Article Per Year (5 Year)
p-Index From 2020 - 2025
6.144
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi AKUNESA JDM (Jurnal Dinamika Manajemen) PIKSEL : Penelitian Ilmu Komputer Sistem Embedded and Logic Journal of Business & Banking At-Taradhi: Jurnal Studi Ekonomi Jurnal Hortikultura Jurnal Sains dan Teknologi Kimia EDUTECH: Jurnal Ilmu Pendidikan dan Ilmu Sosial AGASTYA: JURNAL SEJARAH DAN PEMBELAJARANNYA An-Nisbah: Jurnal Ekonomi Syariah Pedagogia: Jurnal Pendidikan Indonesian Journal of Chemical Science Unnes Science Education Journal Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA Home Economics Journal Lentera: Jurnal Ilmiah Kependidikan JAST : Jurnal Aplikasi Sains dan Teknologi TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian Jurnal Nasional Komputasi dan Teknologi Informasi B-Dent, Jurnal Kedokteran Gigi Universitas Baiturrahmah Jurnal Pengabdian Magister Pendidikan IPA Journal of Humanities and Social Studies Jurnal Ilmiah Mandala Education (JIME) JUPE : Jurnal Pendidikan Mandala Titian: Jurnal Ilmu Humaniora Journal of Digital Marketing and Halal Industry MEDIA BISNIS Leibniz: Jurnal Matematika International Journal of Social Service and Research Journal of Research in Social Science and Humanities Action Research Literate (ARL) Manajemen dan Kewirausahaan Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah MASALIQ: Jurnal Pendidikan dan Sains Sultra Journal of Economic and Business Tadris: Jurnal Pendidikan Islam Biocaster : Jurnal Kajian Biologi Innovative: Journal Of Social Science Research Aqwal: Journal of Quran and Hadies Studies International Journal of Sharia Business Management PANCASILA AND CIVICS EDUCATION JOURNAL Jurnal Pendidikan Surya Edukasi (JPSE) STATISTIKA Narasi: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pengajarannya Karimah Tauhid Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Social Science Academic Volatilitas : Jurnal Manajemen Dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah
Fitri Rahmawati
Akademi Kebidanan Harapan Ibu Pekalongan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Transportation Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 2   3   4   5   6 
Analisis Kodikologi dalam Manuskrip Al-Falaqiyah Karangan K. H. M. Burkan Saleh Kerinci Azizah, Faras Puji; Rahmawati, Fitri; Riza, Yulfira; Hidayat, Ahmad Taufik
Titian: Jurnal Ilmu Humaniora Vol. 7 No. 2 (2023): Desember 2023
Publisher : Fakultas Ilmu Budaya, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/titian.v7i2.29459

Abstract

Artikel ini membahas tentang naskah kitab Al-Falaqiyah karya K.H.M Burkan Saleh ditinjau dari masalah fisik naskah, kolofon: analisis kodikologi. Penelitian ini diawali dengan analisis kodikologi naskah yang menjelaskan tentang gambaran umum naskah kitab Al-Falaqiyah baik dari segi sejarah naskah, tempat penyimpanan naskah, tempat penulisan naskah atau penyalinan naskah, mempelajari seluk beluk fisik naskah. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif, yaitu penulis terjun langsung ke lokasi tempat penyimpanan naskah K.H.M Burkan Saleh, dengan menggunakan metode deskriptif analisis, yaitu menggambarkan objek yang diteliti dengan apa adanya sesuai dengan data-data yang diperoleh, mengumpulkan data melalui teknik wawancara, dokumentasi. Selain itu, penulis juga menggunakan studi kepustakaan dengan mencari jurnal, artikel, buku-buku yang berkaitan dengan tema penelitian. Berdasarkan penelitian ini, penulis menemukan bahwa ilmu falakiah berhasil menyentuh wilayah Kerinci yang dikembangkan oleh K.H. M Burkan Saleh di desa Tanjung Pauh pada tahun 1937 yang ditulisnya di Pondok Pesantren Madrasah Jauhar al-Islami, Tanjung Juhur, Jambi, kini manuskripnya diwariskan kepada anak dan menantunya Darti dan Rasidin di Tanjung Pauh Mudik, yang merupakan dosen IAIN Kerinci. Abstract This article discusses the manuscript of kitab Al-Falaqiyah by K. H. M. Burkan Saleh in terms of the physical problems of the manuscript, colophon and its relevance as a historical source: codicology analysis, this research begins with a codicoly analysis of a manuscript that explains the general description of the manuscript of kitab Al-Falaqiyah both in terms of the history of the manuscript, the place where the manuscript is stored, the place of writing the manuscript or copying the manuscript, studying the physical ins and outs of the manuscript. The research method used in this research is qualitative, namely, the author goes directly to the location where the manuscript of K.H.M Burkan Saleh is stored, using the descriptive analysis method, namely describing the object under study as it is in accordance with the data obtained, collecting data through interview techniques, documentation. In addition, the author also uses literature studies by looking for journals, articles, books related to the research theme. Based on this research, the author found that the science of falakiah successfully touched the Kerinci region developed by K.H. M Burkan Saleh in Tanjung Pauh village in 1937 which he wrote at the Islamic Boarding School Madrasah Jauhar al-Islami, Tanjung Juhur, Jambi, now his manuscript was inherited to his son and son-in-law Darti and Rasidin in Tanjung Pauh Mudik, who is a lecturer at IAIN Kerinci
Development of E-Based Learning Modules Problem Based Learning (PBL) in improving students' critical thinking abilities Anggi, Anggi; Agung Saputra, Rizka Donny; Rahmawati, Fitri
JUPE : Jurnal Pendidikan Mandala Vol, 9 No 3 (2024) : JUPE : Jurnal Pendidikan Mandala (September)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v9i3.7481

Abstract

This research aims to determine the feasibility of problem-based learning (PBL) e-Modules in improving students' critical thinking skills. The research carried out is a type of R&D (Research and Development) research that follows the 4D development model. This research was carried out at the Al-Ikhlas Taliwang Islamic Boarding School for class XI students. This research will last for three months, starting from December to February 2023/2024. Determination of the sample in this research was carried out using purposive sampling technique. The number of samples in this study was 26 students from class XI. Data collection techniques in this research are observation, interviews, documentation and questionnaires. The research instrument consists of a material expert validity test questionnaire, a media expert validity test questionnaire, and an e-module readability test questionnaire by students. The data analysis technique uses the average percentage score formula from the validation results of material experts and media experts, and the results of e-module readability tests by students. From the results of the material expert validation, a score of 3.3 was obtained from validator 1 and 3.6 from validator 2, an average score of 3.45 with good criteria. Then the media expert validation results obtained a score of 3.5 from validator 1 and 3.4 from validator 2 with an average score of 3.45 with good criteria. Based on the results of the e-module readability test assessment by students, it shows that the results of the class . So it can be said that the e-module that is being developed is practical for use in learning. 
Efektivitas Pemberian Pupuk Organik Cair (POC) dari Urin Sapi terhadap Pertumbuhan Tanaman Selada (Lactuca sativa L.) Rahmawati, Fitri; Efendi, Ismail; Masiah, Masiah
Biocaster : Jurnal Kajian Biologi Vol. 5 No. 1 (2025): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/biocaster.v5i1.345

Abstract

The purpose of this study was to test and determine the concentration of Liquid Organic Fertilizer (LOF) from cow urine that is most effective for the growth of Lettuce (Lactuca sativa L.) plants. This type of research is experimental research. The research approach used is quantitative and qualitative. The research design used is Completely Randomized Design (CRD). The population in this study were all lettuce seedlings that had been sown. The sample used in this study was lettuce plants totaling 30 seedlings. The parameters observed were plant height and number of leaves of Lettuce (Lactuca sativa L.) plants. Furthermore, the data analysis used was one way ANOVA with the SPSS 21 for Windows program. The results of the study showed that the best dose of Liquid Organic Fertilizer (LOF) from cow urine was in the treatment of P2: 200 ml of POC from cow urine + 800 ml of water, which was to produce the highest plant height of 7.59 cm, and the treatment of P1: 100 ml of POC from cow urine + 900 ml of water produced the highest number of leaves, which was 5.30 strands.
DEVELOPMENT OF QUANTUM LEARNING LEARNING MODEL THROUGH ARISAN CARDS TO INCREASE STUDENT MOTIVATION AND LEARNING OUTCOMES Rahmawati, Fitri; Sutisna, Muhamad
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 1 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i1.3227

Abstract

The low learning motivation and learning outcomes of students occur because there are several problems such as the attitude of students who are indifferent to the learning process, students do not pay attention when the teacher explains the material and do not do the assignments given by the teacher, the lack of interest of students in Pancasila Education subjects and Citizenship. This study aims to find a quantum learning model through arisan cards to increase student motivation and learning outcomes. The research method used Research and Development This research was conducted in three product trials. The subjects of this study were class VIII students with 36 students in the 2019-2020 school year. Data collection techniques include expert verification sheet learning models, verification of material experts, observation of learning motivation and student learning outcomes, interview sheets and documentation. The results showed; The percentage of observation results of learning motivation and learning outcomes of students in the first trial, namely motivation by 58%, pretest by 50%, and postest by 56%. In the second trial, the motivation was 61%, the pretest was 61%, and the postest was 68%. And in the third trial, namely motivation by 80%, pretest by 77%, and postest by 85%. This study concludes that the design of the Quantum Learning learning model through the Arisan Card can improve learning motivation and student learning outcomes in the material order of the order of laws in the national legal system in Indonesia.
DEVELOPMENT OF E-MAGAZINE AS LEARNING MEDIA FOR INDONESIAN SALAD TO INCREASE THE KNOWLEDGE OF CULINARY STUDENTS IN INDONESIAN FOOD PROCESSING COURSES Rahman, Luthfi Riyadh; Lastariwati, Badraningsih; Rahmawati, Fitri
Journal of Research in Social Science and Humanities Vol 5, No 1 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.199

Abstract

The culinary arts play a crucial role in preserving and promoting traditional Indonesian cuisine, yet many students lack comprehensive knowledge about the various regional salads. This study aims to develop an e-magazine as an innovative learning media to enhance culinary students' understanding of Indonesian salads in food processing courses. The research employs a design-based approach, involving the creation of an interactive e-magazine that incorporates multimedia elements such as videos, images, and quizzes to engage students effectively. A pilot study was conducted with a sample of culinary students, who evaluated the e-magazine's content, usability, and overall effectiveness as a learning tool. The results indicate a significant improvement in students' knowledge and appreciation of Indonesian salads after utilizing the e-magazine. This research underscores the potential of digital media in culinary education, providing a scalable model for integrating technology into traditional food processing curricula. The findings suggest that e-magazines can enhance learning experiences, foster greater engagement, and improve the retention of culinary knowledge among students
Analisis Efektivitas Firewall dalam Memfilter dan Melindungi Lalu Lintas Jaringan Fitrian, Harry Pribadi; Noorjamil, Bayu Fajri; Rahmawati, Fitri; Rachman, Saskia Aulia
Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) Vol 8, No 1 (2025): Februari 2025
Publisher : Program Studi Teknik Komputer, Fakultas Teknik. Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jnkti.v8i1.8554

Abstract

Abstrak - Firewall memainkan peran krusial dalam menjaga keamanan jaringan dengan melindungi data dan sistem dari ancaman siber yang semakin kompleks. Penelitian ini mengeksplorasi efektivitas firewall dalam menyaring dan melindungi lalu lintas jaringan melalui pendekatan studi literatur. Fokus utama terletak pada perbandingan antara firewall tradisional dan Next-Generation Firewall (NGFW) dalam hal deteksi ancaman, pencegahan serangan seperti DDoS, malware, dan ransomware, serta kemudahan konfigurasi. Temuan menunjukkan bahwa firewall tradisional memiliki keterbatasan dalam menghadapi ancaman yang lebih rumit, sementara NGFW menawarkan perlindungan yang lebih canggih berkat fitur seperti Deep Packet Inspection (DPI), Intrusion Prevention System (IPS), dan web filtering. Namun, tantangan seperti kebutuhan teknis yang tinggi, biaya perangkat keras yang signifikan, dan risiko kesalahan konfigurasi menjadi hambatan utama dalam implementasinya, terutama di lingkungan besar. Penelitian ini menekankan pentingnya konfigurasi yang tepat dan pembaruan sistem untuk menjaga efektivitas firewall menghadapi ancaman yang terus berkembang. Selain itu, disarankan untuk mengembangkan metode otomatisasi konfigurasi menggunakan kecerdasan buatan untuk membantu organisasi kecil dengan keterbatasan teknis serta melakukan uji coba penerapan NGFW di infrastruktur modern seperti cloud dan IoT guna meningkatkan kinerja serta perlindungan jaringan. Kata Kunci: Firewall, Keamanan Jaringan, Filtering, Deteksi Ancaman, NGFW Abstract - Firewalls play a crucial role in ensuring network security by protecting data and systems from increasingly complex cyber threats. This study explores the effectiveness of firewalls in filtering and securing network traffic through a literature review approach. The primary focus lies in comparing traditional firewalls and Next-Generation Firewalls (NGFWs) in terms of threat detection, prevention of attacks such as DDoS, malware, and ransomware, as well as ease of configuration. Findings indicate that traditional firewalls face limitations in addressing more sophisticated threats, whereas NGFWs offer enhanced protection through features like Deep Packet Inspection (DPI), Intrusion Prevention System (IPS), and web filtering. However, challenges such as high technical requirements, significant hardware costs, and configuration errors pose major obstacles to their implementation, particularly in large-scale environments. This study highlights the importance of proper configuration and regular system updates to maintain the effectiveness of firewalls against evolving threats. Additionally, it is recommended to develop automated configuration methods using artificial intelligence to assist small organizations with limited technical expertise and to conduct trials of NGFW implementations in modern infrastructures like cloud and IoT to enhance performance and network protection. Keywords: Firewall, Network Security, Filtering, Threat Detection, NGFW
PENGARUH MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING (Studi Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Purworejo) Fitriani, Inayah; Rahmawati, Fitri; Runanto, Dedi
Volatilitas Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2025): VOLATILITAS - Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/volatilitas.v7i2.6216

Abstract

Suatu organisasi pemerintahan harus dapat mengoptimalkan sumber daya manusia yang ada.Ada beberapa faktor yang dapat mempengaruhi kinerja pegawai diantaranya yaitu motivasi kerja,budaya organisasi, kinerja, dan organizational citizenship behavior (OCB). Tujuan penelitian menguji pengaruh motivasi kerja terhadap kinerja, budaya organisasi terhadap kinerja, motivasi kerja terhadap organizational citizenship behavior (OCB), budaya organisasi terhadap organizational citizenship behavior (OCB), organizational citizenship behavior (OCB) terhadap kinerja, motivasi kerja terhadap kinerja melalui organizational citizenship behavior (OCB) sebagai variable intervening, budaya organisasi terhadap kinerja organizational citizenship behavior (OCB) sebagai variable intervening.Populasi penelitian adalah pegawai Dinas Kependudukan dan Pencatatan Sipil Kabupaten Purworejo, pengambilan sampel dengan sampling jenuh diperoleh 110 responden. Pengumpulan data menggunakan kuesioner skala likert, setiap instrumen telah diuji dan memenuhi syarat validitas dan reliabilitas. Analisis data menggunakan SPSS 25.0 for windows dengan regresi yang mengacu pada uji sobel test.Hasil penelitian menunjukkan, motivasi kerja berpengaruh positif terhadap kinerja, budaya berpengaruh positif terhadap kinerja, motivasi kerja berpengaruh positif terhadap organizational citizenship behavior (OCB), budaya organisasi berpengaruh positif terhadap organizational citizenship behavior (OCB), organizational citizenship behavior (OCB) berpengaruh positif terhadap kinerja, organizational citizenship behavior (OCB) memediasi pengaruh motivasi terhadap kinerja, organizational citizenship behavior (OCB) memediasi pengaruh budaya kerja terhadap kinerja.Kata Kunci: Motivasi Kerja, Budaya Organisasi, Kinerja, Organizational Citizenship Behavior (OCB).
PENGARUH EXPERIENCE QUALITY TERHADAP BEHAVIORAL INTENTION MELALUI PERCEIVED VALUE, HAPPINESS, DAN TOURIST SATISFACTION (Studi Pada Wisatawan Pantai Menganti Kebumen) Septiowati, Tuti; Ekowati, Titin; Rahmawati, Fitri
Volatilitas Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2025): VOLATILITAS - Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/volatilitas.v7i2.6224

Abstract

Sektor pariwisata merupakan penopang penting perekonomian Indonesia,berkontribusi terhadap devisa negara dan bersaing dengan sektor ekspor utama sepertiminyak bumi, batu bara, dan kelapa sawit. Peningkatan fenomena pariwisatamenunjukkan wisatawan mencari berbagai alternatif destinasi untuk melepas penat danmerasakan pengalaman menyenangkan. Hal ini menjadi tantangan pengelola destinasiuntuk mendorong wisatawan menjadi pengunjung berulang. Dengan mempertahankanexperience quality, perceived value, happiness, dan tourist satisfaction destinasi maka haltersebut dapat meningkatkan behavioral intention wisatawan pada destinasi wisataPantai Menganti Kebumen.Populasi penelitian ini adalah semua wisatawan Pantai Menganti Kebumen.Sampel penelitian ini berjumlah 150 orang. Pengambilan sampel menggunakan teknikpurposive sampling yaitu teknik penentuan sampel dengan pertimbangan tertentu.Instrumen pengumpulan data menggunakan kuesioner dengan skala likert yang terjawabsecara lengkap dan telah memenuhi kriteria. Metode analisis untuk menguji hipotesismenggunakan SEM-PLS.Hasil penelitian ini menunjukkan bahwa: 1) experience quality berpengaruh positifterhadap behavioral intention, 2) experience quality berpengaruh positif terhadapperceived value, 3) perceived value berpengaruh positif terhadap behavioral intention, 4)experience quality berpengaruh positif terhadap behavioral intention dimediasi olehperceived value, 5) perceived value berpengaruh positif terhadap tourist satisfaction, 6)experience quality berpengaruh positif terhadap happiness, 7) happiness berpengaruhpositif terhadap behavioral intention, 8) experience quality berpengaruh positif terhadapbehavioral intention dimediasi oleh happiness, 9) experience quality berpengaruh positifterhadap tourist satisfaction, 10) tourist satisfaction berpengaruh positif terhadapbehavioral intention, 11) experience quality berpengaruh positif terhadap behavioralintention dimediasi oleh tourist satisfaction.Kata Kunci: Experience Quality, Behavioral Intention, Perceived Value, Happiness,Tourist Satisfaction
PENGARUH MOTIVASI KERJA TERHADAP KINERJA PERAWAT DI MEDIASI OLEH KEPUASAN KERJA PADA RUMAH SAKIT PALANG BIRU KUTOARJO Astuti, Selvia Dinda; Utami, Esti Margiyanti; Rahmawati, Fitri
Volatilitas Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2025): VOLATILITAS - Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/volatilitas.v7i2.6231

Abstract

Rumah sakit merupakan sarana kesehatan baik yang diselenggarakan oleh pemerintah maupunmasyarakat. Rumah sakit mempunyai fungsi sebagai pelaku pelayanan kesehatan dasar atau kesehatanpenunjang. Keberhasilan rumah sakit dalam menjalankan fungsinya ditandai dengan adanyapeningkatan kualitas pelayanan. Salah satu keberhasilan pelayanan adalah seberapa besar kinerjaperawat dalam memeberikan asuhan keperawatan yang baik kepada pasien dan keluarganya. Untukmemberikan pelayanan yang maksimal kepada pasien, ada beberapa faktor yang dapat mempengaruhikinerja, diantaranya yaitu motivasi kerja dan kepuasan kerja.Tujuan dari penelitian ini adalah (1) untuk menguji pengaruh motivasi kerja terhadap kinerjaperawat, (2) untuk menguji pengaruh motivasi kerja terhadap kepuasan kerja, (3) untuk mengujipengaruh kepuasan kerja terhadap kinerja perawat, dan (4) untuk menguji pengaruh kepuasan kerjadalam memediasi pengaruh motivasi kerja terhadap kinerja perawat. Populasi dalam penelitian iniadalah seluruh perawat Rumah Sakit Palang Biru Kutoarjo. Teknik pengambilan sampel pada penelitianini menggunakan teknik sensus atau sampling total dan diperoleh sampel sebanyak 92 responden.Instrumen pengumpulan data menggunakan angket kuesioner dengan skala likert yang masing-masingsudah diuji cobakan serta telah memenuhi syarat validitas dan reliabilitas. Analisis data menggunakanalat bantu SPPS 25.0 for Windows.Hasil penelitian menunjukkan bahwa (1) motivasi kerja berpengaruh positif terhadap kinerjaperawat, (2) motivasi kerja berpengaruh positif terhadap kepuasan kerja, (3) kepuasan kerjaberpengaruh positif terhadap kinerja perawat, dan (4) kepuasan kerja tidak memediasi secara parsialpengaruh motivasi kerja terhadap kinerja perawat.Kata Kunci: Motivasi, Kinerja, Kepuasan Kerja.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP CONSUMER PURCHASE INTENTION MELALUI CONSUMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI (Studi Pada Toko Online Uniqlo Indonesia) Hamdani, Rizal; Ekowati, Titin; Rahmawati, Fitri
Volatilitas Jurnal Manajemen dan Bisnis Vol. 7 No. 2 (2025): VOLATILITAS - Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/volatilitas.v7i2.6233

Abstract

Internet mengubah pemasaran tradisional menjadi pemasaran online yang memudahkanproses komunikasi dan periklanan yang bertujuan untuk mengajak konsumen agar tertarik untukmembeli produk yang ditawarkan di sosial media. Strategi untuk meningkatkan minat beli konsumenadalah dengan social media marketing sehingga terciptanya consumer engagement dan akanberdampak pada consumer purchase intention. Penelitian ini bertujuan untuk menguji: (1) pengaruhsocial media marketing terhadap consumer purchase intention (2) pengaruh social media marketingterhadap consumer engagement (3) pengaruh consumer engagement terhadap consumer purchaseintention (4) menguji peran consumer engagement memediasi pengaruh social media marketing padaconsumer purchase intention.Populasi penelitian ini adalah seluruh pengikut halaman media sosial Instagram UniqloIndonesia. Sampel penelitian berjumlah 150 responden, teknik pengambilan sampel menggunakanteknik purposive sampling. Pengumpulan data menggunakan kuesioner yang diukur dengan skala likertyang terjawab secara lengkap sesuai kriteria dan memenuhi syarat validitas dan reliabilitas. Metodeanalisis data yang digunakan hierarchical regression analysis dan sobel test.Hasil penelitian ini menunjukan bahwa social media marketing berpengaruh positif dansignifikan terhadap consumer purchase intention, social media marketing berpengaruh positif dansignifikan terhadap consumer engagement, consumer engagement berpengaruh positif dan signifikanterhadap consumer purchase intention, consumer engagement memediasi pengaruh social mediamarketing pada consumer purchase intention secara partial mediation.Kata kunci: social media marketing, consumer engagement, consumer purchase intention.
Co-Authors - Darliah AA Sudharmawan, AA Abdullah Hasibuan, Hamdi Abdullah, Syahfirin Adelia Adelia, Adelia Adelina Hasyim Agung Saputra, Rizka Donny Alifah, Hidayati Amalia, Hida Amanah, Fitri Anggi, Anggi Ari Apriani Arif Susanto Arta Kusumaningrum Ashari, Ari Astuti, Selvia Dinda Ayu Permatasari, Siska Diah Azizah, Faras Puji Badraningsih Lastariwati Baini, Nirmala Baini, Nirmala Barijan, Dede Budi Darmawan Budi Santosa Budi Santosa Dongoran, Rachel F.B Dyah Wahyu Apriani Efendi, Ismail Efendi, Kelvin Nur Endah Pri Ariningsih Erniawati Diningsih Esti Margiyanti Utami Eti Rakhmiyati, Eti Fitri, Haria Fitrian, Harry Pribadi Fitriani, Inayah Gebi Dwiyanti Gita Dwi Jiwanda Sovira Gotfridus Goris Seran Gun, Gregorius H a r d i n Halimatu Sa’diyah, Halimatu Hamdani Hamdani Hamdani, Rizal HARIYATI Haryono, Dhanang Andryansah Hasibuan, Nur Anisah Hayat Sholihin Hidayat, Ahmad Taufik Hutama, Ponty S.P. I Dewa Putu Nyeneng Indana, Luthfi INDRASTUTI, DEWI KURNIA Ispriyahadi, Heri Jatmiko, Ridho Ari Jeni Mukti Astuti, Jeni Mukti Juliati, Putriyani Karim, Fatimah Khairani Aulia, Rahmi Kokom Komariah Kurnia, Puji Kusmiati, Isma Laela Azmi Ariani Lala Novela Tanasa Lasmini Lina Herlina Luthfi Riyadh Rahman Mahanani, Thyara Marezka Marwanti Masiah, Masiah Masitah, Baiq Siti Minazh Zhulumati Ilan Nuur, Minazh Zhulumati Muchlis, Ibnu Nazra, Endah Regita Cahyani Nita Merlina, Nita Nofika, Reni Noorjamil, Bayu Fajri Novi Ratna Dewi Nugraha, Difa Aria Nurjana, Nurjanah Prabowo, Endra Tri Prasetya, Prima Adi Putri, Indah Deviana Putri, Rizka Apriani Putri, Sintia Salsabila Rachman, Saskia Aulia Rahmah, Fitri Puan Hayati Cahyaning Ramadhani, Alifa Zahro Restiana, Reza Rezal, Muhammad Riza, Yulfira Rizqie Auliana Romdony, Jefry Rozamuri, Arif Murti Runanto, Dedi Sahratullah Sane, Bastion Faruq Santi Merlinda Saputra, Muhamad Andika Sefri Imanuel Fallo Selviana Selviana Seprianingsih, Dewi Septiowati, Tuti Sinamo, Ogamaliel Sohmo Sofi, Ahmad Sri Kadarwati Sri Wahyuni Sufiana Noor Sunarsi, Denok Sutisna, Muhamad Tien Aminatun Titin Ekowati Tursiyah -, Tursiyah Widihastuti Yona Ladyventini Yoyo Sulyo Zainal Abidin Zakwan Adri