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Asuhan Kebidanan Continuity of Care (COC) pada Ny. T Umur 33 Tahun G2P1A0 dengan KEK di Puskesmas Larangan Kab. Brebes Nurbaeni, Silvie; Kartika Sari
Prosiding Seminar Nasional dan CFP Kebidanan Universitas Ngudi Waluyo Vol. 4 No. 2 (2025): Prosiding Seminar Nasional dan Call for Paper Kebidanan Universitas Ngudi Waluy
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Continuity of care or continuity of midwifery care is an approach that is carried out continuously from pregnancy, childbirth, postpartum, to newborn care. This aims to improve the quality of maternal and infant health and ensure optimal monitoring. This care aims to provide an overview of continuity of care midwifery care for Mrs. R, 25 years old. The method in providing Continuity Of Care care uses a case study approach with direct observation and recording of care provided from the first trimester of pregnancy to the third trimester of pregnancy, childbirth, postpartum, infant care to family planning. Data were collected through interviews, observations, and documentation. The results of continuous midwifery care succeeded in increasing maternal compliance in undergoing prenatal care, minimizing complications during childbirth, and providing better knowledge about newborn care. The mother showed good health conditions during and after the delivery process, and the baby was born healthy. The continuity of care approach to Mrs. R showed positive results, providing a significant impact in improving maternal and infant health. Continuous midwifery care is highly recommended to be implemented in health facilities to ensure holistic monitoring of maternal and infant health.   Abstrak Continuity of care atau kesinambungan asuhan kebidanan adalah pendekatan yang dilakukan secara terus menerus dari masa kehamilan, persalinan, nifas, hingga perawatan bayi baru lahir. Hal ini bertujuan untuk meningkatkan kualitas kesehatan ibu dan bayi serta memastikan pemantauan yang optimal. Asuhan ini bertujuan untuk memberikan gambaran asuhan kebidanan Continuity Of Care pada Ny. T usia 33 tahun. Metode dalam memberikan asuhan Continuity Of Care ini menggunakan pendekatan studi kasus dengan observasi langsung dan pencatatan asuhan yang diberikan dari kehamilan trimester Pertama sampai hamil trimester ke 3, Persalinan, masa nifas, perawatan bayi sampai dengan KB. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Hasil dari Asuhan kebidanan yang berkesinambungan berhasil meningkatkan kepatuhan ibu dalam menjalani perawatan prenatal, meminimalkan komplikasi saat persalinan, serta memberikan pengetahuan yang lebih baik mengenai perawatan bayi baru lahir. Ibu menunjukkan kondisi kesehatan yang baik selama dan setelah proses persalinan, dan bayi lahir dengan sehat. Pendekatan continuity of care pada Ny. T menunjukkan hasil yang positif, memberikan dampak signifikan dalam meningkatkan kesehatan ibu dan bayi. Asuhan kebidanan berkesinambungan sangat dianjurkan untuk  diterapkan di fasilitas kesehatan guna memastikan pemantauan kesehatan ibu dan bayi secara holistik.
Pengaruh Penyuluhan Kesehatan Terhadap Perilaku Pencegahan Kolesterol pada Masyarakat Desa Kasoloang Kecamatan Bambaira: The Influence of Health Education on Cholesterol Prevention behavior in the Community in Kasoloang Village, Bambaira District Azhar; Suharni Montjai; Suriani; Ni Luh Fidriana; Misbahudin; Kartika Sari; Medriono Morsal Lamo; Aprilia; Nur Afni; Fadly Umar; Ayu Lestari
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.9846

Abstract

Penyakit Tidak Menular (PTM), termasuk hiperkolesterolemia, merupakan salah satu masalah kesehatan yang terus meningkat dan menjadi faktor risiko utama penyakit kardiovaskular. Data WHO menunjukkan bahwa sekitar 45% penduduk dunia mengalami kolesterol tinggi, sementara di Indonesia prevalensinya mencapai 28%. Kondisi ini dipengaruhi oleh gaya hidup tidak sehat, konsumsi makanan tinggi lemak, kurang aktivitas fisik, merokok, serta kurangnya pengetahuan masyarakat tentang pencegahan kolesterol. Penyuluhan kesehatan menjadi salah satu strategi preventif yang efektif dalam meningkatkan pengetahuan, sikap, dan tindakan masyarakat mengenai pengendalian kolesterol. Penelitian ini bertujuan untuk mengetahui pengaruh penyuluhan terhadap perubahan pengetahuan, sikap, dan tindakan masyarakat sebelum dan sesudah intervensi penyuluhan tentang kolesterol di Desa Kasoloang, Kecamatan Bambaira, Kabupaten Pasangkayu. Penelitian menggunakan desain pre-experimental one group pretest-posttest design dengan total sampel berjumlah 23 orang yang dipilih melalui total sampling. Instrumen penelitian berupa kuesioner pengetahuan, sikap, dan tindakan yang diberikan sebelum (pretest) dan sesudah (posttest) penyuluhan. Analisis data dilakukan secara univariat dan bivariat menggunakan uji Wilcoxon Signed Rank Test untuk melihat perubahan signifikan sebelum dan sesudah intervensi. Hasil penelitian menunjukkan adanya peningkatan yang signifikan pada ketiga variabel. Pengetahuan kategori baik meningkat dari 65,2% menjadi 95,7% setelah penyuluhan. Sikap kategori baik meningkat dari 65,2% menjadi 91,3%, sementara tindakan baik meningkat dari 56,5% menjadi 91,3%. Uji Wilcoxon menunjukkan nilai p-value pengetahuan = 0,020, sikap = 0,034, dan tindakan = 0,005 (p < 0,05), yang mengindikasikan bahwa penyuluhan berpengaruh signifikan terhadap peningkatan ketiga variabel tersebut. Media leaflet yang digunakan dalam penyuluhan turut membantu responden memahami materi secara lebih mudah dan berulang. Penelitian ini menyimpulkan bahwa penyuluhan kesehatan efektif dalam meningkatkan pengetahuan, sikap, dan tindakan masyarakat terkait pencegahan kolesterol. Rekomendasi dari penelitian ini adalah perlunya kegiatan penyuluhan rutin oleh tenaga kesehatan, peningkatan akses masyarakat terhadap informasi kesehatan yang mudah dipahami, serta penerapan gaya hidup sehat secara berkelanjutan untuk menekan risiko kolesterol tinggi di masyarakat pedesaan.
Research Credibility Analysis And Quality Test Of Supervisors At The Ministry Of Religion, Pangkalpinang City Kartika Sari; Siti Patimah; Agus Pahrudin; Agus Jatmiko; Koderi
International Journal of Educational Research & Social Sciences Vol. 2 No. 4 (2021): August 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i4.121

Abstract

  Professional supervisors are supervisors who have competencies including research and development competencies. Research and development competence has eight competency indicators. The challenge in the world of education is the quality and equity of education. One of the components that determine quality is a supervisor who has high professionalism. Two of them relate to the supervisor's ability to master educational research and development concepts and the other six relate to the supervisor's ability to conduct research and educational guidance to teachers. The focus and purpose of this study is to describe and analyze the Competence of Supervisors at the Ministry of Religion of Pangkalpinang City. This research is a qualitative descriptive study. Data collection is done by observation, questionnaires (questionnaires), interviews, and documentation. The results of this study indicate that: (1) The ability of supervisors in the field of research and development aspects of mastery of the concept of approaches, types and research methods is "quite high".The ability of supervisors in the field of research and development aspects of mastery of concepts in determining supervisory issues that are important to be researched is "high". (3) The ability of supervisors in the field of research and development aspects of the preparation of educational research proposals, both qualitative research and quantitative research is "very low". (4) The ability of supervisors in the field of research and development aspects of carrying out educational research, and formulating educational policies that are beneficial to the main tasks and responsibilities of supervisors is "very low". (5) The ability of supervisors in the field of research and development aspects in managing and analyzing data on educational research results, both qualitative research and quantitative research, is “
DIGITAL LEADERSHIP AND ORGANIZATIONAL QUALITY CULTURE IN EDUCATION IN THE ERA OF DISRUPTION Siswadi, Siswadi; Kartika Sari; Hartono, Hartono; Mukroji, Mukroji
Tarbawiyah Jurnal Ilmiah Pendidikan Vol 9 No 2 (2025): Tarbawiyah : Jurnal Ilmiah Pendidikan
Publisher : Institut Agama Islam Negeri (IAIN) Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/1vg78811

Abstract

The rapid development of digital technology in the Fourth Industrial Revolution era has encouraged the education sector to transform, especially in terms of leadership. The concept of Digital Leadership emerged as a strategic response to the need for adaptive, innovative, and competitive schools. This study uses a qualitative approach with a case study design (field research). Data were collected through direct observation and document study by reviewing relevant journal articles, books, and policy documents. This study aims to analyze digital leadership in strengthening a culture of quality in education in an era of disruption. The findings show that digital leadership is not only about the use of technology, but also about the ability of school leaders to integrate technology with strategic vision, foster a collaborative culture, and encourage continuous innovation. Digital Leadership plays a key role in improving management effectiveness, accelerating data-driven decision making, and strengthening collaboration between teachers, students, parents, and the community. The gaps in this study are as follows: 1) most previous studies on leadership have focused on conventional or transformational leadership, while studies discussing digital leadership in the context of education are still relatively limited. 2) Studies on digital leadership directly related to the culture of educational quality are still not comprehensive, especially at the implementation level in educational institutions. This research contributes to strengthening a culture of quality through improving learning quality, data-driven decision-making, and creating an open organizational climate oriented towards continuous improvement. Keywords: Digital leadership, Organizational culture, Innovation, Strategies  
Pendampingan Branding Bagi Pelaku Usaha Mikro Makanan Minuman (UMKM) di Kecamatan Grati Kabupaten Blitar Tri Wahyudi, Setyo; Badriyah, Nurul; Nabella, Rihana Sofie; Radeetha; Kartika Sari
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/7bnhpw06

Abstract

In developing MSMEs, the government, community, and educational institutions can provide support, especially in terms of providing branding training. Research shows that branding can increase the competitiveness of MSMEs, and factors such as product quality, price, and promotion influence it. Therefore, this activity aims to provide 'branding' assistance for Micro Food and Beverage Business Actors (MSMEs) in Grati District, Pasuruan Regency. This is done to support the increase in women's empowerment in managing MSMEs in the area by involving Fatayat NU Grati District as a partner. This community service activity began with identifying partner problems (Fatayat NU Grati District) by dividing them into groups accompanied by the FEB UB Community Service team. The community service results revealed that partners' primary issue was a lack of understanding about product branding procedures, which led to less attractive product labeling, limited word-of-mouth marketing, and limited funding.
Asuhan Kebidanan Komprehensif pada Ny. S Usia 25 Tahun G2P1A0 di PMB Nur Ika Sari Desa Lebak, Kec. Bringin, Kab. Semarang Tahun 2025 Gabriella Aula; Kartika Sari
Prosiding Seminar Nasional dan CFP Kebidanan Universitas Ngudi Waluyo Vol. 4 No. 2 (2025): Prosiding Seminar Nasional dan Call for Paper Kebidanan Universitas Ngudi Waluy
Publisher : Universitas Ngudi Waluyo

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Abstract

Continuity of care in midwifery is a series of continuous and comprehensive service activities starting from pregnancy, childbirth, postpartum, newborns and family planning services that connect the health needs of women in particular and the personal circumstances of each individual. Continuity of care is a therapeutic relationship between women and health workers, particularly midwives, in allocating comprehensive services and knowledge. In this care, the author used a descriptive research method, collecting data through interviews, observation, physical examinations, and supporting examinations. This study began on September 27, 2025, and ended on November 30, 2025. Midwifery care provided to Mrs. Yang lasted from pregnancy, childbirth, postpartum, neonate to family planning with a frequency of 2 pregnancy visits, 2 postpartum visits, 2 neonates, childbirth and family planning visits at PMB Nur Ika Sari. In Mrs. S, the patient's pregnancy process did not experience problems during TM I and TM II, in TM III complained of back pain so complementary therapy was carried out to treat back pain. In the delivery process Mrs. N experienced labor pain so the author provided complementary counterpressure therapy care. In the care of BBL By. Mrs. S, IMD was carried out, Vit K injections and eye ointments were given, one hour later HB 0 immunization was given. In postpartum midwifery care on the 1st day, the mother said that her breast milk had come out a little, but was still confused about how to breastfeed properly so the author provided midwifery care by providing IEC breastfeeding techniques and on the 3rd day, complementary postpartum care was carried out, namely oxytocin massage. In providing midwifery care, KB mothers have been given counseling and decided to use 3-month injection KB at PMB Nur Ika Sari. Continuity of care continues to apply midwifery management, maintain and improve competence in providing care according to midwifery service standards. This research emphasizes the importance of midwives' role in providing comprehensive and continuous midwifery services. Midwives and clients are expected to implement the care provided during prenatal, postpartum, and newborn visits to provide health and educational benefits to both mothers and babies.   Abstrak Continuity  of  care  dalam  kebidanan  adalah serangkaian kegiatan pelayanan yang berkelanjutan dan menyeluruh mulai dari kehamilan, persalinan, nifas, bayi baru  lahir  serta  pelayanan  keluarga  berencana yang menghubungkan kebutuhan   kesehatan   perempuan khususnya  dan  keadaan  pribadi  setiap  individu.  Hubungan pelayanan kontinuitas adalah hubungan terapeutik antara perempuan dan petugas Kesehatan khususnya bidan dalam mengalokasikan pelayanan serta pengetahuan secara komprehensif. Dalam asuhan ini penulis menggunakan metode penelitian deskriptif teknik pengumpulan data yaitu melalui wawancara, observasi, pemeriksaan fisik, pemeriksaan   penunjang. Penelitian ini dimulai sejak tanggal 27 September 2025 sampai dengan 30 November 2025. Asuhan kebidanan yang diberikan pada Ny. S yang berlangsung dari masa kehamilan, persalinan, nifas, neonatus sampai KB dengan frekuensi kunjungan hamil sebanyak 3 kali, nifas 3 kali, neonatus 3 kali, persalinan dan KB dilakukan di PMB Nur Ika Sari. Pada Ny. S Proses kehamilan pasien tidak mengalami masalah selama TM I dan TM II, pada TM III  mengeluh nyeri pinggang maka dilakukan komplementer untuk menangani nyeri pinggang.  Pada proses persalinan Ny. N mengalami nyeri persalinan sehingga penulis memberikan asuhan terapi komplementer counterperesure. Pada asuhan  BBL By. Ny. S dilakukan IMD, Pemberian injeksi Vit K dan Salep mata, Satu jam setelahnya dilakukan pemberian imunisasi HB 0. Pada asuhan kebidanan masa nifas hari  ke  1  ibu  mengatakan  ASI  sudah keluar sedikit, tetapi masih bingung untuk cara menyusi yang benar  sehingga penulis   memberikan   asuhan   kebidanan   dengan memberikan  KIE  Teknik menyusui dan pada hari ke 3 dilakukan asuhan komplementer nifas yaitu pijat oksitosin. Dalam memberikan asuhan kebidanan KB ibu telah diberikan   konseling   dan   memutuskan   untuk menggunakan  KB suntik 3 bulan di  PMB Nur Ika Sari. Asuhan  kebidanan  berkelanjutan  (continuity  of  care) selanjutnya  selalu  menerapkan  manajemen  kebidanan, mempertahankan  dan  meningkatkan  kompetensi  dalam memberikan asuhan sesuai standar pelayanan kebidanan. Penelitian ini menegaskan pentingnya peran bidan dalam memberikan pelayanan kebidanan secara komprehensif dan berkesinambungan. Bagi  bidan  dan  klien  diharapkan  agar  bisa  menerapkan asuhan  yang  telah  diberikan  selama  kunjungan  hamil, nifas,   bayi   baru   lahir   dan   neonatus   sehingga   dapat memberikan  manfaat  kesehatan  dan  pengetahuan  pada ibu dan bayi.
Asuhan Kebidanan Continuity Of Care (COC) pada Ny. A Umur 26 Tahun G1P0A0 di Wilayah Kerja Puskesmas Semowo Sri Sulistyani; Kartika Sari
Prosiding Seminar Nasional dan CFP Kebidanan Universitas Ngudi Waluyo Vol. 4 No. 2 (2025): Prosiding Seminar Nasional dan Call for Paper Kebidanan Universitas Ngudi Waluy
Publisher : Universitas Ngudi Waluyo

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Abstract

Pregnancy, childbirth, the postpartum period, and the neonatal period are physiological processes that have the potential to pose risks to both the mother and the infant. An optimal effort to ensure maternal and neonatal safety is the implementation of Comprehensive Midwifery Care (Continuity of Care/COC). The COC care provided to Mrs. A aimed to deliver continuous and integrated midwifery services during pregnancy, childbirth, postpartum, newborn care, and family planning (FP) for a primigravida mother (G1P0A0). This study used a case study method with a descriptive design. The subject was a second-trimester pregnant woman at 29 weeks of gestation in the working area of Semowo Public Health Center. Data were collected through interviews, observations, physical examinations, SOAP documentation, and review of the Maternal and Child Health (MCH) handbook, using Varney’s midwifery management approach. The results showed that during pregnancy, Mrs. A experienced common discomforts in the second and third trimesters, such as fatigue and sleep disturbances. She received education on adequate rest, relaxation techniques, balanced nutrition, and danger signs of pregnancy. The childbirth process progressed normally, and the baby was born healthy with anthropometric measurements appropriate for gestational age, while initial screenings (CHT and OAE) showed normal results. During the postpartum period, Mrs. A experienced nipple soreness, for which breast care education and proper breastfeeding techniques were provided. During neonatal visits, the baby exhibited sleep disturbances, and baby massage was performed to improve sleep quality and bonding. In the family planning stage, Mrs. A chose the implant contraceptive method after receiving counseling, and the insertion was successfully completed.   Abstrak Masa kehamilan, persalinan, nifas, dan neonatus merupakan proses fisiologis yang berpotensi menimbulkan risiko bagi ibu dan bayi. Upaya optimal yang dapat dilakukan untuk menjaga keselamatan maternal dan neonatal adalah melalui penerapan Asuhan Kebidanan Komprehensif (Continuity of Care/ COC). Asuhan COC pada Ny. A bertujuan memberikan pelayanan kebidanan secara menyeluruh dan berkesinambungan pada masa kehamilan, persalinan, nifas, bayi baru lahir (BBL), dan keluarga berencana (KB) pada Ny. A G1P0A0. Penelitian ini menggunakan metode studi kasus dengan desain deskriptif. Subjek penelitian adalah ibu hamil Trimester II usia 29 minggu di wilayah Puskesmas Semowo. Pengumpulan data dilakukan melalui wawancara, observasi, pemeriksaan fisik, studi dokumentasi SOAP, serta telaah buku KIA, dengan pendekatan manajemen kebidanan Varney. Hasil asuhan menunjukkan bahwa selama kehamilan, Ny. A mengalami ketidaknyamanan Trimester II–III seperti cepat lelah dan gangguan tidur, sehingga diberikan edukasi tentang istirahat cukup, teknik relaksasi, nutrisi seimbang, dan tanda bahaya kehamilan. Proses persalinan berlangsung normal, dan bayi lahir sehat dengan antropometri sesuai usia gestasi, serta hasil skrining awal (SHK dan OAE) menunjukkan hasil normal. Pada masa nifas ditemukan keluhan puting lecet sehingga dilakukan edukasi perawatan payudara dan teknik menyusui yang benar. Pada kunjungan neonatus, bayi mengalami gangguan tidur sehingga diberikan intervensi pijat bayi (baby massage) untuk meningkatkan kualitas tidur dan bonding. Pada tahap KB, Ny. A memilih kontrasepsi implan setelah menerima konseling dan pemasangan telah dilakukan.
FORECASTING FINANCIAL INCLUSION AND ITS IMPACTS ON POVERTY AND INEQUALITY: A COMPARATIVE STUDY IN ASEAN- 5 Setyo Tri Wahyudi; Rihana Sofie Nabella; Nurul Badriyah; Kartika Sari; Rade
Jurnal Ekonomi Kuantitatif Terapan Vol. 17 No. 1 (2024): Vol. 17, No. 1, Februari 2024 (pp.1-154)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JEKT.2024.v17.i01.p08

Abstract

Financial inclusion has played a vital role in eradicating poverty and inequality in somedeveloping countries over the last few decades. In ASEAN, the growth of financial inclusion is sorapid that it reaches every element of society. Therefore, the purpose of this study is to examineforecasts of financial inclusion, poverty, and inequality in ASEAN. In addition, the study alsoanalyzes the correlation between financial inclusion, poverty, and inequality in ASEAN. Thestudy uses the ARIMA and GMM models for the study period from 2000 to 2022. Projectionsshow that most ASEAN countries have experienced an increase in the long-term financialinclusion index, with Thailand leading the ranking, followed by Malaysia. However, the role offinancial inclusion in poverty does not seem to be so significant in the short term, most likely dueto the still-difficult access for low-income groups.
Transformasi Digital UMKM Melalui Pemanfaatan Media Sosial Sebagai Strategi Pemasaran: Pengabdian Kartika Sari; Sri Kurniasih Agustin; Hendri Rahmayani Asri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5934

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kapasitas pelaku UMKM dalam menghadapi transformasi digital, melalui pemanfaatan media sosial sebagai strategi pemasaran. Kegiatan ini dilaksanakan melalui beberapa tahapan, meliputi sosialisasi, pelatihan, serta pendampingan. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman pelaku UMKM terhadap transformasi digital, dari sekadar penggunaan teknologi menjadi strategi terintegrasi dalam pengembangan usaha. Keterampilan teknis peserta dalam mengelola media sosial juga mengalami perkembangan, mulai dari pembuatan akun bisnis, pengelolaan profil usaha, hingga penyusunan konten yang lebih menarik. Peningkatan ini turut diikuti dengan tumbuhnya kesadaran akan pentingnya branding dan identitas usaha dalam membangun citra yang profesional di ruang digital. Lebih lanjut, terjadi perubahan pada pola pengelolaan media sosial yang menjadi lebih terstruktur dan konsisten, serta meningkatnya interaksi dengan konsumen yang berdampak pada perluasan jangkauan pasar. Kegiatan ini juga berhasil menumbuhkan kepercayaan diri pelaku UMKM dalam memanfaatkan teknologi, sekaligus membentuk pola pikir yang lebih adaptif terhadap perkembangan digital. Sebagai tindak lanjut, sebagian peserta mulai menyusun rencana pengembangan usaha berbasis digital secara lebih terarah. Dengan demikian, kegiatan pengabdian ini memberikan kontribusi nyata dalam meningkatkan kapasitas dan daya saing UMKM melalui pemanfaatan media sosial sebagai strategi pemasaran yang efektif dan berkelanjutan.
Analisis Penerapan Digital Marketing sebagai Strategi Pemasaran UMKM Eva Yuniarti Utami; Kartika Sari; Eva Desembrianita; Basnendar Herry Prilosadoso; Rudy Irwansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.7140

Abstract

Marketing strategy for MSMEs (Micro, Small, and Medium Enterprises) is a plan designed to promote and sell products or services offered by MSMEs. This study aims to analyze the application of digital marketing as a marketing strategy for MSMEs. This research method uses qualitative techniques, which can be applied in journals that consider the application of digital marketing as a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) can include a case study approach. The data used in this study are interview data, as well as internal documents such as sales reports and operational changes, which can provide a deep understanding of the real impact of digital marketing on MSME operations and competitiveness. The results of the study found that digital marketing strategies for MSMEs (Micro, Small, and Medium Enterprises) are very important for increasing visibility, expanding reach, and attracting new customers. By implementing this digital marketing strategy, MSMEs can more easily develop their business, reach a wider audience, and increase sales effectively. The key is consistency and a deep understanding of the target market you want to reach.
Co-Authors . Topowijono . Zahroh Z.A A Halim A.A. Gede Indraningrat A.A. Ketut Agung Cahyawan W Abdul Nasser Arifin Abdurachman Abdurachman Abu Dzarrin Al Ghifari Achmad Zubair - Addawiyah, Rubiatul Adelina N, Elma Adriani, Prasanti Afni, Nur' Afrida, Puspa Afrina . Agan Sridewi Agrina Agrina Agus Jatmiko Agus Pahrudin Agustina, Alia Ainun Jahriyah Alfian Noor Muthia Sarie Alhadi Yan Putra Amanda Sukmawati Amandha Rassya D Amelia Hesti P Ana Puji Astuti Ana Puji Astuti Anasa Laila Wiradani Andi Himyatul Hidayah Andi Rosmini Anis Pravitasari Anissa, Sarah Annisa Fitriyani Aprilia Aprilia Putri A Ari Wibowo Asiyanthi Tabran Lando Asiyanti T. Lando Asmaini Asraria Asyaroh Ramadona Nilawati Atika Budiarti Ayu Dyah Paramita Ayu Lestari Azhar Azwir Anhar Bukman Lian, Bukman Calista Desy R Christania Rambu Loba Hawa Chusnul Khotimah Dano, Suliani Desi Rachmawati Devitasari Yulistian Dewi Nurani Suci Dhanella Cristy Dina Hastiana Donela, Ardenia Dwi Marisa Midyanti Dwi Nur Yunianti Dwi Nurahman Elvira Elsa Yamba Kombi Elvira G. Amaral Endang Setiyowati Eny Ruth Sinaga ERLITA Eva Desembrianita Eva Yuniarti Utami Farid Ardyansyah Farra Addina Fathmah Nurul Aslamiah Fatmah Baradja Finoria Vitoria Firriantin Ayu Widiyanti Fitri , Diah Nur Fransin Kontu Fransiska Bertha V G. K Gandhiadi Gabriella Aula Galih Supraja Glenita Nive Yesie Glenita Nivi Y Gresloan, Anny Hairunisa Hapsari Windayanti Harifa Hananti Harmoko Harmoko Hartono Hartono Hasna Hasnah Faizah AR Heldayati Heldina Hutahaean Hendri Rahmayani Asri Heni Setyowati Herlina Widya Puspitasari Hikmah Noor Ulfa Hubertus Oja, Hubertus Husaini Husaini Husnul Hotimah I Gusti Ngurah Made Bayuningrat I MADE PARIARTHA I Nyoman Widana I Wayan Sumarjaya Ibrahim, Roslinda Ichwan Azhari IDA BAGUS ANGGA DARMAYUDA Ida Ristiani Ikrom Ihlasul Ilhan Rayfatsyah Rangkuti Indah Ainaya Alfatihah indah, Nur Indah Sari Irma Megawati Irwan Ridwan Islami Rantika Isri Nasifah Isri Nasifah Jatmiko Susilo Jazilatul Athiyyah Jeklin Yuliani E Joyo Minardo Julpa, Alrinda Karnisa Maharani Koderi Komang Dharmawan Komang Triyani Kartinawati Komariyah Lailatul Masruroh Laurensia, Vivi Lely Safrina Lilis Suryani Linda Advinda Luh Gede Pradnyawati LUH PUTU IDA HARINI Lusiana Tandi Limbong M Nazori Majid Made Dharmesti Wijaya MADE NONIK PRAMESTI KARANA Made Susilawati Maimunah Maimunah Maiyanisa Maiyanisa Mardianita Aulia Ichwanti Mariance Rosalia Inna R Marisa Margareta Marlina Ekawaty Marty Mawarpury Mary Selintung Maselkossu, Kharista Welhelmina Maulida Mutiah A Maya Khairani Medriono Morsal Lamo Mekar Meilisa Amalia Meutia Maulida MIFTACHUL JANNAH Mira Agustia Misbahudin Miwis Leani Mokhamad Nur Moralita Chatri Muhammad Muhammad Muhammad Rizky Shorfana MUHAMMAD SUBHAN Mukhsin, Achmad Mukroji Mukroji, Mukroji Muncar Rachmy Kusumastutik Muralia Hustim Nabella, Rihana Sofie Nadia Surahmi Nanda Azabi Nesa Faresa Ni Luh Fidriana NI LUH PUTU SRI WAHYUNI NI LUH ROSITA DAMAYANTHI norwili norwili Nucke Yulandari Nur Afni Safarina Nur An-nisa Putry Mangarengi Nuratikah Nuratikah Nurbaeni, Silvie Nurheni Nurjannah Bachri, Nurjannah Nurjannah Oktorina Nurul Badriyah Nurutamiyah Olivia Deslovita Br, Ginting Pereira Doro, Noviana Pipit Ariani Prihatiningsih Prilosadoso, Basnendar Herry Puji Handayani Purwoko, Agus Putri Astria Dewi Rade Radeetha Radiah Rahmi Hidayati Rambu Anggi Hunga Meha Rambu Lika Yuliana Rasdiana Zakaria Ratih Kusumastuti Ratih Sukma Dewi Regita, Anissa Renita Sasmita Purdianti riandari, ana Ridha Andayani Rifki Abdul Malik Rifqi Roshifah Rihana Sofie Nabella Riki Liliyanti Rini Anggraeni Rini Susanti Rosa Amelia Rossy Adellia Rahma Rostinah Rostinah Rububiah Rudy Irwansyah Runiatin Salomi Y. Jopudara Salsabila, Syifa Salsadilla Nur'aisyah Selviana, Riska Setyo Tri Wahyudi Shelly Taurhesia Siti Haryani Siti Patimah Siti Zahara Sjenny A Indrawati Sri Kurniasih Agustin Sri Rahayu Rahayu, Sri Rahayu Sri Sulistyani Sri Wahyuni Srihastuti Sudarni Suharni Montjai Sulisnawati Wonggo SUNDANIS AGUNG PERTIWI Suparti Supendi, Dede Supriyanti Supriyanti Suriani Syahruddin Syahruddin Syamsul Bahri Syifa Nadia Rahma Tanjung Subrata Teodora Fenny Aliansih Teti Indrawati Teti Indrawati Theresia Lumban Batu trijayanti, oksi TUTIK SUSILOWATI U. Sulia Sukmawati Ulia Zuhra Umar, Fadly Umiyati Haris Uray Ristian Vanisa Vivin Mustikawati Wandasari, Desi Wasisto Utomo Wayan Dewi Lestari Widayati Widia Ria Wijaya, Made Indra Yuandini Ariefka Yuli Nur Asiyah Yulianti Tasik Yundari, Yundari Yunitha T. Pidhi Zainatul Mukaromah Zakia, Intan Zaujatul Amna