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The Uniting Innovation and Stability: The Key to Business Flexibility Gatot Wijayanto; Arini Novandalina; Yutiandry Rivai; Jushermi
Ambidextrous Journal of Innovation Efficiency and Technology in Organization Vol. 1 No. 01: Ambidextrous Leadership and Organizational Agility: Redefining Innovation and Efficie
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/ambidextrous.v1i01.34

Abstract

This study investigates the interconnectedness between Level of Business Innovation (LBI), Financial Stability (FS), Industry Competition Level (LIC), and Business Flexibility (BF). Utilizing Smart-PLS analysis, direct effects were affirmed, showing LBI's positive impact on LIC and BF, FS's influence on LIC, BF, and LIC's effect on BF. Additionally, indirect effects were examined, revealing LBI and FS indirectly affecting BF through LIC mediation. Results demonstrate that heightened Business Innovation fosters Industry Competition and Business Flexibility. Improved Financial Stability correlates with heightened Industry Competition, thereby impacting Business Flexibility. However, indirect impacts from LBI and FS to BF via LIC were modest but statistically significant, highlighting the mediated influence of Industry Competition. Understanding these relationships illuminates strategies leveraging innovation, stability, and industry competition for organizational adaptability. The study underscores the complexity of these linkages, guiding businesses toward enhancing adaptability and resilience in competitive markets.
BAGAIMANA PENERAPAN MARKETING DIGITAL DI UMKM? BIBLIOMETRIK ANALISIS Wijayanto, Gatot
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.473

Abstract

Digital transformation has encouraged micro, small, and medium enterprises (MSMEs) to adopt digital marketing strategies in response to changes in consumer behavior and technological developments. This study aims to map trends, thematic focuses, and author collaborations in research related to digital marketing in MSMEs through a bibliometric approach. Data were collected from the Scopus database for the period 2000–2025 and analyzed using VOSviewer software to identify dominant keywords, topic clusters, author collaboration networks, and international cooperation. The results of the analysis show that the topics of digital marketing and MSMEs are the focus of discussion in the literature, with supporting themes such as e-commerce, social media, digital transformation, and marketing strategy. Meanwhile, author collaboration remains fragmented and predominantly local in nature. This study provides a theoretical contribution to strengthening the conceptual understanding of MSME digitalization, as well as offering practical implications for business actors and policymakers to design relevant and sustainable digital marketing strategies. This study also identifies limitations in the scope of the database and the depth of the content analyzed, thus recommending further research based on a qualitative approach or systematic review to complement these findings.
Pelatihan Teknis Penggunaan Aplikasi Artificial Inteligences (AI) Mentimeter Bagi Dosen Pemula Untuk Meningkatkan Kualitas Perkuliahan Yang Interaktif Dan Inovatif Wijayanto, Gatot; Rivai, Yutiandry; Jusatria, Jusatria; Parta, Ida Bagus Made Wisnu; Amahoru, Archristhea
Journal Of Human And Education (JAHE) Vol. 3 No. 3 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i3.328

Abstract

Pelatihan teknis penggunaan aplikasi Mentimeter dengan kecerdasan buatan (AI) untuk para dosen pemula ialah langkah yang diambil untuk meningkatkan kualitas pembelajaran di perguruan tinggi menjadi lebih interaktif dan inovatif. Di era pendidikan digital, aplikasi AI seperti Mentimeter menjadi alat yang efektif untuk mendukung pembelajaran yang berfokus pada partisipasi siswa. Kajian ini bertujuan untuk mengeksplorasi metode dan manfaat dari pelatihan ini dalam meningkatkan kualitas pembelajaran di lingkungan perguruan tinggi. Pelatihan mencakup pemahaman dasar tentang Mentimeter, cara praktis dalam mengintegrasikannya dalam pembelajaran, serta strategi untuk memanfaatkannya dalam metode pengajaran. Dosen pemula diberikan kesempatan untuk berlatih, memahami fitur-fitur AI yang relevan, serta merancang sesi pembelajaran interaktif yang melibatkan mahasiswa. Hasil kajian memperlihatkan jika pelatihan ini terbukti efektif dalam meningkatkan kemampuan dosen pemula dalam menciptakan pengalaman belajar yang lebih interaktif dan inovatif. Aktivitas interaktif mahasiswa melalui Mentimeter meningkat, yang pada gilirannya meningkatkan pemahaman mereka serta tingkat partisipasi. Pelatihan ini juga mendorong dosen pemula untuk mengadopsi teknologi AI dalam metode pengajarannya. Oleh karenanya, pelatihan teknis AI Mentimeter memiliki peran penting dalam meningkatkan kualitas pendidikan tinggi dengan menyediakan alat yang mendukung pembelajaran yang lebih interaktif dan inovatif di lingkungan akademik.
Pelatihan Teknis Penggunaan Aplikasi Artificial Intelligences (AI) Chat Gpt Dan Bard AI Sebagai Alat Bantu Bagi Mahasiswa Dalam Mengerjakan Tugas Perkuliahan Annas, Annisa Nuraisyah; Wijayanto, Gatot; Cahyono, Didik; Safar, Muh.; Ilham, Ilham
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.617

Abstract

Penelitian pengabdian ini mempunyai tujuan untuk mengajarkan mahasiswa tentang penggunaan aplikasi Artificial Intelligences (AI) yaitu Chat GPT dan BARD AI sebagai alat bantu dalam mengerjakan tugas perkuliahan. Pertumbuhan pesat teknologi AI memberikan peluang baru untuk menyederhanakan dan meningkatkan efisiensi dalam proses pembelajaran dan penyelesaian tugas perkuliahan. Pelatihan ini memiliki beberapa tujuan, pertama adalah memberikan pemahaman tentang konsep umum AI serta aplikasinya dalam konteks pendidikan tinggi. Kedua, melatih mahasiswa dalam penggunaan khusus dari dua aplikasi AI yaitu Chat GPT dan BARD AI. Ketiga, memberikan panduan dan tips tentang pengoptimalkan penggunaan aplikasi AI untuk membantu penyelesaian tugas perkuliahan dengan efisien dan efektif. Dalam pelatihan ini, mahasiswa akan diajarkan bagaimana menggunakan aplikasi Chat GPT dan BARD AI untuk memperoleh jawaban dari pertanyaan-pertanyaan yang diajukan pada tugas perkuliahan. Aplikasi Chat GPT menggunakan metode Natural Language Processing (NLP) untuk menjawab pertanyaan berdasarkan input teks, sedangkan BARD AI digunakan untuk mendapatkan referensi dan sumber-sumber penelitian yang sesuai dengan topik tugas perkuliahan. Selain itu, artikel ini juga mencakup beberapa manfaat penggunaan aplikasi AI dalam pembelajaran mahasiswa. Penggunaan aplikasi AI seperti Chat GPT dan BARD AI dapat membantu mahasiswa dalam meningkatkan produktivitas dan efisiensi waktu mereka dalam penyelesaian tugas perkuliahan. Pelatihan teknis penggunaan aplikasi Artificial Intelligences (AI) Chat GPT dan BARD AI memberikan mahasiswa alat bantu yang berguna dalam menyelesaikan tugas perkuliahan. Melalui pemahaman konsep, penggunaan aplikasi, dan panduan pengoptimalan, artikel ini berharap mampu memberikan wawasan dan manfaat bagi mahasiswa yang ingin memanfaatkan teknologi AI sebagai alat bantu secara efisien dalam proses pembelajaran mereka.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
The Effect of Environmental Education, Consumer Awareness, and Environmentally Friendly Practices on Plastic Waste Reduction in Indonesia Wijayanto, Gatot; Mu'min, Halek; Waangsir, Ferry WF; Ardhiyansyah, Andri
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.708

Abstract

Plastic waste pollution poses a significant environmental challenge in urban areas, including Indonesia. This study investigates the impact of environmental education, consumer awareness, and environmentally friendly practices on plastic waste reduction in Indonesia using a quantitative approach. A structured survey questionnaire was administered to a sample of Indonesia, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) regression. The results indicate that environmental education, consumer awareness, and environmentally friendly practices have a significant positive effect on plastic waste reduction. Specifically, higher levels of environmental education, increased consumer awareness of plastic pollution, and the adoption of environmentally friendly practices are associated with greater reductions in plastic waste. These findings underscore the importance of targeted interventions and collaborative efforts to promote sustainability and environmental stewardship in urban environments facing plastic waste challenges.
The Effect of Tourism Restriction Policies and Ecology-Oriented Marketing Strategies on Reducing Over-Tourism and Tourist Experience in Indonesia Wijayanto, Gatot; Lesmana, Tera; Nurhasanah, Dila Padila
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.978

Abstract

This research investigates the effectiveness of tourism restriction policies and ecologically oriented marketing strategies in addressing over-tourism and enhancing tourist experiences in Indonesia. A quantitative analysis was conducted using data collected from tourists visiting selected destinations in Indonesia. The measurement model assessment confirmed the reliability and validity of the constructs, while the structural model analysis revealed significant positive relationships between ecology-oriented marketing strategies and both reducing over-tourism and tourist experience, as well as between tourism restriction policies and these outcome variables. The findings highlight the importance of integrating marketing and policy interventions into destination management practices to achieve sustainable tourism development goals. By adopting a holistic approach, destinations can enhance visitor satisfaction, protect natural and cultural resources, and foster long-term sustainability.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DI MEDIASI OLEH KEPUASAN PELANGGAN PADA JASA TRANSPORTASI PT. FAJAR RIAU WISATA DUMAI-PEKANBARU Nisyah, Habibah Tun; Isyandi, B.; Wijayanto, Gatot
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1482

Abstract

This study aims to see and determine the direct and indirect effects of price and service quality on loyalty mediated by customer satisfaction. The population in this study are customers (passengers) of PT. Fajar Riau Tourism, totaling 19,876 by using a questionnaire. This research is a quantitative research with a descriptive design. The method used in this study aims to see the relationship between variables by using probability sampling which gives equal opportunities for each element of the population to be selected as members of the sample. With the criteria for passengers who are over 17 years old and have used transportation services more than once. Determination of the sample in this study using the tables of Isaac and Michael from certain populations with a level of 10%. Price has a significant positive effect on customer satisfaction and customer loyalty. Service quality has a significant positive effect on customer satisfaction and customer loyalty. Customer satisfaction has a significant positive effect on loyalty. Customer satisfaction is able to mediate the effect of price on loyalty. Customer satisfaction is able to mediate the effect of service quality on loyalty. Keywords: Price, Service Quality, Customer Satisfaction and Loyalty
The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises: Empirical Study in Kampar Regency, Indonesia Irfandi, Nazmul; Halim, Edyanus Herman; Wijayanto, Gatot
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.784

Abstract

In this study, the impact of product innovation and market orientation on the marketing performance and competitive advantage of micro-entrepreneurs in Kampar Regency's culinary industry will be examined. Additionally, this study assesses how competitive advantage influences marketing effectiveness by acting as a mediating factor between market orientation and product innovation. Tests of the direct and indirect effects between variables are conducted quantitatively using the SEM-PLS (Structural Equation Modeling - Partial Least Squares) analytical methodology. Questionnaires and interviews with micro-entrepreneurs in Kampar Regency's culinary industry were used to gather data. A total of 378 respondents were chosen as relevant samples using the purposeful sampling approach. The findings indicated that competitive advantage was significantly enhanced by market focus and product innovation. Furthermore, marketing performance was significantly improved by competitive advantage, product innovation, and market orientation. Additionally, the link between market orientation and product innovation on marketing success was shown to be reinforced by competitive advantage acting as a mediator.
Co-Authors ', Taufiqurrahman A Halim Achmad Suhendra Hadiwijaya Ade Onny Siagian Adriansyah Adriansyah Adriansyah Afriani Fike Agnes Alvionita Agnes Alvionita Agnes Dini Mardani Agnes, Alvionita Ahmad Rifqi Aida Nursanti Aida Nursanti Aida Nursanti Aksa, Rojja Tri Alvionita, Agnes Ana Bilgies Ana Fitriyatul Bilgies Ana Fitriyatul Bilgies, Ana Fitriyatul Andes Rahmat Fajrin Andiyana Randi Ando Fahda Aulia Andreas Siregar, Prima Andri Ardhiyansyah Andriya Risdwiyanto Annas, Annisa Nuraisyah Any Widyatsari Apit Fathurohman Archristhea Amahoru, Archristhea arinduri Aini Arini Novalinda Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arjang, Arjang Armelia Rahmasari Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Aulya Anindita Pratiwi Ayu Dyah Pramesti Bagus Irawan Bambang Purwoko Betty Betty cahyono, didik Cakranegara, Pandu Adi Deni, Normala Deny Setiawan Deswita S Dewa Oka Suparwata Dian Pratiwi Dila Padila Nurhasanah Edyanus Herman Halim Eko Sudarmanto Eva Desembrianita Evelyn Wijaya Evelyn Wijaya Fahriza, Fahriza Feby Evelyna Ferry WF Waangsir Fitri Fitri Nurul Maghfira Fitrien Ayuda Frans Sudirjo Furkan Elce Furwanti Alvi Furwanti Alwie , Alvi Gema Asti Melinda Halek Mu'min Hamid Miftahurrahmi Harlen, Harlen Hendratri, Bhaswarendra Guntur Henni Noviasari Henni Noviasari Herdiyanti, Herdiyanti Hidayat Nurul I Putu Agus Dharma Hita Ida Bagus Made Wisnu Parta Ilham Ilham Indah Novi Yani Indra Prasetya Nasution, Indra Prasetya IRFANDI, NAZMUL Iswanto, Juni Isyandi, B. Ivonne Ayesha Johari Johari Joni, M. Jusatria, Jusatria Jushemi Jushermi Jushermi Jushermi Jushermi Jushermi - Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Juwita Azizah Kennedy, Nurul Fadilla Khoiriyah - Kristy Veronica Leila Mona Ganiem Lesmana, Tera Lestari, Milla M. Addinul, Yuska Amri Mamusung, Robby Tanod Marhadi ' Marhadi Marhadi, Marhadi Marice Br Hutahuruk Marnis Marnis Marwan Effendi Marzolina Marzolina Marzolina Marzolina Marzolina Marzolina Mashur Fadli Mayang Sari Maylista, Sylvia Merakati, Indah Miftahul Jannah Mokhammad A'lan Tabaika Mu'min, Halek Muchlis Muh. Abduh Anwar Muh. Safar, Muh. Muhammad Asir Muhammad Harahap Muhammad Syafi’i Mutiara, Sri Yati Ni Komang Mela Tri Utari Nicholas Renaldo Ningsih, Rika Widia Nisyah, Habibah Tun Novelia Henita Noviasari Henni Novrianti, Dian Puspita Nur Alamsyah Nurhasanah, Dila Padila Nyoto Oppy Riani Pahrijal, Rival Pertiwi, Triani Patra Pratama Anugrah Aditiya Pratama Eko Prima Andreas Siregar Primaroni, Oky Promalessy, Rika Putri, Aprila Rabbani, M Rizki Rahayu Danar Deny Rahmadani, Novi Rahmat Junaidi Rahmi Yanti Ramadhan Derizal Ramdhan Kurniawan Rebecca La Volla Nyoto Refli Surya Barkara Rendra Wasnury Restu Restu Restuti Sri Ria Rafianti Riko, Setiawan Pandu Rina Yuniarti, Rina Rini Suryani, Rini Rizaldi Putra Robbi Rahim Rochimah Imawati Roni Afrian Pane Rosihan Aminudin Rosnelly Roesdi Rosyettii Rosyetti Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Salsabila Al Qarirah Ibnu Syarif Samsir Samsir, Samsir Samsir, S. Sehani Sehani Sehani Sehani Setiawan, Faldino Sharnuke Asrilsyak Siburian, Agus Santoso Sisti Nurjanah Siswahyudianto Siti Kariyah Sitorus, Kristina Permata Sari Sri Agustina Ratnawati Sri Endang Komita Sri Endang Kornita Sri Restuti Sri Wahyuni Sri Wahyuni Wildah Subroto, Desty Endrawati Suri Amilia Suroso Suroso suroso, amat Susanti Maya Suwandana, I Made Adi Syamsuri Syamsuri Syarif, Salsabila Al Qarirah Ibnu Tarigan, Antonia Elsa Febrina Taufiqurrahman Taufiqurrahman Teguh Setiawan Wibowo Tengku Firli Musfar Tera Lesmana Tri Widayati Triaji, Yudha Umi Fadilah Fatoni Utami, Eva Yuniarti Victor Ringhard Pattipeilohy Wahyu Busro Wahyudin Rahman Wanda Laksniyunita Wawan Nurdiansyah Widya Handayani Widyatsari, Any Wiwik Dwi Sukpa, Wiwik Dwi Yani, Sulisti Yoggy Wahyudi Yoggy Wahyudi Yulfita Sari Magdalena Yutiandry Rivai Z. Zulkarnain Zainal Abidin Zulkarnain Zulkarnain