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All Journal Jurnal Elektronik Pendidikan Matematika Tadulako Jurnal Buana Informatika Lingua Cultura Rekayasa Mesin Bina Al-Ummah Jurnal Al-Ijtimaiyyah Pharmauho: Jurnal Farmasi, Sains, dan Kesehatan SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Jurnal Elemen Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Law Science Moderat JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Jurnal Civic Hukum Indonesian Journal of Electrical Engineering and Computer Science Jurnal Manajemen Pelayanan Hotel Jurnal Wahana Pendidikan Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Community Empowerment Jurnal Promotif Preventif Jurnal Abdi Masyarakat Indonesia Journal of Applied Business, Taxation and Economics Reseach Journal of Education Research International Journal of Management Science and Information Technology (IJMSIT) Al-Buhuts (e-journal) Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Jurnal Telangke Ilmu Komunikasi (Telangke) Jurnal Ekonomika Dan Bisnis Jurnal Sains dan Teknologi Abdi Makarti Journal of International Conference Proceedings Journal of Management and Administration Provision Journal of Entrepreneur, Business and Management Journal of Progressive Law and Legal Studies Science and Education Journal Jurnal Kesehatan Lentera Acitya JKHI Abdurrauf Journal of Islamic Studies ZONA: Jurnal Pengabdian Masyarakat ZIJEn: Zabags International Journal of Engagement AL-UKHWAH JIMMI: Jurnal Ilmiah Mahasiswa Multidisiplin Perilaku dan Promosi Kesehatan: Indonesian Journal of Health Promotion and Behavior Journal of Multidisciplinary Academic and Practice Studies
sukri Sukri, sukri
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Journal : Jurnal Buana Informatika

 1 
Analisis Strategi Pemasaran Dengan Media Sosial Produk Kuliner Usaha Kecil dan Menengah di Pekanbaru Sukri, Sukri; Arisandi, Diki
Jurnal Buana Informatika Vol 8, No 4 (2017): Jurnal Buana Informatika Volume 8 Nomor 4 Oktober 2017
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.925 KB) | DOI: 10.24002/jbi.v8i4.1447

Abstract

Abstract.Pekanbaru is a big city with many culinary businesses. To increase the sales income, enterprises utilize social media as their marketing strategy. This research was about a social media analysis for marketing culinary products in small and medium enterprises by using Structural Equation Modelling. Variables in this research are social media selection, information update, response to buyer, quality and price as variable x to culinary business marketing as variable y. The primary data were collected  from questionnaires filled by culinary entrepreneurs in Pekanbaru. The results show that the RMSEA = 0.08, AGFI = 0.705, CMIN / DF = 1.834, TLI = 0.813 and CFI = 0.843. From the results of these measurements, it can be concluded that there are six components of measurement values that are acceptable, so the final result in this study is all the variables X has a positive influence on the variable Y.Keywords: Social Media, Culinary Product, Small and Medium Businesses, Structural Equation Modelling Abstrak. Analisis Strategi Pemasaran Dengan Media Sosial Produk Kuliner Usaha Kecil dan Menengah di Pekanbaru. Pekanbaru merupakan kota besar yang banyak bisnis kulinernya. Untuk meningkatkan penjualan, pengusaha kuliner memanfaatkan media sosial sebagai strategi pemasarannya. Penelitian ini tentang analisis media sosial untuk pemasaran produk kuliner pada usaha kecil dan menengah dengan menggunakan metode pemodelan persamaan struktural. Variabel yang digunakan adalah pemilihan media sosial, update informasi, respon terhadap pembeli, kualitas dan harga sebagai variabel x terhadap pemasaran bisnis kuliner sebagai variabel y. Pengambilan data dari kuesioner yang diisi oleh pengusaha kuliner di Pekanbaru. Hasil penelitian menunjukkan bahwa nilai RMSEA=0,08, AGFI=0,705, CMIN / DF=1,834, TLI=0,813 dan CFI=0,843. Dari hasil pengukuran tersebut dapat disimpulkan bahwa ada enam komponen nilai pengukuran dapat dinyatakan dapat diterima, sehingga hasil akhir dalam penelitian ini adalah semua variabel X memiliki pengaruh positif terhadap variabel Y.Kata kunci: Media Sosial, Produk Kuliner, Usaha Kecil dan Menengah, Structural Equation Modelling
Analisa Pemanfaatan dan Peran Software Open-source bagi Mahasiswa Universitas Abdurrab Salamun, Salamun; Sukri, Sukri
Jurnal Buana Informatika Vol 12, No 1 (2021): Jurnal Buana Informatika Volume 12 - Nomor 1 - April 2021
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v12i1.4145

Abstract

Abstract. Analysis of Software Utilization and the Role of Open-source for Abdurrab University Students. Open-source software can be acquired by downloading it for free from the internet, where the software code is published to the public or internet users. Generally, people will fix the software weaknesses and modify its display or language. Then, the repaired software is uploaded and published back to the internet. At the same time, other people will also download this open-source software application and fix other flaws. The purpose of this study was to determine the benefits and roles of open-source software for Abdurrab University students. The results of this study indicate an increase in student interest in using open-source applications and the influence, utilization, and role of open-source software for Abdurrab University students. The conclusion in this study is that open-source software still plays an important role for students because it is very helpful in various aspects to support learning.Keywords: Internet, Software, University of Abdurrab, open-source Abstrak. Open-source software dapat dimiliki dengan cara mengunduh secara gratis dari internet, yang mana kode software dipublikasikan ke publik atau pengguna internet. Umumnya, orang akan memperbaiki kelemahan-kelemahan software tersebut dan memodifikasi tampilan atau bahasanya. Lalu, software yang diperbaiki tersebut diunggah dan dipublikasikan kembali ke internet. Pada saat yang sama, orang lain juga akan mengunduh aplikasi software open-source ini dan memperbaiki kelemahan-kelemahan lain. Tujuan dari penelitian ini adalah mengetahui manfaat dan peran open-source software bagi mahasiswa Universitas Abdurrab. Hasil penelitian ini memperlihatkan adanya peningkatan minat mahasiswa dalam menggunakan aplikasi open-source dan pengaruh, pemanfaatan, serta peran software open-source bagi mahasiswa Universitas Abdurrab. Kesimpulan pada penelitian ini ialah open-source software masih berperan penting bagi mahasiswa karena sangat membantu dalam berbagai aspek untuk mendukung pembelajaran.Kata Kunci: Internet, Software, Universitas Abdurrab, open-source
Co-Authors AB, Subhan Abdi, Khairul Adrianda, Irsan Afrina Januarista, Afrina Agus Hermanto Agus Mulyanto Agustirawati, Agustirawati Ahmad Khalid, Shamsul Kamal Ahmad Sirulhaq Aida, Depon Nurul Anak Agung Gede Sugianthara Andi Syahputra Anisah Annisa Annisa Anwar Anwar Ariana Ariana Arisandi, Diki Aryani, Wiwik Dyah Azizah Azizah Badu, Badu Basir, Adil Basrawi, Basrawi Bin Ahmad Khalid, Shamsul Kamal Bin Ahmad Shaubari, Ezak Fadzrin Binti Samsudin, Noor Azah Burhanuddin Burhanuddin Darmadi Darmadi Dasa Ismaimuza Dirham Latif, Dirham Dirham, Dirham Efendi, Sumardi Effendi, Julia Marhaidah Eka Saputri, Eka Erfina, Erfina Esperanza, Fedora Fachri, Husni Fadzrin, Ezak Fiantika, Widia Fitri Yanti Gandung Sugita H. Situmorang, Tigor hadis, hadis Haeria Haeria Hafazah, Nurul Halim Usman, Halim Hanafiah Hasanah, Rohmat Hasniati, Hasniati Hidayat, Mansur Ibrahim, Muh Akmal Ibrahim, Muh. Akmal Indra, Zul Irsan Adrianda Iskandar Iskandar Jafar, Syamsinas Juliana Juliana Kasih, Dar Koswara, Nandang Kurnia Dwi Artika, Kurnia Dwi Kurniawan Lestari, Sri Agustian Lia Yulisma, Lia Lisma Lisma, Lisma Liza Trisnawati M. Deni Siregar Marwendi, Reza Okva Masnira, Andi Masyitha Muis Mayasari, Riezka Eka Mega Nur Sasongko Merpatih, Merpatih Monika, Lussy Muhammad Erfan, Muhammad Muhammad Sukri Muhammad Syafar Muhammad Tahir Abdullah Muhammad Yunus Muriza, Neza Murni, Intan Permata Mustafa, Sri Wahyuny Mustanir, Ahmad Musthofa, Imron Nahlidar, Nahlidar Ningsih, Andi Pramesti Nisa, Nisa Noor Azah Samsudin, Noor Azah Nugraha, Hendrawan Agustian Nur Rohman Nurasima, Nurasima Okke Rosmala Dewi Paisal, Jon Palinggi , Yunita Palinggi, Yunita Permadi, Kelvin Putra, Bachrum Syah Ramli Ramli Reyza, Reyza Riady, Ahmad Ripandi, Ripandi Riyanti Riyanti Rosdiana, Siti Ruqayyah, Siti Ruslan Ruslan Salamun Salamun Saodin, Saodin Saridewi, Desak Putu Satria, Teuku Dwirza Sidik, Abu Bakar Siska Dewi Putri, Siska Siti Juariah Sulaiman, Rangga Sulistiawati, Febi Sumardi Efendi Suparman Suparman Suparni Sampetan, Suparni Suriah Suriah Suwardi Suwardi Syamsuddin, Usman Taliabo, Petrus Talib, Nur Qalbi Taufik Hidayat Teguh Dwi Widodo Tigor H. Situmorang, Tigor H. Tinus, Agus Trisakti Handayani Uceng, Andi Uliyah, Nur Umar Umar Ummah, Nur Ainun Mustiha Vebrita, Gina Wandi, Wandi Yuhana Damantalm, Yuhana Yuliani, Ni Made Zaenal Abidin Zahara Zahara Zaskia, Deby