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Pengaruh Kualitas Produk, Citra Merek, Harga Terhadap Keputusan Pembelian Konsumen Pada Produk Skincare Wardah Fransiska, Sherly; Andronicus, Melkyory; Munawarah, Munawarah
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10258

Abstract

Produk perawatan kulit saat ini telah menjadi bagian penting dalam rutinitas masyarakat modern karena berkaitan dengan penampilan dan kesehatan kulit. Wardah sebagai salah satu merek skincare halal lokal menghadapi tekanan persaingan yang semakin kuat dalam industri kecantikan. Walaupun dikenal memiliki kualitas yang baik dan identitas kehalalan yang kuat, minat terhadap Wardah menunjukkan tren penurunan, terutama di kalangan anak muda yang lebih memilih merek baru dengan inovasi produk serta strategi pemasaran digital yang lebih menarik. Turunnya minat beli ini dipengaruhi oleh pandangan konsumen mengenai kualitas produk yang dianggap belum memenuhi harapan, citra merek yang dinilai kurang relevan dengan tren saat ini, serta persepsi bahwa harga tidak sepadan dengan manfaat yang diberikan. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki prosedur kerja terstruktur dan sistematis. Jenis penelitian yang diterapkan adalah penelitian eksplanatori yang menelaah hubungan sebab-akibat antar variabel, di mana perubahan pada variabel bebas dipandang dapat memengaruhi variabel terikat. Populasi penelitian mencakup seluruh mahasiswa Fakultas Ekonomi Universitas Prima Indonesia yang pernah memakai produk Wardah, namun jumlah pastinya tidak diketahui, sehingga perhitungan sampel menggunakan rumus Lemeshow yang sesuai untuk populasi tidak teridentifikasi secara pasti. Berdasarkan perhitungan tersebut, diperoleh sampel sebanyak 96 responden. Hasil analisis menunjukkan bahwa Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian produk skincare Wardah. Citra Merek juga terbukti memiliki pengaruh signifikan terhadap Keputusan Pembelian. Selain itu, Harga pun memberikan pengaruh signifikan terhadap keputusan konsumen dalam membeli produk Wardah. Secara menyeluruh, ketiga variabel tersebut yaitu Kualitas Produk, Citra Merek, dan Harga, sama-sama memberikan kontribusi signifikan terhadap Keputusan Pembelian pada produk skincare Wardah.
Literasi Politik Melalui pendidikan Demokrasi Partisipatif Dalam Masyarakat Gampong Bahagia, Bahagia; Fadhil, Fadhil; Khalisni, Khalisni; Sari, Novita; Faraidiany, Maghfira; Munawarah, Munawarah
MEUSEURAYA - Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (Desember 2025)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat STAIN Teungku Dirundeng Meulaboh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/meuseuraya.v4i2.5894

Abstract

The problem that occurs in the process in Lamreudeup Dalam Village is the lack of women's involvement in politics, such as candidates for village heads as political positions from women who are promoted to village heads or Keuchik. Meanwhile, the village that will be led until 2025 is still led by a Keuchik, with details of 1 Keuchik, 1 Serdes, 4 Hamlet Heads and 4 heads of affairs. The purpose of community service in I Political Literacy Through Participatory Democracy Education based on Village Community, which was carried out in Lamreudeup Village, Baitussalam District, Aceh Besar Regency, Aceh Province was carried out on Tuesday, June 3, 2025, in Lamreudeup Village. The stages of the process of implementing activities carried out in Lamreudeup Village, Baitussalam District, Aceh Besar Regency with a Qualitative approach such as documents with descriptive Qualitative directly they felt happy that the activities carried out went well and in accordance with what was expected by the people of Lamreudeup Village, Baitussalam District, Aceh Besar Regency
The Effect of Learning Motivation on Students’ Learning Outcomes In Islamic Cultural History at MTs NU 1 Marabahan Rosalia, Sheila; Fadhilah, Muhammad; Munawarah, Munawarah
TA'DIBUNA: Jurnal Pendidikan Agama Islam Vol 8, No 2 (2025): Educational Issues
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jpai.8.2.223-239

Abstract

This research is motivated by variations in learning motivation and student learning outcomes in the Islamic Cultural History (SKI) subject at MTs Nahdlatul Ulama 1 Marabahan, which indicates the need for empirical studies on internal factors that influence learning achievement. This study aims to determine the level of student learning motivation, describe IS learning outcomes, and analyze the influence of IS learning motivation on learning outcomes. Using a quantitative approach with a survey method, data were collected through a SKI learning motivation questionnaire and IS report card documentation, then analyzed using descriptive statistics, prerequisite tests, Pearson correlation, and simple regression. The results showed that student learning motivation was in the medium-high category (73.13%), and IS learning outcomes were in the good category with an average of 79.69. There was a positive and significant influence between learning motivation and learning outcomes with a correlation coefficient of r = 0.55 and a contribution of 30%. This study concluded that learning motivation is an important factor in improving IS achievement and provides scientific contributions related to strengthening students' internal factors in Islamic religious education learning.
Problematika Penerapan Kurikulum Merdeka terhadap Pembelajaran Bahasa Arab di Madrasah Tsanawiyah Muslimin Indonesia Center (MIC) Samarinda Munawarah, Munawarah; Munawwir, Ahmad; Chalik, Sitti Aisyah; Al-Qifari, Abudzar
Shaut al Arabiyyah Vol 14 No 1 (2026): JURNAL SHAUT AL-'ARABIYAH
Publisher : Jurusan Pendidikan Bahasa Arab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/saa.v14i1.65027

Abstract

The purpose of this study is to determine the implementation of the Independent Curriculum in Arabic language learning at MTs Muslimin Indonesia Center, to identify emerging problems, and to provide solutions or recommendations to address these obstacles. This study uses a descriptive qualitative research method. The research approach includes a pedagogical approach, and a social. Data sources include the principal, Arabic language teachers, and the vice principal for curriculum. Data collection techniques consist of observation, interviews, and documentation, using observation guidelines, interview guidelines, and documentation checklists. Data analysis follows the Miles and Huberman model, including data reduction, data presentation, and conclusion drawing. The results show that the implementation of the Independent Curriculum still faces various obstacles, such as teachers' lack of understanding of the terms and concepts of the new curriculum, suboptimal preparation of learning tools, limited learning resources, minimal use of technology, and learning time that does not match the number of hours stipulated in the curriculum. However, in terms of assessment, no obstacles were found for Arabic language teachers. To address these challenges, this study recommends increasing teacher training and mentoring, as well as optimizing the implementation of project-based learning to improve students' Arabic language competency. Furthermore, proposed solutions include improving Arabic reading and writing habits, increasing the stock of textbooks, adjusting learning schedules.
The Effect Of QRIS Implementation, Financial Report Quality, And Financial Literacy On The Performance Of Msmes In Palu City Rahmawati, Zaskia; Zainuddin, Fatlina; Munawarah, Munawarah; Fera, Fera
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9835

Abstract

The aim of this research is to identify and analyze: (1) the effect of implementing QRIS (Quick Response Code Indonesian Standard) on the performance of SMEs in Palu city, (2) the effect of financial report quality on the performance of SMEs in Palu city, (3) the effect of financial literacy on the performance of SMEs in Palu city. The type of research used is quantitative (indicating relationships between variables). The population in this study consists of SMEs in Palu city that use QRIS (Quick Response Code Indonesian Standard). The sampling technique in this study used the Slovin formula, with a total of 98 respondents. Data collection was conducted using questionnaires and direct interviews with MSMEs. The analytical method used was multiple linear regression analysis using the Smart-PLS4 application. The results of the study indicate that (1) there is an effect of the implementation of QRIS (Quick Response Code Indonesian Standard) on the performance of MSMEs in Palu city, (2) there is an effect of the quality of financial reports on the performance of MSMEs in Palu city, and (3) there is an effect of financial literacy on the performance of MSMEs in Palu city.
Modeling the Interrelationships of Critical Thinking Skills-Dispositions in Questioning Skills of Preservice Language Teachers Rahmawati, Sophia; Munawarah, Munawarah; @ Khalid, Kartini Aboo Talib; Octavia Kusuma Wardani, Diah; Rachmad Pratama, Deri
International Journal of Language Teaching and Education Vol. 10 No. 2 (2026): International Journal of Language Teaching and Education
Publisher : Universitas Jambi, Magister Program of English Education Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ijolte.v10i2.56911

Abstract

Questioning skills, in most teacher education discourse, is treated as though it were a matter of technique as if asking better questions were simply a skill to be drilled. This study takes a different position. Drawing on Facione's critical thinking framework, we examine how dispositional and cognitive dimensions of critical thought shape the questioning practices of 111 preservice language teachers during microteaching. Using PLS-SEM, findings confirm that critical thinking disposition predicts both critical thinking skills (t = 5.203, p < .001) and questioning skills directly (t = 4.206, p < .001), while critical thinking skills independently predict questioning quality (t = 3.952, p < .001). CTD and CTS together explain 32% of variance in questioning skills. The remaining variance being, frankly, an invitation for researchers who assume questioning is reducible to pedagogy alone. What emerges from this data is uncomfortable but necessary is being preservice teacher cannot train someone to ask intellectually serious questions if they are not, at some level, an intellectually serious person. Teacher education programs would do well to sit with that.
Co-Authors @ Khalid, Kartini Aboo Talib Abda Abda Abdullah, M. Ikbal Abror, Khamim Abshari, Raudah Adil Adil, Adil affrian, reno Agustina Agustina, Mely Ahmad Munawwir Akib, Muh Aklimawati Aklimawati, Aklimawati Al Ayyuby, M. Sholahuddin Al-Qifari, Abudzar Alfatihah, Alaiyya Alivia Agustin, Rika Amaliyah, Amaliyah Amelia Rahmaniah Ananda, Rizqa Andronicus, Melkyory Angelita, Sherin Anggoro, Muhammad Agung Anis Agita Anwar Anwar Asadullah, Ahmad Insani Asmadiannor, Asmadiannor AT, Muzdalifa Aulia, Reza Ayuni, Ayuni Baehaqi Bahagia Bahri, Halida Baihaqi, Ahmad Barkatullah , Barkatullah Barkatullah, Barkatullah betty betty Botma, Abdullah Budi, Indra Buhasyim, Muhammad Abdi Chairun Nisa Fadillah Chalik, Sitti Aisyah Cici Darmayanti Cloudia, Lorenza Damayanti Damayanti Darman Darman Deri Rachmad Pratama, Deri Rachmad DEWI SARTIKA Dewi, Ayu Kumala Dewi, Ni Gusti Agung Ayu Sri Dinayan, Rinaldi Dinda Chairunnisyah, Nurita Dinda, Annisa Permata Dini Anggraini, Dini Erwan Sastrawan Evelyna Utomo Fadhil Fadhil, Fadhil Fadhilah, Muhammad Fadli Afriandi Fajriana, Fajriana Fajrina, Shofiah Fajzrina, Lati Nurliana Wati Farid Zaky Yopiannor Fatimatuzzuhroni, Siti Fazillah Turrahmi Felicia Ivanachen Femilia Zahra Fera, Fera Fikry Karim Fitria, Nur Fadillah Fransiska, Sherly Friski, Ulfi Nur Izzah Annisa'u Furqan, Andi Chairil Ghafur, Muhammad Ginting, Nur Amina Ginting, Wenny Anggresia Ginting, Zahwa Salsabila Habibi, Nur Hakidah Hafid, Abd Hafidh, Rifqi Hafifah, Siti Noor Halawa, Novi Putri amayani Hamzah, Aksi Hamzani Wathoni Handy, Arya Dhiva Harahap, Lutfia Nadiroha Hariono, Tholib Harlis, Igo Ardiasnyah Hayati, Annisa Helmah, Helmah Herlinda, Sri Agusmila Aneta Herman, Arfian Alinda Hery Widijanto Hesti Evrianti Hidayatullah, Gusti Muhammad Hilyah Ashoumi Husna, Fadhillatus Idris Idris Ikhsan Ikhsan INDRI, Maulana Indryanto, Surya Puji Irmanita, Irmanita Iskandar Iskandar Iwan Hasri Jasiah Jasiah Juliana Kadang Julianti Putri, Helma Jumriani, Jumriani Juwita Agustrisna Kamelia, Siera Aufa Keumala Hayati Khalisni, Khalisni Kumalasari , Fauziah LAHAMIDO, Aprilian Latifah, Andi Nur Lina Mahardiana Listiana, Yeni Lumi, Stefanus Agustinus M. Hanafiah Maghfira Faraidiany Mahfuzah, Mahfuzah Mardalita, Seni Mariati Mariati Marpaung, Tiara Aulia Ramdhani Maryana Maryana Masruddin Maula, Suriyatul Maula mawar sari May Hana Bilqis, May Hana Megawati, Nani Melda, Melda Meldawati, Lucyani Melviani, Melviani Misdawati, Misdawati Moh. Anshori Aris Widya Moh. Irawan Zain Mu'awanah, Robitotul Muammar Khaddafi MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Din Muhammad Iqbal S Muhammad Saleh Mukhlis, Abdul Mukhtar Mukhtar Munawarah, Al Munira, Fitria Rizqi Muslimin Muslimin Muyassar, Muhammad Hafidz Nasrun Naida Nataly, Onevia Berlian Nazhifah, Ainun Nazlia, Suraiya Noor , Muhamad Sofian Novita Sari Nur Hilal, Nur Nur Khafidhoh Nur, Fakhriyah Nurasma Aripin Nurhaliyani, Nurhaliyani Nurhasanah Nurhasanah Nurhidayah Nurhidayah Nurido, Ahmad Nursyifa, Nursyifa Nurul Fadilah, Nurul Nurul Hikmah Nurul Khairunnisa Nurul Yaqin Octavia Kusuma Wardani, Diah Oluzuon, Hakan Pangaribuan, Ester Marianita Primaadi Airlangga Purba, Felino Pernando Purnamasari, Riski Putra, Atma Adi PUTRA, I Nengah Oka Smara Putri Zatnika, Cantika Qiftiah, Mariyatul R, Rahmat Rahim, Muhdi Rahma Masdar Rahmawati, Zaskia Rajiannor, Muhammad Ramdan, Ramdan Reskiyah, Reskiyah Reza Juanda Ria Resti Sinaga Rianty, Cici Ridhani, Ahmad Lutfhi Risendy, Rian Riskawati Riskawati, Riskawati RIZKY, Putri Dea Rosalia, Sheila Rosalina, Nadya Rusdiana Rusdiana Safira, Indah Saharuddin, Muhammad Fahmi Sahrani, Sahrani Sahriana, Sahriana Salmi, Wanfahrina Santika Santika Sari, Artika Sauqi, Muhammad Selamet Riadi Jaelani Sentiyani, Sentiyani Setiawan , Irza Setiawan, Irza Sewang, Anwar Silaban, Rosalina Simahatie, Mai Sinaga, Hotmaria Sinaga, Jholant Bringg Luck Amelia Br Siregar, Mawar Irfa Hani Siti Sufaidah Solihah, Ananda Mar'atus Sophia Rahmawati Sujatmiko Sujatmiko Sujono Sujono, Sujono Sulastri, Irma Surawardi Surawardi Surraya, Surraya Suryadi Hadi Syahie, Abdilah Syakif, Zahwa Aulia Syamsu Nur, Syamsu Syamsu, Erlina Syaripuddin Syaripuddin Tama, Megawati Reski Tiara, Tiara Ulfia, Niza Umaina, Savana Meilia Umairah, Shila Umi hanik Fetriyah, Umi hanik Virdasari, Sweetryani Wahidah Wahidah Widya Rini, Tika Puspita Wijaksono, M. Arief Wijaya, Jefani Wijayanti, Erlina Wisesa, Moh. Luki Anindita Yudianto, Ary Yumna, Munadya Yunus Kasim, Muhammad Zahratul Fikni Zainuddin, Fatilina Zainuddin, Fatlina Zulkifli Zulkifli Zulkiflih, Zulkiflih Zulqifli, Zulqifli