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Improving Digital Marketing Literacy Capability of Breeders of Rumah Maggot, Barepan Bangkit Yogyakarta in Facing the VUCA Era Pardimin Pardimin; Imam Ghozali; Wahyu Setya Ratri; Agustinus Eko Susetyo; Siti Rochmiyati; Syamsul Hadi; Didi Supriadi; Dinar Westri Andini; Rahadi Rahadi; Indah Kurniasih
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13970

Abstract

Purpose ­This community service aims to to increase digital marketing literacy skills for breeders of Rumah Maggot Barepan Bangkit Yogyakarta in facing the VUCA era. Methods-Methode community service acitivities. Result and discussions-the result report and the information about the acitivities. Conclusion- This mentoring process activity resulted in program success targets including sharing and discussion of business management management to overcome business management problems reaching 90%, and discussions and practices of marketing network effectiveness, optimization of promotional/advertising media to overcome marketing media problems and optimization reaching 90%. Our advice is concerns the this is important to continue and develop when the mentoring program is over and can be passed on to other groups of breeders because again, that the success of a business depends on leaders who can manage and optimize existing resources such as the concept of Ki Hajar Dewantara's leadership as a leader must be able to ing ngarso sung tulodo, madyo mangun karso, and tut wuri handayani meaning that being a leader must be able to set a good example, in the midst of his busy schedule he must also be able to arouse or inspire enthusiasm, and a person must provide moral encouragement and enthusiasm for work from behind. Keywords: digital marketing, literacy capability of breeders, facing the VUCA era
Empowerment of the Jamu Gendong Kiringan Canden Community Based on Local Wisdom to Increase Literacy Embodied in Children's Literature Siti Rochmiyati; Dinar Westri Andini; Didi Supriadi; Syamsul Hadi; Pardimin Pardimin; Imam Ghozali; Wahyu Setya Ratri; Agustinus Eko Susetyo; Muhammad Taufik Ismail; Charisma Wulan Widananda
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13974

Abstract

Purpose ­ The empowerment program will directly invite the Kiringan Canden herbal medicine community based on the local wisdom of traditional herbal medicine which is inherited from their ancestors to actively participate in increasing literacy and cultivating children's character which is embodied in children's literature. Methods - Methode community service activities. Result and discussions - The series of activities and results obtained prove that by collaborating with each other from all elements of society, especially involving the younger generation so that they have a good understanding of the local wisdom of the area, promoting behavior will emerge, understanding potential and in the end wanting to participate in preserving the ancestral heritage that has great potential to be appointed as a regional brand, so that the character values of nationalism, pride in local products, independence and mutual cooperation can be realized. Therefore, intermediaries or infrastructure are needed in order to pass on the order of life, tradition and culture to the next generation, so that there are no gaps between generations, so that community service programs by empowering herbal medicine communities based on local wisdom can increase literacy in maintain ancestral heritage. Presentation that is fun and in providing education to all residents, especially children, through explanation activities that are appropriate to the stage of child development, will facilitate and build literacy which has an impact on the formation of children's character. Conclusion - Empowerment by inviting the participation of all elements in society including the Jamu Gendong community, youth, children, men and women, community leaders and other residents to jointly preserve the ancestral heritage of "traditional herbal medicine" by directly empowering the Jamu Gendong community in increasing community-based literacy. local wisdom through fun activities, namely children's literature, is able to develop children's emotional intelligence and creativity, foster growth as well as children's personality and social skills. An interesting presentation will create fun and influence children so that indirectly they are able to cultivate the characters of respect, responsibility, caring, citizenship, honesty, cooperation, freedom, courage and justice so that in the future the children of this younger generation will continue and preserving the potential of the region.
The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training Syamsul Hadi; Sugiyamin Syamsul; Anselmus Sudirman; Lina Setiawati; Nur Rokhman; Nurul Myristica Indraswari
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.14168

Abstract

Purpose ­ This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.
The Effect of Individual Characteristics and Work Ethic on Employee Performance Trough Organization Commitment as Mediaton in Public Sector Endartanto Endartanto; Kusuma Candra Kirana; Syamsul Hadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5266

Abstract

The purpose of this study was to determine the effect of individual characteristics and work ethic on performance with organizational commitment as a mediating variable. This research is a quantitative study using saturated samples whose population of BPKPSDM Bantul Regency is 55 employees. The results of the study Individual Characteristics have a positive but insignificant effect on Organizational Commitment, Work Ethic has a significant positive effect on Organizational Commitment, Individual Characteristics have a positive but insignificant effect on Performance, Work Ethic has a positive but insignificant effect on Performance, Organizational Commitment cannot act as a mediating variable between Individual Characteristics on Performance, Organizational Commitment can act as a mediating variable between Work Ethic on Performance.
ANALYSIS OF THE EFFECT OF COMPETENCE, PHYSICAL ENVIRONMENT AND HUMAN RELATIONSHIP ON TEACHER PERFORMANCE ANDINTRINSIC MOTIVATION AS INTERVENING VARIABLES Muh Habib; Kusuma Chandra Kirana; Syamsul Hadi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3. (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8002

Abstract

The purpose of this study is to analyze the  influence of competence, physical environment  and human relationship on teacher performance andintrinsic motivation as intervening variables. Methodology The population of this study is all teachers at SMK Ma'arif Salam Magelang, sampling  techniques using saturated samples  of 62 teachers through questionnaires,  as well as data  analysis tools using SmartPLS software Version 3.2.9.   The results showed that teacher competence has a significant influence on intrinsic motivation, physical environment  has a significant influence on intrinsic motivation, relationships have a  significant influence on   intrinsic motivation, teacher competence has a  significant influence on teacher performance, l physical environment has a significant influence on teacher performance, lphysical environment   has a significant influence on teacher performance, mintrinsic activation has a significant influence on  teacher performance.  Future research  is expected to build similar studies by adding research variables, such as handling compensation, performance appraisal systems, and others that can affect teacher performance.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, KECERDASAN EMOSIONAL DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI Armianus Randing; Syamsul Hadi; Eko Yulianto
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 10 No. 4 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i4.807

Abstract

This study aims to examine and analyze the influence of the variables Transformational Leadership Style, Emotional Intelligence, Organizational Commitment on Employee Performance mediated by Job Satisfaction. Case study on the DIY Regional Disaster Management Agency (BPBD). The population in this study amounted to 45 people. The sampling technique used the saturated or census sampling method, totaling 45 people. This research method uses descriptive analysis by evaluating the measurement model (out model), structural model (inner model) and the results of hypothesis testing test the hypothesis directly output images and values ​​contained in the output path coefficients. Data processing uses smartPLS (v.3.2.9). The results of this study indicate that transformational leadership style and emotional intelligence have no significant effect on employee performance, because the value is less than 1,960, while the organizational mindset and job satisfaction have a significant effect on employee performance with a value of more than 1,960. The variables of transformational leadership style, emotional intelligence and organizational trust in employee performance which are mediated by job satisfaction are both significantly affected with a value of more than 1,960. The head of the Yogyakarta Regional Disaster Management Agency (BPBD) office needs to provide motivation to employees so that the company's vision and mission are achieved. Employees need to pay attention to emotional intelligence variables with indicators such as self-awareness, self-management, self-motivation, empathy and social skills (relationship management).
The Impact of Islamic Work Ethics and Organizational Justice on Organizational Citizenship Behavior: The Mediating Role of Organizational Commitment Syamsul Hadi; Nur Rokhman; Kusuma Chandra Kirana; Naima Andleeb; Eni Purnasari
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 15, No 2 (2023)
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v15i2.33375

Abstract

Abstract. Organizational Citizenship Behavior is not exhibited by all employees within a company. To effectively accomplish objectives, the management must possess a comprehensive understanding of organizational justice, the significance of Islamic values, and the extent to which employee dedication is established. The research aims to analyze the effect of Islamic work ethic and organizational justice on organizational citizenship behavior mediated by organizational commitment. This article employs a quantitative method, with data obtained through questionnaires distributed to 65 respondents from an Indonesian company and analyzed using structural equation modeling. The study shows that the Islamic work ethic positively and significantly affects organizational citizenship behavior and commitment. Organizational justice positively and significantly affects organizational citizenship behavior and commitment. Meanwhile, organizational commitment has a positive and significant effect on organizational citizenship behavior and has been proven to be able to mediate such relationships.  Abstrak. Tidak semua karyawan menunjukkan perilaku organisasi kewarganegaraan. Untuk mencapai tujuannya secara efektif, manajemen harus memiliki pemahaman komprehensif tentang keadilan organisasi, pentingnya nilai-nilai Islam, dan sejauh mana dedikasi karyawan dibangun. Penelitian ini bertujuan untuk menganalisis pengaruh etos kerja Islam dan keadilan organisasi terhadap perilaku organisasi kewarganegaraan yang dimediasi oleh komitmen organisasi. Artikel ini menggunakan metode kuantitatif, dengan data diperoleh melalui kuesioner yang disebarkan kepada 65 responden di satu perusahaan di Indonesia. Sedangkan analisis datanya menggunakan model persamaan struktural. Hasil penelitian menunjukkan bahwa etos kerja Islam berpengaruh positif dan signifikan terhadap perilaku dan komitmen kewargaanorganisasi. Keadilan organisasi berpengaruh positif dan signifikan terhadap Perilaku Organisasi Kewarganegaraan dan Komitmen Organisasi. Komitmen organisasi berpengaruh positif dan signifikan terhadap Perilaku Organisasi Kewarganegaraan dan terbukti mampu memediasi hubungan tersebut.
The THE INFLUENCE OF AWARDS AND CAREER DEVELOPMENT AND JOB SATISFACTION ON EMPLOYEE RETENTION AT THE YOGYAKARTA REGIONAL DISASTER MANAGEMENT AGENCY OFFICE Maria Carolina Cony Landung; Kusuma Chandra Kirana; Syamsul Hadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2903

Abstract

Retensi karyawan merupakan salah satu tantangan utama yang dihadapi perusahaan dalam menjaga stabilitas dan produktivitas organisasi. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang akan mempengaruhi retensi karyawan, seperti pengembangan karir, kepuasan kerja dan penghargaan. Jumlah sampel yang digunakan sebanyak 60 responden dengan menggunakan teknik Accidental Sampling. Pengumpulan data dengan menyebarkan kuesioner kepada responden. Hasil penelitian menunjukkan bahwa penghargaan berpengaruh positif dan signifikan terhadap retensi karyawan, pengembangan karir berpengaruh positif terhadap retensi karyawan, dan kepuasan kerja berpengaruh positif terhadap retensi karyawan. Temuan ini menunjukkan pentingnya strategi manajemen sumber daya manusia terhadap peningkatan kesejahteraan dan pengembangan seseorang sebagai upaya peningkatan retensi. Kata kunci: penghargaan, pengembangan karir, kepuasan kerja, retensi karyawan
THE EFFECT OF KNOWLEDGE SHARING AND LEADER-MEMBER EXCHANGE ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR AS A MEDIATION VARIABLE (STUDY ON GUDEG YU DJUM PUSAT YOGYAKARTA) Ragil Listyowati; Syamsul Hadi; Epsilandri Septyarini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2905

Abstract

This study aims to analyze the effect of Knowledge Sharing and Leader Member Exchange on employee performance with Organizational Citizenship Behavior (OCB) as a mediating variable at Gudeg Yu Djum Pusat. This research employs a quantitative approach with a descriptive method. Data was collected through questionnaires distributed to 80 employees selected using purposive sampling. The results indicate that Knowledge Sharing has a positive effect on OCB, Leader Member Exchange also positively influences OCB, and OCB positively affects employee performance. Additionally, OCB acts as a mediating variable in the relationship between Knowledge Sharing and performance, as well as between Leader Member Exchange and performance. This study contributes both theoretically and practically to the human resource management of Gudeg Yu Djum Pusat by enhancing performance through improved Knowledge Sharing, quality relationships between leaders and employees, and behaviors that support operational efficiency.