Articles
Analisis Swot Dalam Penentuan Strategi Implementasi Pedagang Bozz Juice Ice Cream Dalam Menghadapi Persaingan
Utari Amalia Putri;
Viona Ramifa Reja;
Rani Pertama Sari;
Ramdani Bayu Putra
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra
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DOI: 10.55606/jubima.v1i3.1833
Business strategy is an important part that must be owned by every business actor. This study tries to determine the ideal strategy through SWOT analysis. The object of this research is Cafe 165 which is a business unit of Putra Indonesia University YPTK Padang. The research method used is descriptive method with data collection techniques through interviews and questionnaires to the parties or stakeholders. SWOT Analysis techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of the IFE Matrix and the matrix show that Bozz Juice Ice Cream has strong organizational characteristics internally with strategies that can take advantage of strengths that minimize weaknesses and are able to take advantage of opportunities from threats encountered. The results of the analysis of the TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommend that the right business strategy for Bozz Juice Ice Cream is implementing a market development strategy followed by product development through continuous innovation.
Penerapan Dan Pemanfaatan E-Commerce Untuk Pengembangan Usaha Sambal Gami Uda Fes Padang
Anisa Pratiwi;
Felin Fandarina;
Rima Aulina;
Salsabilla Shofiyyah;
Nur Hanisha Shahputri;
Ramdani Bayu Putra;
Hasmaynelis
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 6 (2023): Agustus
Publisher : Amirul Bangun Bangsa
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DOI: 10.59837/jpmba.v1i6.196
Pengabdian ini bertujuan untuk menerapkan sistem E-Commerce dalam mengembangkan usaha sambal gami uda fes padang. Pertumbuhan pengguna internet di Indonesia yang mencapai 105% per tahun memicu perilaku masyarakat dalam pembelian barang dan jasa dari pembelian konvensional menjadi e-commerce. Fenomena tersebut menjadi daya tarik bagi para pengusaha untuk mulai mengembangkan inovasi bisnis melalui e-commerce. Dalam perkembangannya e-commerce semakin marak dengan adanya website. Tidak hanya perusahaan besar yang dapat menggunakan e-commerce, tetapi perusahaan atau individu baru juga harus dapat menggunakan best seller. Pengabdian ini menggunakan teknik pengambilan data. Beberapa faktor yang mendorong perusahaan menggunakan e-commerce untuk membantu mereka berkomunikasi lebih cepat dengan pelanggan, memuaskan pelanggan, membangun merek, sebagai sarana promosi produk, dan kemudahan akses ke pasar global. Sehingga penerapan teknologi e- commerce merupakan salah satu faktor yang sangat menentukan keberhasilan suatu produk dari suatu perusahaan. Manfaat penggunaan e-commerce bagi perusahaan adalah meningkatkan omzet penjualan, menambah jumlah pelanggan, memperluas cakupan bisnis, promosi, membuka peluang bisnis baru, memudahkan hubungan relasi dan kepuasan pelanggan.
THE INFLUENCE OF PERCEIVED PRODUCT QUALITY, PROMOTIONAL ATTRACTIVENESS, AND BRAND AMBASSADOR ON EMINA COSMETIC PURCHASING DECISIONS WITH BRAND IMAGE AS INTERVENING VARIABLE
Vicky Brama Kumbara;
Yulasmi -;
Emil Salim;
Ramdani Bayu Putra;
Della Asmaria Putri
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X
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DOI: 10.22216/jit.v17i2.2416
The purpose of this study was to analyze the effect of perceived product quality, promotional attractiveness, and brand ambassadors on purchasing decisions with brand image as an intervening variable. This research was conducted on consumers who made purchases at Emina cosmetics, where the respondents in this study were students of the Faculty of Economics and Business, Putra Indonesia University in the 2021-2022 academic year. The number of samples in this study were 131 respondents. With the method of collecting data through questionnaires and the sampling method in this study was non-probability sampling with purposive sampling technique. This study uses Partial Least Square analysis techniques estimated with the SmartPLS 2.0 program. The results of this study are the perception of product quality, promotional attractiveness, brand ambassadors and brand image as intervening variables that have a direct and indirect effect on purchasing decisions. Brand image is the factor that most influences consumers in making purchasing decisions. So that the higher the brand image of a product, the higher the consumer purchasing decision for that product. The perceived benefits greatly influence consumer purchasing decisions in making Emina cosmetic products.
Analisis Swot Dalam Penentuan Strategi Pemasaran Tahu Alami
Maya Putry;
Elsida Yohani;
Widyanti Putri;
Ramdani Bayu Putra
Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) Vol. 1 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC)
Publisher : PT. Gelora Cipta Nusantara
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DOI: 10.61674/jpkmc.v1i1.14
Pemasaran merupakan bagian penting dari bisnis. Pabrik Tahu Alami adalah salah satu unit bisnis pengolahan makanan di kota Padang. Salah satu masalah Pabrik Tahu Alami adalah pemasaran belum optimal, sehingga penelitian ini diharapkan dapat memberikan rekomendasi strategi pemasaran yang tepat berdasarkan faktor internal dan eksternal bisnis. Pengumpulan data menggunakan metode observasi, wawancara dan studi dokumen. Analisis data menggunakan analisis SWOT dengan matriks IFE dan matriks EFE. Strategi pemasaran yang dapat diterapkan berdasarkan analisis faktor internal dan eksternal meliputi (1) menjaga kualitas produk dengan citarasa alami tanpa bahan pengawet yang memiliki nilai gizi tinggi untuk kesehatan; (2) menjaga kerja sama yang baik dengan produsen kedelai sehingga mereka dapat memenuhi kebutuhan produksi pabrik; (3) meningkatkan kegiatan promosi produk dengan memposting di media sosial; (4) memberi kepercayaan kepada orang lain untuk mengelola bisnis sehingga mereka dapat membuka cabang bisnis di tempat lain; (5) memperbaharui mesin produksi sehingga produksi menjadi lebih efektif. Hasil penelitian ini merekomendasikan bahwa Pabrik Tahu Alami memiliki peluang bagus untuk mengembangkan bisnis, mampu bersaing dan mengatasi ancaman bisnis tetapi perlu ditingkatkan untuk strategi pemasaran.
DETERMINATION OF INTERESTS IN BUYING SAMSUNG BRAND SMARTPHONE IN ONLINE LEARNING IN THE ERA OF COVID-19
Ramdani Bayu Putra;
Elfiswandi Elfiswandi;
Sitti Rizki Mulyani;
Muhammad Ridwan;
Hasmaynelis Fitri
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran
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DOI: 10.24198/sosiohumaniora.v25i3.33816
The Covid-19 pandemic has changed the order of all activities of human life, including in the field of education. The use of information system technology is very helpful in online learning, from elementary school to college level. Smartphones are intelligent communication tools that have many features to support online learning. The high use of smartphones has an impact on customer buying interest, especially since the Covid 19 pandemic. This study tries to analyze the interest in buying Samsung brand smartphones in online learning. The sample of this research is 98 students of Putra Indonesia University YPTK Padang. This research model is a structural equation modelling (SEM) model with SmartPLS 3 analysis tool. The results show that buying interest in Samsung brand smartphones is influenced by celebrity endorsers and brand image factors. The research findings state that the contribution of figures in the form of celebrities and brand image is a determining factor in buying Samsung brand smartphones. While the mediating effect of brand image cannot strengthen the influence of celebrity endorsers on the purchase intention of Samsung brand smartphones. This means that consumer buying interest in Samsung brand smartphones does not always pay attention to the brand image, but sometimes it is more to the celebrity endorser factor. This finding recommends that companies can further maintain and strengthen the celebrity endorser factor and be able to improve the quality of their product brand image so that consumer buying interest becomes higher in marketing their products.
Pengaruh Servant Leadership dan Kualitas Kehidupan Kerja Terhadap Organizational Citizenship Behavior (OCB) dengan Kepuasan Kerja Sebagai Variabel Intervening pada Dinas Pendidikan Kota Padang
Revina Fatril;
Ramdani Bayu Putra;
Rindy Cira Dewi;
Hasmaynelis Fitri
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad
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DOI: 10.56347/jle.v1i1.37
The purpose of this study was to determine how big the influence of Servant Leadership and Quality of Work Life on Organizational Citizenship Behavior (OCB) with Job Satisfaction as an Intervening Variable at the Padang City Education Office. Methods of data analysis using a questionnaire, with a sample of 34 respondents. The data analysis method used is multiple linear regression analysis and path analysis. Based on the results of the study, it showed that Servant Leadership and Quality of Work Life had a positive and significant effect on Organizational Citizenship Behavior (OCB) with Job Satisfaction as an Intervening Variable. Contribution of Servant Leadership and Quality of Work Life to Organizational Citizenship Behavior (OCB) With Job Satisfaction as Intervening Variable has an effect of 69.3% while the remaining 30.7% is influenced by other variables outside this study. Based on the results of this study, it is expected that the Company's Management can improve Organizational Citizenship Behavior (OCB) by increasing Servant Leadership, Quality of Work Life and Job Satisfaction at the Padang City Education Office through each indicator.
Pengaruh Motivasi Kerja dan Kompensasi Kerja Terhadap Kinerja Karyawan Dengan Pandemi Covid-19 Sebagai Variabel Moderating pada Kantor Camat X Koto
Syuja Sobri Al Anshari;
Elfiswandi;
Ramdani Bayu Putra;
Hasmaynelis Fitri
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad
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DOI: 10.56347/jle.v1i1.39
This study aims to assess how much, the effect of work motivation and work compensation on employee performance with the covid-19 pandemic as a moderating variable. The method of collection was done by distributing questionnaires, with a sample of 50 respondents in the population of the X Koto Sub-District Office, Tanah Datar. The analytical method used is Moderated Regression Analysis (MRA) using SPSS 26 data processing tool. The results show that (1) There is a positive and significant influence on Work Motivation on Employee Performance at the X Koto Sub-District Office, Tanah Datar. (2) There is a positive and significant effect of Work Compensation on Employee Performance at the X Koto Sub-District Office, Tanah Datar. (3) The Covid-19 pandemic can weaken the influence of Work Motivation on Employee Performance at the X Koto Tanah Datar Sub-District Office. (4) The covid-19 pandemic can weaken the influence between Work Compensation on Employee Performance at the X Koto Tanah Datar Sub-District Office. The contribution of work motivation and work compensation variables to employee performance is 0.525 or 52.5% while the remaining 0.475 or 47.5% is influenced by other variables.
Pengaruh Keterlibatan Kerja dan Gaya Komunikasi Terhadap Prestasi Kerja dengan Komitmen Organisasi Sebagai Variabel Intervening pada Pegawai SMPN 1 Dharmasraya
Decky Chandra;
Mondra Neldi;
Ramdani Bayu Putra;
Hasmaynelis Fitri
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad
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DOI: 10.56347/jle.v1i1.40
This study aims to determine how much influence work involvement and communication style have on work performance with organizational commitment as an intervening variable on employees of SMPN 1 Dharmasraya. The method used is Structure Equation Modeling (SEM) with Partial Least Square (PLS) 3.0. By distributing questionnaires as many as 63 respondents. The results of data analysis concluded that there was a significant positive effect between work involvement variables on organizational commitment variables. There is a positive and insignificant effect between the communication style variables on the organizational commitment variable. There is a significant positive effect between work involvement variables on work performance variables. There is a positive and insignificant effect between the communication style variables on the work performance variables. There is a significant positive effect between organizational commitment variables and work performance variables. There is a positive and insignificant effect between work involvement variables on work performance through organizational commitment. There is a positive and insignificant effect between the variables of communication style on work performance through organizational commitment.
Pengaruh Budaya Organisasi dan Komitmen Organisasi Terhadap Organizational Citizenship Behaviour dengan Dukungan Organisasi Sebagai Variabel Mediasi pada Karyawan PT. Famili Raya Padang
Ridho Hariyono;
Ramdani Bayu Putra;
Rindy Citra Dewi;
Hasmaynelis Fitri
Journal of Law and Economics Vol. 1 No. 1 (2022): MAY 2022
Publisher : Yayasan Kawanad
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DOI: 10.56347/jle.v1i1.42
This study aims to determine the relationship between Organizational Culture and Organizational Commitment to organizational citizenship behavior through organizational support as a moderating variable. This research was conducted at PT. Famili Raya Padang data were collected through questionnaires distributed to 80 respondents. Data testing techniques in this study include validity tests, reliability tests with Alpha Cronbach, Inner Model and analysis: (1) Organizational Culture has a positive and significant effect on Organizational Support with a significant level of 0.039 <0.05. (2) Organizational Commitment has a positive and insignificant effect on Organizational Support with a significant level of 0.792 > 0.05. (3) Organizational Culture has a positive and significant effect on Organizational Citizenship Behavior with a significant level of 0.045 <0.05. (4) Organizational Commitment has a positive and significant effect on Organizational Citizenship Behavior with a significant level of 0.044 <0.05. (5) Organizational support has a positive and insignificant effect on Organizational Citizenship Behavior with a significant level of 0.716 <0.05. (6) Organizational support cannot mediate the influence of Organizational Culture on Organizational Citizenship Behavior with a significant level of 0.631 < 0.05. (7) Organizational support cannot mediate the effect of Organizational Commitment on Organizational Citizenship Behavior with a significant level of 0.921 < 0.05.
ANALISIS SWOT DALAM PENENTUAN STRATEGI BISNIS CAFE D’SRUPUT KOTA PADANG
Fauzan Abdilla;
Nila Sovianti;
Shelbila Adita;
Sirotil Hasanah;
Ramdani Bayu Putra
Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) Vol. 1 No. 1 (2023): Juli
Publisher : Merwin Publisher
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DOI: 10.69820/jumea.v1i1.28
Manajemen strategis adalah suatu pendekatan yang penting dalam mengelola organisasi untuk mencapai tujuan jangka panjangnya. Ini melibatkan perumusan visi, misi, dan tujuan organisasi, serta pengembangan dan pelaksanaan rencana strategis untuk mencapai tujuan tersebut. Objek penelitian ini adalah Cafe D’Sruput merupakan unit usaha yang memiliki banyak cabang diberbagai kota. Analisis SWOT adalah alat yang digunakan dalam manajemen strategis untuk mengidentifikasi faktor-faktor internal dan eksternal yang mempengaruhi kinerja suatu organisasi atau proyek. Analisis SWOT membantu organisasi dalam merumuskan strategi dengan mempertimbangkan kekuatan dan kelemahan internal, serta peluang dan ancaman eksternal yang ada. Metode penelitian yang digunakan adalah Teknik Analisis SWOT meliputi IFE, EFE, dan TOWS. Matrik IFE menunjukkan bahwa Cafe D’Sruput memiliki ciri organisasi yang kuat secara internal sedangkan matrik EFE menunjukkan kelemahan dari cafe D’Sruput, Sehingga cafe D’Sruput bisa melakukan pengembangan pada pasar, pengembangan pada produk serta melakukan inovasi dalam mengembangkan usaha pada cafe D’Sruput.