Trust on the Corporate Sustainability Dimensions of Tokopedia's Brand Reputation in South Cikarang. This study uses quantitative methods, The population in this study was Tokopedia e-commerce users, totaling 134 people. The sample used was a saturated sample, namely using the entire population as a sample of 134 respondents. Data processing used the SmartPLS version 3.0 analysis tool. The results of the analysis obtained were reputation Tokopedia in South Cikarang. Trust does not have a positive effect on Tokopedia's brand reputation in South Cikarang. Customer purchasing behavior does not have a positive effect on corporate sustainability through the mediation of Tokopedia's brand reputation in South Cikarang. Trust does not have a positive effect on corporate sustainability through the mediation of Tokopedia's brand reputation in South Cikarang.
The Effect of Situational Leadership and Compensation on Employee Performance Mediated by Career Development Opportunities at PT. CKD Muhammad Tegar Wicaksana; Retno Purwani Setyaningrum
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.482

Abstract

In the era of globalization and increasingly competitive business competition, companies are required to have high-performance, adaptive, and professional human resources (HR). Employee performance is a key factor that determines the success of the organization, which is influenced by various variables such as leadership style and the compensation system implemented. However, the results of previous studies show inconsistencies regarding the influence of situational leadership and compensation on employee performance. Therefore, this study aims to analyze the influence of situational leadership and compensation on employee performance mediated by career development opportunities at PT. CKD. This study uses a quantitative method, sampling using the Lemeshow formula, and obtained a sample of 100 respondents. Data were collected through questionnaires distributed using Google Forms. Data management was carried out using Partial Least Squares (PLS) through the Structural Equation Model (SEM) technique with the help of the SmartPLS program version 4.1.1. The results of the analysis obtained show that situational leadership has a significant effect on employee performance at PT CKD. Compensation has a significant effect on employee performance at PT CKD. Career development opportunities have a significant effect on employee performance at PT CKD. Leadership significantly influences career development opportunities at PT CKD. Compensation does not significantly influence career development opportunities at PT CKD. Situational leadership has a significant influence on employee performance, with career development opportunities as a mediating variable at PT CKD. Compensation has a significant impact on employee performance, with career development opportunities as a mediating variable at PT CKD.
Co-Authors Abdul Halim Anshor Abdurahman . Achmad, Rayhan Ade Kurniawan Ade Kurniawan Ade Lia Putri Adi Winata Kusuma Praja Adinda Risqi Rahmadina Aeni, D.Wita Agus Prianto Agustin, Pilda Ahdianita, Faras Cantika Nur Ahmad Mardhotillah Ahmad Ramdani Ahmad Syukron Ainayah, Ainayah Aldi Ramadhan Aldina Shiratina Aldrin, Medistra Alfarizi, Naufal Rafi Alifah Sajidah Alisya Sabrina Ningtyas Alvi Puguh Agustina Alya Aryanti Adilah Amalia, Fitria Fatihah Amaliah, Nuraeni Amelia Septiani Aming Andini Jatsiya Dewi Andre Lesmana Andri Firmansyah Anik Herminingsih Anis Anis Anita Novianti Anna Wulandari Arsi Yulianjani Arsita, Sintia Arum Nur Fadillah Asep Muhidin Atiqul Umam Aurelius Redi Ayu Ambarwati Azkia Khumairah Basuki, Sang Ayu Roro Bela Amanda Wandasari Budiono, Nur Aktif Budiyanto, Eri Bunga Cintia Butsianto, Sufajar Cut Andriani Zulkarnain Damanik, Rinda Putri Agusti Damayanti, Alvina Damayanti, Arfia Putri Dea Nursifa Dean Safira, Stevani Dede Farida Dede Mulyana Della Amelia Putri Della Rizki Fhadhilah Dewi Nilam Gandasari Dewi Nusaningrum Dian Rachmawati Afandi Dimas Hamiarso Aji Sampurno Dinar Nur Affini Dio Nudia Fallah Dita Andriani Djoko Soelistya Djumarno Djumarno, Djumarno Dustiawatul Hasanah Dwi Astuti Dwi Noto, Ilham Maulana Cakra Dyah Wahyuni Edri, Rendi Fajar Utama Eka Setiawati Eko Santoso Ella Ramadhan Endah Budiarti Erika Hardiyanti Kusuma Dewi Erlangga, Subhan Dewa Ermanto Eva Indriyana Fachrurazi Fadlurrahman, Irfan Fahrullah Fahrullah Fiqih Maria Rabiatul Hariroh FITRI REZEKI Fitri Sri Khairunnisa Fitria Hermiati, Novi Fitriyanti, Evi Friyatna, Galih Galih Khoirul Ichwan Gladecia Naomi Angelica Hana Mufida Rahmi Hartono, Melissa Eka Murti Henry Fransisko Paniroi Herfiansyah, Raihan Hidayat, Cecep Enday Ica Nuranisa Ida Bagus Cempena Ida Komala Igor Fadhilah Hibatullah Ihsan Nurul Alam Ika Surya Widia Ikhsannudin Ari Ramadhan Indra Setiawan Iswanto, Budi Ivan Andeska Marpaung Jihan Khairunnisa JUBAEDAH JUBAEDAH, JUBAEDAH Julia Julia Julia Julia Kevin Andrean Khaerunnisa Khaerunnisa Khambali, Khambali Kirani Arum Sari Krisna, Bayu Laela Nur Rohmah Latifah Ayu Tiarani Lesmana, Andre Lestari, Ayu Parlinda Liunesi, Modesta Luna Haningsih Lutfia Dwi Aulia Lutfiyah Apriliani Luthfiansyah Raihan Lutvi Andriyani Kurnia Fitri M. Malik Yassin Supriyadi Mardiani, Inna Nisawati Margono Setiawan Maruli Kristian Maulana, Donny Mei Nani Rohani Melati Desi Muhamad Ekhsan Muhamad Fatchan Muhammad Akmal Al Abdilah Muhammad Farhan Muhammad Ibnu Ubaidilah Muhammad Suryanegara Muhammad Tegar Wicaksana Mumtazah, Sara Khusnul Nababan, Henry Fransisko Paniroi Nabila, Delia Shafa Zahra Nanda Rosma Anwar Niken Agustin Niken Agustin Nining, Yuningsih Nisa Aisyah Nisa Mulyani Nisa Putri Fadhila Nora Pitri Nainggolan Novi Fitria Hermiati Novi Fitria Hermiati Nugraha, Kiky Aristiana Nugroho, Arief Teguh Nur Aisyah Nur Aktif Budiono Nur Cholis Majid Nur Fathihah, Muhammad Alwi Nur Trama, Refi Daus Nuruzzaman, Alfiyan Nur’aeni Nur’aeni Octaviana, Fany Panggalih, Barleyan Simon Tatag Panji Patminingsih, Patminingsih Perdana, Arifin Widi Permana, Hilman Prabowo, Sayo Yoschicho Pradensha, Desta Vio Prasetio, Chandra Dimas Pratiwi, Luthfi Sekar Putra Damai Gulo Putra Damai Gulo Putri Aprilliya Putri Melany Manurung Rachma, Vita Aulia Rahma Amalia Rahmah, Zahra Farida Rahmah, Zulia Ramadhan, Arya Syah Ramadhan, Ikhsannudin Ari Raymoundu, Revan Restu Amelia REZEKI, FITRI Riky Sugianto Rismanto, M. Imam Rismawati Rismawati Rizka Nur Aulia Robi Habibi Said, Jamaliah Salvia Indri Febriyanti Sambudi, Yoki Dwi Sanjaya, Blasius Ferryanto sari, Desinta Sari, Kimah Amelia sari, linda puspita Selvy Trisya Hardianti Selvy Zahrah Ariqah Tambunan Sembiring, Rinawati Septiani, Amelia Silaban, Herlina Yolanda Siti Aliyah Siti Aminah Siti Ismayanti SITI KHODIJAH Solahudin, Didin Sonny Indrajaya Sri Mulyati Suhardi Suhardi Sunita Dasman Supriyanto Supriyanto Surachman Surachman Surya Bintarti Surya Bintarti Sutarto Sutarto Tiara Maharlica Puteri Amalia Tjiptogoro Dinarjo Soehari Tri Sasongko, Ananto Tulus Haryono Tulus Haryono, Tulus Usliani, Usliani Varah Fajrin Vebrianty Wahyu Hadikristanto Wahyu Umbar Pratama Wahyu, Wirjawan Tri Warja, Ade Agung Gunawan Widyastuti, Amanda Wijaya, Satrio Pratama wiji safitri Wira Kuswara Wirawan, Mohammad Fiki Wita Safitri, Wita Safitri Wita Supira Wiyatur Wulandari , Anna Yudiansyah, Irene Abelianata Yulianti, Ropida Yuswanto Yuswanto Zahara, Dean Zulkarnaen, Raden Ayu Atikah Permata