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All Journal International Journal of Electrical and Computer Engineering TEKNIK JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Hikari Jurnal Konseling dan Pendidikan Komunikasi Fisika Indonesia AGROTEKBIS Bulletin of Electrical Engineering and Informatics Journal of Education and Learning (EduLearn) Jurnal Kelautan : Indonesian Journal of Marine Science and Technology KURVA S JURNAL MAHASISWA Jurnal Online Mahasiswa (JOM) Bidang Matematika dan Ilmu Pengetahuan Alam Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Informatika Rekayasa Mesin SITEKIN: Jurnal Sains, Teknologi dan Industri REKAYASA POSITIF SIGMA: Jurnal Pendidikan Matematika Jurnal Ampere Science and Technology Indonesia HIMMAH Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Natural Science and Integration Journals of Ners Community Nusantara Journal of Information and Library Studies (N-JILS) Jurnal Ilmiah Mandala Education (JIME) JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH Kasuari: Physics Education Journal (KPEJ) Jurnal Ilmiah Binary STMIK Bina Nusantara Jaya Jurnal Onoma: Pendidikan, Bahasa, dan Sastra JSAI (Journal Scientific and Applied Informatics) Jurnal Lemuru : Jurnal Ilmu Perikanan dan Kelautan Indonesia JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam) Zonasi: Jurnal Sistem Informasi Silampari Jurnal Pendidikan Ilmu Fisika Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Jurnal Digital Teknologi Informasi Jurnal Kelitbangan Pengembangan dan Inovasi Iptek Kabupaten Pringsewu Jurnal Teknologi Informatika dan Komputer Unri Conference Series: Community Engagement DIMAR: Jurnal Pendidikan Islam Jurnal Dharma Bhakti Ekuitas Jurnal Manajeman Pendidikan Al Multazam (JMPA) Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Griya Journal of Mathematics Education and Application Jurnal Mahasiswa Sistem Informasi (JMSI) JIKI (Jurnal Ilmu Komputer dan Informatika) JLCEdu (Journal Of Learning And Character Education) Journal of Language and Health Jurnal Pengabdian kepada Masyarakat Wahana Usada Brilliance: Research of Artificial Intelligence Journal of Ocean, Mechanical and Aerospace -science and engineering- (JOMAse) Journal of Educational Sciences Journal of Comprehensive Science Golden Ratio of Data in Summary Jurnal Teknik Sipil Macca INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Sains Jurnal Mahasiswa Ilmu Komputer Eastasouth Journal of Effective Community Services Journal of Comprehensive Islamic Studies (JOCIS) Jurnal Pengabdian Masyarakat Bangsa Metalurgi Jurnal Informatika Ekonomi Bisnis Journal of Communication, Religious, and Social Sciences (JoCRSS) Journal of Indonesian Science Teachers Jurnal Edukasi Sebelas April Science, Technology, and Communication Journal Jurnal Ilmiah Sistem Informasi PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Teknik Industri Jurnal Signaling Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia JURNAL DATA SAINS DAN TEKNOLOGI INFORMASI (DASTIS) Jurnal Ilmiah Mahasiswa Pendidikan Geografi Public Health Journal Al-kayyis: Journal of Islamic Education Fajar: Media Komunikasi dan Informasi Pengabdian Kepada Masyarakat
dedi irawan
Universiti Teknologi Malaysia
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Journal : Jurnal Signaling

 1 
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL SEBAGAI ALAT PROMOSI DI ERA GEN Z (Studi Kasus Pengguna Instagram di Kabupaten Pringsewu) Irawan, Dedi; Syarifudin, Ahmad
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1808

Abstract

This study aims to analyze the effectiveness of promotions through Instagram in increasing purchase decisions among Gen Z in Pringsewu. This study uses a qualitative approach with a case study method on Instagram users in Pringsewu. The research results show that Instagram is a highly effective promotional platform in increasing Gen Z's purchasing decisions in Pringsewu. The main factors influencing its effectiveness include content quality, the use of influencers, the level of interaction with consumers, and the utilization of Instagram Ads. An optimized digital marketing strategy will help build brand loyalty among Gen Z in Pringsewu. Thus, Instagram can become a highly effective tool in strengthening brand awareness and increasing sales in Pringsewu.
ANALISIS KOMUNIKASI PEMASARAN BISNIS ONLINE BUSANA MUSLIM ZISHEERI MELALUI MEDIA SOSIAL Irawan, Dedi
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1763

Abstract

This research aims to analyze the marketing communication strategies used by the online Muslim fashion business Zisheeri through social media and identify the strengths and weaknesses of the Zisheeri brand's marketing communication strategies through social media. The research method used is qualitative to gain an in-depth understanding of the use of online media in marketing Muslim fashion. This research will conduct interviews with the owner of the online business brand Zisheeri. In addition, data analysis from social media platforms will also be conducted to observe trends and consumer behavior patterns related to Muslim fashion. The research results show that in establishing business communication for Zisheeri Muslim fashion, the brand has a strategy for building good relationships with consumers, with friendliness being the top priority of the Zisheeri brand. Consumers are free to ask anything about the Zisheeri fashion brand through chat on online media. Not only that, Brand Zisheeri often holds giveaways such as quizzes where everyone who wins will receive a prize. In addition, Zisheeri also provides an opportunity for its reseller partners to receive rewards in the form of Umrah packages as a token of appreciation for the established cooperation. However, this strategy can become ineffective if Zisheeri's target market is more active on other social media platforms besides Instagram and WhatsApp. The risk of giveaways, such as quizzes, making consumers dependent on prizes can reduce loyalty to Zisheeri's products.
STRATEGI KOMUNIKASI BISNIS DI ERA DIGITAL (STUDI KASUS PT. PATRIA ANUGRAH SENTOSA MOTOR HONDA SUKARAME, BANDAR LAMPUNG) Irawan, Dedi
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1694

Abstract

This research aims to find out how to increase interest in buying PT products. Patria Anugrah Sentosa Sukarame, Bandar Lampung through business communication strategy planning in the digital era. The research method used is descriptive qualitative. The aim of the descriptive approach is to provide a comprehensive and in-depth description of the phenomenon being studied, which is then analyzed and interpreted (understood). The research results show that the marketing strategy which involves attractive promotions, maintenance services through a network of service centers, as well as a business communication approach that pays attention to aspects of quality, service, responsiveness and affordable prices, reflects the company's adaptation to market development theory and marketing business communication. In addition, promotional strategies that are integrated with the digital era, including the use of marketplaces and social media, show a positive response to demands in an era like today.
TRANSFORMASI PROFESIONALISME PEGAWAI MELALUI PRAKTIK KOMUNIKASI BISNIS DI ERA DIGITAL Irawan, Dedi; Putra Aji, Gatot Bintoro
Jurnal Signaling Vol 14, No 2 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i2.1853

Abstract

This study aims to analyze how business communication practices in the digital era transform employee professionalism within micro, small, and medium enterprises (MSMEs), using a case study of JJ Shop Sukarame, Bandar Lampung. The research employs a qualitative approach with a case study method through in-depth interviews, participatory observation, and documentation, analyzed using the Miles and Huberman model. The findings indicate that the implementation of digital business communication through platforms such as WhatsApp and Instagram significantly enhances employee professionalism. Digital communication improves coordination, strengthens discipline and responsibility, and fosters open relationships between owners, employees, and customers. These results reinforce Katz and Kahn’s organizational communication theory and Spitzberg and Cupach’s communication competence model, emphasizing clarity, ethics, and communication skills in shaping professional behavior. The study contributes theoretically to the development of digital business communication concepts within MSMEs and provides practical implications for cultivating a professional work culture in the era of technological transformation
Co-Authors ', Hotmariani A.A. Ketut Agung Cahyawan W Aan Restu Mukti, Aan Restu Abd.Rashid, Muhammad Hafiz Abda Abda Abdul Wahab Abdi, Abdul Wahab Abdullah, Hewa Yaseen Adenia, Dea Aditya Dwi Prasetio, Aditya Dwi Admaja, Brilian Damar Agrina, Agrina Ahmad Handoko, Ahmad Ahmad Syazili Akbar, Gilang Mahendra Akem, Umar Alamsyah Taher, Alamsyah Alghifari, Luth Fian Alrohmah, Nova Amir Hamzah Amri, Khoirul Ananda, Talia Andi Setiono Andri Andri Anggia, Indry Puspita Arif Hidayat Arifullah, Moh. Arrasyid, M. Ikbal Asep Saeful Rohman Asmanto, Budi Asong, Andi Muh. Dodi Atfal, Najuan Tri Aulia, Vinka Azhar Azhar Azhar Azhar, Aidil Azhar, Zalfa Nopianda Azizah Rahmadiyanti, Sri Diva Azizahwati Azizahwati Azmi, Said Nurul Bambang Widiyatmoko Bao Giang, Phan Bibara, Kushkimbayeva Bima Fandi A Cecarwati, Dwi Daeng Ayub Dani Anggoro Defrianto Defrianto Desi Ratna Ayu Desiono, Maula Dewi, Lusiya Dian Saptarini Dina Mardiati, Dina Dwi Bayuwati Dwi Hanto Dwi Hanto Eddy Samsurizal eri purwanti Evi Sapinatul Bahriah Fadhilah, Nurunnisa Syifaul Fajri Arif Wibawa Fajri, Oknain Faridiansyah, M.Faridiansyah Fatoni, Fatoni Febrita, Helen Tria Febriyana, Dinda Firdaus Firdaus Firman Farid Muhsoni Fitmawati Fitmawati Fitria, Sarah Dwi Fitriani, Endah Gilang Ramadhan Halim, Hendra Hamuda, Hayadi Handayani, Made Kurni Hendrikson R Panjaitan Hermawan, Aldi Husdi, Irwan Rawal Ikha Safitri Ilka Zufria Ilman Zuhri Yadi Imam Mulyanto Indra Mawanta Ginting Irwansyah Irwansyah Isty, Miftahul Farhani Jaafar, Azhar Johan Mahyudi, Johan Junilita, Wika Jurwita, Linda Kanchanawongpaisan, Sipnarong Komala Dewi, Ayu Koswara, Dinar Kurnia, Dwi kurnia Kushadiwijayanto, Arie Antasari Kusuma, Doni Kuswara Lasinta Ari Nendra Wibawa Lenisa, Stefiana Liyan Desi Yulia, Liyan Desi Lukman Hakim Lutrisia, Dian M. Rahmad M. Yusuf Maharani, Aulia Deli Mahsun Mahsun Maikul, Kusherbayeva Mailisna, Mailisna MANGGALANI, RINA Manik, Rizki Ezra Mantik, Aliya Mantik, Aliya Maria Ulfa Marwan, Arip Marwin, Azwir Masdiana Masdiana Masjudin, Masjudin Massara, Asma Maulana, Agam Muhammad Maulidya, Nurul Megandhi Gusti Wardhana Miftakhur Rohmah, Miftakhur Muammar Rinaldi Muhammad Akhmad, Firdausi Muhammad Sahal Muhdiyat, Diyat Muhtar Yahya, Slamet Mujiburrahman . Mujtahid, Iqbal Miftakhul Mukti, David Ari Musyafra, Nurhafizah Mutiyah, Citra Mutmainah, Tika Rina Nabil, Muhammad Faiz Nabila, Rafika Nasution, Lisa Elianti Nauvaldy, M. Khanifa Rizki Nelfyenny, Nelfyenny Neni Hermita Ngatwadi Nikmah, Mulyatun Nugraha, Gagan Nur Islami Nurcahyo , Gunadi Widi Nurdiansyah, Denni Nurdiansyah, Syarif Irwan Nurhidayati, Laela Nurzaqi, Dandhy Aditya Octavia, Kathina Oki Sudi Wijaya, Werry Oktavia, Irna Paiq afiq, Muhammad Pamungkas, Bayu Panggih Pamungkas, Fauzi Catur Pebrianto, Anggi Pirhat Abbas Prabowo, Danang Pradana, Eric Pratama, Yofan Adi Premono, Satria Bagoes Aji Prisilia, Arla Aelani Puspita, Frica Nanda Putra Aji, Gatot Bintoro Putri, Clarisa Putri, Melisa Amelia Qoni’ah, Nurul Rabin, Mohammed Fisal Rahmaddani, Putri Ramadhan, Khaikal Ramadyanto, Aldi Fari Ramanda, Bayu Dwi Ranti, Linda Renata, Zabina Rini Kasrah Rini, Ari Sulistyo Risna, Novia Yunanda Risnati Malinda Riswandi, Arif Rohmah, Miftakhur - Rohmaturobbi, A Naji Roji, Syahrur Romijarso, Toni B. Romijarso, Toni Bambang Ronald, Azza Ruljaya, Wahyu Syahputra Rusyana, Iyus Sabeli Aliya Saeprokhman, Asep Saktioto Saktioto Saktioto Samudra, Mohd Rendy Sanjaya, Risky Saputra, Yanto Saputri, Debi Eka Septiana, Waini Sholihat, M. Nuur’aini Siregar, Guna Yanti Siregar, Gunayanti Sitania, Farida Djumiati Siti Komariah Soerbakti, Yan Sofia Anita Sri Rezeki Sudarmaji SUDARMAJI SUDARMAJI Suhaini, Suhaini Suhendra, Hafiz Sukmana, Ece Sulthoniyah, Siti Tsaniyatul M. Sumijan Sunardi, Lukman Surya Wisada Dachi Suryadi Suryadi Suryayusra, Suryayusra Susan Dian Purnamasari, Susan Dian Sutoyo Sutoyo Sutoyo Suyanto Suyanto Suyud Widodo, Suyud Syafei, Ilham Syahril Rizal, Syahril Syarifudin, Ahmad Syarkawi, Mukhtar Thahir Syihabuddin Syihabuddin Syuhada, Amelia Tampi, Munawwaroh Tasya, Desy Anna Thahir, Musa Thahura, Farahdiba Triana, Clarisa Ucu Koswara, Ucu Usman Ependi Utama, Dedi P. Utama, Dedi Pria Vebrianto, Rian Warohomah, Fitry Mifthoh Warsidah, Warsidah WIBAWA, RESDHI Wistina Seneru Wulandari, Intan Yanti, Guna Yayan Yayan Yennita Yennita, Y Yoyo Arifardhani Yulianti, Anissa Yunita, Irwa Yunus Winoto Yupapin, Preecha Yusuf Zaenudin, M. Zuhdi Ma’aruf