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Pengaruh Keputusan Pembelian, Kepuasan Pelanggan Terhadap Minat Beli Ulang Pada Shopeefood Di Kota Malang (Studi Kasus Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2021) Moh. Isnaini Ramanda Putra; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of purchase decisions and customer satisfaction on repurchase intention for ShopeeFood services in Malang City, with a case study on students of the Faculty of Economics and Business, Islamic University of Malang, class of 2021. The research employs a quantitative approach, collecting data through questionnaires distributed to 89 respondents. Data analysis was conducted using multiple linear regression to examine the relationship between the independent variables (purchase decisions and customer satisfaction) and the dependent variable (repurchase intention). The results indicate that both simultaneously and partially, purchase decisions and customer satisfaction have a positive and significant effect on repurchase intention. The coefficient of determination (R2) of 0.751 suggests that 75% of the variation in repurchase intention can be explained by these two independent variables, while the remaining 25% is influenced by other factors not examined in this study. These findings imply that enhancing purchase decisions and customer satisfaction can foster consumer loyalty towards ShopeeFood services. Keywords: Purchasel, Delcision, Customelr Satisfaction, Rapurchasel Intelntion, Shoppelelfood.
Peran Mediasi Customer Engagement Pada Analisis Pengaruh Gamifikasi Digital, Percieved Personalization, Dan Algoritma Plaform Terhadap Impulse Buying Konsumen Generasi Z Di E-Commerce Shopee Ilham Rizki Maulana; Muhammad Ridwan Basalamah; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rapid growth of e-commerce has significantly influenced consumer behavior, particularly among Generation Z, who are increasingly prone to impulse buying. Shopee, as one of the largest e-commerce platforms in Indonesia, implements various digital strategies such as digital gamification, perceived personalization, and platform algorithms to enhance user experience. This study aims to analyze the effects of digital gamification, perceived personalization, and platform algorithms on impulse buying among Generation Z consumers on Shopee, as well as to examine the mediating role of customer engagement. This research employs a quantitative approach using a survey method involving Generation Z consumers who are active Shopee users. The sampling technique used is purposive sampling, and the data are analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that digital gamification, perceived personalization, and platform algorithms have a positive and significant effect on impulse buying. Furthermore, these three variables also have a positive and significant effect on customer engagement. Customer engagement is found to have a positive and significant effect on impulse buying and is able to mediate the effects of perceived personalization and platform algorithms on impulse buying. This study concludes that customer engagement plays a crucial role in explaining how digital strategies implemented by e-commerce platforms can stimulate impulse buying behavior among Generation Z consumers. Keywords: Digital Gamification, Perceived Personalization, Platform Algorithms, Customer Engagement, Impulse Buying. 
THE The Influence Of Customer Engagement On Brand Loyalty With Brand Attachment And Customer Trust As Intervening Variables: A Case Study At Starbucks Ijen, Malang City ahmed Alhamrouni; Siti Asiyah; Ridwan Basalamah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.8742

Abstract

This study aims to examine the influence of Customer Engagement on Brand Loyalty with Brand Attachment and Customer Trust as intervening variables in the context of Starbucks Ijen Malang. A quantitative descriptive and causal approach was employed, with data collected from 100 respondents using questionnaires and analyzed through SEM-PLS. The findings reveal that Customer Engagement has a strong and significant impact on Brand Loyalty, both directly and indirectly. Brand Attachment demonstrates the highest mediating effect, indicating that emotional bonds play a dominant role in fostering loyalty, while Customer Trust also significantly contributes as a mediator, although to a lesser extent. The results confirm that high engagement enhances both emotional attachment and trust, which in turn strengthen customer loyalty. The study contributes theoretically by enriching the understanding of the interrelationship between engagement, attachment, and trust in loyalty formation, and practically by providing insights for Starbucks to strengthen relationship marketing strategies. The research is limited to a single location with non-probability sampling, suggesting future studies should broaden scope, adopt mixed methods, and incorporate additional variables such as satisfaction or brand experience. Overall, this study highlights that sustainable Brand Loyalty in premium coffee shops can be achieved through active engagement, emotional attachment, and consistent trust.
The The Role of Consumer Satisfaction Mediation in the Relationship Between Consumer Trust, Service Quality, and Rental Costs on the Interest in Renting Heavy Equipment at CV. Berkat Bersama Sonia Nengsih sonia Negsih; Pardiman; Ridwan Basalamah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9260

Abstract

This study examines the mediating role of consumer satisfaction in the relationship between consumer trust, service quality, rental costs, and rental interest in heavy equipment at CV. Berkat Bersama. The purpose is to understand how these factors influence rental decisions and how satisfaction strengthens consumer trust toward rental intention. Using a quantitative approach, data were collected through questionnaires from 100 respondents and analyzed using SmartPLS. The findings show that consumer trust significantly affects rental interest, service quality, and satisfaction. Furthermore, consumer satisfaction mediates the relationship between consumer trust and rental interest, indicating that higher trust enhances satisfaction, which in turn increases rental intention. However, satisfaction does not mediate the effect of service quality and rental costs on rental interest, implying that these variables influence intention through other channels. The study highlights that trust is the most dominant factor shaping rental interest, while service quality and competitive pricing remain essential to sustain customer satisfaction. Theoretically, the research reinforces consumer behavior and relationship marketing models, emphasizing the importance of trust and satisfaction. Practically, it suggests that companies should focus on trust-building, improving service consistency, and ensuring transparent pricing to strengthen competitiveness and increase heavy equipment rental interest.
Digital Distribution Channel Management in Enhancing Marketing Efficiency of Creative Products Muhammad Ridwan Basalamah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3977

Abstract

The rapid growth of digital technologies has fundamentally reshaped how products are marketed and distributed, especially in the creative industries. Traditional distribution models, which often relied on physical infrastructure and intermediaries, limited market access and incurred high costs. This study explores the role of digital distribution channel management in enhancing the marketing efficiency of creative products. As the digital landscape evolves, businesses in the creative sector face the challenge of adapting their marketing strategies to leverage digital platforms effectively. This qualitative research employs a literature review methodology to analyze various models and strategies of digital distribution channels that have proven successful in promoting creative products. The findings suggest that the integration of digital distribution channels, including social media, e-commerce, and content platforms, significantly improves marketing efficiency by expanding the reach, reducing costs, and increasing consumer engagement. Furthermore, the study highlights the importance of adopting a multichannel approach to connect with diverse consumer segments, thereby maximizing the impact of marketing efforts. The research contributes to understanding the critical role of digital distribution in the modern marketing ecosystem and offers insights into how creative businesses can optimize their marketing strategies to thrive in a competitive digital economy.
Halal Branding Strategy: The Impact of Halal Labeling and Endorsement Wulan Saraswati; Siti Asiyah; Muhammad Ridwan Basalamah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2083

Abstract

This study aims to analyse the influence of celebrity endorsement and halal labelling on Wardah cosmetics purchase decisions, with brand image serving as a mediating variable. This research addresses the limitations of previous studies, which generally examined celebrity promotion and halal legitimacy separately, thereby failing to comprehensively explain how both factors shape the purchasing behaviour of Muslim consumers. The novelty of this study lies in integrating promotional attractiveness and halal legitimacy into a unified consumer behaviour model within the context of halal branding and Islamic marketing. This study employed an explanatory quantitative approach involving Wardah consumers in Malang City selected through purposive sampling. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that celebrity endorsement did not significantly influence purchase decisions, either directly or indirectly through brand image. In contrast, halal labelling demonstrated a strong influence on both purchase decisions and brand image. Brand image also contributed positively to purchase decisions and mediated the relationship between halal labelling and purchasing behaviour. These findings confirm that Muslim consumers’ purchasing decisions are driven more by halal credibility than by the attractiveness of celebrity figures. Therefore, halal labelling functions not only as a certification marker but also as a source of trust, brand legitimacy, and competitive differentiation in the halal cosmetics industry.
Brand Image as a Mediator Between Green Marketing, Price, and Consumer Purchase Decisions at Starbucks Coffee Lailia Afifah; Muhammad Ridwan Basalamah; Ahmad Subhan Mahardani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12244

Abstract

This study aims to analyze the role of Brand Image in mediating the influence of Green Marketing and Price on the Purchase Decision of Starbucks Coffee consumers in Malang City. The research method used a quantitative approach with a purposive sampling technique on 105 respondents, and data analysis was carried out through Structural Equation Modeling (SEM) based on Partial Least Square (PLS) using SmartPLS. The results of the study show that Green Marketing has a positive but insignificant effect on purchase decisions, while Price has a positive and significant effect. In addition, Green Marketing and Price have been proven to have a significant effect on Brand Image, which in turn has a positive effect on purchase decisions. Another important finding is that Brand Image is able to mediate the influence of Green Marketing and Price on purchase decisions. Theoretically, this study strengthens the study of consumer behavior by placing Brand Image as a mediating variable, while practically providing implications for Starbucks to maintain the quality of products and services while strengthening sustainability programs so that brand image is more positive and consumer purchasing decisions increase.
Co-Authors A, Ardy Saputra Abd Rahman Abdillah, Muhammad Yusuf Ulwan Abdul Kodir Djaelani Abdun Zaki Abdur Rasyid, Abdur Ach. Humaidi Achasia, Prima Nur Achmad Febryanto Irmansyah achmad taufiq nurrohman Achmad Yani Adam Aufa Wijaya Ade Kurniadin Adella Febrian Nanda Sari Adhim, Mohammad Fauzil Adimas Ryandaru Adinda Bella P Aditya Rudy Wicaksono Adji Surya Hutama Afi Rachmat Slamet Afi Racmat Slamet Afi Rahmat Slamet Afifuddin, Muhammad Afrillianti, Dyva Aulia Agesta, Rifqi Naufal Agung, Sarwo Ahmad Alan Ferry F Ahmad Fauzan Ahmad Fauzan Ahmad Luthfi Zamzami Ahmad Munif Ahmad Naufal Ahmad Rizal Said Ahmad, Habib Nur ahmed Alhamrouni Ainia Wulandari Ainur Rasyid Ainur Ropik Aishyah, Cholifatul Aisyah Rokhma Aisyah, Erika Nadilah Nur Mustamilatul Aisyah, Rahmatika Nur Akhmad Fadhili Akhmad Husein Rifa’i Al Aden, Zait Islach Al Fajar, Moh Hafiz Al Fikri, Mohamad Husain Syam Al Muktafa, Lam Ush Shofie Al-Baihaqi, Mochammad Amiruddin Aleria Irma Hatneny Alfarisi, M Alfi Arifin Alisha Ramadhania Alivia, Putri Sabna Naza Alvia Balqis Ananda Alviana Mariska Alya Novia Chamidah Amalia Rohmatul Kamalia Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Amir Faisol Amir, Mustafa Amir Hassan Amirullah, Fahad Amjad, Muhammad Silmy Ananda Putri Suryaningtyas Anca Dwiki Cahya Andi Normala Andi Normaladewi Andi Yuni Dharmawati Tahang Anggie Rohima Rullah Anggraeni, Feby Putri Anisya Nurisnaini Safitri Annisa Mutmainah Annisya, Laila Izza Antaseni, Fiona April Riyan Saputra Arif Kurniawan Santoso Arini Fitria Mustapita Arsyianto, Muhammad Tody Aryfudin, Aryfudin Askandar, Noor Shodik Asmar Makruf Asrafuddin, Asrafuddin Assaabiqotul Mardliyah Assalafy, Chotibul Umam Auva Mufaddol Avid Styagung Azna, Nurul Izza Aulia Azzam Riski Bachtryanto, Ino Bashori, Mohamad Amirudin Bastomi, Mohamad Bayu Antiko Bella P, Adinda Bellanti, Silvan Budi Wahono Catur Ratmoko Alid Cellyn Elloise Vorringga Chaerul Haryono Dayat, Farhan Deddy Rahman Saputra Dela Yumei Sartika Devi Savitri, Devi Devyasari Octavia Irawan Dewi Sabrina Aisyah Putri Dhea Rimba Puspitasari Diah Nurhayati Mailasufa Diah Puspita Sari Dimas Maulana Afwaroh Dwi Bella Fani Pratiwi Dwi Ihsani Mahendra Putra Dwi Mayangsari Dwi Mayangsari Dwi Riska Amalia Dwiyani Sudaryanti Dyah Nur Uswatun Hasanah E P, M Habibur Rohman Effendy, Sofan Eka Farida Eka Indah Kusmalasari Erdhianto, Yoniv Erfan Efendi Erika Niswatun Nur Aziza Eris Dianawati Erlina Rizki Fahriza Evi Onalisa Fadhil, Sani Fadila, Siti Aminatul Fadlullah, M Agus Fahrul Ulum Fahrurrozi Rahman Fani Ary Sandy Faruq, Muhammad Fasahri, Nuril Ramadhan Fatkur Rohman fauzan Fauzan Fauzi, Abdullah Muhaimin Nur Febrillian, Akbar Tri Febtahadul Imam Ferdian Dwi Putra Ferdiansyah, Muhammad Agung Ferdiansyah, Septian Fetyh Tanala Hida Fia Adilia Alfina Chuswondo Fico Abiyu Taufiq Fina A’immatur Rifki Fiska Triwinda Witjaksari Fitri Cahyaning Fitri Dhea Sari Fitri Dwi Nur Khasanah FITRI FADHILA Fitriyah Izzatul Jannah Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadipamungkas, Akbar Hakim, Alvin Nuril Halimah, Istik Noor Hamsan Rahmat Handi, Mochammad Hariri, Hariri Haris, Ahmad Maulana Hasanuddin Hasanuddin Hasbi Alim Hastari Nurazhra Azizah Hastawati Chrisna Suroso Heriyanto Heriyanto Hida, Fetyh Tanala Hidayah, Riska Anne Dwi Nur Husnul Khatimah Ida Farida Ifani, Achmad Shofan Ifni Igne Zulcha Ihsan, Dedi Fatihul Ikmal, Moh. Afiq Ila Jannatil Makwa Ilham Rizki Maulana Imamuddin Irfani Indana Zulfah Indirwan, Mohamad Fadhil Innaya Tussolekha Sanggaria Ino Bachtryanto Isamahendra, Yusril Ita Athia Iwan Budianto Jaelani Chafidz Nur Shihab Kanaya Aquilla Kapsir, Kapsir Kartika Rose Rachmadi Kenny Kahnia Khalikussabir, Khalikussabir Kharisma M.Haqiqi Khasanah, Nur Munna Sakbannia Uswatun Khoirullah, Ahmad Khoirunnisa, Rahma Khozinatul Abror Kibiyana Cempaka Aditama Putri Kirani, Mutiara Sylvi Kukuh, Kukuh Kumaidah, Siti Kurniati Kurniati La Jaber Laidia Himmatul Ulya Lailia Afifah Laura Ayu Selvianita Lidya Ayu Ferdyana Lista Sefti Anggraeni Liza Umami Nazuroh Lukman Kanabaraf Luluk Novita Lutfi, Ilham Azizul M Hufron M Naufal Luthfi Azis M Tody Arsyianto M Zainul Abidin M, Masriadi Ali M. Alfi Faisal Rizza M. Cholid Mawardi M. Hufron M. Hufron M. Hufron Mahardani, Ahmad Subhan Mahardani, Ahmad Subhan Mahfudhah, Nisrina Hasna Mardani , Ronny Malavia Mardany, Ronny Malavia Mariati Mariati Mariska, Alviana Mas Ely Mauliyah Maulana, Muhamad Yusriel Mauludi, Mokhammad Faiz Mawardi, M Cholid Mawardi, Moh Cholid Mega Ayu Lestari Mega Erlinda Wulandari Meida Elsyanada Meri Kurniawati Miftafarij, Ahmad Miftahul Syalzidah MIFTAKHUL JANNAH Milda Olivia Misbakhus Sudur Moch. Jaelan Fanani Mochamad Amarta Fasa Moh. Isnaini Ramanda Putra Moh. Isra Benasmi Mohammad Farkhan Isnani Al Ma’arif Mohammad Riyanto Mohammad Rizal Mohammad Rizal Monika Fatmasari Mubarohk, Kharel Muchamad Agus Setiawan Muchammad Maslikhan Muchyidin, Yahya Mufida, Syarifatul Mufidah, Wulandari Muhamad Hendika Arifiano Muhammad Aghistni Maulana Salsabil MUHAMMAD AGUS SALIM Muhammad Mansur Muhammad Mansur Muhammad Nawawi Muhammad Nur Aziz Muhammad Rifqy Muhammad Salman Farisy Muhammad Syaeful Muhaimin Muhammad Tody Arsyianto Muhammad Yasir Ridha Muhammad Yusuf Anshori Mukhamad Dwivani Priambudi Mutiansi Hanifah Mutmainah, Annisa Mutmainnah, Lina Nadia Dwi Susanti Nadiah Putri Salsabila Nalurita, Iedilia Izza Nanang Alfan Masruri Nanik Wahyuningtyas Nanik Wahyuningtyas Nasrifa, Devi Asah Naufal Rifqi Syafruddin Nayif Syihab, Achmad Hisyam Neni, Neni Niko Aditya Nina Bilqis Maharani Ninda Putri Della Zeinistya Ningrum, Erina Oktavia Nita Rahayu Novi Triani Novita, Luluk Nufus, Yuhyin Nuha, Mochammad Syafi'udin Nur Diana Khalidah Nur Fatimah Nur Hajati Nur Hidayah Nur Hidayati Nur Hidayati Nur Kholis Nur Najmi Jazila Nur Rizky, Syahrul Nur Rohmah Dhuhaini Nur Syahraini Nur Wulan Putri Lestari Nurdina Andriani Nurhajati Nurhajati Nurhajati Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayati Nurhidayati Nuriyanto, Agung Rachmad Nurul Muttamimah Nurul Qamariyah Nurul Shabrinannisa Nurul Yunia Sari Oktavia Dwi Ambarwati Oktavian A, Muhammad Ilyas Pamungkas, Tri Krisna Pardiman Pardiman M, Pardiman M Pardiman Pardiman Pradhani, Fadilla Ihza Rachma Pramudito, Ekvan Danang Setya Pranata, Steven Arya Prapti Komala Sawitri Prasetio, Jony Prasetyo, Yogi Adha Pratama, Faisal Agus Puspita Nirmala Rihhadatul Aisy Putri Basuki, Fabi Marulita Putri Dian Ningrum Putri Maisarohtussa’diyah Putri, Amalia Cahyani Putri, Anggun Eva Ardita Putri, Hernita Cahyani Dwi Rachman, Sinta Rosita Rafi, Basyaruddin Faizal Rahma, Vina Maulidya Rahmadani, Diyah Ayu Rahmatillah, Alvin Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Ika Rahmawati Rahmawati, Rahmawati Ramadhan, Dite Fathur Ramadhan, Tri Sugiarti Ramadhani, Muhammad Ivan Arthana Ramadhania, Alisha Ramli, Sahla Ratna Tri Hardaningtyas, Ratna Tri Reiki Vega Diondah Rendyan, Moh. Yodis Reska, Moudita Nafianti Restu Millaningtyas Restu Millaningtyas Rica Ayu Permata Sari Rika Amelia Wati Rini Yunita, Rini RIRIN RENA ARIANA Riski, Riski Rizal, Saiful Rizaldi, Dimas Fahmi Rizka Angelia Febrianty Rizki Dewi Rahmawati Robiatul Adawiyah Rodhifan, Muhammad Bagus Rois Arifin Romadhon, Fitra Sasi Ronce Arum Melati Ronny Malavia Mardani Rony Prabowo Sabila, Uchria Latifa Safirotul Mu’nisah Safnidar, Hisyam Jodi Sahrizal Avan Malik Salim, Ali Meeloud Ali Salma Silvia Nazihah Salman Al Farisi, Salman Salwa, Ahmad Afiq Samsul Maarif Sandi Agung Mahardika Saputra, Rizki Julianto Saputri, Ika Saraswati, Ety Sari, Ajeng Kartika Sari, Diah Puspita Satria Putra Utama Satria, Lucky Yoga SATRIYAS ILYAS Savira Salsabillah Amalia Septiyansah, Achmad Shihab, Mochammad Alwi Shofiatul Khasanah Sholahudin, Dimas Sholeh, M Badrus Silvia Titasari Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Siti Asiyah Siti Megawati Dahlan Siti Nur Waidah Solehuddin, Sulton Sonia Nengsih sonia Negsih Suharto, M. Khoirul Anwarudin Broto Sulaiman Sulaiman Sunaryo, Hadi Surya Dio Alby Wicaksono Suryawan, Zarkasih Syairotun Nadzifah Syamsuddin, Moch Syifaullima Fissudur Syuhadah Che Wae Tahang, Andi Yuni Dharmawati Takhsun, Maya Tamimatul Khofifah Tanthowi, Muhammad Tiara Niken Pramesti Tri Irawan Tri Rahayu Tri Sugiarti Ramadhan Ubaidillah Ubaidillah Ula, Siti Nur Syarifatul Ulfa Uswatul Hasanah Ulfiyatul Kholifah Ulum, Fahrul Ulya, Laidia Himmatul Ummah, Siti Maghfirotul Unitaris, Rahmat Vira Naila Solikha Wahyu Akbar Firmansyah Wahyudi, Iqlima Aurelia Wahyuningtyas, Nanik Wicaksono Deni Prasongko Widarko, Agus Widiatus Sholiha Wiratama, Aryasena Reyhan Wisesa, Andhika Ghani Wisik Aulia Jannah Wulan Saraswati Wulandari, Devfi Yanur Rifky Sumazakya Yayendra Ning Hayu Yazid Afif Yoniv Erdhianto Yuli Mindarti Yuni Wulandari Yunike Adityas Cahyaningrum Yusrik Ihza Manggara Zaki, Muhammad Firdaus Zakiatul Fitria Zikli Seban Zulkhaeri, Zulkhaeri