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Agus Rahayu
Universitas Pendidikan Indonesia
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Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia Sugiono, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Hurriyati, Ratih
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20288

Abstract

This study aims to analyze the impact of Incoterm and relational resources on the competitive advantage of Indonesian Freight forwarders. The measurement methodology uses structural equation model (SEM) analysis with SmartPLS software to analyze the impact of Incoterms and relational resources on competitive advantage. Through social media, online questionnaires were sent to gather research data. The Likert scale of 5 was used to create the questionnaire. Companies that provide freight forwarding services were the respondents in this study, chosen by simple random sampling. Online questionnaires were distributed to 75 companies to answer questions submitted. The data analysis step is validity tests, reliability tests, significance tests, and hypothesis tests. Based on the data processing results, it is found that Incoterm and relational resources positively affect competitive advantages. The novelty of this study is a model of the relationship between the effect of Incoterm and relational resources on the competitive advantage of freight forwarding companies. The research's theoretical implication is that Freight forwarder companies' management should select appropriate incoterms and implement relational resource policies to encourage increased competitive advantage. One of the limitations of this study is that the sample size used is only a small number of companies engaged in international Freight Forwarder services, only 75 companies.
THE EFFECT OF E-GOVERNMENT QUALITY (E-GOVQUAL) ON LOCAL GOVERNMENT E-GOVERNMENT USER SATISFACTION Hakim, Moch. Lukmanul; Rahayu, Agus; Ahman, Eeng; Wibowo, Lili Adi
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.678

Abstract

The measurement of E-Government user satisfaction at local governments in Indonesia still needs to be improved to achieve the high accountability demanded by the central government. Based on the theory of behavior, six factors influence the satisfaction of local government E-Government users, namely knowledge of ease of use, trust, function and form interaction, reliability, content and display of information, and support. This study examines the influence of these six factors on the E-Government Quality of local governments in the province of West Java. Respondents in this study were the head of the West Java regional government agency. This study uses PLS-SEM and succeeds in proving that there is a positive and significant effect of ease of use, trust, function and form interaction, reliability, content and display of information, and support for local government E-Government user satisfaction. These findings provide practical contributions as a guide for local governments to improve E-Government Quality. Future research needs to expand the scope of the observation area, incorporate subjective and objective scales of user satisfaction variables, and develop other variables based on other theories such as contingency theory, agency theory, and dynamic capabilities theory.
Analisa Strategi Pemasaran Online Terhadap Kinerja Keuangan Umkm Fashion di Kota Bandung : ( Masa Covid-19 Januari s/d Maret 2020) Gunardi; Rahayu, Agus; Wibowo, Lili Adi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 3 No. 1 (2020): Fair Value : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.886 KB) | DOI: 10.32670/fairvalue.v3i1.134

Abstract

Creative industries, especially SMEs (Micro,Small and Medium Enterprises) in the city of Bandung duringthe Covid-19 pandemic experienced a sharp decline in sales, this Fashion MSMEs need an OnlineMarketing Strategy to maintain sales and support the government movement PSBB (Large SocialRestriction), so this will have a positive impact in improving the SMEs Financial Performance. This studyuses a Qualitative Descriptive approach by interviewing and collecting data from SMEs Fashion inBandung City, taking research data during the economic situation of Bandung, in particular, being weakand generally the world because of the Pandemic Covid-19. The results showed that the marketingstrategies carried out by Fashion MSMEs in Bandung were carried out by means of online marketing, thishad a positive impact in boosting the financial performance of Fashion SMEs in Bandung.
BADATANCY TOYS COMPETITION STRATEGY USES AN INTERNAL-EXTERNAL MATRIX, CPM, SWOT, SPACE, AND GRAND STRATEGY Saputri, Adiya Agustin Eka Saputri; Rahayu, Agus; Dirgantari, Puspo Dewi
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 1 (2022): April - September 2022
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v17i1.1060

Abstract

This study aims to identify the internal and external environment of Badatancy Toys and determine a good business strategy for Badatancy Toys in order to compete in the market. The research method used in this study is a qualitative descriptive method. Power collection techniques using interviews and observation both directly and indirectly. The data obtained were analyzed using the IFE, EFE, CPM, TOWS, SPACE, and Grand Strategy matrices. From the research results, it is known that the results of the IFE Matrix are 2.74 and the EFE Matrix is ​​2.56. The final results of the analysis of the CPM Matrix, TOWS, SPACE Grand Strategy show that alternatives that can be applied to the Badatancy Toys business are increasing product promotion, maintaining customer service, expanding market share, developing products, and penetrating the market.
ORGANIZATIONAL CULTURE, UNIVERSITY-INDUSTRY COLLABORATION STRATEGIES, AND INNOVATION PROGRAMS IN UNIVERSITIES: THE MODERATING ROLE OF GOVERNMENT FUNDING Islamiyah, Zakiyah Tsauroh; Rahayu, Agus; Disman, Disman; Wibowo, Lili Adi
Sosiohumaniora Vol 26, No 2 (2024): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v26i2.55042

Abstract

This study examines the effects of organizational culture, university-industry collaboration strategies, and government funding on innovation programs in Indonesian public universities. The research objectives were to identify the key factors that influence innovation outcomes and explore the moderating role of government funding. A quantitative research approach was adopted focusing on 73 public universities in Indonesia. Data were collected using a structured questionnaire distributed to senior administrators and faculty members involved in innovation programs and university-industry collaborations. The key variables measured included organizational culture, university-industry collaboration strategies, innovation programs, and government funding, using a 7-point Likert scale. A multiple linear regression analysis was conducted to test the hypothesized relationships and interaction effects. The findings reveal that organizational culture and university-industry collaboration strategies significantly enhance innovation programs, with government funding amplifying these effects. A larger university size was found to negatively impact innovation outcomes, while overall funding levels had a positive but smaller effect than other variables. The results highlight the importance of fostering supportive organizational cultures, developing robust collaboration strategies, and securing adequate government funding to drive innovation in academic institutions. Future research should explore the additional factors that influence innovation outcomes in various contexts. Recommendations include strengthening university-industry partnerships and advocating for sustained government support to enhance the innovation capacity of universities. Penelitian ini mengkaji dampak budaya organisasi, strategi kolaborasi universitas-industri, dan pendanaan pemerintah terhadap program inovasi di universitas negeri di Indonesia. Tujuan penelitian adalah untuk mengidentifikasi faktor kunci yang mempengaruhi hasil inovasi dan mengeksplorasi peran moderasi pendanaan pemerintah. Pendekatan penelitian kuantitatif diadopsi, dengan fokus pada 73 universitas negeri di Indonesia. Data dikumpulkan menggunakan kuesioner terstruktur yang didistribusikan kepada administrator senior dan anggota fakultas yang terlibat dalam program inovasi dan kolaborasi universitas-industri. Variabel kunci yang diukur termasuk budaya organisasi, strategi kolaborasi universitas-industri, program inovasi, dan pendanaan pemerintah, menggunakan skala Likert 7 poin. Analisis regresi linier berganda dilakukan untuk menguji hubungan dan efek interaksi yang dihipotesiskan. Temuan menunjukkan bahwa budaya organisasi dan strategi kolaborasi universitas-industri secara signifikan meningkatkan program inovasi, dengan pendanaan pemerintah memperkuat efek ini. Ukuran universitas yang lebih besar ditemukan berdampak negatif terhadap hasil inovasi, sementara tingkat pendanaan secara keseluruhan memiliki efek positif tetapi lebih kecil dibandingkan dengan variabel lainnya. Hasil ini menyoroti pentingnya membina budaya organisasi yang mendukung, mengembangkan strategi kolaborasi yang kuat, dan mendapatkan pendanaan pemerintah yang memadai untuk mendorong inovasi di institusi akademik. Penelitian lebih lanjut harus mempertimbangkan untuk mengeksplorasi faktor tambahan yang mempengaruhi hasil inovasi dalam konteks yang berbeda. Rekomendasi termasuk memperkuat kemitraan universitas-industri dan mengadvokasi dukungan pemerintah yang berkelanjutan untuk meningkatkan kapasitas inovasi universitas.
Microfinance Digital Financial Services And Rural Farmers’ Welfare And Susceptibility To Poverty In Rural Ghana Akantege, Raymond; Rahayu, Agus; Furqon, Chaerul; Dirgantari, Puspodewi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 1 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.8277

Abstract

Expanding access to the poor is a fundamental issue for Microfinance Institutions, although increasing the availability of credit is often viewed as a crucial element for achieving poverty reduction. Consequently, more trust has been reposed in the potentially game-changing effect of universal digital financial inclusion. However, there is little evidence linking digital financial inclusion to an individual's chance of poverty. The research assesses the influence of digital financial services on rural farmers' susceptibility to poverty in Ghana by employing data from 1050 rural farm households surveyed in selected communities in the Bono, Bono East and Bono Ahafo, Eastern and Ashanti Regions of Ghana. The Asset-Based Vulnerability model was used to measure the likelihood of future vulnerability to poverty of rural farmers. We found that farmers who make use of digital financial services are less vulnerable to risk. In addition, we demonstrate that the majority of these gains result from farmers' improved risk management abilities. Financial exclusion is a big issue in several developing countries, and Ghana's experience may be used to alleviate this problem.
An effect of dynamic logistics capabilities on courier’s business performance Noneng Nurjanah; Agus Rahayu; Lili Adi Wibowo; Nanang Fattah
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243395

Abstract

Courier companies face environmental challenges influenced by the development of e-commerce businesses, demanding high service quality and reliability in meeting consumer demand. Courier companies demand toimmediately adjust company strategies to be able to survive in competitive market conditions, the only way is to continue to keep dynamic on internal capability. This study develops and tests a model of the relationship between dynamic logistic capabilities, environmental turbulence, and business performance. As quantitative research, a survey was used to collect data. A sample of 70 valid answers from courier company members of the Association of Indonesian Express Delivery, Postal, and Logistics Services Companies(ASPERINDO) was treated through the Partial Least Square (PLS) method. The research results show a full mediation relationship between dynamic logistics capability and business performance, given the proportion of the impact of dynamic logistics capabilities on business performance (72.7%) identified in this study. As a result, the main result points out that the positive correlation between dynamic logistics capabilities and business performance strengthens the relationship evidence in the literature that dynamic logistics capabilities contribute to business performance, that is, sales growth, delivery reliability and security.
A Research Map of Technology-Based Digital e-CRM: A Bibliometric Analysis to Identify Innovations and Future Trends Lestari, Fitrina; Rahayu, Agus; Hendrayati, Heny
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1574

Abstract

This research investigates the progression of technology-driven digital e-CRM systems, focusing on three primary goals: uncovering research patterns, assessing the impact of technological advancements on e-CRM growth, and identifying future research prospects. The study also seeks to confirm hypotheses regarding the increasing emphasis on technology in e-CRM, the transformative effects of merging e-CRM with e-commerce and digital marketing, and emerging opportunities in analytics, and data security. A bibliometric examination of Scopus-indexed publications was performed using vosviewer application. The datasets were refined through three queries related to e-CRM concepts, technological innovations, and customer outcomes, resulting in 623, 60, and 14 documents, respectively. The results unveil significant trends, including the incorporation of Big Data and predictive analytics for data-informed decision-making, the implementation of AI and machine learning for customization and automation, the integration of social media into CRM strategies to boost engagement, the synergy between e-CRM, e-commerce, and digital marketing for omnichannel experiences, and the shift towards scalable cloud-based CRM systems. These findings validate the hypotheses, underscoring the crucial role of technological progress in reshaping e-CRM and enhancing customer experiences. Future research opportunities encompass advancing sentiment analysis for social media, harnessing IoT for real-time engagement, and tackling data privacy challenges to foster trust. Although limited to bibliometric methods and Scopus data, this study contributes to the existing literature by mapping e-CRM research trends, offering practical insights for professionals, and suggesting future directions aligned with emerging technologies and global challenges, thus emphasizing the strategic importance of aligning e-CRM innovation with evolving consumer needs.
ANALISIS E-MARKETING DAN E-WALLET DALAM UPAYA MENINGKATKAN JUMLAH KUNJUNGAN DI TEMPAT WISATA FLOATING MARKET LEMBANG Puspasari, Dewi; Rahayu, Agus; Hendrayati, Henny
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 1 (2024): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i1.90-114

Abstract

Salah satu destinasi wisata favorit di kota bandung yang terkenal adalah floating market lembang yang terletak di kabupaten Lembang. Namun untuk menghadapi persaingan dengan semakin bertambahnya Objek wisata yang baru dan lebih memiliki daya tarik tersendiri maka manajemen destinasi wisata floating market mengarahkan strategi pemasaran dengan baik dalam memperkuat pemasaran dari pihak wisata floating market itu sendiri salah satunya dengan melakukan strategi pemasaran digital. Seiring dengan kemajuan teknologi dan transformasi digital, terjadi perubahan signifikan dalam perilaku konsumen, terutama dalam mencari informasi dan melakukan transaksi secara online. Adopsi e-marketing dan e-wallet menjadi penting untuk mengikuti tren ini dan menjawab kebutuhan konsumen modern. Melalui pemahaman mendalam tentang isu-isu tersebut diatas, maka analisis e-marketing dan e-waallet dapat menjadi alat strategis yang efektif untuk meningkatkan daya tarik dan jumlah kunjungan ke Floating Market Lembang, serta menjawab tantangan dan peluang yang dihadapi oleh industri pariwisata. Metode penelitian yang digunakan merupakan metode penelitian kualitatif. Teknik pengambilan sampel yang digunakan adalah pengambilan secara accidental sampling. Hasil penelitian menunjukkan bahwa Destinasi wisata Floating Market Lembang Bandung Sudah menerapkan strategi E Marketing yaitu Banner Advertisement (iklan melalui banner), Sponsorship, Classified Listings (daftar produk terklasifikasi), Email Marketing (pemasaran melalui email), Partnership / Affiliate Marketing (pemasaran metode afiliasi), Search Engine Marketing (pemasaran menggunakan mesin pencari), Social Networking (metode pemasaran menggunakan situs jejaring sosial  dan strategi  E wallet dalam berbagai transaksi dengan  tujuan untuk : Kemudahan, Keamanan, Benefit  dan Reward  sebagai upaya untuk meningkatkan jumlah pengunjung.
STRATEGIC ALIGNMENT FOR HIGHER EDUCATION'S DIGITAL TRANSFORMATION JOURNEY Purwanto, Heri; Rahayu, Agus; Gaffar, Vanessa; Adi Wibowo, Lili; Azizah Asmara, Maisa; Munawar, Asep; Saepudin, Didin
TRIKONOMIKA Vol 23 No 2 (2024): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v23i2.18940

Abstract

This study investigates the role of digital transformation strategy (DTS) and enterprise architecture program (EAP) in enhancing the performance of private higher education institutions (PTS) in LLDIKTI Region IV, West Java, and Banten. Key factors analyzed include university ranking requirements (URR), government regulation (GR), emerging technology (ET), and university governance capability (UGC). Data were collected from 200 PTS leaders using probability sampling and analyzed with Structural Equation Modeling. Findings indicate that URR, GR, ET, and UGC positively influence DTS. DTS significantly strengthens EAP but does not directly impact institutional performance. The study emphasizes the synergy between DTS and EAP to optimize resource management and improve Tridharma activities, ultimately enhancing institutional performance. This research contributes to understanding the strategic alignment necessary for effective digital transformation in higher education.
Co-Authors Abdul Aziz Ahmad Abdurokhim Abdurokhim Ade Sobandi, Ade Adi Binardi Adib Sultan, Mokh Adiwibowo, Lili Afdol Muftiasa Aggi Panigoro Sarifiyono Agus Kurniawan Akantege, Raymond Alif, Abghia Lies Fildzah Alwinda Manao Amay Suherman Andrieta Shintia Dewi Andry Alamsyah Arie Indra Gunawan Arvian Triantoro Aryani, Kiki As-siisi, Adzkia Marwa Asti Nur Aryanti Astri Wulandari Astrid Deandra Zafira Asyifa, Lia Siti Ayuningtyas Yuli Hapsari Azatovich, Ablatdinov Sultanbek Azizah Asmara, Maisa Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta, Bambang Bejaoui, Asma Chairul Furqon, Chairul Chandra, Dicky Christianingrum Dadang Dahlan Dede Kurnia Dede Kurnia, Dede Dedi Prasetyo Dematria Pringgabayu Dewanti, Pelangi Puspa Dewi Puspasari Didit Supriyadi Dirgantari , Puspo Dewi Dirgantari, Puspodewi Disman Disman Disman Disman, D Disman, Disman Dita Amanah Dudih, Mochamad Edi Firdaus Edi Suryadi, Edi Eeng Ahman, Eeng Egasmara, Febri Ekarini, Mira Indriyulia Ekawijaya, Asep Bayu Enny Hindarwati Ernawati Ernawati Erni Martini Erwin Yulianto Fahlevy, Reza Fahreza, Mohammad Fanji Wijaya Farizki Maulana Rafliansyah Ferdiansyah, Gerry Fitri Lestari, Fitri Fitri Novilia Fitrina Lestari Furqon, Chaerul Gafar, Vanessa Geraldine B Advincula Gita Anggarini, Gita Gunardi Hadi Senen, Samsul Hadiyazid Rachman, Nur Hakim, Moch Lukmanul Hakim, Moch. Lukmanul Hanifah, Silvana Hardiana, R. Dian HARIYANTO HARIYANTO Hasyim, M. Ardi Nupi Hendrayati, Heni Hendrayati, Henny Heny Hendrayati Herbert Siregar Heri Purwanto Heru Budiono Heryana, Nono Heryani, Feni Huda, Miftakul Hurriyati , Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indra Gunawan, Ari Iqbal Rabiul Awal, Rais Irayanti Adriant Islamiyah, Zakiyah Tsauroh Iwan Kurniawan Iwan Kurniawan Johan, Ahmad Juliana Juliana Khamiliyah, Lili Khania Teresa Gunawan Koeswandi, Tika Krishna Yuliawati, Ayu Kusumah, Echo Perdana Lasmita Sihaloho LIA AMALIA Lili Adi Wibowo Lina Marlina Lindawati M. Arief Ramdhany Machmud, Fajar Maelatusaadah, Lena Marliyana Maesaroh, Syti Sarah Maghfur, M. Mauladi, Andri Maulasena, Mirza Fawwaz Maya Sari Mayasari Misyaida Ayunda Putri Mokh. Adib Sultan Mokhammad Wahyudin Monoarfa, Hilda Muftiasa, Afdol Muhamad Bayu Pramesta Muhammad Deny, Muhammad Muhammad Iqbal Alamsyah Muhammad Zaky Yamin Munawar, Asep Muradovna, Khudayarova Mekhrangiz Mutia, Fitrahtul Nadeak, Thomas Nanang Fattah Nandi Nandi, Nandi Nasution, Harmansyah Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Noneng Nurjanah Novilia , Fitri Nuraeni, Ita Nurjanah, Noneng Nuryadi Wijiharjono Oce Ridwanudin Palupi Permata Rahmi Pardede, Mahadi Permana, Irwan Triherda Pranadita, Nugraha Prasetyo Harisandi Prianto, Arif Puspo Dewi Dirgantari Rabiul Awal, Rais Iqbal Rahman, Shandikha Arya Yudha Rahmawati, Yuli Diani Rasyid, Mohammad Kurniadi Ratih Hurriyati Rauf, Mohamad Iqbal Abdul Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rena Yuliana Retno Setyorini Ridwan Purnama, Ridwan Riske Faldesiani Rony Susalit Rosita, Ai Saepudin, Didin Safitri, Lusiana Safroni Isrososiawan Sakova, Megha Salsabila, Audra Santo Dewatmoko Saputri, Adiya Agustin Eka Saputri Sari, Intan Tenisia Prawita Sari, Rizqi Permana Saripudin, Asep Sihaloho, Lasmita Sihaloho, Lasmita Simamora, Saur Simatupang, Frido Sarita SISWANTO, BUDI NUR Sugiana, Neng Susi Susilawati Sugiharto, Moch Dudih Sugiharto, Moch. Dudih Sugiono, Ahmad Sukma Nugraha Sundusiah, Sundusiah Sunu Puguh Hayu Triono Supriyatna, Agus Surya Nugraha Suryana Sutopoh*, Sutopoh Suwatno Suwatno Syifa Pramudita Faddila Tatiek Ekawati Permana Tianingrum, Destri Mailinda Toto Susanto, Toto Triyono, Sunu Puguh Ubaidilah, Muhamad Rizki Utama, R Dian H Vanessa Gaffar Willma Fauzzia Yakin, Cecep Nurul Yana Setiawan Yono Maulana Yudha Rahman, Shandika Yuliana, Rena Yuliarti Maghfira Annahli Yuliati - Yuliawati, Ayu Khrisna Yuliawati, Ayu Khrisna Yuranita Pramudya Wardhani Yusoff, Yusliza Mohd Zahra Nadhira Khairunnisa