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Journal : Journal of Business Management

 1 
The Effect of Price Discount and Shopping Lifestyle on Impulsive Buying with Positive Emotion as An Intervening Variable on E-Commerce Shopee Users (Study on Students of the Faculty of Economics and Business, University of North Sumatra) Hutapea, Ayuna Valena; Lubis, Arlina Nurbaity; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.152

Abstract

In today's digital era, human life cannot be separated from the internet network, even now the internet has become one of the needs for everyone, starting from simply searching for information through social media, news, to doing business is also very dependent on the internet. The internet has experienced very rapid development and changed the business world significantly, namely the emergence of e-commerce such as the presence of marketplaces or online stores that bring a new phenomenon among the community, namely online shopping. The purpose of this study was to analyze the effect of price discounts and shopping lifestyles on impulsive buying through positive emotions in Shopee e-commerce users. This study was conducted at the Faculty of Economics and Business, University of North Sumatra with a sample of 165 respondents. Data were analyzed using descriptive analysis and path analysis with the Smart PLS application. The results of the study showed that directly price discounts had a positive and significant effect on positive emotions, shopping lifestyle had a positive and significant effect on positive emotions, price discounts had a positive and significant effect on impulsive buying, shopping lifestyle had a positive and significant effect on impulsive buying, and positive emotions had a positive and significant effect on impulsive buying. Indirectly, price discounts had a positive and significant effect on impulsive buying through positive emotions, and shopping lifestyle had a positive and significant effect on impulsive buying through positive emotions.
The Effect of Service Quality and Omnichannel Marketing on Customer Loyalty Through Customer Satisfaction on the Apple Brand in Medan City Tinambunan, Mey Ramayanti; Lubis, Arlina Nurbaity; Fadli
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.154

Abstract

This study aims to determine and analyze the effect of service quality and omnichannel marketing on customer loyalty through customer satisfaction with the Apple brand. This type of research is associative research using quantitative data. The population in this study was Apple product users at Ibox Plaza Medan Fair, Ibox Manhattan Times Square Medan, and Ibox Mall Deli Park, with a sample of 180 respondents. The sampling technique used was purposive sampling with the criteria of respondents who had used Apple products for at least two months and used various shopping channels (web, application, marketplace, physical stores). Data were analyzed using the Structural Equation Modeling method with the Smart PLS version 4.0 analysis tool. The results of the study showed that direct service quality and omnichannel marketing have a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. In the results of the study, indirectly, service quality and omnichannel marketing have a positive and significant effect on customer loyalty through customer satisfaction.
The Influence of Product Innovation, Product Quality, and Price on Repurchase Decision at Elegant Guitar with Customer Satisfaction as an Intervening Variable Lesmana, Fakhri; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.165

Abstract

MSMEs are the leading sector of the Indonesian economy in achieving Indonesia's National Economic Growth. The problematic phenomenon faced by the MSME industry such as Elegant Guitar is the low level of sales due to weak repurchasing decisions from customers. The purpose of this study is to determine and analyze the effect of product innovation, quality of product, and price on Repurchase decisions through customer satisfaction at Elegant Guitar. This type of research is associative research and the data used is quantitative data. The research sample is 286 Elegant Guitar customers. The data analysis used is Partial Least Square Structural Equation Modeling. The results of the study directly show that product innovation has a negative and insignificant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, product innovation has a negative and insignificant effect on repurchase decision, product quality has a positive but insignificant effect on repurchase decision, price has a positive and significant effect on repurchase decision, product innovation has a negative and insignificant effect on repurchase decision through customer satisfaction, product quality has a positive but insignificant effect on repurchase decision through customer satisfaction, and price has a positive but insignificant effect on repurchase decision through customer satisfaction.
Analysis of The Influence of Customer Experience and Brand Image on Repurchase Decision Through Customer Satisfaction as an Intervening Variable: A Study on Apple Products at Ibox Medan Siregar , Lamriama Valintina Chrystina; Fadli; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 3 No. 3 (2026): April (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.180

Abstract

This study aims to analyze the influence of Customer Experience and Brand Image on Repurchase Decision with Customer Satisfaction as a mediating variable among Apple product consumers at iBox Medan. The research employs an associative quantitative approach using a survey method. The population consists of Apple users in Medan City, with a total of 150 respondents selected through a purposive sampling technique. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results reveal that both Customer Experience and Brand Image have a positive and significant direct effect on Customer Satisfaction and Repurchase Decision. Moreover, Customer Satisfaction also has a positive and significant impact on Repurchase Decision. The mediation test results indicate that Customer Satisfaction partially mediates the relationship between Customer Experience and Brand Image on Repurchase Decision. These findings suggest that a positive customer experience and a strong brand image enhance satisfaction and encourage consumers to repurchase Apple products.
Co-Authors AA Sudharmawan, AA Ade Firmansyah Tanjung Aeko Firia Utama FR Aeko FRF Utama Aeko Fria Utama F.R Aeko Fria Utama FR Agung Setiabudi Ahmad Alwi Piliang Ahmad Arief Ahmad Jupri Ahmad Jupri Ali Husni Amiruddin Amrizal Amry Rakhman Andrie Ridzki Prasetyo Anna Apriana Hidayanti Anwar Ardi Arlin Adam, Arlin Arlina Nurbaity Lubis Arlina Nurbaity Lubis ASASANDI, IGN ARYAWAN Asngadi Asngadi Aulia Rahman Azhari, Eli B, Idwal badarul, aura Baizah, Zahratul Beby Karina Fawzeea Sembiring Boontra, Molraphaporn Bulu’, Ra’idah Bustami Cadra Ayu Chandra Montololu, Freddy Dandi Tumanggor Deni Irawan Dinda Dini Lestari Dudi Septiadi Edy Fernandez Efendy Eka Andriani Eka Nurminda Dewi Mandalika Eka Sunarwidi Eka Sunarwidi P Eko Widodo Emmanuela, Estevaniya Emmia Tambarta Kembaren Endang Suilistya Rini Endang Sulistya Rini Endang Sulistya Rini Erlin Yugistina Eva Wardah Fadhil Muhammad Barama Fahrian, Rajlun Faisal Muttaqin Farista Fauzan Fahrussiam Fitra Widya Wati Frengki Putra Ramansyah Frida Ramadini Ganing, Melani Hambali Handayani, Nurmala Harnida Wahyuni Adda Haryani Sinaga Haryono, Iranita Hasanuddin, Indirwan Hasibuan, Surya Dinung Hassyati Shabrina Hefmi Dewi Siahaan Heri Kusmanto Heriyanti, Hera Herman, Lalu Edy Hertiana Hilman Ahyadi Husaini Hutapea, Ayuna Valena IGN Aryawan Asasandi Inggrita Gusti Sari Nasution Inneke Qamariah Ira Hairani Br. Damanik Irada Sinta Irma, Sitti Irvan Tasnur Ishaq Iskandar, Muh. Isrowati Jannah Simatupang, Nur Juanda Jumsu Trisno Kasmawati Kassaming Kembaren, Emmia Tambarta Ketut Budastra Khaerunnisa Khairul Akbar Kusumadi La yunus Lailatul Najmi Lalu Ahmad Fikri Zainuri Lesmana, Fakhri Liswarni, Yenny M. Nursan M. Yusuf M. Yusuf M. Zain, Arzal Ma'rufi Mandalika, Eka Nurminda Dewi Martinius Maulidina Yuliani Mayasari, Citra Milna MMSI Irfan ,S. Kom Muannif Ridwan Muchtar , Yasmin Chairunisa Muh. Taqiyuddin BN, Andi Muhammad Dharma Tuah Putra Nasution Muhammad Marzuki Muji Rahayu Musdi Nabawi Putri Marisa Nasution Ni Made Nike Zeamita Widiyanti Nurhasanah Nurmala Handayani Nursan, Muhammad Nurul Chaerani P. K. Suparyana P.K. Suparyana Paidi Pakpahan, David Pranata Pande Komang Suparyana purnama AL, Jumiarsih Qamariah, Inneke Rachmawati Noviana R Rahayu, Rachmawati Noviana Rahim, Herlina rahmania, alvi Rantelino, Martini Rezki Zufina Riani Rico Nur Ilham Ridho, Muhammad Arif Rika Andriati Sukma Dewi Rika Mariska Ripandi Ririn Vantika Sari Rizal Rosita Rozi, Tapaul Rulianda P. Wibowo Sab’ul Masani Sahrul Alim Sainuddin, Sudirman Sakral Hasby Puarada Salenda, Hariyadi Salsabila Nur Khasanah Samiran Sarrun Sastria, Andi Setiawan, Rifani Shelly Sylvia Agustina Siddiq, Muhammad Faqih Silviana Umami Siregar , Lamriama Valintina Chrystina Suharni Sulaeman Sulaeman Sumantri, Iswan Sunarwidi P, Eka Supartiningsih, Sri Supri, Aisyah Suryadi Sutrisno Papayungan Syafrizal Helmi Situmorang Syarif Husni Tapaul Rozi Tata Sutabri Tinambunan, Mey Ramayanti Toalib, Irmayanti Uly, Nilawati Utama FR, Aeko Firia Virgota, Arben Wafiah, Nur Wahiduddin Basry Widiasturi, Selly Wike Vivi Wirajaya Kusuma Zainuri, Lalu Ahmad Fikri Zamli ZULKARNAIN, SITI HAFSAH Zuriani