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Pengaruh Kompensasi, Motivasi, Dan Disiplin Kerja Terhadap Kinerja Karyawan (Pada CV. Mitra Manshur) Bashori, Mohamad Amirudin; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the influence of compensation, motivation and work discipline on the performance of CV employees. Mitra Mansur. The population in the study were CV employees. Mitra Mansur, totaling 42 employees. Meanwhile, the sampling technique used in this research is a saturated sample or census research and uses the SPSS analysis tool. The research results show that compensation, motivation and work discipline simultaneously influence employee performance and partially compensation, motivation and work discipline influence employee performance. Keywords: Compensation, Motivation, Work Discipline, Employee Performance
Analisis Faktor Internal, Eksternal Dan Pembelajaran Kewirausahaan Yang Mempengaruhi Minat Mahasiswa Dalam Berwirausaha Studi Kasus Mahasiswa Universitas Islam Malang Ihsan, Dedi Fatihul; Basalamah, Muhammad Ridwan; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aim is to analyze internal factors, external factors and entrepreneurial learning that influence student interest in entrepreneurship. Based on the results of the study it is known that internal factors have a positive effect on student interest in entrepreneurship. external factors have a positive effect on student interest in entrepreneurship. entrepreneurship learning factors have a positive effect on student interest in entrepreneurship. internal, external and entrepreneurial learning factors have a positive effect together on student interest in entrepreneurship. Keywords: Internal Factors, External Factors And Entrepreneurial Learning, Student Interest In Entrepreneurship 
Pengaruh Kreativitas Iklan, Unsur Humor, Dan Kualitas Pesan Iklan Terhadap Efektivitas Iklan Youtube Gojek Versi Gojek Paling Hemat Amjad, Muhammad Silmy; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of advertising creativity, , elements of humor, and the quality of advertising message on the effectiveness of  youtube advertising  Gojek the most economical  version of Gojek. This research uses case studies on active students of the Manajement Study Program,  Faculty of Economics and Business, Islamic University of Malang who were selected by purposive sampling. Determination of the number of samples using the Malholtra formula and the results obtained were 75 respondents. Data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis Test (F test and t test), and Determination Coefficient Test (Adjusted R2). Process analysis using SPSS. The results of the study state that advertising creativity,elements of humor, an the quality of advertising messages simultaneously influence advertising effectiveness and partially advertising creativity, elements of humor, and quality of advertising messages have a positive and significant influence on advertising effectiveness. Keywords: Advertising Creativity, Elements Of Humor, Quality Of Advertising Messages, Advertising Effectiveness.
Pengaruh Lokasi, Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Berkunjung Pada Caffe Ojuri Rahman, Abd; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the combined and individual influences of location, service quality, and product quality on consumer decisions to visit Caffe Ojuri. The study employs quantitative methods, gathering data through questionnaires distributed to consumers of Caffe Ojuri. The population comprises visitors to the café, and the sampling technique used is non-probability sampling. The sample size includes 87 respondents, and data were analyzed using descriptive statistics and multiple linear regression. The findings indicate that location, service quality, and product quality significantly influence consumers' decisions to visit Caffe Ojuri. Keywords: Location, Service Quality, Product Quality, Visiting Decision        
Pengaruh Content Marketing, Influencer Endorser dan Online Customer Review terhadap Purchase Intention Brand Skincare Skintific (Studi pada Konsumen Skintific) Fadila, Siti Aminatul; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to see the influence of content marketing, influencer endorsers and online customer reviews on purchase intention for the Skintific Skincare Brand. The population in this study were Skintific consumers with a sample size of 90 people. The method used in this research is purposive sampling. The data collection technique used in this research was carried out by distributing questionnaires. To analyze the data in this research, validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis and coefficient of determination were used. Hypothesis testing in this research was carried out through simultaneous tests and partial tests. All tests were carried out using the SPSS 25 tool. The research results showed that together the content marketing, influencer endorser and online customer review variables had a positive and significant influence on purchase intention. content marketing has a positive and significant influence on purchase intention. Influencer Endorsers have a positive and significant influence on purchase intention. online customer reviews have a positive and significant influence on purchase intention.  Keywords: Content marketing, Influencer Endorser, Online customer review, Purchase intention, Skintific 
Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan Mcdonald’s Di Kota Malang Oktavian A, Muhammad Ilyas; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to evaluate the impact of service quality and price on customer satisfaction. Data was collected through an online questionnaire using the snowball sampling technique. The research sample consisted of 100 students of the management study program, Faculty of Business Economics, University of Islam Malang, Class of 2023. The results show that service quality and price simultaneously have a positive and significant influence on MCD customer satisfaction. In addition, it was found that the quality of service individually affects consumer satisfaction, and price variables also have a significant influence on consumer satisfaction Keywords: Service Quality, Price, Customer Satisfaction
The Effect Of Brand Experience Toward Brand Loyalty Through Brand Satisfaction As A Mediating Variable (Study On Iphone Users In Indonesia) Ahmad, Habib Nur; Basalamah, Muhammad Ridwan; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the relationship between brand experience and brand loyalty with brand satisfaction as a mediation variable. This research using i quantitative explanatory approach. The sample size was determined using the Slovin formula with a 10% margin of error, resulting in 100 respondents. Data analysis was conducted using the partial least squares. The stages of statistical analysis included tests for convergent and discriminant validity, reliability, and hypothesis testing. All statistical analyses were performed using SmartPLS 4 software. Research findings indicate that brand experience significantly and positively influences brand loyalty. Additionally, brand experience has a positive and significant effect on brand satisfaction. Brand satisfaction also positively and significantly impacts brand loyalty. Moreover, brand experience significantly affects brand loyalty when mediated by brand satisfaction. Keywords: Brand Experience. Brand Satisfaction, Brand Loyalty, iPhone
Pengaruh Promosi, Brand Image Terhadap Minat Beli Konsumen Pada Produk Ms Glow Men ( Studi Kasus Mahasiswa Manajemen Unisma 2019 ) Syamsuddin, Moch; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this are research is to analyze the influence of promotions and brand image on consumer buying interest in Ms Glow Men products (Case Study of Unisma Management Students class of 2019). The sample in this research was management students from the Faculty of Economics and Business, Unisma Malang, class of 2019, totaling 86 people, taken from a population of 598 people using the Slovin formula. The results of this research show that 1) Promotion variables, brand image have a significant effect on intention to purchase Ms Glow Men products, 2) Promotion variables have a significant and positive effect on intention to purchase Ms Glow Men products, 3) Promotion variables have a significant and positive effect on intention to purchase products Ms Glow Men, 4) The Brand Image variable has a significant and positive effect on the intention to purchase Ms Glow Men products. Keywords: Promotion, Brand Image, Purchase Intention 
Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Pada Produk Brand Eiger (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2020) Khoirullah, Ahmad; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the influence of brand image, product quality and price on purchasing decisions for brand Eiger products (Case Study of Economics and Business Students of the Islamic Faculty of Malang Class of 2020). This research includes a type of research with quantitative. The method used is multiple linear regression. The sampling technique uses the formula from Solvin with the calculation results of 88 samples. To solve the problem in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variables Brand Image (X1), Product Quality (X2), Price (X3) have a significant effect simultaneously on Purchase Decision (Y). And there is a partial influence between Brand Image (X1), Product Quality (X2), Price (X3) on Purchase Decision (Y). Keywords: Brand Image, Product Quality, Price, Purchase Decision
The Role Of Social Media In Modern Day Marketing Amir, Mustafa Amir Hassan; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Social media provides wider access to a global audience at relatively low costs compared to traditional media advertising. The aim of this research is to identify the factors that influence the success of a social media-based marketing strategy in the context of modern marketing and to understand the constraints or challenges faced by companies in developing and implementing effective marketing strategies via social media. The method used in this research is descriptive qualitative. Results  A deep understanding of the target audience is crucial for designing relevant and engaging content, which can increase engagement and build stronger relationships with consumers. High-quality content and diversification of content types help attract attention and sustain audience interest. Selecting the appropriate social media platform ensures that the company can reach the right audience with their marketing objectives.  Conclusion  The research concludes that facing negative feedback and reputation crises, gaps in understanding and technological skills, changes in consumer behavior, as well as strict privacy regulations and policies, are essential challenges that need to be addressed. Keywords: Social Media, Marketing, Online
Co-Authors A, Ardy Saputra Abd Rahman Abdillah, Muhammad Yusuf Ulwan Abdul Kodir Djaelani Abdun Zaki Abdur Rasyid, Abdur Ach. Humaidi Achasia, Prima Nur Achmad Febryanto Irmansyah achmad taufiq nurrohman Achmad Yani Adam Aufa Wijaya Ade Kurniadin Adella Febrian Nanda Sari Adhim, Mohammad Fauzil Adimas Ryandaru Adinda Bella P Aditya Rudy Wicaksono Adji Surya Hutama Afi Rachmat Slamet Afi Racmat Slamet Afi Rahmat Slamet Afifuddin, Muhammad Afrillianti, Dyva Aulia Agesta, Rifqi Naufal Agung, Sarwo Ahmad Alan Ferry F Ahmad Fauzan Ahmad Fauzan Ahmad Luthfi Zamzami Ahmad Munif Ahmad Naufal Ahmad Rizal Said Ahmad, Habib Nur Ainia Wulandari Ainur Rasyid Ainur Ropik Aishyah, Cholifatul Aisyah Rokhma Aisyah, Erika Nadilah Nur Mustamilatul Aisyah, Rahmatika Nur Akhmad Fadhili Akhmad Husein Rifa’i Al Aden, Zait Islach Al Fajar, Moh Hafiz Al Fikri, Mohamad Husain Syam Al Muktafa, Lam Ush Shofie Al-Baihaqi, Mochammad Amiruddin Aleria Irma Hatneny Alfarisi, M Alfi Arifin Alisha Ramadhania Alivia, Putri Sabna Naza Alviana Mariska Alya Novia Chamidah Amalia Rohmatul Kamalia Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Amir Faisol Amir, Mustafa Amir Hassan Amirullah, Fahad Amjad, Muhammad Silmy Ananda Putri Suryaningtyas Anca Dwiki Cahya Andi Normala Andi Normaladewi Andi Yuni Dharmawati Tahang Anggie Rohima Rullah Anggraeni, Feby Putri Anisya Nurisnaini Safitri Annisa Mutmainah Annisya, Laila Izza Antaseni, Fiona April Riyan Saputra Arif Kurniawan Santoso Arini Fitria Mustapita Arsyianto, Muhammad Tody Aryfudin Aryfudin, Aryfudin Askandar, Noor Shodik Asmar Makruf Asrafuddin, Asrafuddin Assaabiqotul Mardliyah Assalafy, Chotibul Umam Auva Mufaddol Avid Styagung Azna, Nurul Izza Aulia Azzam Riski Bachtryanto, Ino Bashori, Mohamad Amirudin Bastomi, Mohamad Bayu Antiko Bella P, Adinda Bellanti, Silvan Budi Wahono Catur Ratmoko Alid Cellyn Elloise Vorringga Chaerul Haryono Dayat, Farhan Deddy Rahman Saputra Dela Yumei Sartika Devi Savitri, Devi Devyasari Octavia Irawan Dewi Sabrina Aisyah Putri Dhea Rimba Puspitasari Diah Nurhayati Mailasufa Diah Puspita Sari Dwi Bella Fani Pratiwi Dwi Ihsani Mahendra Putra Dwi Mayangsari Dwi Mayangsari Dwi Riska Amalia Dwiyani Sudaryanti Dyah Nur Uswatun Hasanah E P, M Habibur Rohman Eka Farida Eka Indah Kusmalasari Erdhianto, Yoniv Erfan Efendi Erika Niswatun Nur Aziza Eris Dianawati Erlina Rizki Fahriza Evi Onalisa Fadhil, Sani Fadila, Siti Aminatul Fadlullah, M Agus Fahrul Ulum Fahrurrozi Rahman Fani Ary Sandy Faruq, Muhammad Fasahri, Nuril Ramadhan Fatkur Rohman fauzan Fauzan Fauzi, Abdullah Muhaimin Nur Febrillian, Akbar Tri Febtahadul Imam Ferdian Dwi Putra Ferdiansyah, Muhammad Agung Ferdiansyah, Septian Fetyh Tanala Hida Fia Adilia Alfina Chuswondo Fico Abiyu Taufiq Fina A’immatur Rifki Fiska Triwinda Witjaksari Fitri Cahyaning Fitri Dhea Sari Fitri Dwi Nur Khasanah FITRI FADHILA Fitriyah Izzatul Jannah Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadipamungkas, Akbar Hakim, Alvin Nuril Halimah, Istik Noor Hamsan Rahmat Handi, Mochammad Hariri, Hariri Haris, Ahmad Maulana Hasanuddin Hasanuddin Hasbi Alim Hastari Nurazhra Azizah Hastawati Chrisna Suroso Heriyanto Heriyanto Hida, Fetyh Tanala Hidayah, Riska Anne Dwi Nur Husnul Khatimah Ida Farida Ifani, Achmad Shofan Ifni Igne Zulcha Ihsan, Dedi Fatihul Ihza Manggara, Yusrik Ikmal, Moh. Afiq Ila Jannatil Makwa Indana Zulfah Indirwan, Mohamad Fadhil Innaya Tussolekha Sanggaria Ino Bachtryanto Isamahendra, Yusril Ita Athia Iwan Budianto Jaelani Chafidz Nur Shihab Kanaya Aquilla Kapsir, Kapsir Kartika Rose Rachmadi Kenny Kahnia Khalikussabir, Khalikussabir Kharisma M.Haqiqi Khasanah, Nur Munna Sakbannia Uswatun Khoirullah, Ahmad Khoirunnisa, Rahma Khozinatul Abror Kibiyana Cempaka Aditama Putri Kirani, Mutiara Sylvi Kukuh, Kukuh Kumaidah, Siti Kurniati Kurniati La Jaber Laidia Himmatul Ulya Lidya Ayu Ferdyana Lista Sefti Anggraeni Liza Umami Nazuroh Lukman Kanabaraf Luluk Novita Lutfi, Ilham Azizul M Hufron M Naufal Luthfi Azis M Tody Arsyianto M Zainul Abidin M, Masriadi Ali M. Alfi Faisal Rizza M. Cholid Mawardi M. Hufron M. Hufron M. Hufron Mahardani, Ahmad Subhan Mahardani, Ahmad Subhan Mahfudhah, Nisrina Hasna Mardani , Ronny Malavia Mardany, Ronny Malavia Mariati Mariati Mariska, Alviana Mas Ely Mauliyah Maulana, Muhamad Yusriel Mauludi, Mokhammad Faiz Mawardi, M Cholid Mawardi, Moh Cholid Mega Ayu Lestari Mega Erlinda Wulandari Meida Elsyanada Meri Kurniawati Miftafarij, Ahmad MIFTAKHUL JANNAH Milda Olivia Misbakhus Sudur Moch. Jaelan Fanani Mochamad Amarta Fasa Moh. Isra Benasmi Mohammad Riyanto Mohammad Rizal Mohammad Rizal Monika Fatmasari Mubarohk, Kharel Muchamad Agus Setiawan Muchammad Maslikhan Muchyidin, Yahya Mufida, Syarifatul Muhamad Hendika Arifiano Muhammad Aghistni Maulana Salsabil MUHAMMAD AGUS SALIM Muhammad Mansur Muhammad Mansur Muhammad Nawawi Muhammad Nur Aziz Muhammad Rifqy Muhammad Salman Farisy Muhammad Syaeful Muhaimin Muhammad Tody Arsyianto Muhammad Yasir Ridha Muhammad Yusuf Anshori Mukhamad Dwivani Priambudi Mutiansi Hanifah Mutmainah, Annisa Mutmainnah, Lina Nadia Dwi Susanti Nadiah Putri Salsabila Nalurita, Iedilia Izza Nanang Alfan Masruri Nanik Wahyuningtyas Nanik Wahyuningtyas Nasrifa, Devi Asah Naufal Rifqi Syafruddin Nayif Syihab, Achmad Hisyam Neni, Neni Niko Aditya Nina Bilqis Maharani Ninda Putri Della Zeinistya Ningrum, Erina Oktavia Nita Rahayu Novi Triani Novita, Luluk Nufus, Yuhyin Nuha, Mochammad Syafi'udin Nur Diana Khalidah Nur Fatimah Nur Hajati Nur Hidayati Nur Hidayati Nur Kholis Nur Najmi Jazila Nur Rizky, Syahrul Nur Rohmah Dhuhaini Nur Syahraini Nur Wulan Putri Lestari Nurdina Andriani Nurhajati Nurhajati Nurhajati Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayati Nurhidayati Nuriyanto, Agung Rachmad Nurul Muttamimah Nurul Qamariyah Nurul Shabrinannisa Nurul Yunia Sari Oktavia Dwi Ambarwati Oktavian A, Muhammad Ilyas Pamungkas, Tri Krisna Pardiman M Pardiman M Pardiman M, Pardiman M Pardiman Pardiman Pardiman Pardiman Pardiman Pardiman Pradhani, Fadilla Ihza Rachma Pramudito, Ekvan Danang Setya Pranata, Steven Arya Prapti Komala Sawitri Prasetio, Jony Prasetyo, Yogi Adha Pratama, Faisal Agus Puspita Nirmala Rihhadatul Aisy Putri Basuki, Fabi Marulita Putri Dian Ningrum Putri Maisarohtussa’diyah Putri, Amalia Cahyani Putri, Anggun Eva Ardita Putri, Hernita Cahyani Dwi Rachman, Sinta Rosita Rafi, Basyaruddin Faizal Rahma, Vina Maulidya Rahmadani, Diyah Ayu Rahmatillah, Alvin Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Ika Rahmawati Rahmawati, Rahmawati Ramadhan, Dite Fathur Ramadhan, Tri Sugiarti Ramadhani, Muhammad Ivan Arthana Ramadhania, Alisha Ramli, Sahla Ratna Tri Hardaningtyas, Ratna Tri Reiki Vega Diondah Rendyan, Moh. Yodis Reska, Moudita Nafianti Restu Millaningtyas Rika Amelia Wati Rini Yunita, Rini RIRIN RENA ARIANA Riski, Riski Rizal, Saiful Rizaldi, Dimas Fahmi Rizki Dewi Rahmawati Robiatul Adawiyah Rodhifan, Muhammad Bagus Rois Arifin Rois Arifin Romadhon, Fitra Sasi Ronce Arum Melati Ronny Malavia Mardani Rony Prabowo Sabila, Uchria Latifa Safirotul Mu’nisah Safnidar, Hisyam Jodi Sahrizal Avan Malik Salim, Ali Meeloud Ali Salma Silvia Nazihah Salman Al Farisi, Salman Salwa, Ahmad Afiq Samsul Maarif Sandi Agung Mahardika Saputra, Rizki Julianto Saputri, Ika Saraswati, Ety Sari, Ajeng Kartika Sari, Diah Puspita Satria Putra Utama Satria, Lucky Yoga SATRIYAS ILYAS Savira Salsabillah Amalia Septiyansah, Achmad Shihab, Mochammad Alwi Shofiatul Khasanah Sholahudin, Dimas Sholeh, M Badrus Silvia Titasari Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Siti Megawati Dahlan Siti Nur Waidah Solehuddin, Sulton Suharto, M. Khoirul Anwarudin Broto Sulaiman Sulaiman Sunaryo, Hadi Surya Dio Alby Wicaksono Suryawan, Zarkasih Syairotun Nadzifah Syamsuddin, Moch Syifaullima Fissudur Syuhadah Che Wae Tahang, Andi Yuni Dharmawati Takhsun, Maya Tamimatul Khofifah Tanthowi, Muhammad Tiara Niken Pramesti Tri Irawan Tri Rahayu Tri Sugiarti Ramadhan Ubaidillah Ubaidillah Ula, Siti Nur Syarifatul Ulfa Uswatul Hasanah Ulfiyatul Kholifah Ulum, Fahrul Ulya, Laidia Himmatul Ummah, Siti Maghfirotul Unitaris, Rahmat Vira Naila Solikha Wahyu Akbar Firmansyah Wahyudi, Iqlima Aurelia Wahyuningtyas, Nanik Wicaksono Deni Prasongko Widarko, Agus Widiatus Sholiha Wiratama, Aryasena Reyhan Wisesa, Andhika Ghani Wisik Aulia Jannah Wulandari, Devfi Yayendra Ning Hayu Yazid Afif Yoniv Erdhianto Yuli Mindarti Yuni Wulandari Yunike Adityas Cahyaningrum Zaki, Muhammad Firdaus Zakiatul Fitria Zikli Seban Zulkhaeri, Zulkhaeri