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Journal : Proceeding Applied Business and Engineering Conference

The Importance of Servicescape in The Digital Industry Era Sari, Maya Permata; Afifah, Afifah; Gustina, Gustina; Novadilastri, Novadilastri
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

Servicescape or service environment is a variable that defines the availability of tangibles where services areprovided to consumers. In the service business, the physical condition of the place where the service is provided caninfluence consumer perception and satisfaction. Servicescape is one of the most critical aspects in adding value to customersbecause business players need to provide satisfaction and value to customers. The objects of this research activity areAmbient Condition, Spatial Layout, Functionality, Sign Symbol, and Artifact, with the unit of analysis being the consumersof Workas Coffee and Eatery. This research model is qualitative, and data collection is conducted using a questionnairethat includes open-ended questions. Data analysis was performed using Nvivo Version 12 to assist in coding therespondents' answers. The coding results indicate that 50% of respondents highlighted aspects of the servicescape ofWorkas Coffee and Eatery, such as limited parking area, insufficient indoor cooling, a lack of electrical outlets, and lightingissues.
Co-Authors A. Bau Salman A.Onto, Elsapita Agusti Efi Ahadi, Ahmad Husna Akbar, Muhammad Ravi Akhmad, Nur Amaliah Alfarisi, M. Fany Alfarisi, Mohammad Fany Allo Linggi, Novriyani Amelia, Nurafni Aminuddin, Fattachul Huda Apritwoli Yarni , Niken Ardimen Aswad, Hajar baidar baidar Benny Chandra Benny Chandra Bundu, Patta Darmayuda, Darmayuda Darsikin Darsikin Deni Wahyuni, Deni Wahyuni Djauhari, Teuku Eka Fitriana Hamsyah Eko Hariyadi Eliyanora Eliyanora Fadhliazis, Fadhliazis Fahram, Muhammad Khaidir Fandi Ahmad Fauzia, Tiara Firda, Nyoman Firman Firman Fuji Pratiwi Haeruddin Haeruddin Haling, Abd. Hammada Purnama, Gladys Harapin Hafid H. Herinawati, Herinawati Hidayatul Ihsan I Komang Werdhiana Ika Yuanita Kamaluddin Kamaluddin Ketut Alit Adi Untara Khuzaimah, Andi Ulfah Kusuma, Vina Vijaya Kutni, Darul Laida Sanilpa Tiwi Lailiya AR, Huri Lidia Putri, Elmi Maimori, Romi Miftah Miftah, Miftah Muhammad Afif Muhammad Jarnawi Muhammad Zaky Mulianti Muslimin Muslimin N. Laratu, Wahyuni Nasatian, Ari Endra Neviyarni, Neviyarni Novadilastri, Novadilastri Novirwan Trinanto Novrita, Sri Zulfia Nur Faizah Nur Samsi, Andi Nurasyah Dewi Napitupulu Nurbaiti Nurbaiti Nurita, Suci Rahmani Paramita, Ielda Perwitasari, Tuhu Puspita, Julita Ramli, Syahrur Rasdin, Waode Tirta Murlina Renjani, Muhammad Sodri Rezeki, Annisa Rianto, Doli Jumat Rida Rahim Rizki Ilmianih Rosyetti, Rosyetti Rudi Santoso, Rudi Sahrul Saehana saifudin, Asep Sakti, Muhammad Rizki Prima Salsabila, Savira Samsuh M Saleh, Moh Fahrul Sari, Maya Permata Setiadi, Arif Silfeni Silfeni Sombo, Suryanti St. Hayatun Nur Abu Sucitra, Fani suhud, suhud Sumiarti , Elni Supriyatman, Supriyatman Susanto, Ferry Susi Herawati Syamsuriwal, Syamsuriwal Syarif, St Humaerah Syufrianti, Syufriati Syukri Lukman Tafdil Husni TAS'ADI, RAFSEL Tuti Azra Unggul Wahyono Variyetmi Wira Veristina, Yuanita Wijaya P, Kurniawan Yalvema Miaz Yeni Karneli Yenida Yenida Yenida Yusniar Rasjid, Yusniar Zaky, Muhammad