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Gatot Wijayanto
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Pengaruh Sales Promotion Dan Shopping Life Style Terhadap Impulsive Buying Dengan Positive Emotion Variabel Intervening Di Tokopedia Putri, Aprila; Wijayanto, Gatot; Noviasari, Henni; Andreas Siregar, Prima
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/adfb2a88

Abstract

E-commerce has experienced rapid growth in recent years, one of which is Tokopedia and has a significant role in influencing purchasing decisions. The growth of e-commerce has made marketers strengthen their marketing strategies with Sales Promotion which can encourage consumers to make impulse buying decisions also influenced by Shopping Lifestyle and Positive Emotion plays a significant role as a mediator. The purpose of this study was to analyze the effect of Sales Promotion and Shopping Lifestyle on Impulsive Buying which is influenced by Positive Emotion at Tokopedia. This research method uses a quantitative approach with descriptive analysis method. The questionnaire was distributed to 385 respondents using Purposive Sampling technique and processed using Structural Eqquation Modeling - Partial Least Squre with SmartPls software version 4.0.9. The results of this study indicate that Sales Promotion, Shopping Lifestyle, Impulsive Buying, and Positive Emotions affect each other.
Pengaruh Pengembangan Sumber Daya Manusia Dan Dukungan Organisasi Terhadap Kinerja Karyawan Dan Competitive Advantage Pada PT Telkom Indonesia (Persero) Tbk (Telkom) Witel Riau Daratan Mutiara, Sri Yati; Harlen, Harlen; Wijayanto, Gatot
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam konteks persaingan bisnis yang semakin ketat, kinerja karyawan memainkan peran krusial dalam mencapai keunggulan bersaing suatu organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh pengembangan Sumber Daya Manusia (SDM) dan dukungan organisasi terhadap kinerja karyawan serta dampaknya pada keunggulan bersaing di, PT Telkom Indonesia (Persero) Tbk Witel Riau Daratan. Metode penelitian deskriptif dengan analisis statistik inferensial menggunakan SEM-PLS, penelitian ini melibatkan 162 karyawan sebagai sampel. Hasil penelitian menunjukkan bahwa pengembangan SDM dan dukungan organisasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Lebih lanjut, kinerja karyawan memiliki pengaruh yang signifikan terhadap keunggulan bersaing perusahaan. Temuan ini menekankan pentingnya investasi dalam pengembangan karyawan dan dukungan organisasi untuk meningkatkan kinerja yang pada gilirannya akan membawa dampak pada keunggulan kompetitif. Penelitian ini menegaskan bahwa pengembangan SDM dan dukungan organisasi memainkan peran penting dalam meningkatkan kinerja karyawan dan kemudian mempengaruhi keunggulan bersaing perusahaan. Implikasi dari temuan ini menyarankan organisasi untuk terus meningkatkan program pengembangan SDM, memperkuat dukungan organisasi, dan memfokuskan upaya pada peningkatan kinerja karyawan sebagai strategi untuk mencapai keunggulan kompetitif di pasar yang kompetitif. Kata kunci: Pengembangan Sumber Daya Manusia, Dukungan Organisasi, Kinerja Karyawan Dan Competitive Advantage
The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises: Empirical Study in Kampar Regency, Indonesia Irfandi, Nazmul; Halim, Edyanus Herman; Wijayanto, Gatot
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.784

Abstract

In this study, the impact of product innovation and market orientation on the marketing performance and competitive advantage of micro-entrepreneurs in Kampar Regency's culinary industry will be examined. Additionally, this study assesses how competitive advantage influences marketing effectiveness by acting as a mediating factor between market orientation and product innovation. Tests of the direct and indirect effects between variables are conducted quantitatively using the SEM-PLS (Structural Equation Modeling - Partial Least Squares) analytical methodology. Questionnaires and interviews with micro-entrepreneurs in Kampar Regency's culinary industry were used to gather data. A total of 378 respondents were chosen as relevant samples using the purposeful sampling approach. The findings indicated that competitive advantage was significantly enhanced by market focus and product innovation. Furthermore, marketing performance was significantly improved by competitive advantage, product innovation, and market orientation. Additionally, the link between market orientation and product innovation on marketing success was shown to be reinforced by competitive advantage acting as a mediator.
PENGARUH STORE ATMOSPHERE TERHADAP MINAT PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN DI PUSAT GROSIR SUKARAMAI TRADE CENTER PEKANBARU Setiawan, Faldino; Marnis, Marnis; Wijayanto, Gatot
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 1 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i1.275

Abstract

This study aims to see and determine the direct and indirect effects of store atmosphere on repurchase intention through customer satisfaction at the Pusat Grosir Sukaramai Trade Center Pekanbaru. The research approach used in this study is a quantitative approach. In this study the population is consumptive customers or customers who buy for personal consumption at the Pusat Grosir Sukaramai Trade Center (STC). The sample used Hair et al, so the number of samples in this study is an indicator of the research variables as many as 16 pieces plus the number of hypotheses of 4, and then multiplied by 5 so that the sample obtained is 100 respondents. For the sampling technique that is using simple random sampling, where sampling is done randomly using SEM analysis. The results in this study are that store atmosphere has a significant effect on repurchase intention through customer satisfaction. atmosphere and customer satisfaction have a significant influence on repurchase intention. Customer satisfaction is able to mediate the effect of store atmosphere significantly on repurchase intention. Keywords: Store Atmosphere, Customer Satisfaction and Repurchase Intention
Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.218

Abstract

In the dynamic setting of Pekanbaru City, this study explores the complex interactions among innovation capacity, market orientation, and branding, and their effects on marketing performance and sustainability in Micro, Small, and Medium-Sized Enterprises (MSMEs). Structural Equation Modeling (SEM-PLS 4) was utilized for investigation in a quantitative method with 215 respondents. The study reveals important positive correlations between marketing performance and innovation ability, market orientation and marketing sustainability, and marketing performance and sustainability enhanced by successful branding. Additionally, the synergistic relationship among branding, market orientation, and innovation affects marketing results and sustainability. These findings have important ramifications for MSMEs, policymakers, and researchers. They offer practical guidance for improving tactics and promoting sustainability in the MSME sector of Pekanbaru City.
The Influence of Electronic Word of Mouth and Price Perception on Brand Image and Repurchase Intention of Suzuki New Carry Pick Up Brand Cars in Pekanbaru City Lestari, Milla; Samsir, S.; Wijayanto, Gatot
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.937

Abstract

Suzuki New Carry Pick-Up had competitive sales; even though the price exceeded competitors and had several disadvantages, it had a series of advantages that attracted users with a good brand image so that repurchases occurred. This research objective is to analyze the effect of electronic word of mouth and price perceptions on brand image and the purchase intention of Suzuki New Carry PU brand cars in Pekanbaru City. The population in this study were all buyers of Suzuki New Carry PU in Pekanbaru City. Sample determination refers to Hair's criteria with the maximum likelihood estimation technique. The sample of this study was 200 people. Data will be collected using an ordinal measurement level (Likert scale) questionnaire. The data analysis technique uses partial least squares structural equation modeling with the boots-trap parameter estimation method using SmartPLS 4 software. The validity test uses the loading factor and average variance extracted, while the reliability test uses internal consistency based on the composite reliability value. The results of hypothesis testing show an effect of electronic word of mouth and price perceptions on brand image and purchase intention of Suzuki New Carry PU brand cars in Pekanbaru City.
PENGARUH EKUITAS MEREK DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH BANK RIAU KEPRI SYARIAH DENGAN ISLAMIC FINANCIAL LITERACY SEBAGAI MODERASI Adriansyah Adriansyah; Zulkarnain Zulkarnain; Gatot Wijayanto; Mashur Fadli; Suri Amilia; Wahyu Busro; Victor Ringhard Pattipeilohy
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14005

Abstract

Perbankan Syariah di Indonesia kian menunjukkan geliatnya, tak terkecuali di propinsi Riau. Tahun 2023 telah dilalui sebagai tahun pertama secara utuh perubahan operasional kegiatan usaha Bank Riau Kepri menjadi Bank Umum Syariah (BUS), setelah penetapan tanggal 22 Agustus 2022 sebagai hari Go Live operasional dan kegiatan bisnis menjadi Bank Riau Kepri Syariah secara serentak (Big Bang) di seluruh jaringan kantor Bank Riau Kepri Syariah. Pasca resmi beralih kegiatan usaha, Bank Riau Kepri Syariah menjadi salah satu Bank terbesar dalam peer group Bank Umum. Penelitian ini bertujuan untuk menganalisis pengaruh ekuitas merek dan nilai nasabah terhadap loyalitas nasabah. pengaruh ekuitas merek dan nilai nasabah terhadap loyalitas nasabah di moderasi Islamic Financial Literacy. Populasi dalam penelitian ini adalah seluruh nasabah bank riau kepri syariah sebanyak 129.898 orang. Sedangkan sampel yang digunakan sebanyak 347 orang. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder, sedangkan teknik pengumpulan data menggunakan kuisioner. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis data yang digunakan dalam penelitian ini adalah Struktural Equation Model. Hasil penelitian menunjukkan bahwa ekuitas merek berpengaruh positif dan signifikan terhadap loyalitas nasabah. Artinya setiap peningkatan dan perbaikan terhadap ekuitas merek, maka akan meningkatkan loyalitas nasabah. Nilai nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah. Artinya semakin tinggi nilai yang dirasakan oleh nasabah dari suatu produk atau layanan, semakin tinggi pula tingkat loyalitas mereka. Ekuitas merek berpengaruh terhadap loyalitas nasabah di moderasi islamic literacy fianancial. Artinya, semakin baik islamic literacy financial, maka akan meningkatkan ekuitas merek serta meningkatkan loyalitas nasabah. Nilai nasabah berpengaruh terhadap loyalitas nasabah di moderasi islamic literacy fianancial.
The Influence of Green Innovation, Customer Co-Creation, and Brand Activism on the Competitive Advantage of Organic Food MSMEs in Jakarta Wijayanto, Gatot; Mu'min, Halek; Pahrijal, Rival
West Science Social and Humanities Studies Vol. 3 No. 09 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i09.2217

Abstract

This study examines the influence of green innovation, customer collaboration, and brand activism on the competitive advantage of organic food micro, small, and medium enterprises (MSMEs) in Jakarta. With increasing consumer demand for environmentally friendly and ethically produced goods, MSMEs face the challenge of aligning business practices with sustainability and social values. A quantitative research design was applied using survey data from 150 MSME owners and managers. Respondents completed a structured questionnaire measured on a 1–5 Likert scale, and data were analyzed using SPSS version 25. The results show that green innovation, customer collaboration, and brand activism each have a positive and significant effect on competitive advantage. Green innovation emerged as the strongest predictor, emphasizing the importance of eco-friendly practices in differentiating products and improving operational efficiency. Customer collaboration also contributed positively, highlighting the role of co-creation and consumer trust in sustaining market relevance. Similarly, brand activism significantly enhanced competitive advantage, reflecting that MSMEs advocating for sustainability and social causes build stronger loyalty and brand differentiation. The findings contribute to the literature on sustainable entrepreneurship and provide practical implications for MSMEs in developing competitive strategies that integrate innovation, customer engagement, and socially responsible branding.
The Effect of Service Quality and Employee Performance On Customer Satisfaction Suryani, Rini; Wijayanto, Gatot; Zulkarnain, Zulkarnain; Furwanti Alwie , Alvi
Devotion : Journal of Research and Community Service Vol. 4 No. 1 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v4i1.356

Abstract

Business competition that continues to increase requires business actors to continue to provide satisfaction to customers, the organization's efforts to provide satisfaction are carried out through the quality of service and the performance of its employees. This study aims to determine the effect of service quality and satisfaction on performance. This study uses a quantitative research method with a descriptive approach. Data collection techniques in this study used questionnaires and literature studies. The research data were then analyzed by testing reliability, validity and reliability using the SPSS program. The results of the study show that service quality and employee performance partially have a positive and significant effect on customer satisfaction
Paving the Path to Green Mobility: An Analysis of Price, Knowledge, and Value Perception on E-Bike Purchase Intentions in Pekanbaru City Sari, Mayang; Wijayanto, Gatot; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2040

Abstract

This study was conducted with the aim of knowing the effect of product knowledge and price on perceived value and purchase intention of Uwinfly electric bicycles in Pekanbaru City. The population in this study were people in Pekanbaru City who were familiar with electric bicycles. Sampling was carried out using non-probability sampling techniques, with a sample size of 130 respondents based on the formula Hair et al. (2023). The data analysis method used is Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software version 4. The results showed that product knowledge has no significant effect on purchase intention, but price has a significant positive effect on purchase intention. In addition, product knowledge and price have a positive effect on perceived value, where perceived value acts as a mediator in the relationship. These findings provide important implications for Uwinfly in designing more effective marketing strategies to increase consumer purchase intention.
Co-Authors ', Taufiqurrahman A Halim Achmad Suhendra Hadiwijaya Ade Onny Siagian Adriansyah Adriansyah Adriansyah Afriani Fike Agnes Alvionita Agnes Alvionita Agnes Dini Mardani Agnes, Alvionita Ahmad Rifqi Aida Nursanti Aida Nursanti Aida Nursanti Aksa, Rojja Tri Alvionita, Agnes Ana Bilgies Ana Fitriyatul Bilgies Ana Fitriyatul Bilgies, Ana Fitriyatul Andes Rahmat Fajrin Andiyana Randi Ando Fahda Aulia Andreas Siregar, Prima Andri Ardhiyansyah Andriya Risdwiyanto Annas, Annisa Nuraisyah Any Widyatsari Apit Fathurohman Archristhea Amahoru, Archristhea arinduri Aini Arini Novalinda Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arjang, Arjang Armelia Rahmasari Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Arwinence Pramadewi Aulya Anindita Pratiwi Ayu Dyah Pramesti Bagus Irawan Bambang Purwoko Betty Betty cahyono, didik Cakranegara, Pandu Adi Deni, Normala Deny Setiawan Deswita S Dewa Oka Suparwata Dian Pratiwi Dila Padila Nurhasanah Edyanus Herman Halim Eko Sudarmanto Eva Desembrianita Evelyn Wijaya Evelyn Wijaya Fahriza, Fahriza Feby Evelyna Ferry WF Waangsir Fitri Fitri Nurul Maghfira Fitrien Ayuda Frans Sudirjo Furkan Elce Furwanti Alvi Furwanti Alwie , Alvi Gema Asti Melinda Halek Mu'min Hamid Miftahurrahmi Harlen, Harlen Hendratri, Bhaswarendra Guntur Henni Noviasari Henni Noviasari Herdiyanti, Herdiyanti Hidayat Nurul I Putu Agus Dharma Hita Ida Bagus Made Wisnu Parta Ilham Ilham Indah Novi Yani Indra Prasetya Nasution, Indra Prasetya IRFANDI, NAZMUL Iswanto, Juni Isyandi, B. Ivonne Ayesha Johari Johari Joni, M. Jusatria, Jusatria Jushemi Jushermi Jushermi Jushermi Jushermi Jushermi - Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi Jushermi, Jushermi Juwita Azizah Kennedy, Nurul Fadilla Khoiriyah - Kristy Veronica Leila Mona Ganiem Lesmana, Tera Lestari, Milla M. Addinul, Yuska Amri Mamusung, Robby Tanod Marhadi ' Marhadi Marhadi, Marhadi Marice Br Hutahuruk Marnis Marnis Marwan Effendi Marzolina Marzolina Marzolina Marzolina Marzolina Marzolina Mashur Fadli Mayang Sari Maylista, Sylvia Merakati, Indah Miftahul Jannah Mokhammad A'lan Tabaika Mu'min, Halek Muchlis Muh. Abduh Anwar Muh. Safar, Muh. Muhammad Asir Muhammad Harahap Muhammad Syafi’i Mutiara, Sri Yati Ni Komang Mela Tri Utari Nicholas Renaldo Ningsih, Rika Widia Nisyah, Habibah Tun Novelia Henita Noviasari Henni Novrianti, Dian Puspita Nur Alamsyah Nurhasanah, Dila Padila Nyoto Oppy Riani Pahrijal, Rival Pertiwi, Triani Patra Pratama Anugrah Aditiya Pratama Eko Prima Andreas Siregar Primaroni, Oky Promalessy, Rika Putri, Aprila Rabbani, M Rizki Rahayu Danar Deny Rahmadani, Novi Rahmat Junaidi Rahmi Yanti Ramadhan Derizal Ramdhan Kurniawan Rebecca La Volla Nyoto Refli Surya Barkara Rendra Wasnury Restu Restu Restuti Sri Ria Rafianti Riko, Setiawan Pandu Rina Yuniarti, Rina Rini Suryani, Rini Rizaldi Putra Robbi Rahim Rochimah Imawati Roni Afrian Pane Rosihan Aminudin Rosnelly Roesdi Rosyettii Rosyetti Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Rovanita Rama Salsabila Al Qarirah Ibnu Syarif Samsir Samsir, Samsir Samsir, S. Sehani Sehani Sehani Sehani Setiawan, Faldino Sharnuke Asrilsyak Siburian, Agus Santoso Sisti Nurjanah Siswahyudianto Siti Kariyah Sitorus, Kristina Permata Sari Sri Agustina Ratnawati Sri Endang Komita Sri Endang Kornita Sri Restuti Sri Wahyuni Sri Wahyuni Wildah Subroto, Desty Endrawati Suri Amilia Suroso Suroso suroso, amat Susanti Maya Suwandana, I Made Adi Syamsuri Syamsuri Syarif, Salsabila Al Qarirah Ibnu Tarigan, Antonia Elsa Febrina Taufiqurrahman Taufiqurrahman Teguh Setiawan Wibowo Tengku Firli Musfar Tera Lesmana Tri Widayati Triaji, Yudha Umi Fadilah Fatoni Utami, Eva Yuniarti Victor Ringhard Pattipeilohy Wahyu Busro Wahyudin Rahman Wanda Laksniyunita Wawan Nurdiansyah Widya Handayani Widyatsari, Any Wiwik Dwi Sukpa, Wiwik Dwi Yani, Sulisti Yoggy Wahyudi Yoggy Wahyudi Yulfita Sari Magdalena Yutiandry Rivai Z. Zulkarnain Zainal Abidin Zulkarnain Zulkarnain