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Surawan, Surawan

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Urban Religious Expressions in the Digital Era: Representations of Piety in Islamic TikTok Content Melisa, Kiki; Ramadhani, Amanda Agni Oktavia; Surawan, Surawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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The rapid growth of social media, particularly TikTok, has created a new space for the dissemination of religious messages. This phenomenon raises questions about how piety is represented and reinterpreted in the digital sphere by urban youth. This study aims to analyze the forms of piety representation in Islamic preaching content on TikTok and to explore the reception of urban audiences toward such messages. A qualitative descriptive method was employed, using digital ethnography to observe five videos from three popular creators—@kadamsidik00, @amazmii, and @risyad_bay—along with audience responses in the comment sections. The findings reveal that Islamic preaching content on TikTok represents piety through three main dimensions: moral, ritual, and symbolic. Audience responses show diverse patterns, ranging from appreciative, critical, and reflective to humorous, reflecting the plurality of ways in which young urban audiences interpret religious messages. These findings emphasize that social media functions as a new discursive space where urban communities construct and negotiate their religious identities. Significantly, this study contributes to academic discourse by applying Stuart Hall’s theory of representation to the context of digital da’wah, while also offering practical insights for content creators, educators, and Islamic institutions in designing communication strategies that resonate with the dynamics of the digital generation.

Co-Authors A'ini, Nova Nur Adi, Muhammad Iqbal Purnama Adyaputri, Elvira Agas, Andri Ahmad Saefulloh Ahmad Sanusi AHMADI ahmat fauzi, nurul Aida, Nor Ajahari Ajahari, Ajahari Aji Hutama, Bayu Waskita Alamsyah - Alfajri Firdaus, Rizki Ali, Sulaiman Amelia Putri, Yusika Anam, Arif Miftakhul Khoirul Ananda, Salsabilla Anggraeni, Rara Anni Wulandzari Anshari, Muhammad Redha Anwar, Hadiya Sabila Aprilianti, Vika Arianty, Anggi Faramida Arif, Zainal Ariyani, Nili Arman, Dedi Aulia Safitri, Aulia Awang, Sarimah Aysah, Nurul AYU LESTARI Azmy, Asmail Chablullah Wibisono dian nur hikmah Elvira, Cindy Fajariah, Fajariah Faridi Faridi Fatimah, Cindy faujianor, fauji Fenita Ifa Anissa Fitriani, Alya Ghani, Hafizah Nuraini Gunanti . Hady Ningsih, Salsabila Hafifah, Wafiq Hafizah, Tia Halis, Nur Haliza, Noor Hamdanah Hamdanah Haryanto, Rizki Hikmah, Aida Nurul Husniah, Laila Ilmi, Ahmad Tantowi Jasiah Jayawarsa, A.A. Ketut Jennah, Rodhatul Khairil Anwar Khairunnisa, Rahmahdalena Putri Khalda, Nabilah Khasanah, Kusnia Nikmatul Khatimah, Khusnul Kusuma, Perdana Lenita, Leila Anggraeni Lestari, Surti Lutfi, Saiful M. Redha Anshari Majidi, Muhammad Wahid Malisi, M. Ali Sibram Marsiah, Marsiah Maulana , Ahmad Maulana, Andin Muhammad Mazrur, Mazrur Melisa, Kiki Moh. Fauzan Muhammad Aziz Muslim Muhammad Fadli Muhammad Rizqi Muhammad Yusuf Mumtaazah, Yasmine Muslimah Muslimah Muthaharoh, Nur Rahmadani Najib Kailani Nikmah, Siti Ningsih , Salsabila Hady Ningsih, Salsabila Hady Noor Aida Noormila, Cahya Norhidayah, Siti Norhidayani, Norhidayani Norjanah, Norjanah Norvia, Lia Nosy Restia Novita Sari Nurfahmi, Ikhfak Nurrahmi, Dwi Nurul Wahdah, Nurul Oktavia, Rani Pamungkas, Nurman Pratama, Randi Surya Priolawati, Melly Purmasari, Siti Fatimah Putri Anggalia Puspita Sari Putri, Shella Aulia Rahmawati, Lilis Ramadhan, Muhammad Alief Raihan Ramadhani, Amanda Agni Oktavia Ramadhani, Rofi'ah Khafidah Raudhatul Jannah Redha Anshri, muhammad Rinaldi, Arjuna Risa, Maya Risnawati Risnawati rohmah, Cindy Dwi RR. Ella Evrita Hestiandari Rusliana, Waode Gusti Safitri, Novia Safitri, Ravena Aulia sahduari, Sahduari Saiful Luthfi Sajiyo Sajiyo, Sajiyo Salmah Salmah Sapitri, Suci Aprioni Dwi Sapuadi, Sapuadi Saputri, Nadia Sardimi, Sardimi Siti Badriah Siti Khodijah Siti Rahmawati Siti Sarifah Sofiyati, Laila Musfirah Sri Hidayati Sri Hidayati Syafii, Muhamad Syafrul Nalus Syahmidi Syahmidi Syahmidi, Syahmidi Syarifah Soraya Thoyibah, Firda Amalia Tobroni Tobroni Ulfah Ulfah waode Widodo, Syamsul Bahri Winda Winda Wiwik Handayani Wulandari, Junita Yanti, Febry Yuliani Yuliani Yulistiana, Afda Zakia Zuzanti Zanuba, Adisty Arselia

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