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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal EDUTECH Undiksha JTP - Jurnal Teknologi Pendidikan Sarwahita : Jurnal Pengabdian Kepada Masyarakat Value : Journal of Management and Business JCOMENT (Journal of Community Empowerment) Formosa Journal of Applied Sciences (FJAS) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah Pendidikan Holistik (JIPH) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Aplikasi Administrasi: Media Analisa Masalah Administrasi PERDULI: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Ilmu Pendidikan Indonesia Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Adijaya Multidisiplin Jurnal Administrasi Perkantoran dan Kesekretariatan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Business and Investment Review Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen dan Pemasaran Digital Cendikia: Jurnal Pendidikan dan Pengajaran Journal of Islamic Digital Economics and Management Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Algebra Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Marketing and Business Strategy PENG: Jurnal Ekonomi dan Manajemen HUMANIORASAINS Jurnal Cakrawala Akademika Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Digital Business and Global Economy
Marsofiyati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Veterinary Other

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Guru Hebat, Pembelajaran Berkualitas: Sosialisasi PPG Model Baru di Yayasan Al Ashriyah Islamic Boarding School Marsofiyati; Muhammad Zid; Daryanto; Darsef Darwis; Sujarwo; Dudung Amir Sholeh; Fauzi Ramadhoan A’Rachman; Mutmainna; Danial Noer Zakiyuddin
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) yang diselenggarakan oleh Program Profesi Guru, Sekolah Pascasarjana UNJ, bertujuan untuk meningkatkan kompetensi guru dalam menghadapi tantangan pendidikan di era digital. Kegiatan ini dilaksanakan di Yayasan Al Ashriyyah Nurul Iman (MI, MTs, & MA) dengan fokus pada transformasi peran guru dari pengajar menjadi arsitek pengalaman belajar yang inovatif. Melalui pendekatan yang sejalan dengan Penelitian Tindakan Kelas (PTK), kegiatan ini dirancang untuk memberikan pelatihan yang berbasis pada tiga pilar utama. Pilar pertama membedah potret dan kompetensi esensial guru di era digital (Technological Pedagogical Content Knowledge (TPACK) dan kewarganegaraan digital sebagai landasan dalam tindakanpembelajaran. Pilar kedua memberikan pelatihan praktis metode mengajar yang interaktif dan menyenangkan (ThinkPair-Share, Gallery Walk, & Teknik Bertanya) untuk menciptakan kelas yang hidup dan berpusat pada siswa. Pilar ketiga elatih guru untuk memanfaatkan teknologi secara efektif dan etis. Para guru dibekali kemampuan menggunakan berbagai tools seperti Canva, Quizizz, Padlet, hingga Artificial Intelligence (AI) sepeti Chat-GPT sebagai "co-pilot" atau asisten dari guru untuk merancang pembelajaran yang lebih kreatif dan efisien. Dalam konteks PTK, guru didorong untuk merefleksikan tindakan mereka secara berkelanjutan untuk meningkatkan kualitas pembelajaran, dengan mengevaluasi dan menyesuaikan pendekatan yang diterapkan di kelas. Hasil dari kegiatan ini diharapkan dapat memperkuat kompetensi guru dalam menciptakan lingkungan pembelajaran yang adaptif dan inovatif   Abstract The Community Service (PkM) activity organized by the Teacher Professional Program, UNJ Graduate School, aims to improve teachers' competence in facing educational challenges in the digital era. This activity was held at the Al Ashriyyah Nurul Iman Foundation (MI, MTs, & MA) with a focus on transforming the role of teachers from teachers to architects of innovative learning experiences. Through an approach that is in line with Classroom Action Research (PTK), this activity is designed to provide training based on three main pillars. The first pillar discusses the essential competencies of teachers in the digital era, including the application of the Technological Pedagogical Content Knowledge (TPACK) framework and digital citizenship as a foundation for learning actions. The second pillar provides practical training on interactive teaching methods, such as Think-Pair-Share, Gallery Walk, and Questioning Techniques, that can be directly applied in the classroom to create student-centered learning. The third pillar teaches the effective and ethical use of technology, by introducing various digital tools such as Canva, Quizizz, Padlet, and AI (ChatGPT) to design more creative and efficient learning. In the context of PTK, teachers are encouraged to reflect on their actions in an ongoing manner to improve the quality of learning, by evaluating and adapting the approach applied in the classroom. The results of this activity are expected to strengthen teachers' competence in creating an adaptive and innovative learning environment.
Optimizing Sales Performance of Culinary MSMEs Through Strategic Digital Marketing in the Digital Transformation Era Rahmadilla, Fahmia; Marsofiyati; Utari, Eka Dewi
Marketing and Business Strategy Vol. 3 No. 1 (2025): NOVEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i1.443

Abstract

This study analyzes the influence of digital marketing strategies on the sales performance of culinary MSMEs in the digital era. The phenomenon shows that digital marketing adoption among culinary MSMEs remains low despite increasing digital market potential. Using a survey of 30 culinary MSME owners, this study examines three strategic components content marketing, social media marketing, and e-commerce marketing and their impact on five sales performance indicators: sales volume, growth, target achievement, new customer acquisition, and customer retention. Regression analysis results indicate that digital marketing strategies significantly affect sales performance, with an R² of 0.322. Social media marketing has the most significant influence, followed by content marketing and e-commerce marketing. These findings contribute to the academic literature by validating the integrated role of digital marketing in enhancing MSME performance. From a managerial perspective, the study implies that culinary MSMEs should prioritize strategic use of social media to enhance brand visibility, develop consistent, engaging content to foster customer trust, and optimize e-commerce platforms to expand market reach. Furthermore, regular analysis of digital metrics and customer engagement data is essential for continuous improvement. Strengthening digital capabilities can enhance competitiveness and accelerate sustainable sales growth in the evolving digital marketplace
Co-Authors Adam Abi Talib Amanta Agustyana, Nurvanny Ahmad, Daffa Syuja Akmal Yusuf Ramadhan Alifah, Rafha Naisa Alika Ainayya Alviolenta, Yessy Vivi Amelia, Dinda Amelia, Dlya Andini, Fatma Ari Angelina Nabila Audrey Anggi Novia Fitriani Anindya, Feny Anisa Wulandari Anisah Farah Rafidah Anjani, Naila Desri Anjelia Zahra Rhamanda Aprilia, Godeberta Thessa Apriliana Dian Fadillah Aryani, Yenni Aryo Putut Sadewo Ati Sumiati ATI SUMIATI, ATI Aufa Qinni Bahri, Bobby Oka Fathur Basuki Wibawa Chelsea Rizka Chirstian Wiradendi Wolor CHOIRUL ANWAR Choirul Anwar Christian Wiradendi Wolor Danial Noer Zakiyuddin Darma Rika Swaramarinda, Darma Rika Darsef Darwis Daryanto Deci Sabatini Deci Sabatini, Deci Sabatini Destria Kurnianti Dewi, Ponco Diah Ayu Lestari Diah Ayu Lestari, Diah Ayu Lestari Dinda Anggrayni Riswono Dinda Kirani Diva Shakira Nuryadi Dr. Osly Usman, M.Bus Syst Dudung Amir Sholeh Dwi Handarini Dwi Handarini, Dwi Dwiriyanto, Muhammad Daffa Eka Dewi Utari Emilia Putri, Emilia Putri Fadli, Ghifari Aminudin Fad’li, Ghifari Aminudin Fajri Salsabila, Aisya Fakhirah Huda, Hana' Fatma Ari Andini Fauzi Ramadhoan A'Rachman Febriyanti, Ayunda Fidhyallah, Nadya Fadillah Fika Putri Mulyawati Fitrianingsih, Hani Godeberta Thessa Aprilia Hana Kamila Putri Haneul Henry Eryanto HENRY ERYANTO, HENRY Hera Khairunnisa Herliana Herfine Herliana, Mavalda Idris, Ardhy Rifaldy Intan Marhani Isma Syifa’a Natasya Isma Syifa’a Natasya, Isma Syifa’a Natasya Jarot Tri Bowo Santoso Jeanny Marcella Cornelia Kaimarehe Jeniar , Ramadhanty Jihan Rahmawati Junaedy, Muhamad Kaimarehe, Jeanny Marcella Cornelia Kandriasari, Annis Karina Putri Syahrani Karuniana Dianta Arfiando Sebayang Karyaningsih, Rr Ponco Dewi Kazeka, Wahyu Khairunnisa, Hera Khalilah, Haliza Putri Khansa Labibah Kibtiyah, Intannisa Nur Kirani, Dinda Kunto Imbar Nursetyo Larasati, Dinda Putri Latief, M. Jamil Lusyiana, Alsya Mahadewi, Luh Putu Putrini Maharani, Melwanda Rieka Maharrizki, Alif Mahdaly, Zahirah Malzara, Vidia Ratu Balqis Marthina Selsa Sirait Maulana Amirul Adha Maulidiya, Ayu Mega Noviana Melodi, Praditha Salwa Moch Sukardjo Mohd Hasimi Yaacob Muhammad Alfian Muhammad Alfian, Muhammad Muhammad Rizkya Aziz Muhammad Rizkya Aziz, Muhammad Rizkya Aziz MUHAMMAD YUSUF Muhammad Yusuf Muhammad Zein Pratama Muhammad Zid Mulalinda, Ananda Yosefa Nauli Mundhiharno Muslim, Suyitno Muthi Rahmawati Faza Mutiara Suherman Mutmainna Nada, Shafwatun Namang, Veronica Luisa Natasya, Isma Syifa’a Naya Ika Cahyani Naya Prima Yuniar Ningsih, Rifa Silviaty Nurmaidah Nuryetty Zain, Nuryetty Oktobisono, Anggriawan Osly Usman Pelengkahu, Yolanda Ponco Dewi Karyaningsih Prastika, Aliefa Cindy Puji Wahono Purwana E.S., Dedi Putri Aisyah Salsabil Putri, Lavia Meiras Rafidah, Anisah Farah Rahendharto, Diva Ayudya Rahma, Aulia Rahmadhania, Sabrina Alsya Rahmadilla, Fahmia Rahmat, Stephanus Turibius Rahmat, Stephanus Turibus Rahmawati, Jihan Rasto, Rasto Retno Widyaningrum, Retno Rihanna, Astuty Rini, Lestia Rizka, Chelsea Rizki Firdausi Rachma Dania Roni Faslah Roni Faslah Roselina Ramadhini Hasby Safa Putri Nurfitrialin Safira Hasan, Elsya safitri, gita Safitri, Rika Salsabila Ananda Salsabila, Syahla Rizkia Sambas Ali Muhidin, Sambas Ali Santi Susanti Sari, Rini Nurmala Savvy Afifah Syawalia Sekar Ayu Cndroningtyas Sekar Ayu Condroningtyas Siti Nurhalidza Rahayu Siti Ukhfiya Situmorang, Robinson Stephanie Marsha Sabila Suherdi Sujarwo Sulastri, Tita Suparman, Ady Fahril SUSAN FEBRIANTINA, SUSAN Syafitri, Deswita Syahrial, Zulfiati Sylvania Arsa Nurhaliza Utari , Eka Dewi Utari, Eka Dewi Varrel Anandiro Wahono, Puji Wanda Aisyah Zahra Widya Parimita, Widya Widyanti, Jovita Yaacob, Mohd Hasimi Yuliawan, Rahmat Zahra Heidi Putri Zidan Ma’ruf, Muhammad