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Analisis Implementasi Strategi Bauran Pemasaran Perbankan Syariah Dalam Perspektif Ekonomi Islam Shifa Sabilla; Iqbal fasa, Muhammad; Suharto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 3 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.04 KB) | DOI: 10.61930/jebmak.v1i3.29

Abstract

Pemasaran bank adalah suatu proses untuk menciptakan dan mempertukarkan produk atau jasa bank yang ditujukan untuk memenuhi kebutuhan dan keinginan nasabah dengan cara memberikan kepuasan. Bauran pemasaran merupakan kegiatan pemasaran yang dilakukan secara terpadu. setiap elemen tidak dapat berjalan sendiri-sendiri tanpa dukungan dari elemen lain. Elemen-elemen yang ada dalam bauran pemasaran adalah produk (product), Harga (Price), Lokasi (Place) dan promosi (promotion). Implementasi marketing mix sangat mempengaruhi tingkat pemasaran perbankan syariah. Strategi bauran pemasaran (marketing mix) perbankan suariah di dalamnya meliputi kebijakan produk, harga, promosi, tempat dan saluran distribusi, pelayanan pegawai, proses pelayanan, dan bentuk fisik kantor Bank Syariah itu sendiri. Penelitian ini bertujuan untuk memberikan kajian dan analisis mengenai strategi bauran pemasaran dalam persepktif ekonomi islam. Jenis penelitian ini adalah studi pustaka, data dikumpulkan dengan mengadakan studi penelaan terhadap jurnal-jurnal penelitian sebelumnya yang relevan dengan penelitian ini.
Artikel Strategi Pemasaran Bank Syariah; Upaya Meningkatkan Minat Generasi Milenial di Era Serba Digital Febriani, Indah; Fasa, Muhammad Iqbal; Suharto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 3 (2022): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.537 KB) | DOI: 10.61930/jebmak.v1i3.30

Abstract

Penelitian ini di latar belakangi dengan adanya Peningkatan minat generasi milenial di era serba Digital, serta pengenalan Bank Syariah di dalam era Digital. Setiap bank syariah memiliki beragam produk dan layanan syariah yang ditawarkan sesuai dengan kebutuhan masyarakat. Dalam mempromosikan produknya selalu ada kerjasama antar bank, maka dari itu perlunya strategi di dalam pemasaran masing-masing bank. Dunia digital selalu dikaitkan dengan pemasaran.
PENGARUH SISTEM MANAJEMEN MUTU TERHADAP STRES KERJA MELALUI KOMITMEN MANAJEMEN SEBAGAI VARIABEL INTERVENING Suharto
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian ini dilakukan di Divisi Pembangunan dari sebuah BUMN di Indonesia selanjutnya disebut DD (Development Division). Fenomena di lapangan menunjukkan bahwa karyawan mengalami stres dalam bekerja dan komitmen manajemen tidak maksimum. Sedangkan DD telah mengimplementasikan Sistem Manajemen Mutu (ISO 9001). Penulis telah meneliti pengaruh sistem manajemen mutu terhadap stres kerja melalui komitmen manajemen sebagai variable intervening. Metode: Obyek penelitian adalah karyawan. Data dikumpulkan melalui kuisioner. Model analisis data menggunakan Structural Equation Model (SEM). Hasil: Pada tingkat signifikansi 0,05, sistem manajemen mutu secara signifikan berpengaruh positip terhadap komitmen manajemen dan stres kerja. Melalui variable intervening komitmen manajemen berpengaruh tidak signifikan terhadap stress kerja. Model yang dirancang cukup layak dan fit dengan indeks GFI=0,897; CFI=0,993; TLI=0,989; RMSEA=0,033; dan CMIN/DF=1,156.
IMPLEMENTASI ANALISIS SWOT DALAM STRATEGI PEMASARAN PADA PENGEMBANGAN PERBANKAN SYARIAH DI INDONESIA Pradita Putri, Berliana; Muhammad Iqbal Fasa; Suharto
Jurnal Aplikasi Bisnis Volume 19 No. 2, Desember 2022
Publisher : Program Sarjana Terapan Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol19.iss2.art2

Abstract

ABSTRACT Marketing strategy is a planned and structured marketing procedure that will be carried out to achieve company goals. Along with the development of similar companies, competition is inevitable, especially in the banking industry. To face this competition, a company’s marketing of its products requires a process of understanding the company’s internal situation and the external environment in which the company will compete. This study aims to find out how Islamic banks must carry out marketing strategies in the face of competition in the future using SWOT analysis. Thus, the development of a marketing strategy based on the interpretation of the SWOT analysis of Islamic banks, namely: 1) SO (Strengths-Opportunities) Strategy, 2) WO (Weaknesses-Opportunities) Strategy, 3) ST (Strengths-Threats) Strategy, 4) WT (Weaknesses-Threats) Strategy. Keywords: Marketing strategy, Islamic bank, SWOT analysis ABSTRAK Strategi pemasaran adalah suatu tata cara atau prosedur pemasaran yang terencana dan terstruktur yang akan dilakukan untuk mencapai tujuan perusahaan. Seiring dengan perkembangan perusahaan sejenis, persaingan tidak dapat dihindarkan, khususnya di industri perbankan. Untuk menghadapi persaingan ini, pemasaran suatu perusahaan terhadap produknya memerlukan suatu proses pemahaman situasi internal perusahaan maupun lingkungan eksternal dimana perusahaan akan bersaing. Penelitian ini bertujuan untuk mengetahui bagaimana bank syariah harus melakukan strategi pemasaran dalam menghadapi persaingan di masa yang akan datang menggunakan analisis SWOT. Dengan demikian, pengembangan strategi pemasaran dari hasil interpretasi analisis SWOT bank syariah, yaitu: 1) Strategi SO (Strengths-Opportunities), 2) Strategi WO (Weaknesses-Opportunities), 3) Strategi ST (Strengths-Threats), 4) Strategi WT (Weaknesses-Threats). Kata kunci: Strategi marketing, bank syariah, analisis SWOT
HEAD UP 30˚  PADA PASIEN CEDERA KEPALA Susyanti, Deni; Jundapri, Kipa; Siregar, Baharuddin; Suharto; Mayrani Siregar , Nita
Jurnal Ilmu Keperawatan Vol 12 No 2 (2023): Al-Asalmiya Nursing Jurnal Ilmu Keperawatan (Journal of Nursing Sciences)
Publisher : Institut Kesehatan dan Teknologi Al Insyirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35328/keperawatan.v12i2.2491

Abstract

Cedera kepala meningkatkan tekanan intracranial sehingga mengalami penekanan pada area otak sehingga menimbulkan nyeri. head up 30˚  dapat menurunkan nyeri kepala akibat peningkatan oksigen menuju ke otak maksimal. Tujuan dari penelitian ini adalah untuk memberikan gambaran tentang posisi head up 30˚  pada pasien cedera kepala untuk menurunkan nyeri. Metode penelitian ini adalah deksriptif dengan jumlah sampel 30 orang yang dilakukan di Rumah Sakit TK II Putri Hijau Medan. Hasil yang didapatkan adalah nilai p value 0.00 maka dapat disimpulkan bahwa posisi head up 30 dapat mengurangi nyeri pada pasien cedera kepala. Rekomendasi kepada perawat untuk menerapkan implementasi posisi head up 30˚  ini pada pasien cedera kepala untuk mengurangi nyeri
Editing Cross Cutting Untuk Mendukung Pola Penceritaan Non-Linear Pada Film Inception (2010) Luthfi, Muhammad; Haryanto, Dwi; Suharto
ROLLING Vol. 8 No. 1 (2025): ROLLING Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/rolling.v8i1.53696

Abstract

Cross cutting is one of the editing techniques in the film world that plays a role in supporting non-linear storytelling patterns. This technique allows simultaneous and dynamic movement between space and time, providing a complex and captivating narrative experience for the audience. This article aims to analyze the use of cross cutting editing in supporting non-linear storytelling patterns in Christopher Nolan's film Inception (2010). Through a descriptive qualitative research method, this study explores how the arrangement of rhythm, continuity, and manipulation of time flow through cross cutting can create layers of stories that are logically and emotionally connected. The results of the study show that cross cutting not only functions as a transition tool between scenes, but also becomes a narrative element that strengthens the theme and the audience's understanding of the complex storyline.
Challenges and Opportunities of Digital Transformation in Strategy Management Suharto
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1050

Abstract

Digital transformation has become a fundamental phenomenon in the business world, triggering major changes in the way companies manage their strategies. This research aims to investigate the challenges and opportunities faced by companies during the digital transformation process in the context of strategic management. This research method uses a qualitative approach with descriptive methods. Overall, digital transformation in corporate strategic management brings a number of challenges involving change resistance, information security, technological uncertainty, costs and investments, regulatory compliance, dependence on data, skills gaps, as well as opportunities involving increased operational efficiency, better access to data, increased innovation, more personalized customer interactions, increased information security, operational cost savings, provision of better UI/UX interfaces, flexibility and adaptability, increased competitiveness, and expansion of markets and business models. To overcome these challenges, companies need to take proactive steps such as effective communication, investment in cybersecurity, employee training, and wise cost management. Meanwhile, taking advantage of these opportunities requires a focus on innovation, developing employee skills, and strategies that are adaptive to market changes. Digital transformation, if managed well, can be a key driver for growth, competitive advantage and business sustainability in this digital era.
The Effect of Bentonite and Palm Shell Ash on The Mechanical and Physical Properties of Geopolymer Concrete Hendronursito, Yusup; Amin, Muhammad; Chambioso, Yugo; Suharto; Marjunus, Roniyus
Jurnal Riset Teknologi Pencegahan Pencemaran Industri Vol. 13 No. 2 (2022): November
Publisher : Balai Besar Standardisasi dan Pelayanan Jasa Pencegahan Pencemaran Industri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21771/jrtppi.2022.v13.no2.p21-27

Abstract

Geopolymer concrete is an alternative to obtaining environmentally friendly mortar by synthesizing materials that contain a lot of aluminum silicate. This study aims to determine the effect of bentonite and palm shell ash composition on geopolymers' physical and mechanical characteristics. All materials are mashed, mixed, and molded with a 5x5x5 cm3 cube. Ten specimens were prepared with bentonite - palm shell ash compositions are 40/45, 45/40, 50/35, 55/30, and 60/25 wt%. Meanwhile, the composition of NaOH, Na2SiO3, superplasticizer and water remained at 1.3, 7.7, 2, and 5 wt%, respectively. Then the samples were dried at room temperature for 24 hrs and heated at 60 °C or 80 °C for 12 hrs. The geopolymer concrete with the best characteristics was obtained with a composition of 40 wt% bentonites and 45 wt% palm shell ash by heating at 80 °C. This specimen has a compressive strength of 11.94 MPa with a density of 2.42 g/cm3, porosity of 8.43%, and absorption of 3.48%. The results have a chemical composition of 55.59% SiO₂, 9.45% Al2O3, and 8.22 Fe2O3 with a dominant quartz phase. Scanning electron microscope photo shows good bonding between particles, and there are no pores formed.
Pengembangan UMKM Berbasis Koptren: Melalui Pendidikan Tinggi, Bank Wakaf Mikro dan Keterampilan Bisnis Suharto; Muhammad Iqbal Fasa; Ersi Sisdianto
Al-Ulum Vol. 24 No. 1 (2024): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/au.v24i1.6097

Abstract

This study investigates the roles of Higher Education, Micro Waqf Banks, and Business Skills in developing Micro, Small, and Medium Enterprises (MSMEs) within pesantren (Islamic boarding schools). Using a quantitative approach, data were collected via structured questionnaires from MSME entrepreneurs in the pesantren community, analyzed through multiple regression. Results show that Higher Education significantly enhances managerial capabilities, while Micro Waqf Banks provide essential financial support. Business Skills are also crucial for effective management. The research highlights the interconnectedness of education, financial resources, and skill development in fostering entrepreneurship in pesantren. Limitations include a focus on a single geographic area, suggesting future studies should explore diverse regions and long-term impacts on MSME sustainability.
Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja) Yuliyani; Suharto
Journal of Tourism and Economic Vol. 5 No. 2 (2022): Edisi 10 Des 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/ez5brw89

Abstract

This research attempts to learn the influence of electronic word of mouthon visiting interest and tourist visiting decisions through the @explorejogja account. The sample in this study revealed 137 accounts that had become followers of the @explorejogja account which were randomly selected. The data collection method used in this study is to use a questionnaire. The data obtained were then processed using descriptive analysis and path analysis. The results of this study indicate that electronic news has an effect on visiting interest and has an impact on tourist visiting decisions. This is a tour from followers of @explorejogja who felt interested and then decided to visit the object uploaded to the @explorejogja account after seeing every photo, video and positive review.
Co-Authors A Maya Rupa Anjeli A, Heryanto Abu, Ardillah Adam Hafidz Al Fajar Adi Darma Effendi, Adi Darma Adib Fachri Adinugraha, Hildan Agus Cahyono Agustin Rahayu Ahmad, Hasnia Ainul Yaqin Al-Anshori, Huzaimah Ali Huristak Hartawan Hasibuan Amelia, Devita Anak Agung Ngurah Ade Dwi Putra Yuda Andi Halimah Andi Naila Quin Azisah Aliasyahbana Andi Sawe Riesso Andika Isma Aprini, Nisma Ariyanti, Ika Arleiny, Arleiny Asmar, Afidatul Ayu Pratiwi, Ayu Aziz Irawan, Yusuf Baharuddin Siregar, Baharuddin Bunga Nitami Chambioso, Yugo Chasan Darmawan , Dadang David Novan Setyawan Deni Susyanti Deviany Dewi Salindri Dian Eka Kusuma Wardani Dies Nurhayati Dimas Monica, Rizqy Dwi Haryanto Eka Titi Andaryani Endrayani, Eko Crys Erawan , Tiar Erawan, Tiar Ersi Sisdianto Fachrul Saladin, Muhammad Fajriah , Siti Nurul Fajriah, Siti Nurul Fasiha Fatma Sarie Feerzet Achmad Fentiana, Nina Fikroni Gusti Ayu Made Puspawati Hariyono Harry Indratjahyo Hasriani Hidayat, Ghapur Ibrahim Latepo IG Krisnadi Ilham, Rachmad Indah Febriani, Indah Indika, Miki Indrawan, Beni Indriarti, Winna Intan Damawati Irwan Irwan Juara, Agus Kipa Jundapri Kusumawardani, Cahya Lestari, Aslinda Leviana Kristana Shinta Lubis, Moh. Choirul Hanafi Manfaluthi, Agus Mariana Ulfah, Mariana Marjunus, Roniyus Matoeari Soelistijaningroem Mayrani Siregar , Nita Mayrani Siregar, Nita Misbahuddin Moh Choirul Hanafi Lubis Muh. Ibnan Syarif Muhammad Amin Muhammad Harri Muhammad Iqbal Fasa Muhammad Luthfi Muthiah , Siti Mutia Fadilla Nabila, Nurul Nadela Febria Putri Nasaruddin Nawiyanto Nina Olivia Nindia Wulandari Ninik Sudarwati Nisrina Novita Wulandari Nurlaila Syarfiah Asfo Octaviana, Vinna Oka Irmade Pamela, Tia Patriansah, Mukhsin Paulus Widjanarko Pradita Putri, Berliana Pratama, Aam Wahyu Prayoga, Rangga Rachmad Pujilestari, Intan Puspitasari, Deni R Batalipu, Emi Rahman, Ali Ramba, Yonathan Ramoddin Rasa, Muhammad Iqbal Rasdiana Rasyidah Nur Aisyah Reni Yuniarti Rihidi, Tjetjep Rohendi Ririn Yuniarsih Salsabilah, Trisna Dwi Samlawi Septiani, Riana Shifa Sabilla Silitonga, Eddy Sanusi Siti Nuremi Sri Ana Handayani Suardi, Soni Suci Hartini Suger Suranto Suhartono Sumaga, Sakila Setiawati Sundari, Susanti Sutiyowati Syian Khoerul Ibad Taufik Tsabitah Nada Amirah Ubaidillah Umar Burhan Umi Hidayati Vioneta Nabela Riananda Vio Vitram, Khansa Lathifah Wadiyo Wadiyo Wahyu Saputri, Laila Widiantho, Susyam Widyawati, Sagita Wijayanti, Tri Cicik Yanuriansyah Ar Rasyid Yuanita, Lira Yuliyani Yusnawati Yusup Hendronursito, Yusup Zulva, Siti