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All Journal Jurnal Konseling dan Pendidikan AT TA´DIB Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Edu Cendikia: Jurnal Ilmiah Kependidikan International Journal of Education, Social Studies, And Management (IJESSM) Unram Journal of Community Service (UJCS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Best Journal of Administration and Management KENDALI: Economics and Social Humanities Jurnal Multidisiplin West Science JURNAL ABDIMAS PLJ Jurnal Psikologi dan Konseling West Science Jurnal Bisnis dan Manajemen West Science Journal of Social Science and Business Studies Multifinance PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Innovative and Creativity KIC
Fatimah Malini Lubis
Politeknik LP3I Jakarta, Administrasi Bisnis, Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of Innovative and Creativity

 1 
Pemanfaatan People Analytics dalam Meningkatkan Efektivitas Pengambilan Keputusan SDM di Era Digital Retnowati, Eli; Kamal, Fahmi; Heriswanto, Heriswanto; Soelistiyono, Anitiyo; Lubis, Fatimah Malini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital mendorong organisasi untuk memanfaatkan data sebagai dasar dalam pengambilan keputusan strategis, termasuk pada bidang sumber daya manusia (SDM). People Analytics muncul sebagai pendekatan berbasis data yang mengintegrasikan analisis statistik, algoritma, serta big data untuk memahami perilaku karyawan, mengidentifikasi pola kerja, dan memprediksi kebutuhan organisasi. Dengan penerapan yang tepat, People Analytics dapat meningkatkan efektivitas pengambilan keputusan SDM, mulai dari rekrutmen, pengelolaan kinerja, hingga retensi talenta. Hasil penelitian literatur 2020–2025 menunjukkan bahwa penggunaan People Analytics berkontribusi signifikan terhadap peningkatan produktivitas, keterlibatan karyawan, dan efisiensi biaya. Namun, penerapan ini juga menimbulkan tantangan, terutama terkait etika, privasi data, dan kesiapan organisasi dalam mengelola transformasi digital. Oleh karena itu, diperlukan kerangka kebijakan dan tata kelola data yang jelas agar implementasi People Analytics tidak hanya berfokus pada efisiensi, tetapi juga menjaga keadilan dan keberlanjutan praktik manajemen SDM di era digital.
Analysis of the Influence of Employer Branding, Organizational Commitment, and Digital Work Environment on Employee Retention in Digital-Based Companies Putra, Alfa Santoso Budiwidjojo; Akbar, Muhamad; Mart, Catik Yustina; Bilgies, Ana Fitriyatul; Lubis, Fatimah Malini; Andriani, Hertya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3998

Abstract

According to the research, the employee retention in digital-based companies has been influenced significantly by employer branding, organizational commitment, and the quality of the digital work environment. An image of a great company can not only become a source of pride but also love for the employees' hearts, which in turn will decrease their need to exit the organization. More so, loyalty to the company is strengthened when employees feel that their personal values are in line with the company's vision, mission, and work culture. Besides that, the support of a digital work environment that provides flexibility, efficiency, and easy access to technology can be a factor in spreading a more comfortable and nice work atmosphere. These results reveal that retention policies in tech companies are not only dependent on monetary aspects. Attention is also needed to pay attention to the company's reputation, the psychological relationship between individuals and the organization, and the provision of work facilities relevant to current needs. Therefore, company management needs to consistently strengthen the company's brand as an ideal workplace, foster commitment through a supportive work environment, and make continuous investments in digital infrastructure that supports productivity. With these steps, digital companies can build employee loyalty and maintain the sustainability of superior talent, the main foundation for winning the competition in the digital economy era.
Analysis of the Influence of Organizational Learning, Employer Branding and Work Flexibility on Workplace Innovation Behavior of Creative Industry Workers Nuraeni, Lenny; Yulia, Rasty; Abidin, Ali Zaenal; Sardin; Lumingkewas, Cindy Sandra; Lubis, Fatimah Malini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4321

Abstract

The purpose of this research examine how organizational learning, employer branding, and flexibility of work determine employee innovative behavior in the creative industry sector. In this study, quantitative method using survey design was employed, specifically with a sample size of 120 purposively selected respondents. A five-point Likert scale questionnaire was used in the data collection process. Before performing a multiple linear regression analysis, the data was subjected to classical assumption tests of normality, heteroscedasticity, and multicollinearity. The analysis findings indicate that all three variables, organizational learning, employer branding, and work flexibility, jointly impacted innovative behavior at work, evidenced by an R² value of 0.68. Partially, each variable also showed a positive effect, indicating that the stronger the learning culture in the organization, the more positive the perception of employer branding, and the greater the work flexibility provided, the higher the level of innovation demonstrated by employees. This study contributes to the development of theory in the field of human resource management and can serve as a basis for creative companies in developing strategies to create a work environment that encourages sustainable innovation.
Co-Authors A. Dara Dewi Mallarangan Abdul Rahman Abdurohim Abdurohim ADE RISNA SARI Adi Soeprapto Agus Siswanto Agus Suyatno Agustinus, Jati Wahyono Akhmad Fauzi Akhmad Ramli Albab Al Umar, Ahmad Ulil Alfa Santoso Budiwidjojo Putra Ali Zaenal Abidin Ali Zaenal Abidin Ana Fitriyatul Bilgies, Ana Fitriyatul Andini Shifa Ariba Andriani, Hertya Andy Ismail Antonio, Ferdi Ary Bayu Nugraha Ayu Ratna Wulandari Badriyah Badriyah Basuki Wisnu Bayu Purbha Sakti Betty Rahayu Chandika Mahendra Widaryo Darwin Kesuma desi kristanti, desi Devin Mahendika Didi Suhendi Dila Erlianti Djunaedi Djunaedi Edison P Sirait Erica Fahrani Shifa Azizah Eskawida Eskawida Evalina Darlin Fahmi Kamal, Fahmi Fanny Patricia Teng Fany Septiany Nabilah Ferdy Leuhery Feriyadin, Feriyadin Flora Grace Putrianti Havidotinnisa, Siti Hedrat M. Nure Heriswanto, Heriswanto Hernawan, Moch Arif I Putu Agus Dharma Hita Ibrahim, Mozart Malik Iis Kartini Ilham Arief Irma M Nawangwulan Irsyad Dhahri Samad Ita Soegiarto Ita Soegiarto Jasiah Jasiah Jayanto, Imam Jean Evelyn Ilela Kholid Ansori KMT Lasmiatun Komala Komala Kushariyadi Kushariyadi Kuswandi Kuswandi La Ode Marihi Lasmiatun , KMT LASRIDA SIGALINGGING Lenny Nuraeni, Lenny Lumingkewas, Cindy Sandra Maria Evy Purwitasari Maria Evy Purwitasari Mart, Catik Yustina May Vitha Rahmadhani May Vitha Ramadhani Misno Misno Moh Solehuddin Moh. Samsul Arifin Mohzana Mozart Malik Ibrahim Muhamad Akbar Muhamad Risal Tawil Muhamad Zikry Hamdi Muhammad Ade Kurnia Harahap Muhammad Haris Muhammad Rizky Zulkifli Muhammad Syafri Muhammad Zakaria Musran Munizu Nofirman, Nofirman Nu'man Afif Nurdiani, Tanti Widia Oktapiani, Ananda Olubitan, Joseph Oluremi Paramitha Listya Azhari Pawisari Pawisari Ramli, Akhmad Rasty Yulia Rendra Agung Prabowo Retnowati, Eli Revi Sesario Rhany Nainggolan Rifania Auralia Rahman Rinovian Rais Rio Haribowo Rizki, Putri Ade Rizky Maulana Ramadhan Rony, Zahara Tussoleha Roza, Nelli RR. Ella Evrita Hestiandari Rustiawan, Indra Sabalius Uhai Sahang Sapta A Saksono, Lalang Samuel PD Anantadjaya Santosa, Sonny Sardin Sari Zulfiana Hasan Setiawan Setiawan Sisca Cletus Lamatokan Sisca Lamatokan Siska Siska Siti Annisa Wahdiniawati Siti Patimah Soegiarto, Ita Soelistiyono, Anitiyo St Rahmah St. Sukmawati. Sudadi Sukirman Sukirman Sulaeman, Moh. Muklis Sultan Andilah Suriani Nur Susanto Susanto Susi Arijanti Susi Indriyani suwahono suwahono Suwandana, I Made Adi Tanti Widia Nurdiani Teddy Juanda Simatupang Teguh Setiawan Wibowo Tyahya Whisnu Hendratni Umi Setyorini Usulu, Elvira M. Utep Sobali Vera Herlina Mustari Vina Budiarti Mustika Sari Violin, Vivid Virginia Listanti Wenny Desty Febrian Febrian Widianti, Fadillah Nur Zahra Khusnul Lathifah Zuraida Zuraida